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INDONESIA
Narada : Jurnal Desain dan Seni
Published by Universitas Mercu Buana
ISSN : 24775134     EISSN : 26215233     DOI : https://dx.doi.org/10.22441/narada
Core Subject : Art,
Arts
Narada: Jurnal Desain dan Seni diterbitkan oleh Fakultas Desain dan Seni Kreatif, Universitas Mercu Buana. Jurnal ini merupakan sarana untuk mempublikasikan tulisan ilmiah berupa hasil penelitian, hasil pemikiran (gagasan konseptual), serta hasil perancangan karya desain dan seni terapan (Applied Art) dalam ruang lingkup bidang desain dan seni rupa yang mencakup desain interior, desain produk, desain fashion, desain multimedia, desain komunikasi visual, fotografi, HAKI Desain, Hak Cipta Desain serta bidang perluasan yang ditujukan untuk mengembangkan bidang ilmu tersebut. Narada: Jurnal Desain dan Seni terbit sebanyak tiga kali dalam setahun, yakni pada bulan April, September, dan Desember. NARADA Jurnal Desain dan Seni menerima artikel yang ditulis menggunakan Bahasa Indonesia.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 217 Documents
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PEMETAAN ‘KEBAYA INDONESIA’ BERDASAR RAGAM BUSANA ATASAN PAKAIAN DAERAH DI INDONESIA Ardhiati, Yuke; Muchlison, Sonny; Pramestuti, Agustina Wilujeng; Nafasia, Sahadat
Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023.v10.i1.003

Abstract

Kebaya has been recognized as the Indonesian national costume in Jawa, Bali, Lombok and Riau. Kebaya identified by kutuburu as fleas or bef, it roles as a 'bridge' for the pairs of folding collars, and also the kebaya silhouette itself. Even though it sustains since Colonials era and well known in aboard, unfortunately kebaya was not mentioned either in the Presidential Decree in 1972 and 1990, the Law of the Republic of Indonesia No. 9 of 2010 related to the dress code the State Events till the Presidential Regulation in 2018. All presidential regulations focussed on men when they will attend state events. Because it is not specifically stated, the position of the kebaya is interpreted as the equivalent of other regional clothing superiors. This is not realized by the community, so it is necessary to unite aspirations in order to be easier to submit to Kebaya Goes to UNESCO as a single nomination. This is a grounded research-based in qualitative research aims to mapping all various regional tops, into one terminology that can represent one meaning as Indonesian Kebaya. The research results in the form of mapping of the ‘Indonesian Kebaya' are expected to obtain a legality as THE KEBAYA INDONESIA, so that it is meaningful to support the Kebaya Indonesia Goes To UNESCO.
FILM DAN VIDEO TANPA MUSIK Asharyanto, Muhammad; Anas, Afdal
Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023.v10.i1.005

Abstract

Films and videos are works of art that cannot be separated from music as an atmosphere builder to affect the emotions of the audience. So that many of the existing films and videos are built from music as the backing. However, aren't there any films or videos made without using music? By using a qualitative description method the author aims to collect data about films and videos that do not use music. The final results of this study found that there were several films and videos that were produced without using music. Like feature-length films, there is the films Turah. Short films or videos such as Top Soccer Shootout Ever With Scott Sterling (Original), Five Truths: Jerzy Grotowski, and Five Truths: Peter Brook.
ANALISIS KEBUTUHAN PERANCANGAN PICTURE BOOK AUGEMENTED REALITY PENGENALAN PARTUTURAN BATAK TOBA Hartono, Vivianty; Sihombing, Riama Maslan
Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023.v10.i1.002

Abstract

The Toba Batak ethnicity has a kinship system that becomes their cultural identity and way of life, known as Dalihan Na Tolu. Every Toba Batak needs to know two kinship systems in this philosophy: Tarombo Batak and Partuturan. After conducting research, it found that Toba Batak parents tend to teach Partuturan to their children as a basis they must know before exploring Dalihan Na Tolu. However, the Partuturan can be complicated for children to understand because it has many complex classifications. On the other hand, using verbal and observation to introduce this culture is also a problem that makes it more difficult for children to understand the Partuturan. This study aims analyze the method of introducing Partuturan using picture books and augmented reality. The methodology is mix-method in the form of interview data, literature study, and questionnaires in the form of open-ended questions. The implications of this study can be helpful for other researchers in understanding the design process of Partururan for Batak Toba children to foster a solid cultural identity using picture books based on augmented reality.
KAJIAN STRATEGI KOMUNIKASI VISUAL PADA IKLAN ANIMASI SASA & HAROUSEL “SASA HADIRKAN RASA UNTUK INDONESIA” Nisa, Fika Khoirun; Erdiana, Setya Putri
Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023.v10.i1.007

