JMK Jurnal Manajemen dan Kewirausahaan
Aims JMK (Jurnal Manajemen & Kewirausahaan) covers in details a large variety of topics in management. The aim of the journal is disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and entrepreneurship. The journal provides a forum for scholarly exchanges for academics, practitioners, and independent researchers by publishing quality empirical research. Scope JMK (Jurnal Manajemen & Kewirausahaan) promotes the ideas and information among researchers that have been achieved in the area of financial economics, marketing management, human-resource management, behavior organizational, good governance, strategic management, public policy, entrepreneurship, management, financial, business ethics.
Articles
203 Documents
<![CDATA[Penerapan Green Marketing dan Inovasi Produk untuk Meningkatkan Minat Beli Konsumen Sepatu Eco-Friendly Pijakbumi ]]>
<![CDATA[Gilang Hendriawan]]>;
<![CDATA[Aggi Panigoro Sarifiyono]]>;
<![CDATA[Bob Foster]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32503/jmk.v7i2.2446
<![CDATA[Tujuan penelitian ini untuk mengetahui dan menganalisis Green Marketing dan Inovasi Produk meningkatkan Minat Beli konsumen produk sepatu eco-friendly Pijakbumi (studi pada followers Instagram Pijakbumi). Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian ini adalah followers Instagram Pijakbumi yang berjumlah 86.600 responden dengan menggunakan Teknik nonprobability sampling, sampel purposive, sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Berdasakan hasil dari uji t diperoleh bahwa Green Marketing berpengaruh terhadap Minat Beli konsumen sepatu eco-friendly Pijakbumi (Studi pada followers Instagram Piakbumi) karena t-hitung 3,347 > t-tabel 1,985, Inovasi Produk berpengaruh terhadap Minat Beli konsumen sepatu eco-friendly Pijakbumi (Studi pada followers Instagram Piakbumi) karena t-hitung 7,286 > t-tabel 1,985. Dan berdasarkan hasil uji F bahwa Green Marketing dan Inovasi Produk berpengaruh secara simultan terhadap Minat Beli karena F-hitung 102,076 > F-tabel 3,09.]]>
<![CDATA[Analisis Mediasi Brand Awareness dan Brand Trust dalam Hubungan Emotional Marketing dengan Purchase Intention ]]>
<![CDATA[Achmad Yanu Alif Fianto]]>;
<![CDATA[Helmy Widyantara]]>;
<![CDATA[Dominggo Bayu Baskara]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32503/jmk.v7i2.2348
<![CDATA[This study and analysis was carried out to examine the effect of emotional marketing on purchase intention. This study also analyzes the mediating role of brand awareness and brand trust in the relationship between emotional marketing and purchase intention. This study uses a questionnaire as an instrument of study and has collected valid and reliable data from 130 respondents who are users of MSME products who are actively promoting on Instagram social media. This study adopted the Structural Equation Model (SEM) with the Partial Least Square (PLS) technique to test the hypothesis in this study. This study proves that brand awareness and brand trust have a mediating role in the relationship between emotional marketing and purchase intention. This means that emotional marketing has an indirect effect on purchase intention through brand trust and brand awareness. This study also proves that emotional marketing does not have a significant impact on purchase intention.]]>
<![CDATA[Key Examine for Visit Intention on Gastronomy Tourism ]]>
<![CDATA[Lu Man Hong]]>;
<![CDATA[Woo Wai Yee]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32503/jmk.v7i2.2250
<![CDATA[In recent decades, gastronomy tourism has increased in popularity among visitors and host countries, and it is now one of the most essential factors for travellers when choosing a location. Gastronomy tourism is now categorised as a niche market. The purpose of this research is to determine what factors impact visitors' decisions to visit Kelantan's culinary tourism. The relationship between the independent variables of meal pricing, food presentation, and ambiance, as well as the dependent variable of intention to visit, will be investigated in this study. This study used a quantitative technique, with 400 responses collected via an online questionnaire from people who had visited Kelantan at least once. Because 10 straight-lining replies were removed, 390 responses were submitted to smartpls data analysis. According to the findings, meal pricing, food presentation, and ambience have a direct impact on tourists' intentions to attend gastronomy tourism.]]>
<![CDATA[Perencanaan Sumber Daya Manusia pada PT ABC ]]>
<![CDATA[Endah Kurniawati]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32503/jmk.v7i2.2513
