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I Ketut Sutama
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ketutsutama@pnb.ac.id
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+628123981582
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ijogtra@pnb.ac.id
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Jl. Raya Uluwatu No.45, Jimbaran, Kec. Kuta Sel., Kabupaten Badung, Bali 80361
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INDONESIA
International Journal of Green Tourism Research and Applications
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 2721463X     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Green Tourism Research and Applications is focused on green tourism research and applications. Its scope covers philosophies, ideologies, theories, science and technology, practices, and applications of responsible, sustainable, and green tourism; eco-, natural, and village/rural tourism; cultural, religious, and alternative tourism; community-based tourism; all travel, tourism, and hospitality businesses and tourist activities which are or have to be ecologically/environmentally and socio-culturally friendly. Published by Politeknik Negeri Bali and managed by Master Program of Tourism Business Planning in June and December, International Journal of Green Tourism Research and Applications is a double-blind peer-reviewed electronic journal. It is intended to develop tourism maintaining harmony among ecological/environmental sustainability, economic sustainability, and socio-cultural sustainability for the planet and natural conservation, tourist satisfaction, benefits of the business itself, welfare of the community involved as well as respect for the existing local cultural values and better living for all.
Arjuna Subject : Umum - Umum
Articles 24 Documents
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The effect of organizational culture on employee satisfaction in Mercure Resort Sanur I Putu Windu Tejayadi; I Nengah Laba; Gede Yoga Kharisma Pradana
International Journal of Green Tourism Research and Applications Vol 1 No 1 (2019): December 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.421 KB) | DOI: 10.31940/ijogtra.v1i1.1631

Abstract

When the organizational culture works optimally at a hotel it should have a significant effect on the satisfaction of all parties, including employee satisfaction. Thus the hypothesis of this study confirms that organizational culture significantly influences employee satisfaction at Mercure Resort Sanur, Denpasar, Bali. All primary data were obtained through 48 respondents using the instrument in the form of a questionnaire. All data were analyzed quantitatively to determine the magnitude of the influence of organizational culture on employee satisfaction Mercure Resort Sanur. The results showed that the organizational culture of employee satisfaction at Mercure Resort Sanur had a significant effect. The significance level of the organizational culture of employee satisfaction at Mercure Resort Sanur reaches 0.002, smaller than alpha 0.05. Thus, the research hypothesis is proven.
PT Bali Hai Cruises Nusantara’s corporate social responsibility activities in Nusa Lembongan Bali I Nyoman Mokoh Wijaya; I Ketut Sutama
International Journal of Green Tourism Research and Applications Vol 2 No 1 (2020): June 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (897.259 KB) | DOI: 10.31940/ijogtra.v2i1.1882

Abstract

Purpose: This research was conducted to know the forms of corporate social responsibility (CSR) program, the disclosure of corporate social responsibility, and the implementation of corporate social responsibility on stakeholders.Research methods: The data used in this research was secondary data. This research was conducted in a qualitative method in which the data collections were through observation and documentation.Results and discussion: The results showed that the implementation of the international conventions cluster showed that the companies implemented the role and regulation of sustainable tourism in using the land and the environmentally friendly materials for building. The result also implemented the National law and regulations cluster which are concerned about employee health and safety as it is considered that the activities do mostly in the sea. Meanwhile, the local decreases cluster showed that CSR's program implemented three different aspects of sustainable tourism. These aspects are economic, ecology and social culture.Conclusion: Overall PT Bali Hai Cruises Nusantara implemented the CSR program to local stakeholders in order to keep the company's sustainability.
Internet marketing and direct marketing to increase room occupancy at Ayodya Resort Bali Ni Komang Nova Ari Susanti; I Gusti Agung Mas Krisna Komala Sari; Tyas Raharjeng Pamularsih
International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v2i2.2032

