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LEILI KURNIA GUSTINI, S.SOS.,M.SI
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Komversal: Jurnal Komunikasi Universal
Published by POLITEKNIK LP3I BANDUNG
ISSN : 24778028     EISSN : 25026151     DOI : 10.38204
Core Subject : Social,
Environmental Science Social Sciences
Jurnal KOMVERSAL : Jurnal Komunikasi Universal, terbit dua kali dalam setahun pada bulan Pebruari dan September. Tulisan difokuskan pada pemikiran dan penelitian kontemporer Ilmu Komunikasi dalam berbagai sudut pandang.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 61 Documents
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Komunikasi Dosen Dengan Mahasiswa Dalam Konteks Proses Belajar Mengajar Di Program Studi Hubungan Masyarakat Politeknik Lp3i Bandung Farie Arief Rahman Farie
KOMVERSAL Vol 4 No 1 (2022): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v4i1.1206

Abstract

The outcome of education quality depends to education process. In which, all element of education process must have a solid synergy to make a quality outcomes. The communication methods that the way to give student learn can be variated, but some of that methods isn’t the right choice to be done by the lecturer in a class. This journal try to find what kind of methods that being likely by student to boost student motivation in class. This research used descriptive research methodology, to the all student in public relations major of politeknik lp3i bandung. Theres are 53 sample are choosed is the student who being wrote a questioner by simply ramdong sampling. Based on research, many lecturers have done the correct method since the beginning. Communication that produce by lecturer about education process agreement to get a good benchmark for lecturers to organize students in the classroom are fair enough.
Komunikasi Konflik Pada Pelaksanaan Dan Pasca Pilpres 2019 Di Media Sosial Twitter Sitti Maesurah Sitti
KOMVERSAL Vol 4 No 2 (2022): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v4i2.1207

Abstract

Communication and interaction in social relations have the potential to create conflict, due to differences in opinion, knowledge, and so on. Like the conflict that occurred between supporters of the Jokowi-Amin and Prabowo-Sandi presidential candidates in the Indonesian presidential election 2019. The conflict occurred because of different interests, hopes and differences in choices between groups. The conflict is getting sharper when religious polarization is raised in it. The research was conducted through a qualitative approach with descriptive methods, using literature study data collection techniques. This study aims to describe conflict communication in the implementation and after the 2019 presidential election on social media is Twitter. The results showed that the delivery of hate speech is getting sharper in the 2019 presidential election. Swear words of hatred are reciprocated in order to satisfy the desire for support for the presidential candidate of his choice. Even the phenomenon of hate speech is increasing ahead of the 2024 presidential election, especially during the Covid 19 pandemic era, through the identity symbols with insult orientation, bad accusations, swearing and scolding, or considering the opposing party stupid, and giving bad labels.
Increasing Students’ Speaking Skill Through Narrative Storytelling At Smp Muhammadiyah 2 Cirebon Siti Komala
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1137

Abstract

ABSTRACT Storytelling is a technique to increase monologue speaking skill. Some types of text can be used in storytelling such as recount, and narrative text. The writer used narrative story for this research because the students learnt the importance of how to communicate ideas and interact with the others completed by moral message on it. They developed their vocabulary and learnt how to use and express the words and sentences. The objectives of this research are to determine (1) whether the use of narrative storytelling increase the eighth grade students’ speaking skill (2) to describe how the students’ responses after they learnt storytelling. The population of this research is the eighth grade of SMP Muhammadiyah 2 Cirebon. The writer used pre-experimental research in finding her research. One group pretest-posttest design from McMillan (2001) was used in this research in order that she chose the eighth grade A for her sample in this study. A test and some question in interview were given to them. The data was analyzed by t-test formula from McMillan. The writer got t-acount (4.2987) is higher than t-table (2.0281), the distinction between t- a and t-t was about 2.2706. The data proved through testing of hypothesis was accepted that there was the increasing of students’ speaking skill after storytelling was used in teaching speaking to the eighth grade of SMP Muhammadiyah 2 Cirebon. The students’ responses after they learnt storytelling, all of them were excited in spite of lack of vocabulary, applied past tense, and how to express and intonation the certain words correctly were the problems for most of the students in storytelling. The writer gave motivation, stimulation, and media of teaching to support speaking skill study. Key words: Storytelling, Narrative, and Speaking Skill
Pengalaman Komunikasi Interpersonal Orang Tua Dan Anak Usia 8-10 Tahun Dalam Memahami Dampak Dari Bermain Game Online Dan Dampaknya Terhadap Prestasi Di Sekolah Mira Renata; Robby Rachman Nurdiantara; Taufiq Furqon Nurhakim
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1171

