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Cakrawala Repositori Imwi
Published by Institut Manajemen Wiyata Indonesia
ISSN : 26208490     EISSN : 26208814     DOI : https://doi.org/10.52851/cakrawala.
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Cakrawala Repositori IMWI focuses on publishing original research articles, reviewing articles from contributors, and current issues relating to Economics, Business and Management. The main purpose of the journal is to provide a platform for scholars, academics, and researchers to share contemporary thinking in the field. The work should not be published or submitted for publication elsewhere. The official language of the manuscript that will be published in Jurnal Cakrawala Repositori IMWI is Indonesian. For information and registration, contact cakrawala@imwi.ac.id. Jurnal Cakrawala Repositori IMWI is a peer-reviewed journal which is published six times a year. This journal is an open-access that publishes research outcomes with significant contributions to the understanding and improvement of management science. The review process in this journal employs a double-blind peer-review, which means that both the reviewer and author identities are concealed from the reviewers, and vice versa.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,132 Documents
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Akulturasi Material Pada Proses Pembuatan Tas Koja Dan Dampaknya Terhadap Aturan Adat Istiadat Suku Baduy Muchlis Muchlis; Rustopo; Guntur; Sunarmi
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.338

Abstract

Penelitian ini bertujuan untuk mendeskripsikan secara detail dan mendalam tentang bahan tas koja suku Baduy. Penelitian ini termasuk dalam jenis penelitian fundamental dengan metode deskriptif kualitatif. Data digali dengan observasi dan studi pustaka. Penulis mendapat kesan bahwa (1) kehidupan suku Baduy tidak mengalami sedikit perubahan yang disebabkan adanya modernisasi dan akibat terjadinya akulturasi pada bahan tas koja. Namun tentu saja perubahan tersebut masih dirasakan oleh Suku Baduy; (2) Sebelum terjadi akulturasi bahan, Suku Baduy hanya mengenal bahan tas koja yang terbuat dari tumbuhan terureup; (3) Terjadinya akulturasi material sangat mempengaruhi perekonomian, namun tidak dengan perubahan penggunaan tas koja itu sendiri bagi Suku Baduy; dan (4) Alkulturasi bahan membawa perubahan sifat, arti dan makna dari tas koja itu sendiri.
Analisis Implementasi Pemasaran Kolaboratif Terhadap Keputusan Pembelian Maryana Maryana
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.339

Abstract

Pemasaran kolaboratif telah menjadi strategi pemasaran yang populer dalam beberapa tahun terakhir. Kolaborasi antara merek dan selebriti atau merek dan merek lainnya dapat meningkatkan daya tarik merek dan mempengaruhi keputusan pembelian konsumen. Namun, masih sedikit penelitian yang mengeksplorasi implementasi pemasaran kolaboratif dan dampaknya pada keputusan pembelian konsumen. Oleh karena itu, penelitian ini bertujuan untuk menganalisis implementasi pemasaran kolaboratif dan dampaknya pada keputusan pembelian konsumen. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus kolaborasi Oreo dengan Blackpink. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah studi kepustakaan, wawancara mendalam dan observasi. Data yang diperoleh dari wawancara dan observasi akan dianalisis dengan menggunakan analisis kualitatif meliputi reduksi data, display data, dan verifikasi data. Hasil penelitian menunjukkan bahwa implementasi pemasaran kolaboratif antara Oreo dan Blackpink mempengaruhi keputusan pembelian konsumen. Konsumen merasa tertarik untuk membeli Oreo karena adanya kolaborasi dengan idola mereka, dan juga merasa terdorong untuk mencoba varian rasa baru yang ditawarkan oleh Oreo dalam program kolaborasi ini. Selain itu, konsumen juga menganggap bahwa program kolaborasi ini memberikan nilai tambah pada produk Oreo, terutama dalam hal kemasan dan desain yang menarik.
IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT BASED OF ARTIFICIAL INTELLIGENCE IN THE DHARMA BOOST MARKETING PROGRAM cantika kusuma; Endy Gunanto Marsasi
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.195

Abstract

Dharma Mitra Abadi is a leader in the DIY and Central Java regions which uses the best branded tools, continues to maintain and develop the quality of its services. Committed with PT. Abbott with the best brand diagnostic tools, until appointed as the sole agent. PT. Dharma Mitra Abadi is a medical device company that utilizes direct marketing to promote its products. The company has implemented the Dharma Boost program, which utilizes digital media and e-commerce tools such as online electronic applications, websites, mobile applications, social media, animation, video, data visualization, and location-based services. This research aims to evaluate and improve the effectiveness of these existing programs within the company. The research method used is qualitative, including direct observation, in-depth interviews, collection of documentation, and analysis of company secondary data. The research is being conducted within the marketing division of the company. The goal is to help the company innovate and address any marketing challenges. By incorporating Artificial Intelligence into its Customer Relationship Management, PT. Dharma Mitra Abadi hopes to optimize its use of digital marketing.
The Effect of Accounting Knowledge and Education Level on MSME Performance with Understanding of SAK EMKM as an Intervening Variable Robir Rahmat Putra; Syaka Nur Khalisa
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.208