Abstract

Purpose: This study examines the influence of internet marketing and direct marketing on room occupancy at Ayodya resort Bali in the period 2017 to 2019. It also finds out which variable has the most dominant influence. Research methods: This research used a mixed methodology of qualitative and quantitative. The data source used are primary data collected from observations and interview and secondary data in the form of room night and occupancy. The data obtained will be processed using multiple linear regression analysis techniques to determine the improvements offered by internet marketing and direct marketing to increase room occupancy at Ayodya Resort Bali. Results and discussion: The results show that variable internet marketing has positive and significant influences partially with significance value 0.000 and direct marketing with significance value 0.000 to the room occupancy at Ayodya resort Bali. The effective contributions obtained indicate that internet marketing provides a very good contribution reached 56 percent than direct marketing only gives a small effect only reached 33.83 percent. The total effect of independent variables reaching 90.3 percent on room occupancy that’s mean both of them have a positive and strong partial relationship with a partial correlation analysis. Conclusion: In order to increase the effect of direct marketing, the hotel needs to improve cooperation with offline travel agents from various types of existing markets therefore Ayodya Resort Bali remains a priority.
Guest satisfaction level towards bartender services at the Melia Bali Hotel’s Tapas Bar G. Wahyu Putra Perdana; Ida Ayu Elistyawati; I Made Darma Oka; I Ketut Astawa; Gede Ginaya
International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i1.2394

Abstract

The purpose of this study was to determine the level of guest satisfaction with bartender services and efforts made by bartenders to increase guest satisfaction at the Melia Bali Hotel’s Tapas Bar. Data was obtained by distributing questionnaires that have been tested for validity and reliability, with a total sample of 60 respondents. Then, the data is processed with service quality techniques and important performance analysis presented with Cartesian diagram. The result showed that guest satisfaction with bartender services the Melia Bali Hotel’s Tapas Bar as a whole has shown good service as indicated by the gap of service quality scores. The result of the important performance analysis show more positive service quality gap scores than negative service quality scores.
The management of Cau Belayu Tourism Village based on green tourism business scheme Krisna Arta Widana; I Ketut Sutama
International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v2i2.2270

Abstract

Abstract Purpose: The purpose of this research is to know the implementation of green tourism business scheme by the management of the Cau Belayu tourism village to be a sustainable and environmentally friendly tourist destination. Research methods: This research is using descriptive analysis research with qualitative description. Data were collected through interviews, observations, and related documentation. The selected informants are determined based on the criteria from the author. Data were analyzed using activities that occur simultaneously, namely data reduction, data presentation, and drawing conclusions or verification. Results and discussion: The result shows that the development of tourism in Cau Belayu village is welcomed by the surrounding community because it is considered to have a positive impact on their lives and there are 10 green tourism business schemes which can be implemented in Cau Belayu tourism village to support a sustainability tourism village activities, namely compulsory, management and marketing, social involvement and communication, energy, water efficiency, purchasing, waste, travel, natural and cultural heritage, and innovation. Conclusion: The management of Cau Belayu tourism village is generally growing and developing well, but it is still not optimal because there are still several obstacles. The implementation of 10 green tourism business schemes in particular has not been fully implemented, however, the direction of the Cau Belayu tourism village management policy has led to green tourism business schemes.
Commission of online travel agent to increase room occupancy at The-Ritz-Carlton, Bali Made Ayu Krismasari; I Ketut Astawa; Ni Nyoman Triyuni
International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v2i2.1991

Abstract

Purpose: This study focuses on analyzing the commission given to online travel agent to the room occupancy at The Ritz-Carlton, Bali. The purpose of this study are to analyze the contribution of the commission of online travel agent to the room occupancy and find out which OTA that contributed the most to the room occupancy at The Ritz-Carlton, Bali. Research methods: The methods of data collection applied for this research are observation, interview, documentation, and literature study. The data analysis techniques used are quantitative analysis techniques analyzed using SPSS Program to find out the influence of the commission given to OTA and qualitative descriptive analysis to interpret data information through words. Results and discussions: The results showed that the commission for OTA contributed to the room occupancy and there was a positive and significant influence partially by giving commission to Agoda.com with Sig. value 0.029, Booking.com with Sig. value 0.020, CTRIP with Sig. value 0.018, and Expedia with Sig. value 0.014 to the room occupancy at The Ritz-Carlton, Bali. Besides, simultaneously by giving commission to Agoda.com, Booking.com, CTRIP, and Expedia positively and significantly influences the room occupancy with Sig. value 0.00. Those OTA give contribution about 56.6 percent toward the room occupancy at The Ritz-Carlton, Bali. The OTA that contributed the most in affecting the room occupancy is Expedia with the smallest significant value at 0.014. Expedia's room production directly contributes greatly to increasing room occupancy at The Ritz-Carlton, Bali because the percentage of commission fees to Expedia is effective as a motivation to provide high room production and also consistently increases every year. Implications: The suggestion given to management is the commission to each OTA needs to be evaluated more to maximize room occupancy as not to burden the hotel expenses.
Marketing communication strategy using online platforms to build brand image at The Westin Resort Nusa Dua Bali I Kadek Eri Suma Andika; Ni Luh Eka Armoni; I Gede Mudana; I Putu Krisna Arta Widana
International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i1.1988

