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Mesran
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+6282161108110
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INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Articles 321 Documents
Driving Brand Engagement: Exploring Brand Touchpoints and Self-Congruity in Local Furniture Retail Widyastuti, Pristiana
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5852

Abstract

This study investigates the relationships between brand touchpoints, self-congruity, and brand engagement in Indonesia's local furniture market. A quantitative approach focused on customer touchpoints and self-congruity as independent variables, with brand engagement as the dependent variable. The sample comprised 100 respondents who had made multiple purchases from various furniture stores, both online and offline, located in the Greater Jakarta area. Data collection involved questionnaires utilizing a Likert scale to measure relevant indicators. Structural Equation Modeling (SEM) was used for data analysis, specifically confirmatory SEM and SmartPLS as tools to assess causal relationships among the variables. The study's results present significant relationships between customer touchpoints and self-congruity with brand engagement. The path coefficients show that customer touchpoint has a positive and significant impact on brand engagement, with a t-statistic value of 4.694, more than 1.96 (P-value lower than 0.05). Then, self-congruity has a positive and significant impact on brand engagement, with a t-statistic value of 3.737, more than 1.96 (P-value lower than 0.05). Effective customer touchpoints enhanced customer engagement significantly, while self-congruity contributed to a deeper emotional connection between customers and brands. The findings suggest that consumers are likelier to engage with brands that reflect their personal styles and identities, fostering loyalty and commitment. This research highlights the importance of creating meaningful brand interactions and aligning brand messaging with consumer identities to enhance engagement within brand touchpoints.
Karakteristik Ketimpangan Provinsi Banten: Pendekatan Struktur Ekonomi, Indeks Entropi Thiell, dan Multidimensional Scaling Syaifudin, Rizal; Mangara, Togi Haidat; Desmawan, Deris; Julliansyah, Muhammad Raihan; Putri, Cantika Sindy Aliya; Mahintan, Loanna Zahra
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5902

Abstract

The increase of the economy in one region can be considered as two things. In one hand, it also encourages the increase of its society welfare but on the other hand, the concentration of economic activities in particular economic sector or region can potentially lead to the inequality of development in the larger regions. This research aims to analyze whether there is an inequality in regencies/municipalities in Banten Province. To achieve this goal, the analysis is conducted in two steps. The first one is to analyze the economic structure of all regencies/municipalities in Banten Province and then the result of that analysis is used to identify the inequality by using Intra Theill Entropy Index. From those analyses, it is found that the developing economic sector in Banten Province is mainly dominated by modern economic sectors, for example Manufacturing. Furthermore, it is also found that there is a big gap regarding the inequality in Banten Province measured by the high Intra Theill Entropy Index which is marked by the high economic concentration in Cilegon City, Tangerang City, and Serang City.
Impact of Liquidity and Activity Ratios on Stock Price in Indonesia’s Telecom Companies Suwardi, Rendy Rizky Putra; Siska, Elmira; Sebastian, Dante Rio
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5910

Abstract

In theory, liquidity and activity ratios serve as current ratioucial indices of a corporation’s financial success and might impact shareholder’s investment decisions. However, academics and practitioners continue to argue the link between these measures on stock price. This study investigates the role of liquidity ratio and activity ratio on stock price of telecommunications firms listed on Indonesia Stock Exchange from 2014 to 2023. This research draws on secondary data from annual reports of telecommunications corporations registered on the Indonesia Stock Exchange (IDX) from 2014 to 2023 and the data is obtained from the official websites of the relevant firms. This research’s population consisted of all telecommunications firms listed on the IDX throughout the relevant timeframe. Purposive sampling was utilized, with 5 firms chosen from a list of 23 existing companies. The acquired data is subsequently analyzed with the IBM SPSS Statistic 25 tool to get the analytical findings. This research concludes liquidity ratio has a negative impact and significance effect on stock price of telecommunications firms listed on Indonesia Stock Exchange from 2014 to 2023 (t-calculated value is - 5,225 is more than the t-table value - 2,01174 and p value 0,000 < 0,05). The activity ratio has a positive impact and significance effect on the stock price of telecommunications firms listed on Indonesia Stock Exchange from 2014 to 2023 (t-calculated value 13,605 is more than t-table value is 2,01174 and p value 0,000 < 0,05).
Pengaruh Promo Tanggal Kembar, Gratis Ongkos Kirim, Metode Pembayaran S-Pay Later Terhadap Keputusan Pembelian Di Marketplace Shopee Nosaly, Ferdy Satya; Andriana, Ana Noor
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5923

