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INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 321 Documents
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Analysis of Competency, Entrepreneurship Orientation, and Performance in Bandar Lampung Furniture Industry Arifin, Triyono; Dwiono, Sugeng; Rudihartati, Leny
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5250

Abstract

This research aims to evaluate the impact of entrepreneurial competencies and entrepreneurial orientation on the performance of the furniture industry in Bandar Lampung City, as well as to assess the mediating effect of entrepreneurial orientation in this relationship. Primary data were obtained through a cross-sectional survey with direct interviews using questionnaires targeted at furniture business owners. The research sample consisted of 235 furniture businesses, representing 10% of the population. Validity was tested using Confirmatory Factor Analysis (CFA) and reliability was measured with Cronbach's Alpha. The analysis method applied was hierarchical regression. The research findings indicate that (1) Model 1 is the best model for explaining the relationship between entrepreneurial competencies and entrepreneurial orientation with SME performance, (2) entrepreneurial competencies (initiative and entrepreneurship, planning and organizing, technology) and entrepreneurial orientation have a positive and significant influence on performance, and (3) entrepreneurial orientation mediates the relationship between entrepreneurial competencies and furniture business performance in Bandar Lampung.
The Relationship Between Price Discounts and Impulsive Purchase: The Mediating Role of Positive Emotions Aliwinoto, Christine; Hadianto, Bram; Tjiptodjojo, Kartika Imasari
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5252

Abstract

This study aims to test and analyze the effect of price discounts on impulse buying and positive emotions (PE), as well as the influence of PE on impulse buying. Besides, examining and analyzing the PE to mediate the relationship between price discounts and impulse buying becomes another intention. The population comes from Generation Z, born between 1995 and 2009, who purchased goods in the Yogya Department Store in Bandung City. Moreover, a purposive sampling method is utilized to sample them. Fortunately, this study can collect 207 people based on the survey. Therefore, this study uses a covariance-based structural equation model and Sobel test. After statistical testing is complete, this study demonstrates (1) no effect of price discounts on impulsive buying, (2) a positive influence of price discounts on PE, (3) a positive relationship between PE and impulsive purchase, and (4) the mediating effect of PE on the association between price discounts and impulse buying. Additionally, the R-square in the positive emotion and impulsive models is 0.801 and 0.148, respectively. As an implication, this study suggests that department stores apply price discounts on goods to elevate positive feelings with the help of salespersons providing excellent services, creating impulsive purchases after employees receive salaries.
Pengaruh Literasi Keuangan dan Financial Technology Terhadap Kinerja Keuangan UMKM Lubis, Era Fazira MD; Nurhayati, Nurhayati
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5259

Abstract

The purpose of this research is to see the effect of financial literacy and financial technology (fintech) on the financial performance of MSMEs in Tanah Enam Ratus Village, and to identify factors that influence the level of financial literacy and the use of financial technology (fintech) among MSMEs in Tanah Enam Ratus Village. This research was conducted on MSMEs in the culinary sector in Tanah Enam Ratus village. The type of data analysis method used in this research is a quantitative descriptive approach. The data analysis techniques used in this study include normality test, multicolinerity test, heteroscedasticity test, multiple linear regression test, and validity and reliability tests to test the questionnaire before being distributed to real respondents. Finally, hypothesis testing using the t test, simultaneous f test, and coefficient of determination (r2) test and this test is assisted by SPSS version 25. The results showed that partially financial literacy has a negative effect and significantly affects the financial performance of MSMEs in the Tanah Enam Ratus village, and partially financial technology (fintech) has a negative effect and significantly affects the financial performance of MSMEs in the Tanah Enam Ratus village. Finally, simultaneously financial literacy and financial technology (fintech) have a positive and significant effect on the financial performance of MSMEs in the Tanah Enam Ratus village.
Pengaruh Brand Ambassador dan Iklan Media Sosial terhadap Minat Beli pada E-commerce Shopee Syapira, Riska; Hidayat, Rahmat
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5274