Abstract

Purpose, in simple words tell readers about the aim of this research. Research methods, give name, brand, type of tools, methods, software, review, and survey that have been used to do this research. Results and discussion, write only main results and discussion in few words. A summary of your key findings. An explanation of why your findings and key message contribute to the field/s. No formula needed and avoid quotes and extensive references. (maximum 250 words). The purpose of this research is to determine the strengths, weaknesses, opportunities and threats of marketing communication in building brand image, to find out the marketing communication strategy that should be used by marketing communication departments in building brand image. Data collection methods used were observation, interviews, documentation and questionnaires. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External Matrix (IE), and SWOT Analysis. The results showed that there were internal and external factors that influence marketing communication conducted by the marketing communication department at The Westin Resort Nusa Dua, Bali. Based on the results of IFAS matrix analysis, the main strengths are good relations with all partners, the media, influencers, guests and also the community, while the main weaknesses are responding to complaints and providing solutions to trip advisor reviews, OTA reviews and also social media. Based on the results of the EFAS matrix analysis, it is known that the main opportunity is technological development while the minor threats faced are The Westin Resort Nusa Dua, Bali position in the competition and natural disasters such as volcanic eruptions, earthquakes, floods, etc. The results of the IE matrix research showed the company position in the Growth (Cell V). SWOT analysis produces 6 alternative marketing communication strategies that can be used in building brand image.
Implementation of green human resources management through pro-environmental behavior in Alpina Hotel & Spa Chamonix France Putu Kania Andini; Ni Nyoman Sri Astuti; I Ketut Budarma
International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v2i2.2069

Abstract

Purpose: This article is to explore the implementation of green human resources management in Alpina Hotel & Spa Chamonix, France as well as to know the benefits of implementing green human resources management in Alpina Hotel & Spa Chamonix, France. Research methods: This study was done in a descriptive qualitative method by explaining eco-friendly activities that have been implemented and the benefits of implementing green human resources management in which the data collection was carried out through techniques and field research in the form of observation, interview, documentation, and literature review. Results and discussion: The result of this study indicates that the benefits of implementing green human resources management (HRM) through pro-environmental behavior in Alpina Hotel & Spa Chamonix, France is not only profit-oriented to the hotel but also creates social orientation to the people and environment. Conclusion: The implementation of green human resources management in Alpina Hotel & Spa Chamonix, France has been well and optimally implemented.
Analysis of service quality by front office department at Alila Villas Uluwatu I Kadek Aryatmaja; Ni Nyoman Sri Astuti; Lien Darlina; I Ketut Sutama; Tyas Raharjeng Pamularsih
International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i1.2072

Abstract

This study aims to determine the service quality and efforts of the Front Office department at Alila Villas Uluwatu in maintaining and improving the quality of its services. This research used a descriptive statistical analysis with purposive sampling method and collecting data using the method of observation, interviews, literature study, and documentation. The results on this research was the service quality of the Front Office department at Alila Villas Uluwatu are good and optimal. The quality service of Front Office department at Alila Villas Uluwatu based on 5 variables, namely tangible, reliability, responsiveness, assurance and empathy. The analysis results showed that all variables has greater percentage of positive reviews than negative reviews. The advice that can be given is to inform more clearly about the location in each Front Office section such as the lobby and villa.
Forest supports living on earth: awareness of the youth at Jembrana Regency Bali Province Indonesia Ni Made Ernawati; I Wayan Basi Arjana; Nyoman Mastiani Nadra
International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i1.2388

Abstract

Locals awareness of the importance of forest in sustaining the earth plays an important role in the success of forest conservation. Using forest as an agricultural area without depriving its main function requires awareness of the farmers including the people living around the forest. This study examines the level of awareness of the Youth at Jembrana Regency particularly the elementary, junior high and senior high school students regarding the importance of forest supporting living on earth. This research is a qualitative study exploring the response of the youth to a question: how forest support living on earth? The results indicate three types of awareness: 1) Fully aware of the function of the forest and a harmonious co-exist with forest farmers, 2) Forest for economic benefit, and 3) Only focus on forest issues and conservation. It is expected that the study results could become a reference for people, organization and relevant authority concern regarding the forest conservation particular in Jembrana Regency.

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