Jurnal Scientia
Scientific Journal is a publication by Sean Institute, which is devoted to the field of education with the topic of Learning Effectiveness studies, Analysis of Learning Influences, Application of Learning Models and the development of instructional media; we also invite the teachers, researchers, and students to send the writings. issued two within one year, namely until February and August.
Articles
1,534 Documents
<![CDATA[Influence of Customer Relationship Management and Service Quality on Customer Loyalty Mediated by Customer Satisfaction ]]>
<![CDATA[A'am Ar Rosyad]]>;
<![CDATA[Ika Febrilia]]>;
<![CDATA[Rahmi]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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DOI: 10.58471/scientia.v12i03.1634
<![CDATA[This study aims to determine the effect of customer relationship management and service quality on loyalty mediated by customer satisfaction with case studies on e-commerce Shopee users in Jabodetabek. The variables measured in this study are customer relationship management (CRM), service quality, customer loyalty, and customer satisfaction. The population in this study is Jabodetabek people who use e-commerce Shopee. This study uses a quantitative type using a probability sampling technique. The selected sample in the Jabodetabek study is people who actively use e-commerce Shopee by making at least 5 purchases in the last 3 months with an age range of 17-39 years old. This study uses SEM data analysis model on AMOS version 21. The results of this study indicate that there is an influence between CRM and customer loyalty. CRM influences customer satisfaction. And service quality influences customer loyalty. Service quality affects customer satisfaction. Likewise, service quality can mediate customer loyalty and customer satisfaction. CRM can mediate customer loyalty and customer satisfaction. Likewise, service quality can mediate customer loyalty and customer satisfaction. CRM can mediate customer loyalty and customer satisfaction. Likewise, service quality can mediate customer loyalty and customer satisfaction. CRM can mediate customer loyalty and customer satisfaction.]]>
<![CDATA[THE DECISION TO STUDY AT PRIVATE UNIVERSITY IN TANGERANG - BANTEN: THE INFLUENCE OF BRAND IMAGE, QUALITY, PRICE AND TRUST STUDENTS ]]>
<![CDATA[Mohamad Zein Saleh]]>;
<![CDATA[Bunga Mawati Ahlia Suci]]>;
<![CDATA[Alya Syahla]]>;
<![CDATA[Rizka Alamsaputri]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[Private Universities (PTS) are currently facing intense competition to get prospective students. The survival of Private Universities (PTS), one of which is supported by the number of students it has. The way that can be done by PTS to get students is to improve its brand image, quality of education, price and trust. This research is to test, analyze and find the direct effect of Brand Image, Quality, Price and Trust on the decision of prospective students to study at private Universities in the Tangerang Region. This study uses a quantitative method by collecting data through online questionnaires for students studying at private Universities in the Greater Tangerang area with a sample of 170. This research adheres to the Structural Equation Modeling (SEM) model and data processing through SMARTPLS 4.0 software. Based on the results of this study, it can be concluded: Brand Image has no effect and is not significant on trust. Product quality has a positive and significant effect on trust. Price has a positive and significant effect on trust. Trust has a positive and significant effect on purchase decision. Brand image has a positive and significant effect on purchase decision. Price has no positive and insignificant effect on purchase decision. Product quality has a positive and significant effect on purchase decision]]>
<![CDATA[STUDENTS PERCEPTIONS OF ONLINE ENGLISH LEARNING DURING COVID-19 PANDEMIC (CASE STUDY ON COMMUNICATION SCIENCE STUDENTS OF UNSERA, CLASS OF 2021) ]]>
<![CDATA[Selnistia Hidayani]]>;
<![CDATA[Rina Fitriana]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[This study aims to find out Serang Raya University students' perceptions of online English learning done during Covid-19 pandemic. Data collection techniques in this study sre observation and in-depth interviews conducted with 9 informants. The research informants came from representatives of the 2021 Communication Department students. Based on the results of observations and interviews, researchers can conclude that students' perceptions of online English learning are influenced by several factors, namely the learning environment, learning culture and the students' personal self.]]>
<![CDATA[CONTEMPORARY ISLAMIC EDUCATIONAL LEADERSHIP ]]>
<![CDATA[Chepi Rafiudin]]>;
<![CDATA[Levia Inggrit Sayekti]]>;