Abstract

This study aims to examine the effect of brand ambassadors and social media advertising on buying interest in E-commerce Shopee. The research method used is quantitative research method with a descriptive verification approach with a questionnaire distributed to respondents who have criteria determined by the researcher. The population studied was all consumers of E-commerce Shopee users located throughout STM Hilir District, totaling 286 people. In this study, the analysis method used was multiple linear regression tests, validity and reliability tests, hypothesis testing using the Statistical Package for the Social Sciences (SPSS). The results stated that the research instruments used were proven to be valid and reliable. The results of the analysis show that the variables Brand ambassador and social media advertising significantly affect buying interest with social media advertising having a stronger influence. This is evidenced by the results of the Partial Test (T) which shows that the Brand ambassador variable has a significant value of 0.033 <0.05 and t count 2.148> t table (1.650), so there is a positive and significant influence between the Brand ambassador variable on consumer buying interest variables and the social media advertising variable has a significant value of 0.001 <0.05 and t count 10.444> t table 1.650, so there is a positive and significant influence between social media advertising variables on consumer buying interest variables. The coefficient of determination (R2) indicates that the variation in purchase intention can be explained by both variables.
Implementasi Strategi Digital Marketing pada Segmen B2C untuk Menarik Nasabah Ahmad, Nawawi; Hidayat, Rahmat
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5275

Abstract

Every company or business actor has its own way or strategy for running its business in the era of digitalization. The presence of the internet has changed some of the basic rules of marketing in the traditional world to digital marketing. This research aims to determine the implementation of digital marketing strategies in the B2C (Business to Customer) segment in order to attract the interest of novice customers at PT. Pegadaian branch Kp. Weeds. The qualitative method is the method used in this research. This research began with a series of qualitative interviews identifying relationships that required more detailed examination. This interview was conducted by the author directly who came to the Kp Branch. Weeds. The results of this research show that the digital marketing strategy that has been used by PT. Pawnshop Branch Kp. Lalang here uses the following digital marketing concept: Digital Devices, PT. Pegadaian Branch Kp. Lalang uses the Digital Devices concept which is used by Digital Platforms media using the Facebook, Twitter, Instagram and Youtube TikTok media platforms and with the help of the Influencer team from the Kp Branch. Lalang. The advantage of implementing digital marketing is that it makes it easier to carry out marketing activities, makes it easier to get product information from PT. Pegadaian, saves time and effort, for PT. Pegadaian Branch Kp. Digital marketing helps reach customers as a whole, costs less, and increases brand awareness.
Analisis Manajemen Laba dengan Modified Jones Model Dalam Initial Public Offering (IPO) Perusahaan Manufaktur di Bursa Efek Indonesia Nurrofiah, Nisa; Suryanto, Suryanto; Dai, Ratna Meisa
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5291

Abstract

The purpose of this study is to identify instances of earnings management that manufacturing companies engage in between 2018 and 2020, when they first list their shares on the Indonesia Stock Exchange (IPO). This study employed a quantitative approach using a descriptive research design. The data in the research is secondary data consisting of financial reports for a period of two years before the IPO, at the time of the IPO, and two years after the IPO sourced from the official website of the Indonesia Stock Exchange and the company's website. In this study, 43 manufacturing enterprises that carried out an initial public offering (IPO) between 2018 and 2020 make up the research population. This study selected 41 manufacturing enterprises that satisfied the intended sample requirements by using purposive sampling techniques. The data analysis technique used in this research is the management detection method using the modified jones model and hypothesis testing using the Wilcoxon signed test. This research shows the results that there is a significant difference in the value of discretionary accruals during and after the IPO so that the hypothesis test shows that manufacturing companies that carry out initial public offerings (IPO) in the 2018-2020 period practice earnings management. Sample companies tend to carry out income maximization with the aim of reporting good performance or to cover declining profits. Meanwhile, the income minimization pattern is carried out to avoid or minimize company costs.
Pengaruh Literasi Keuangan dan Perilaku Keuangan Terhadap Kinerja UMKM pada UMKM Juara Nuraeni, Delia Nurul; Dai, Ratna Meisa; Thirafi, Luthfi
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5309