Abstract

The outbreak of the Covid-19 pandemic has had a major impact on various sectors. Likewise the advertising industry, the changes requires workers in the advertising sector to find solutions that can overcome all the limitation. One way that can be done is by implementing a visual communication strategy using materials that are not only efficient, but can also be done in a limited scope of locations, as did the Sasa brand through the animated advertisement. The analytical method used in the form of a semiotic method will begin with a discussion of the visual objects shown in the ad by paying attention to each design element used. Then the study will focus on the semiotic elements of the level of meaning which will be divided into two, namely connotative (implicit) meaning and denotative (explicit) meaning. The results of this study can be used as evaluation material and reference for visual communication strategies in designing an advertisement during a pandemic and after a pandemic, so that an animated product can be interpreted as an alternative advertising medium within the social limitations of the Covid-19 pandemic.
SUNDEL: REINTERPRETASI BUNGA SEDAP MALAM DALAM MOTIF BORDIR DAN SULAM Hidayati, Nurul; Sukerta, Pande Made; Supriyanto, Eko; Pamardi, Silvester
Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023.v10.i1.006

Abstract

The making of embroidery and needlework motifs on art-wear that inspired from Sedap Malam (Sedap Malam) is the attempt to create an exclusive embroidery and needlework motifs as the identity of Pasuruan Regency, East Java. The creation of this motifs is the response from the need to develop, enrich, and design an embroidery and needlework motifs belongs to Pasuruan that would boost the sustainability of embroidery and needlework industry that is lately decreasing. Therefore, an experiment method in the form of innovative re-production is required to create an art-work with re-interpretation concept. The method in art creation used in this study is artistic research where the artist undergo several practices or creating process in the field study with emic approach, In this case, the process are developing the local potential in Pasuruan Regency (Sedap Malam) and identify what and how meaning inside it. The creation sages consist of data collection from various resources like field data and direct observation on Sedap Malam, literary study, and extensive interview with Tourism and Culture Department of Pasuruan Regency. The next stage is experimenting tuberose motif using reinterpretation concept. The motifs created during the experiment are stillation of Sedap Malam as the main motif, as well as complementary motifs generated from flora in the surrounding such as pandan leaves and rose balsam flower as the flower commodity in Pasuruan Regency. The inspiration in using Sedap Malam in creating embroidery and needlework motif on ready to wear results to ready to wear design with Sedap Malam motif that is made using embroidery and needlework technique, where Sedap Malam is presented as the main motif in the ready to wear.
PERAN FLYER SEBAGAI MEDIA PROMOSI PESTA PERKAWINAN CINA BENTENG Lidiana, Dian; Firmansyah, Imam
Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023.v10.i1.008

Abstract

Cina Benteng community in Tangerang consists of people of Chinese descent who have mixed with the indigenous community. Their wedding was enlivened by a variety of acculturated arts, such as chiautaw, Gambang Kromong, and Cokek. Surprisingly, the wedding party is accessible to the general public, and anyone is welcome to join without an invitation. It is believed that the more guests who come, the more blessings they will bring. Cina Benteng community has promotional media in the version of prints called flyers. This media contains wedding information for one year. This research looks at how flyer can be used to promote weddings in the Cina Benteng community. The research method used is qualitative and descriptive approach. The data was collected through a review of the literature, observation, interviews, and documentation. According to the result of this research, flyers are the main source of information for invited guests, tukang plesir, and wayang cokek. The flyer is the only source of information for all parties interested in attending the wedding ceremony of the Cina Benteng community.
PENERAPAN MOTIF ARABES MASJID MANTINGAN SEBAGAI UNSUR ESTETIKA PADA WALL FOLDING DESK Erisa, Dian; Sany, Nukhbah; Budiarto, Budiarto
Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023.v10.i1.004