Abstract

This study aims to examine and analyze the effect of accounting knowledge and educational level on the performance of MSMEs with an understanding of SAK EMKM as an intervening variable. The sample in this study was 189 respondents, who are SMEs in the area around DKI Jakarta, especially North Jakarta. Adequacy of the number of respondents based on the approach used by Hair. The data collection technique used simple random sampling by distributing research questionnaires in the form of Google forms and then distributing them to MSME actors through social media. The data processing method in this study uses the Smart PLS (Partial Least Square) software which is used to test the hypothesis. The results of this study indicate that accounting knowledge has no effect on MSME performance, accounting knowledge has a positive and significant effect on understanding SAK EMKM, education level has a positive and significant effect on MSME performance, education level has a positive and significant effect on understanding SAK EMKM, understanding SAK EMKM is proven to have no effect on MSME performance, accounting knowledge is proven not to affect MSME performance indirectly through understanding SAK EMKM, education level is proven not to affect MSME performance indirectly through understanding SAK EMKM. The results of this study recommend that MSME actors if they want to improve the performance of the MSME they run, MSME actors must study accounting so they can apply SAK EMKM to managing their financial reports.
The Effect of Performance-Based Budgeting, Regional Financial Management and Quality of Human Resources on SKPD Performance with Regional Financial Supervision as a Moderating Variable Rio Johan; Afifah Rahmawati
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.209

Abstract

This study’s objectives is investigating and analyzing how regional financial supervision can effect performance-based budgeting, regional financial management, and human resource quality on SKPD performance. The sample and population of this resesarch were the Regional Work Units (SKPD) in the DKI Jakarta area, with a total of 246 copies dispersed to the Regional Work Units (SKPD) in the DKI Jakarta area. SmartPLS (Partial Least Squares) software is used. The hypothesis test results in this resesarch show that performance-based budgeting has a positive impact on SKPD presentation, regional financial management has a positive impact on SKPD, human resource quality has no effect on SKPD performance, regional financial supervision has a positive and significant impact, regional financial supervision has a negative and not significant impact which cannot give impact porformances based budgeting on SKPD, and Moderation has no effect on SKPD performance, regional financial supervision moderation can strengthen the influence of regional financial management on SKPD performance, and regional financial supervision moderation has a negative and insignificant effect, which means it cannot strengthen the influence of human resource quality on SKPD performance. the result of this research suggest that you are be able to broaden the sample and population to investigate if changes in regional financial supervision can improve the influence of human resource quality on SKPD performance.
Konsekuensi Social Media Marketing Activites Kedai Kopi Lokal Kekinian Muhamad Tegar Harrindi Aji; Sri Vandayuli Riorini
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.214

Abstract

This study aims to examine the Antecedents of Consumer Purchase Intentions Contemporary Local Coffee Shop. The dependent variable used in this study is Consumer Purchase Intention. The independent variables used in this study are Interactivity, Informativeness, Personalization, Trendiness, Word of Mouth, Brand Image and Brand Equity. This study collected data using purposive sampling method, data was collected by distributing questionnaires online to 215 respondents. This study uses the Structural Equation Model (SEM) analysis method. The results of this study indicate that: (1) Interactivity has a positive effect on Brand Image, (2) Informativeness has no positive effect on Brand Image, (3) Personalization has a positive effect on Brand Image, (4) Trendiness has a positive effect on Brand Image, (5) Word of Mouth has a positive effect on Brand Image, (6) Brand Image has a positive effect on Brand Equity, (7) Brand Equity has a positive effect on Consumers Purchase Intention.
Pengaruh Likuiditas, Kualitas Aset, Sensitifitas dan Efisiensi Terhadap Profitabilitas Pada Bank Pembangunan Daerah Devisa Muhammad Akbar Sidiq
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i4.218

