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INDONESIA
Narada : Jurnal Desain dan Seni
Published by Universitas Mercu Buana
ISSN : 24775134     EISSN : 26215233     DOI : https://dx.doi.org/10.22441/narada
Core Subject : Art,
Arts
Narada: Jurnal Desain dan Seni diterbitkan oleh Fakultas Desain dan Seni Kreatif, Universitas Mercu Buana. Jurnal ini merupakan sarana untuk mempublikasikan tulisan ilmiah berupa hasil penelitian, hasil pemikiran (gagasan konseptual), serta hasil perancangan karya desain dan seni terapan (Applied Art) dalam ruang lingkup bidang desain dan seni rupa yang mencakup desain interior, desain produk, desain fashion, desain multimedia, desain komunikasi visual, fotografi, HAKI Desain, Hak Cipta Desain serta bidang perluasan yang ditujukan untuk mengembangkan bidang ilmu tersebut. Narada: Jurnal Desain dan Seni terbit sebanyak tiga kali dalam setahun, yakni pada bulan April, September, dan Desember. NARADA Jurnal Desain dan Seni menerima artikel yang ditulis menggunakan Bahasa Indonesia.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 217 Documents
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KAJIAN ESTETIKA DALAM ADAPTASI GAYA KAMASAN PADA FILM ANIMASI I EMPAS TEKEN I ANGSA Adi Sudi Anggara, I Gede; Gede Arimbawa, I Made
Narada : Jurnal Desain dan Seni Vol 11, No 3 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2024/v11.i3.009

Abstract

This study examines the visual aesthetics in the adaptation of the Kamasan style in the animated film I Empas teken I Angsa. This animated film aims to bring to life the classic painting art from Kamasan Village, Klungkung, Bali, while retaining the distinctive decorative elements of the style. Using a qualitative method, this research is conducted through an in-depth observation of design elements, design principles, and design fundamentals within the animation. The analysis reveals how harmony, contrast, rhythm, gradation, as well as the fundamentals of unity, balance, simplicity, emphasis, and proportion are applied to create a visual composition consistent with the Kamasan style. The results show that the adaptation of the Kamasan style in this animated film successfully preserves traditional aesthetic values while remaining relevant to a modern audience. This film serves not only as entertainment but also as an effective medium for cultural preservation.
ANALISIS FOTO PRODUK SEPATU ZX 8000 LEGO® DENGAN PENDEKATAN SEMIOTIKA ROLAND BARTHES Septian, Nandang
Narada : Jurnal Desain dan Seni Vol 10, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023/v10.i3.010

Abstract

A prominent global shoe brand, such as Adidas, is intricately linked to its identity as a product and a fashion symbol. The brand's commitment to innovation and development is evident through various collaborations, a notable example being the partnership with Lego. The focus of this research is the ZX 8000 Lego® shoes, a product made from the fusion of Adidas and Lego. Analyzing the product photo of these shoes serves as the basis for exploring symbols and their meanings. Product photos, as a powerful tool, contain information that captivates consumers and influences purchasing decisions. This qualitative research, employing a descriptive analysis method with the Roland Barthes Semiotics approach, delves into denotation (signifiers) and connotation (signified) meanings within the elements of the product photo. The identified meanings lay the groundwork for unraveling the myth or ideology embedded in the product photos. The study reveals denotations like dominant shoe pairs, vibrant colors, contrasting materials, dual logos, scattered Lego blocks, a white background, and trademark presence. Connotations, on the other hand, revolve around roles, harmonization of meaning, strategic displays, simplicity as a value, and trademarks as assets and symbols of approval. These meanings collectively aim at attracting new consumers, suggesting an underlying ideology favoring capitalism. Despite this, the collaboration proves mutually beneficial, portraying a harmonious coexistence that benefits both brands.
ANALISIS METODE MIND MAPPING DALAM PROSES PEMBELAJARAN DESAIN GRAFIS Melini, Ellis; Hananto, Brian Alvin; Suwanto, Kartika Magdalena; Tenardi, Shannon Glenda
Narada : Jurnal Desain dan Seni Vol 10, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023/v10.i3.001

Abstract

This study is about the application of the mind mapping method done by a group of design students in the context of graphic design learning. Mind mapping is one of the thinking tools commonly used in the creative thinking process. The goal of this study is to analyze how the participants use this thinking tool and reflect upon its utility as a method applied during the divergent phase in the series of design process. The method used here is a case study, using mixed approaches of qualitative-descriptive and quantitative explanations to measure the qualitative aspects. Results show that the participants can do the mind mapping method, which essentially pertains to its functions, though not rigidly following the formal techniques taught by Buzan. Through comparing the mind maps produced by them with the grades they got for the exploration criteria of their design results, it’s yet to be concluded that the mind map quality can determine the quality of the resulting design.
KAJIAN NARASI FOTO TRADISI DAN BUDAYA ETNIS TIONGHOA PADA TITD DI BALI SEBAGAI REPRESENTASI HARMONI DALAM MULTIKULTURALISME Surya Dinata, Ramanda Dimas; Hendrawan, Freddy; Pratama, I Gede Yudha; Septiani Dewi, Ni Made Diah
Narada : Jurnal Desain dan Seni Vol 11, No 3 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2024/v11.i3.005