Abstract

This study aims to examine the effect of the Twin Date Promo, Free Shipping, and S-Pay Later Payment Method on Purchasing Decisions at the Shopee marketplace. This research uses quantitative methods with a descriptive approach. The sample calculation uses the Lemeshow formula because the population is not known with certainty. The sample consisted of 100 Shopee user respondents in Samarinda City who were selected using purposive sampling technique. The data collection technique was carried out through an online questionnaire using Google Form and physical distribution of questionnaires directly to respondents who fit the criteria of research respondents who have made purchases at Shopee and live in the city of Samarinda. Data analysis using multiple linear regression and hypothesis testing with the help of SPSS. The results showed that the Twin Date Promo has a positive and significant effect on Purchasing Decisions with a t-count value (2.787) > t-table (1.984) with a significance level smaller than 0.05. Free Shipping has a positive and significant effect on Purchasing Decisions with a t-count value (4.669) > t-table (1.984) with a significance level smaller than 0.05, while the S-Pay Later Payment Method has no positive and significant effect on Purchasing Decisions t-count (1.502) < t-table (1.984) with a significance level greater than 0.05. Simultaneously, the three independent variables have a positive and significant effect on Purchasing Decisions assessed by F count (24.371) > F table (2.47), and the significance level is smaller than α = 0.05.
Analyzing the Impact of Financial Literacy and Credit Scoring on MSME’s Performance Siska, Elmira; Purwatingningsih, Purwatingningsih; Hasanudin, Hasanudin; Ramadina, Haliza Nur; Marlina, Desi
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5946

Abstract

MSMEs play an important role in the economy. However, many MSME actors experience obstacles in accessing formal financing. Low levels of financial literacy and lack of understanding of credit scores are often the main obstacles to the development of MSMEs. This study aims to analyze the effect of financial literacy and credit scoring on the performance of MSMEs in the city of Depok. The research design used is quantitative. Primary data was obtained from a questionnaire distributed to 99 respondents via Google from during August 2024. The criteria for respondents who could fill out the questionnaire were determined using a purposive sampling technique. Data processing was carried out using the Smart PLS 4 program which includes outer model analysis (convergent Validity, discriminant validity, reliability), inner model analysis (multicollinearity, R-square, goodness of fit, F-square, and path coefficients). This research concludes that financial literacy has a positive and significant effect on MSME's performance (t-statistic 3.278 > t table 1.96 and p value is 0.000 < 0.05), whereas the credit does not have a significant effect on MSME's performance (t-statistic 1.114 < t table 1.96 and p value is 0.089 > 0.05).
Mitigasi Risiko Non Performing Financing Produk Perbankan dengan Prinsip 5C Rohmawati, Nur Khoiriyah; Dahruji, Dahruji
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5955

Abstract

The development of musharaka financing in Indonesia continues to increase. The high use of musyarakah products is also accompanied by high risks faced by banks, especially financing risks which can be detrimental to the bank. The level of customer success in fulfilling their obligations can be seen from the Non-Performing Financing (NPF) indicator. BPRS Lantabur Tebuireng Lamongan branch experiences instability in the NPF value, which means it often experiences financing problems. In this case, appropriate risk prevention or mitigation efforts need to be made to maintain the NPF value. This research aims to determine the risks in musyarakah financing and analyze risk mitigation carried out by BPRS Lantabur Tebuireng Lamongan branch as an effort to prevent problematic financing. This research uses a qualitative approach with descriptive analysis methods and uses two data sources, namely primary data obtained through interviews and secondary data from related literature. The results of this research show that the risks that often occur in musyarakah financing are business risk and character risk. Risk mitigation efforts carried out by BPRS Lantabur Tebuireng Lamongan branch are by actively implementing the 5c principles, which consist of character, capacity, capital, collateral and conditions of economy. The assessment of the principles of capital, collateral and economic conditions at the BPRS Lantabur Tebuireng Lamongan Branch has been carried out well by implementing several fairly strict provisions, but an in-depth analysis needs to be carried out by the bank on the principles of character and capacity. This is because the risks that often occur in musyarakah financing are due to the customer's poor character and the customer's lack of ability in managing their business so that cases often occur that are detrimental to the bank.
Analisis Pengaruh Lingkungan Organisasi, Budaya Organisasi, Beban Kerja terhadap Kinerja Karyawan Andreas, Andreas; Sugiharti, Sugiharti
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5956