<![CDATA[Business competition and rapid environmental changes require human resource (HR) practitioners to be able to ensure the availability of employees in accordance with existing demands. This is certainly not something easy. Human resource planning is expected to ensure the availability of employees both in quality and quantity. The purpose of the research is to determine the implementation of human resource planning with all the challenges and efforts to maintain its implementation in accordance with existing procedures. The research was conducted at PT. ABC which is a manufacturing company. The type of research used is descriptive qualitative. Data obtained through in-depth interviews and documentation. The results of the study show that the implementation of human resource planning has been carried out well, although there are a number of challenges and obstacles in its implementation.]]>
<![CDATA[Pelatihan Kerja, Soft Skill dan Hard Skill Mendorong Peningkatan Kinerja Karyawan ]]>
<![CDATA[Wahyu Astutik]]>;
<![CDATA[M. Sulhan]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32503/jmk.v7i2.2345
<![CDATA[This study aims to measure the extent to which employee competencies represented by training, soft skills and hard skills affect employee performance. This study also describes the new findings as a development of previous research. The method used is descriptive quantitative with a total of 100 respondents from CV. Sentosa’s employees. The independent variable (X) in this study is Training, Soft Skill, and Hard Skill. Meanwhile, the dependent variable (Y) in this study is Employee Performance. The results showed that The X’s variables had a significant positive effect on employee performance. The results of the partial test of this study indicate that the ability of hard skills has less effect on increasing employee performance. This study also shows an R2 value of 0.682 which means that this model is able to provide an explanation of various variations of the dependent variable by 68%.]]>
<![CDATA[Pengaruh Locus Of Control, Financial Knowledge dan Parental Income terhadap Perilaku Pengelolaan Keuangan (Studi pada Mahasiswa Baru Program Studi Manajemen Tahun 2021 Universitas Muhammadiyah Gresik) ]]>
<![CDATA[Wasti Reviandani]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32503/jmk.v7i2.2481
<![CDATA[The rapid development of this rapid technology can have a negative impact such as unlimited human needs, causing people to be unable to manage personal finances properly and trigger financial conditions to become less stable. This phenomenon can lead to consumptive financial behavior in the community, especially students, meaning that the community lacks awareness of financial behavior. This study uses a quantitative approach that aims to determine whether locus of control, financial knowledge and parental income can influence the financial management behavior of new students of the management study program, University Muhammadiyah Gresik. The use of purposive sampling technique in sampling obtained 152 correspondents who were then analyzed use multiple linear regression analysis technique with SPSS 16 program. The result is Locus of control has a significant positive effect, Financial Knowledge has a significant positive effect, and Parental Income has an insignificant negative effect on management behavior finance for New Students Management Study Program, Universitas Muhammadiyah Gresik in 2021.]]>
<![CDATA[Kompensasi Karyawan dan Budaya Perusahaan terhadap Motivasi Kerja ]]>
<![CDATA[Ahsya Ainus Shifak]]>;
<![CDATA[Yudithia Dian Putra]]>;
<![CDATA[Ilyas Indra]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 3 (2022): September ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32503/jmk.v7i3.2702
<![CDATA[This study aims to measure the extent to which compensation and work culture affect work motivation. This study finds new facts where compensation is an important factor in encouraging employee motivation. In addition, this study also reveals a new fact that a work culture consisting of discipline, good cooperation, organizational communication, identity in the form of uniforms is also a factor in employee work motivation. The method used in this research is descriptive quantitative with independent variables X1 Compensation and X2 Work Culture. The dependent variable (Y) of this study is work motivation. The results of the F test showed that the independent variables had a simultaneous effect on the dependent variable with a significance value of 0.037 or less than 0.05. Meanwhile, the results of the t-test or partial shows that both variables X1 and X2 have an effect on variable Y. The significance value of X1 is 0.034 and X2 is 0.025 or less than 0.05.]]>