Abstract

This research aims to determine the influence of financial literacy and financial behavior on the performance of MSMEs in UMKM Juara Majalengka Regency in 2023. The method used in this research is a quantitative method with a descriptive approach. This research uses primary data sources from a sample of 130 respondents and secondary data obtained from literature sources. The data collection technique is through a questionnaire that has passed validity and reliability testing with the results of the data used being valid and reliable. This research analyzes data using descriptive analysis and statistical analysis, namely classic assumption tests, multiple linear regression analysis and hypothesis tests (t test, F test and coefficient of determination). Based on the research results, the multiple linear regression equation formed is Y = 0.459 + 0.187 X1 + 0.512 X2. The results of partial hypothesis testing, namely the t test, are 1) financial literacy has a positive and significant influence on the performance of MSMEs 2) financial behavior has a positive and significant influence on the performance of MSMEs. The results of hypothesis testing carried out simultaneously, namely the F test, showed that financial literacy and financial behavior had a significant positive influence on the performance of MSMEs. The percentage of influence exerted by the independent variables, namely financial literacy and financial behavior, on the dependent variable, namely the performance of MSMEs, is 49.8% and the remaining 50.2% is influenced by other variables or things that the researchers ignored.
Customer Experience Analysis for Marketing Strategy Optimization Using CRAF Framework Singgalen, Yerik Afrianto
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5314

Abstract

This research explores the critical role of leveraging digital data and structured frameworks, specifically the Customer Review and Analysis Framework (CRAF), to optimize customer experience in the hospitality industry. Analyzing 1,028 guest reviews from Ayaka Suites Hotel reveals that 987 posts are positive, while only 40 are negative, indicating overall high satisfaction levels. The effectiveness of the Support Vector Machine (SVM) model for sentiment classification is demonstrated, achieving an accuracy of 94.99% without SMOTE and 89.22% with SMOTE. Furthermore, deploying the analysis results using Oracle APEX enables creating an interactive information system that provides real-time insights into customer feedback, facilitating dynamic data management and strategy adjustments. The findings underscore the importance of comprehensive feedback analysis for identifying improvement areas, enhancing service quality, and elevating guest satisfaction. The study concludes that adopting systematic frameworks like CRAF, advanced analytical models like SVM, and interactive deployment platforms like Oracle APEX is essential for achieving long-term success and maintaining high standards in service delivery within the hospitality sector.
Pengaruh Komitmen Kerja, Budaya Organisasi Terhadap Kinerja Karyawan Dimediasi Dengan Kepuasan Kerja Zakiah, Putri; Giawa, Igamawati; Giawa, Indah Mawati
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5367

Abstract

The aim of this research is to conduct an analysis and find out whether there is an influence of work commitment and organizational culture on employee performance based on the mediation of job satisfaction. The research method used is a quantitative research method with analysis using Smart PLS4. The sample for this research was 381 people. In this research, the researchers narrowed the population by using G-Poweir so that the population became 99 people. The purpose of collecting information data in this research is the method of administering questionnaires and direct interviews with employees in the research related to the variables studied. The research results showed that organizational commitment does not have a significant influence on job satisfaction with a value of tcount (0.895) < ttable (1.650) with a P value > 0.05. Organizational commitment does not have a significant influence on employee performance with a value of tcount (0.980) < ttable (1.650) with a P value > 0.05. Apart from that, organizational culture has a significant influence on employee satisfaction which can be proven by tcount (2.960) > ttable (1.650) with P Value < 0.05. And organizational culture also has a significant influence on employee performance with tcount (3.387) > ttable (1.650) with P Value < 0.05. And organizational commitment and organizational culture have a significant influence on employee performance which is mediated by job satisfaction with tcount (4.872) > ttable (1.650) with P Value > 0.05
Differences-in-Differences Analysis on the Impact of Direct Cash Transfer 2007-2008 for Fish Consumption Pattern Paradizsa, Irlandi; Moeis, Jossy Prananta
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5370

Abstract

Fisheries in Indonesia has a huge potential that if were to be developed adequately will help boost the economic growth. The potential is substantial, however the level of consumption still low compared to other country with lower fisheries potential. To find ways in developing the fisheries sector, this research would like to study the impact of shock of income—through the direct cash transfer—towards the fish consumption level. By understanding this, policymaker would be better equipped on finding the right program to increase its level of consumption in Indonesia. This research is using the quantitative method through the differences-in-differences analysis in finding the impact of income shock towards the fish consumption pattern by seeing the differences before and after the direct cash transfer program were carried out. The data used for this research came from the Indonesian Family Life Survey (IFLS) wave 3 to 5. In order to increase the validity of the result, this research used the Heckman Selection Model to reduce the potential bias. The result of this research finds that the impact of the direct cash transfer—as an income shock—actually lower the level of fish consumption amounting to Rp 326,25. There are several possibilities as to why this is happening, which are: (1) the elasticity of income for fisheries sector; (2) the status of fish as inferior goods for Indonesian; and (3) huge potential does not translate into a cheaper price for consumption.

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