Abstract

This study aims to find out the experience of interpersonal communication between parents and children 8-10 years old, to understanding the impact of playing online games and the impact on their achievement at the schools in Bandung. The type of this research used is a qualitative descriptive study, and data analysis used are data reduction, data presentation and conclusions or verification. The results showed that parents were not able to have good interpersonal communication with their children, they tend to be aggressive and reactive, to deal with online game addiction that happened to their son, they look confused and don't know how to deal with this problem, so that they can only scold their children and forbid them to play online games, without being able to communicate effectively with them. Furthermore, playing online games has a negative impact on children, among others, the negative psychological, physical and behavioral impact for them, such as they are forgetting the time, not focused and don't listen to the parents, then forget about the environment because the are too fun playing games on their cellphone alone, emotional if they lose playing games, sleep late and forgot to eat. they don't want to listen to parents suggestions and orders also, and their school performance has decreased Keywords: Communication1, Interpersonal2, Games Online3, Performance4
Efektifitas Komunikasi Pemasaran Bisnis UMKM Melalui Fitur Reels Instagram Nandhita Ahsanul Hawa; Budi Harto; Panji Pramuditha
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1204

Abstract

An online platform known as social media enables direct or indirect business engagement and promotion. The increasing growth of internet users has sped up information flow and made it simpler for users to communicate with one another across time, space, and distance. Researchers conduct their research using qualitative approaches, which rely on information gleaned from questionnaire distribution, observations, and interview findings. According to survey findings, 89% of MSMEs are happy with the way Instagram is being used to communicate and sell their businesses. Instagram reelss are a great tool for MSME businesses since they advertise establishments that Instagram users can view. MSMEs concur that the brand image of products on Instagram is excellent since devoted customers with great Instagram profiles will stick with the company. MSMEs who use Instagram for social media are successful marketers who gain a competitive edge in this way
Pelecehan Seksual Dalam Dunia Kerja Spg Rokok Meilani Tri Hapsari
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1209

Abstract

Sexual harassment in Cigarette girls’ workplace. This study examines how the cigarette girls view their works and sexual harassment in the workplace, examines the form of sexual harassment that happen to them, how they react to it, and examines the background of the sexual harassment experienced by the cigarette girls in the workplace. The method used is qualitative approach of Phenomenology which examines the result of subject’s interview to the level of meaning. Data used in this study were obtained from verbal and non verbal language that was done by the cigarette girls during the interview and observation. Active cigarette girls in Bandung were selected as subjects of this study. The selected informants who experienced the phenomenon of sexual harassment were interviewed based on their willingness to be able to describe their experience consciously. Based on the researched that was done, it is concluded that cigarette girls viewed their works as a fun job with high requirement but has negative image to it. The cigarette girls understood that sexual harassment happens in the workplace as violence to the personal will to decide, verbal and non verbal language that shouldn’t be said, disrespectful action, and power abuse. Cigarette girls viewed the form of sexual harassments is through verbal language, non verbal language, and imaging. Cigarette girls’ on reactions to sexual harassment in accordance with the form of sexual harassment, through verbal and non verbal language. It was examined that there were two factors triggered the sexual harassment to cigarette girls, subject and victim; previous mindset of negative images attached to cigarette girls and negative behaviors done by several of them outside the context of their works triggered the sexual harassment to take place.
Analisis Konten Strategi Komunikasi Pemasaran Pada Aplikasi Tiktok Yupitriani Yupi; Asmaradani Heryadi Putri
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1214