<![CDATA[Encep Syarifudin]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[Leadership is the ability to influence other people, subordinates or groups, has special expertise in a specific field to achieve organizational goals or a group. While educational leadership is an ability and process of influencing, guiding, coordinating, and mobilizing other people who are related to the development of education and the implementation of education and teaching, so that the activities carried out can be more efficient and effective in achieving educational goals and teaching. Leaders have the power to regulate their members but the power given must be used responsibly. Responsible means not to use the powers that have been given for the benefit of himself or the individual, not authoritarian or all decisions must be based on his decision but not the result of the deliberations of its members]]>
<![CDATA[INCREASING SALES OF STUDENT ENTREPRENEURSHIP POST-COVID-19 THROUGH E-COMMERCE-BASED TECHNOLOGY AS A MARKETING MEDIA ]]>
<![CDATA[Levia Inggrit Sayekti]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[Entrepreneurs must have competitiveness to survive, Salah one strategy to increase competitiveness by using the right marketing media by combining offline and online marketing media. E-commerce has a positive and significant influence on improving business performance (M. Z. Abidin, 2016). The purpose of this study is to provide education to entrepreneurial students at Lamongan Islamic University who are the samples in this study, to be able to optimize the use of E-Commerce media as a marketing medium. This research uses descriptive qualitative methods by utilizing secondary data derived from key informants, literature books, articles, and homepages to access the latest data and information related to various analyzes of increasing sales by optimizing the use of information technology based on E-commerce. This research results that the use of information technology requires strong support from all parties. Therefore it is necessary to optimize several aspects which in this case are the variables discussed in the study. Socialization and education, resources in the form of the availability of information technology in the form of applications and materials used as support in marketing through E-Commerce. The results of the study stated that 100% of entrepreneurs who are members of the Unisla entrepreneurial community under the auspices of the Business Incubator Center at the Islamic University of Lamongan have used E-Commerce, namely social media Instagram and Marketplcae Tiktok and Shopee. It is hoped that entrepreneurial students can do marketing optimally and understand in the procedure for operating social media and marketplace so it's not just about owning. Socialization and education need to be carried out continuously for entrepreneurs to invigorate their trading spirit and be able to make better use of information technology as a marketing medium after the covid19 pandemic (Baker and Judge, 2020).]]>
<![CDATA[MEDIA PR MANAGEMENT IN AN EFFORT TO FULFILL THE NEED FOR PUBLIC INFORMATION (CASE STUDY AT SULTAN AGENG TIRTAYASA UNIVERSITY) ]]>
<![CDATA[Husnan Nurjuman]]>;
<![CDATA[Ronny Yudhi Septa Priana]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
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<![CDATA[This study describes how the management of public relations media, especially social media, in an effort to fulfill information to the public. The public relations media referred to in this study is the social media used by the public relations of Sultan Ageng Tirtayasa University, including. Public Relations of Sultan Ageng Tirtayasa University is a special section that carries out the function of conveying all forms of information to the academic community as internal public and the general public as external public. The information presented is in the form of campus activities and policies through the media they manage. This research is a descriptive qualitative research with a case study approach. Researchers conducted an analysis of Untirta's public relations media management activities using the four step Public Relations concept presented by Cutlip et al., (2009). The data collection technique uses in-depth interviews conducted with the PR media work team and is supported by relevant documents. The results of the study revealed that to meet the needs of public information, the public relations of Sultan Ageng Tirtayasa University (Untirta) carried out several stages of the process in the form of gathering and analyzing information to be conveyed, planning and strategy for conveying information, realizing the delivery of information, and evaluating the effects of information through coordination and monitoring.]]>
<![CDATA[THE DECISION TO STUDY AT PRIVATE UNIVERSITY IN TANGERANG - BANTEN: THE INFLUENCE OF BRAND IMAGE, QUALITY, PRICE AND TRUST STUDENTS ]]>
<![CDATA[Mohamad Zein Saleh]]>;
<![CDATA[Bunga Mawati Ahlia Suci]]>;
<![CDATA[Alya Syahla]]>;