Abstract

The notion of multiculturalism is conceived as an idea to acknowledge and accommodate diversity and differences in beliefs, practices, traditions, languages, or lifestyles. However, the understanding of the notion of multiculturalism is limited to the recognition of cultural diversity possessed by certain individuals or groups. During the intercultural interactions in urban society that occur dynamically, hybridity has become an important capital for being to live side by side and have the ability to be renewed. This hybridity phenomenon has been recorded through photographs of traditional and cultural activities of the Chinese ethnic group at the Tri Dharma Temples in Bali. The practice of Chinese ethnic traditions and culture in Bali is an effort by the Chinese-Balinese ethnic group to preserve their ancestral heritage by adopting Balinese cultural elements. As a work of art that embodies narrative function, photographs of traditional and cultural activities of the Chinese ethnic group at the Tri Dharma Temples in Bali conveyed stories and connected several events within the framework of the concept of multiculturalism. This qualitative descriptive research aimed to document the traditional and cultural activities of the Chinese ethnic group at the Tri Dharma temples in Bali using a combination of photo-ethnography and narrative research designs.The narrative of photographs within this study provided a visual that described stories about minority groups of migrant cultures in indexical, iconic, and symbolic forms. The occurred events implemented the concept of multiculturalism and reflected aspects of religion, socio-culture, economics, art and design. This study provides a concrete picture of how diversity and cultural differences are not only recognized and accommodated, yet, also how minority groups can maintain and express their cultural identity amidst diversity and cultural differences.
PEMANFAATAN AMPAS KOPI SEBAGAI MATERIAL DASAR UNTUK MEMBUAT POT TANAMAN Yunidar, Dandi; Hifzhurrahman, Ahmad Hafidzh
Narada : Jurnal Desain dan Seni Vol 10, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023/v10.i3.003

Abstract

As the culture of drinking coffee strengthens in various circles of Indonesian society, the amount of residual dregs produced from brewing coffee drinks is also increasing. The main objective of this design process is to find the right mixture composition to reprocess coffee grounds so that they can be used as a basic material for making ornamental plant pots. In finding the right dough composition, this design was carried out through a material exploration approach by mixing several other binders with coffee grounds. After going through 30 trials involving several ingredients such as coffee grounds, starch, vinegar, glycerol, water, jelly, and PVA (Polyvinyl Alcohol), this experiment succeeded in getting the right and ideal composition with characteristics resembling clay and easy to use. molded and does not crack easily when dry. As a result, this design process succeeded in producing an initial product in the form of a small plant pot for ornamental plants made from the dregs left over from brewing coffee drinks. This ornamental plant pot product is an initial stage product which at the next design stage can be developed into a more complex and attractive product.
ARCHIVISUALTECTURE: INVENTARISASI DAN PENGARSIPAN RANCANGAN GAMBAR LAYOUT TEMPAT IBADAT TRI DHARMA (TITD) DI BALI Hendrawan, Freddy; Dinata, Ramanda Dimas Surya; Artana, I Wayan Bimaskaran; Dewi, Ni Made Diah Septiani
Narada : Jurnal Desain dan Seni Vol 11, No 3 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2024/v11.i3.010

Abstract

Tri Dharma temples in Bali are spread almost throughout the district to accommodate the religious, social, and cultural needs of the Chinese ethnic group and adherents of the Tri Dharma Religion. In traditional Chinese culture, the concept of cosmology and religion from residential, religious, to monument buildings has a long history. Some Tri Dharma temples in Bali have been around for more than 50 years and have historical value. However, since the beginning of the planning of the establishment/development, TITD in Bali has not had a proper building layout drawing document as an archive or architectural or interior data. Therefore, an effort is needed to inventory and archive the TITD layout drawing data in Bali. The solution to this data inventory and archive is to conduct observations, measurements, and interviews and make technical and graphic drawings by utilizing architectural and graphic softwares (AutoCAD dan Adobe Photoshop). Through this documentation and inventory of architectural drawings, TITD can provide benefits in preserving cultural heritage, recovery and restoration, design references, education and research, security and maintenance.
KAJIAN TATA LETAK PRODUK SKINCARE LOKAL PADA TAMPILAN ANTARMUKA SAAT LIVE STREAMING Az Zahra, Maysitha Fitri; Anggraeni, Dinar Safa; Al Khaliq, Barkah
Narada : Jurnal Desain dan Seni Vol 11, No 3 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2024/v11.i3.001