Abstract

The purpose of this study was to analyze Loan to Deposit Ratio (LDR), Investing Policy Ratio (IPR), Non Performing Loans (NPL), Non Performing Earning Assets (APB), Interest Rate Ratio (IRR), Net Open Position (NOP), Operating Costs to Operating Income (BOPO) and Fee Based Income Ratio (FBIR) to Return On Assets (ROA) at Foreign Exchange Regional Development Banks registered with OJK. PT BPD Riau Kepri, PT BPD South Sumatra and Bangka Belitung, PT BPD East Kalimantan and North Kalimantan and PT BPD South Sulawesi and West Sulawesi; are the samples of this study using purposive sampling method. This study uses secondary data from financial reports for the period quarter I, 2018 to quarter II, 2022. The data analysis technique is descriptive analysis and uses multiple linear regression analysis. The results of this study reveal that simultaneously LDR, IPR, NPL, APB, IRR, PDN, BOPO and FBIR have a significant effect on ROA. Partially, LDR, IPR, APB, IRR BOPO and FBIR have an insignificant effect on ROA, while NPL has a significant negative effect on ROA.
Ratifikasi Asean Agreement On Electronic Commerce Oleh Indonesia Indrawati Indrawati; Kartika Fitri Ampiranti
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.238

Abstract

This research examines the study of the ratification of the ASEAN Agreement on E-commerce by Indonesia. The research used in this research is a qualitative research which is described descriptively. Various sources were processed in this study such as books, research results, journals, and research articles. The results of this study indicate that in the current ICT era, e-commerce is a new way of conducting commercial activities, and is an important component in increasing economic growth and development around the world. For example, ASEAN, ICT, and e-commerce are recognized as important segments for regional integration. ASEAN is developing its legal framework to promote and facilitate ICT development and e-commerce growth in the region through the ASEAN Agreement on Electronic Commerce. On September 7, 2021, Indonesia has ratified the bill related to the ASEAN Agreement on Electronic Commerce to become a legal law in Indonesia. With the passing of the Draft Law into Law, the DPR and the government have formed a legal umbrella for cooperation in the intergovernmental electronic commerce sector in ASEAN to increase the value of trade in goods and services, increase the competitiveness of domestic business actors, and expand cooperation through the use of electronic commerce in ASEAN.
Dampak Konversi Kompor Induksi Bagi Rumah Tangga 450 Va Dan 900 Va Dengan Pengalihan Subsidi Energi Dari Subsidi Lpg 3kg Menjadi Subsidi Listrik Yundi Haekal Azizi; Rahmada Mulia Wardhana Moljoadie
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.305

Abstract

Kebutuhan energi untuk memasak sudah berevolusi dalam prosesnya, yaitu pada awal menggunakan kayu bakar, kemudian berevolusi menggunakan bahan bakar minyak tanah, dan yang terakhir dengan teknologi bersih menggunakan bahan Liquefied Petroleum Gas (LPG). Menurut APBN 2019, subsidi LPG untuk tabung 3 kg (kg) diperkirakan menelan biaya lebih dari $ 4,9 miliar pada 2019. Implementasi Program Elektrifikasi berbagai Sektor sebagai upaya demand driven untuk penyerapan kondisi over capacity energi listrik yang kurangnya dimanfaatkan, kondisi saat ini reserve margin PLN sebesar 15,6%. Selain itu, komitmen dalam mencapai NZE Tahun 2060 terkait demand pada program tahun 2021-2025 salah satunya ialah strategi dalam penurunan impor LPG dengan kompor induksi untuk 8,2 juta rumah tangga. Diperlukan analisis lebih dalam untuk mengetahui dampak konversi kompor induksi bagi rumah tangga 450 VA dan 900 VA dengan pengalihan subsidi energi dari subsidi LPG 3kg menjadi subsidi listrik. Penelitian ini juga dapat menjadi referensi bagi peneliti ataupun Pemerintah di Indonesia untuk menerapkan konsep kebijakan energi bersih untuk mengalihkan teknologi memasak dari kompor LPG ke kompor induksi dalam literatur biaya energi dan pengalihan subsidi energi untuk didapatkan penghematan baik dalam rumah tangga atau fiskal APBN setiap tahunnya.
The External Stimuli Which Drives Impulsive Buying Behavior: Case Study On Users Of Indonesia’s Large E-Commerce Platforms Adi Waskito; Anisha Marjani Putri Firaldi; Arviga Bigwanto; Citra Jayanti Yuwono
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.323

Abstract

In the past five years, people are becoming more accustomed to online purchases especially due to health measures taken as a response to the 2020 pandemic. Indonesia led all other ASEAN countries in terms of online purchases. In this study, we examined the relationship between external stimuli and impulse buying behaviour on e-commerce platforms. We conducted an online survey and found that quality of information, and e-wallet use have a positive influence on driving impulsive buying behaviour. For e-commerce business owners, these findings are helpful to determine areas to focus on when improving e-commerce. The theories underlying this research are Technology Acceptance Model Modified I introduced by Venkatesh and Davis (1996) and the concept of Impulse Buying Behavior by Gulfraz et al (2022). The research design was mainly developed from previous research by Kimigiari and Malafe (2021). In this research which involved 419 respondents, sampled with purposive sampling method and using online questionnaire as instrument, it can be concluded that in Indonesia case, the quality of information and e-wallet use impacts impulsive buying behavior tendencies.

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