<![CDATA[Rizka Alamsaputri]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[Private Universities (PTS) are currently facing intense competition to get prospective students. The survival of Private Universities (PTS), one of which is supported by the number of students it has. The way that can be done by PTS to get students is to improve its brand image, quality of education, price and trust. This research is to test, analyze and find the direct effect of Brand Image, Quality, Price and Trust on the decision of prospective students to study at private Universities in the Tangerang Region. This study uses a quantitative method by collecting data through online questionnaires for students studying at private Universities in the Greater Tangerang area with a sample of 170. This research adheres to the Structural Equation Modeling (SEM) model and data processing through SMARTPLS 4.0 software. Based on the results of this study, it can be concluded: Brand Image has no effect and is not significant on trust. Product quality has a positive and significant effect on trust. Price has a positive and significant effect on trust. Trust has a positive and significant effect on purchase decision. Brand image has a positive and significant effect on purchase decision. Price has no positive and insignificant effect on purchase decision. Product quality has a positive and significant effect on purchase decision]]>
<![CDATA[Benevolent Sexism and Obedience in Adolescent Girls ]]>
<![CDATA[Nurfitriany Fakhri]]>;
<![CDATA[Sahril Buchori]]>;
<![CDATA[Irdianti Irdianti]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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DOI: 10.58471/scientia.v12i03.1443
<![CDATA[Sexism is manifested through the division of gender-based roles and the unequal distribution of rights and opportunities. One of one sexism is benevolent sexism . The objective of this study is to investigate the correlation between benevolent sexism and obedience with women. The population of this study was adolescent girls, with a sample number of 75 subjects. This research uses a correlative method through data collection done by using a scale benevolent sexism and the scale of obedience. The data that has been gathered is subsequently subjected to regression statistical analysis. The findings indicate a statistically significant correlation between benevolent sexism and obedience with norms among adolescent females.]]>
<![CDATA[The Relationship Between Learning Interest and Cognitive Learning Outcomes of SMP N 21 Semarang Students: - ]]>
<![CDATA[Ipah Budi Minarti]]>;
<![CDATA[Nuke Hawarizqi]]>;
<![CDATA[Roch Mayang Mekar]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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DOI: 10.58471/scientia.v12i03.1571
<![CDATA[Abstract Learning interest has a very big influence on learning outcomes because if the subjects studied are not by students' interests, students will not study well because they feel not interested. Interest in learning has a positive and significant effect on learning outcomes. The purpose of this study is to determine the relationship between students' interest in learning and the cognitive learning outcomes of students at SMP N 21 Semarang. Data collection on learning interest and cognitive learning outcomes of students was taken from class VIII G. The method used was purposive sampling area and the data collection method used was observation and questionnaire. The result is that student's interest in learning in class VIII G is in the high category with an average of 76.76%. While the cognitive learning outcomes of students in class VIII G on the human respiratory system material are also included in the high category of 75.72% because they have fulfilled the KKM. Based on these results it can be concluded that there is a relationship between learning interest and cognitive learning outcomes of students at SMP N 21 Semarang.]]>
<![CDATA[The Influence of Cognitive Conflict Strategies on Students' Mastery of Computational Thinking-Based Mathematical Concepts ]]>
<![CDATA[Rusmini Rusmini]]>;
<![CDATA[Muhammad Rizky Mazaly]]>
<![CDATA[ Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August) ]]>
Publisher : <![CDATA[Sean Institute ]]>
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DOI: 10.58471/scientia.v12i03.1603
<![CDATA[Cognitive conflict is a condition where students encounter new experiences that are not neatly arranged in their cognitive structure. The process of assimilation between old and new concepts in students' cognition. So to hone and improve students' cognitive abilities, it is necessary to have repetition aimed at training students' computational thinking skills which will affect their mathematical mastery. The purpose of this study was to see the effect of cognitive conflict on students' mastery of mathematical concepts. The research method is a case study with a qualitative descriptive and quantitative approach. Learning was carried out to 35 semester II students collaboratively in mastering integral concepts. Pretests are given to determine initial mathematical abilities, then problems are given and solved with computational thinking-based cognitive conflict strategies. The results obtained were very significant for moderate initial abilities, but for high initial abilities it did not affect it, for low initial abilities there was no response. The process that occurs during settlement is very conducive. Post-test results compared to pre-test there is a significant difference]]>