Abstract

Selling lokal skincare products via online platforms, especially via live streaming, has challenges in optimal display arrangements on the user interface. Products are often difficult to see clearly, reducing audience appeal even if they are interesting. This journal aims to explore the arrangement of lokal skin care products online in the marketplace, focusing on determining the best distance between the camera and the product and the optimal distance between cameras to ensure maximum viewing. The research results show that the distance between the camera and the product should not be too far, preferably not exceeding 1 meter, especially when using a 1x zoom lens. The practical implications of this research can help lokal skincare sellers and marketers improve the quality of their product presentations virtually, thereby increasing the attractiveness and trust of potential customers based on layout of the user interface display during live streaming.
KOMUNIKASI FASHION DALAM KEBAYA ENCIM DAN BATIK PERANAKAN TIONGHOA: SOSIALISASI DAN DIFERENSIASI Budianto, Erica Rachel; Bahaduri, Berti Alia; Rismantojo, Sandy
Narada : Jurnal Desain dan Seni Vol 10, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023/v10.i3.002

Abstract

Fashion, clothing and culture are communication and cultural phenomenon, in which fashion communication has both socialization and differentiation function. In the realm of fashion and clothing, the forming of social groups and personal identities are established through continuous communication process. This phenomenon occurred in the development of kebaya encim and Chinese Peranakan batik at Java in the 19th century. Kebaya encim was a type of kebaya worn by Peranakan Chinese women, therefore it had visual characteristics which were eminently influenced by Chinese culture. The Chinese Peranakan women used to wear kebaya as upper clothes, combined with Peranakan Chinese batik cloth as skirt At the beginning, kebaya encim and Peranakan Chinese batik emulated the kebaya and batik characteristics worn by Dutch women in Java. This was due to the desire of Peranakans to acquire equal privilidge with the Dutch in the society.This research aims to define the role of fashion communication in the development of kebaya encim and Peranakan Chinese batik in the 19th century at Java Island. Therefore, this research utilises descriptive qualitative approach. Theories which are used in this research are Barnard's fashion communication theory and Lukman's mimicry and hibridity theory. This research confirms that there is fashion communication process that can be emphasized from socialization and differentiation function with mimicry and hybridity phenomenon in kebaya encim and Peranakan Chinese batik. Socialization can be seen from mimicry of Dutch's kebaya and batik style to obtain social equality. Moreover there is also differentiation function, since the Chinese Peranakans made some special adjustments toward their own kebaya and batik characteristics in order to be more suitable with their culture.
FESTIVAL SENI BERBASIS REALITA VIRTUAL: STUDI KASUS TATA KELOLA PENYELENGGARAAN SUMONAR 2020 Oktala, Dwi; Barry, Syamsul; Hidayat, Dicky
Narada : Jurnal Desain dan Seni Vol 11, No 3 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2024/v11.i3.006

Abstract

This study examines the governance of the Sumonar 2020 virtual art festival using a risk management approach. Organized by the Jogjakarta Video Mapping Project (JVMP), the festival focuses on video mapping and new media art, which has been offline since 2019. However, in 2020, the festival transitioned to a web-based virtual format in response to the Covid-19 pandemic. This study aims to analyze the success of Sumonar 2020 in utilizing virtual spaces as a form of risk mitigation for festival organization, as well as to identify the organizers' considerations and key factors contributing to its success, including technical strategies, creative innovations, and festival presentation. The research employs a qualitative approach to gain in-depth insights. Data collection was conducted through interviews and observations. The findings indicate that adopting a virtual format enables operational cost efficiency and reduces the risk of festival cancellation. The success of Sumonar 2020 reflects the organizers' ability to manage changes and highlights the importance of adaptability in festival management under various circumstances.
TRANSFORMASI VISUAL: ANALISIS FORMALISME DALAM COMPOSITION V DAN COMPOSITION VII KARYA WASSILY KANDINSKY A F, Muhamad Fathur Rouf
Narada : Jurnal Desain dan Seni Vol 10, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023/v10.i3.008

Abstract

This study analyzes visual transformation through the formalist approach in two iconic works by Wassily Kandinsky, "Composition V" and "Composition VII." Through the formalist approach, this research explores how visual elements such as lines, shapes, colors, and composition are used to create a profound transformation in a work of visual art. Furthermore, visual analysis methods are applied to dissect the aesthetic changes between these two works and their implications. The results reveal Kandinsky's evolution in aesthetic emotions, depicting abstract reality and raising questions about the boundaries of visual expression. This study contributes to an understanding of Kandinsky's works and the relevance of the formalist concept in the experience of aesthetics and visual interpretation.

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