Abstract

Indonesia has a wide variety of art crafts, one example is carving. Art in the form of carving can be found in Jepara Regency, known internationally for its beautiful quality. History records that Jepara carving began in the 16th century which can be seen in the ornaments of the Mantingan Mosque. The purpose of this research is to apply one of the Mantingan Mosque ornaments, namely arabesque motif, as an aesthetic element on a wall folding desk furniture. The wall folding desk is chosen for its multifunctionality, therefore can act as an alternative choice for homes or spaces with limited sizes. This wall folding desk furniture is equipped with lights, electrical terminals, and storage boxes as an effort to meet consumer needs. The product design process of this research refers to a qualitative approach using the design thinking method. The results of this study are in the form of product designs, technical drawings, and wall folding desk furniture products that apply the arabesque motif of the Mantingan Mosque. The expected benefits of this research are in the form of perseverance effort of the arabesque motif of the Mantingan Mosque as the forerunner of Jepara carving and the additional aesthetic value of the application of the Arabes motif of the Mantingan Mosque of the product.
METAYOLIVERSE : STRATEGI UNTUK MEMPROMOSIKAN UMKM MELALUI ROBLOX Istiawan, Gregorius Guardiola; Widyasari, Widyasari
Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023.v10.i1.009

Abstract

The industrial world is increasingly modern with the existence of the virtual metaverse world. This can be seen from the existence of the MSIB program on metaverse implemented by CIAS with the "Metaverse 3D World Creation + Commercialization" program and using Roblox as a medium in visualizing the metaverse. One of the objects of this research is Metayoliverse, one of the program's metaverse projects. The method used in this design is a qualitative method with a Metayoliverse case study approach, observation and SWOT analysis. The methodology in this study began with observing data from Metayoliverse and then proceeding with data analysis using SWOT. In this study, we will analyze the opportunities that can be used on Roblox to promote MSMEs. The results of this study will later show that Roblox has the opportunity to become a medium for promoting MSMEs.
PERANCANGAN HOTEL BUTIK THE HOUSE TOUR BANDUNG DENGAN PENDEKATAN GAYA DESAIN INTERIOR POP ART Stela Amabel; Jamaludin Jamaludin
Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023.v10.i2.008

Abstract

This paper explores the fusion of Pop Art and the hospitality business in the context of designing a boutique hotel with a vibrant and energetic atmosphere. Pop Art, a revolutionary artistic movement of the 20th century, with its bold colors, dynamic patterns and iconic imagery, has made a strong impact on various domains, including interior design. The aim of this paper is to design a boutique hotel by integrating Pop Art principles to provide a new experience to hotel guests. This article explores key elements of Pop Art, such as vibrant color palettes, graphic patterns, and iconic references, and illustrates how these elements can be blended in balance into a boutique hotel interior space. This design model paper discusses the importance of creating a cohesive visual narrative that pays homage to the Pop Art movement while maintaining a sophisticated and contemporary feel. The method used is design exploration and experimentation, namely trying to integrate Pop Art into hotel spaces and the potential challenges and considerations when implementing Pop Art designs in a hospitality environment, including balance, functionality, and comfort. Through exploring the case study of The House Tour Bandung, this paper hopes to provide inspiration and guidance for designers, hoteliers, and art enthusiasts interested in creating a truly unique and immersive Pop Art-inspired boutique hotel.
DISTORSI SEJARAH DAN PERSEPSI VISUAL: STUDI KASUS ANIMASI POCAHONTAS Virginia Suryani Setiadi; Ekananda Haryadi; Anisha Melanie Yuniar S; Wegig Murwonugroho
Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023.v10.i2.004

Abstract

As a form of children's literature, animated films are reflective illustrations of real life whose consumers are segmented as children. However, children's literary production is often ambivalent. The reason is that children's literature must arouse the imagination (in order to fulfill the elements of literature) while depicting real life that represents facts (in order to fulfill the requirements for reflection and representation of life). If animation is used to retell past history, then the major premise narrated by the animation must be representative of actual events (valid in terms of the information source). This research seeks to achieve two things, namely: discussing the extent of historical distortion in the Pocahontas animation as literature, and revealing the audience's meaning of the message content in the Pocahontas animation. This research was carried out qualitatively using the structuralism semiotic analysis method introduced by Ferdinand de Saussure. The results of this research reveal that the historical reconstruction in the Pocahontas animation is indeed distorted. However, this deviation is still at a normal stage as children's literature. The Pocahontas animation does not qualify as a historical reconstruction. It only qualifies as children's literature intended for entertainment purposes. Moreover, there is the addition of the wrong romantic element. According to a semiotic analysis of audience perception, this distortion is not a serious problem for viewers in Indonesia (who incidentally do not know the historical events behind the character Pocahontas). Meanwhile, for Americans, especially native Americans, this distortion is an ethical problem that literary producers and critics need to pay attention to.

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