<![CDATA[Pengelolaan Sumber Daya Manusia melalui Rekrutmen dan Seleksi ]]>
<![CDATA[Fatika Febrilia Kusumastuti]]>;
<![CDATA[Gita Aulia Nurani]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 3 (2022): September ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32503/jmk.v7i3.2528
<![CDATA[Dalam suatu perusahaan maupun instansi sumber daya manusia (SDM) yang berkualiatas sangatlah penting, hal tersebut bisa terwujud dengan adanya proses rekrutmen dan seleksi yang benar. Tujuan penelitian ini adalah untuk mengetahui pengelolaan sumber daya manusia melalui proses rekrutmen dan seleksi. Subjek dari penelitian ini terdiri dari 3 orang yaitu Direktur Operasional, Personalia dan Kepala Produksi, dengan menggunakan teknik pengambilan data sampel berupa purposive sampling. Metode penelitian yang dipakai dalam penelitian ini adalah pendekatan kualitatif dengan alat pengumpulan data berupa wawancara dan observasi. Dari penelitian tersebut didapatkan hasil bahwa proses rekrutmen dan seleksi ini sangat menentukan perusahaan dalam memperoleh sumber daya manusia (SDM) yang berkualitas. Kesalahan yang terjadi ketika adanya proses rekrutmen dan seleksi akan mengakibatkan perusahaan mendapatkan sumber daya manusia (SDM) yang tidak sesuai dengan yang dibutuhkan.]]>
<![CDATA[The Factors that Influence Customer Purchase Intention: The Tale of Zalora Malaysia ]]>
<![CDATA[Lu Man Hong]]>;
<![CDATA[Pillo Anak Alisliza Perak]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 3 (2022): September ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32503/jmk.v7i3.2645
<![CDATA[Since Zalora Malaysia was designated as the top fashion specialised online retailer based on iPrice's Map of e-commerce, this study was done to investigate the factors that impact consumer buying intention in Zalora Malaysia. As a result, brand image, site design, and service quality are the independent variables for those elements. The intention to buy among Zalora Malaysia clients is the dependent variable of this study. Furthermore, the goal of this research is to look at the interaction between elements that impact customers' purchasing intentions in Zalora Malaysia. To confirm the research hypothesis, the researcher gathered 237 responses via a google form created by the researcher and distributed them online to any Malaysian citizen who only purchased from Zalora Malaysia and answered the questionnaire in general via Facebook or Instagram to obtain respondents aged 21 to 50 years and above. Only one hypothesis is validated and approved in this research study, according to the findings, and it is connected to the relationship between site design features and purchase consumers in the Zalora Malaysia application. The brand image and service quality elements that impact customers' purchasing intentions in the Zalora Malaysia application are two hypothetical relationship factors that are not approved and have no value. In the Zalora Malaysia application, this reveals simply the site design variables that are important and the link between client purchase intents.]]>
<![CDATA[Pengaruh Bauran Pemasaran terhadap Kepuasan Konsumen pada UD. Olsabara Sukses Sejahtera Sangatta ]]>
<![CDATA[Muhamad Yazid Bustomi]]>;
<![CDATA[Indah Novita Dewi]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 3 (2022): September ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32503/jmk.v7i3.2913
<![CDATA[Marketing activities as a bridge for arriving a product from producers to consumers. In these activities there were factors that influence customer satisfaction for knowing the company's stratgies. The objectives of this research were (1) to find out the effect of marketing mix (7P) on consumer satisfaction, and (2) to analyze the effect of consumer satisfaction on consumer loyalty who shop at UD. Olsabara Sangatta. The sampling technique used was accidental sampling, namely accidental sampling by taking the case of Olsabara visitors who want to be interviewed and are willing to fill out a questionnaire. The data analysis method was used structural equation model (SEM) analysis with SmartPLS software to determine the factors of the marketing mix that affect consumer satisfaction, and the effect of consumer satisfaction on consumer loyalty. The results showed that among the marketing mix variables that affect consumer satisfaction were people and physical evidence variables, while variables marketing mix of the product, price, promotion, place, and process have no significant effect on consumer satisfaction. The variable of consumer satisfaction had a significant effect on consumer loyalty. These results indicate that the attributes used in the people and physical evidence variables in the marketing mix need to be maintained and improved.]]>