Abstract

The purpose of this study was to understand the behavioural impact analysis of organisational environment and organisational culture and workload on employee performance. This research was conducted at Warung Makan Bebek and Ayam Kampung Mas Budi in Semarang. Research data were collected through questionnaires given to 52 respondents. This research methodology uses a quantitative research approach using a descriptive approach. In conclusion, the research findings show that organisational environment has a negative impact and has no significant effect on employee working hours with a result of -0513 with a sig value of <0.60 and >0.05, on the other hand, organisational culture has a positive impact and has no significant effect on employee working hours and a result of 2.062 > with a sig value of 0.045 and >0.05, and finally, workplace organisational environment has a positive impact and has a significant effect on employee working hours and a result of 4.221 > with a sig value of 0.001 and <0.05. Furthermore, in terms of improving employee performance, workload has a good value in improving employee performance. In particular, it is very important to improve the quality of workload and have the ability to handle work-related stress effectively. The implications of this study are very important for management in any business, and it is necessary to develop good strategies to maximise employee work through the need to maintain organisational integrity, Organisational Culture, and Workload for the duration of the business.
E-Invoicing: Digital Transformation for Operational Efficiency Sutisna, Entis; Suhendra, Elwin; Purnama, Diki Gita
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.6008

Abstract

This research aims to identify the benefits of E-Invoicing in improve operational efficiency and explore the challenges faced in implementation process. By understanding its aspects, it is hoped that the company be better prepared to adopt E-Invoicing and gain benefits from the transformation digital it offers. The data analysis method used in this research is the descriptive method quantitative and qualitative. A combination of quantitative and qualitative approaches is possible us to gain a comprehensive understanding of the impact of E-invoicing on operational efficiency. this research design uses a survey (questionnaire) and direct interviews. The result of analysis by SPSS 16 found that the benefit of E-Invoice has sig.Levene’s Test for Equity of Variance is > 0.05 which mean the data between group A is homogeneous or same. Based on the interview with the user of E-Invoicing, the respondent inform that the method of E-Invoicing has a good impact for providing the benefit, experiences, faster of processing and more efficient because its no longer use paper anymore instead of organize by system. The research found that the analysis were match among analysis by SPSS 16 and interview the respondent, it’s found that the respondents agree by applying the E-invoicing deeply give a benefit and increase the productivity in order impact the operational efficieny.
Analyzing Hotel Customer Satisfaction Using Review Dataset: Insights and Implications for Service Improvement Singgalen, Yerik Afrianto
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.6015

Abstract

This research investigates customer satisfaction at Meruorah Komodo Labuan Bajo through a comprehensive analysis of review data extracted from the Agoda platform. By examining 1,340 reviews, including 527 verified accounts, the study identifies key factors influencing guest experiences, such as service quality, room features, and location. The methodology comprised four stages: hotel selection, data scraping, data processing, and data interpretation. Findings indicate that premium room types, such as “The Signature Sea View Room,” consistently receive high satisfaction ratings, with 414 mentions (2.99%), highlighting the value placed on scenic views and superior amenities. Seasonal fluctuations and guest origins also impact satisfaction, with Indonesian guests strongly preferring familiarity, while international travelers prioritize diverse amenities. The data shows that 37 out of 203 accounts were domestic, while 17 were from the United States and Australia combined. The study reveals that 89% of domestic guests reported satisfaction, compared to varied expectations among international visitors. These insights suggest that tailored service strategies and enhancements in service consistency can further improve overall guest satisfaction. The research underscores the necessity of aligning service offerings with guest expectations to maintain a competitive edge in the dynamic hospitality industry.
Hotel Customer Satisfaction: A Comprehensive Analysis of Perceived Cleanliness, Location, Service, and Value Singgalen, Yerik Afrianto
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.6016

Abstract

This research investigates the key determinants of customer satisfaction in the hospitality industry, focusing on cleanliness, service quality, location, and value. Analyzing guest reviews, the study reveals that 85% of guests consider cleanliness a primary factor influencing their overall experience, while 78% highlight service quality, particularly staff responsiveness and professionalism, as crucial components. Location is identified as a significant contributor by 65% of guests, emphasizing convenience and accessibility to local attractions, and 72% of guests evaluate their satisfaction based on the perceived value of the stay, which balances price and service quality. Additionally, digital engagement, health and safety perceptions, and sustainability practices play an increasing role in shaping guest satisfaction. Specifically, 60% of guests appreciate digital features such as contactless check-in and personalized communication. Meanwhile, 70% note that visible health and safety measures, including enhanced cleaning protocols, positively impact their comfort and trust. Furthermore, 58% of guests prefer hotels adopting sustainability practices, such as reducing plastic use and promoting eco-friendly amenities. The study concludes that 90% of guests rated cleanliness, service quality, and value highly were more likely to recommend the property and return in the future. In contrast, properties lacking in these areas saw a 45% decline in repeat visit intentions. These findings underscore hospitality providers' need to prioritize these factors and integrate digital, health, and sustainability considerations to optimize service delivery, enhance guest satisfaction, and establish a sustainable competitive advantage.