Abstract

Komunikasi pemasaran di era digital saat ini semakin berkembang. Dengan adanya sosial media semakin mempercepat jalur promosi untuk sebuah perusahaan. Munculnya aplikasi Tiktok sebagai media baru menjadi salah satu pilihan yang tepat untuk dijadikan media promosi. Didukung dengan jumlah pengguna Tiktok di Indonesia yang mencapai 92,07juta sampai tahun 2022. Online Shop Dompet Keluarga yang memilih aplikasi Tiktok sebagai media promosi, menjadi unik ketika menggunakan metode soft selling dalam penjualan. Tujuan penelitian ini adalah ingin mengetahui isi konten akun @dompetkeluarga dalam melakukan strategi komunikasi pemasaran melalui aplikasi Tiktok Metode penelitian yang digunakan adalah kualitatif dengan teknik analisis konten yang digunakan untuk menganalisis serta memahami mengenai pesan simbolik dalam bentuk seperti dokumen, artikel, karya sastra, dan lainnya yang termasuk data tidak berstruktur Pada akun Tiktok dompet keluarga ditemukan konten yang berisikan iklan, story telling, edukasi, promosi, testimoni dan tanya jawab. Konten yang ditampilkan oleh akun dompet keluarga ini merupakan penjabaran dari konsep pemasaran AIDA (Awareness, Interess, Desire, Action) Komunikasi pemasaran yang dilakukan oleh akun dompet keluarga pada aplikasi Tiktok berisikan konten yang bertujuan untuk membangun kesadaran dalam mengelola keuangan dengan memberikan solusi melalui produk dompet keluarga
Literasi Digital Untuk Melindungi Masyarakat Dari Kejahatan Siber Gita Eka Sila; Cevi Mochamad Taufik
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1225

Abstract

The digital transformation process uncovers evil. Migration from a manual pattern to an online-based system is only a condition that forces people to enter this service system. Without preparation and complete information, suddenly people are brought into a completely different atmosphere from the period they have experienced so far. Forced compulsion finally colored the journey to this new era coded 0 and 1. Various communication events, especially with regard to digital crime cases, one of which occurred by taking advantage of public ignorance. If this new era is considered a necessity, total preparation is needed. Not on the issue of infrastructure, but also mental spiritual and knowledge of the community. Responding to this problem, this research was conducted with the aim of knowing cyber crime in an atmosphere of a digitally illiterate society. Using a qualitative descriptive method, observed data sources from online media are analyzed to find clear relationships that cause the emergence of cybercrime. The results of the research show that people's lack of understanding of digital systems allows many victims to fall and fall into the traps set up by criminals. Therefore digital literacy activities must be carried out massively so that knowledge about digitalization does not trap victims. Digital literacy activities must be promoted as much as possible to touch all levels of society. This activity can be initiated by the government, private bodies, or community organizations.
Event “Ngawangkong” Humas Pemerintah Daerah Kabupaten Bandung Rieska Arsheila Sutama; Leili Kurnia Gustini; Heddy Setiawan
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1233

Abstract

The Public Relations of Bandung Regency is a regional apparatus that plays an important role in the progress of existing programs in the Bandung Regency Government. In early 2018 the Regent of Bandung H Dadang Naseer made a program that aims to establish good friendship between the Bandung regency government and the media press crew.The research contained in to find out how the efforts of the Public Relations of Bandung Regency in building a reputation, improving coordination with the media and improving facilities in this ngawangkong event. The research method used is descriptive qualitative method, namely describing, describing, and analyzing based on the results of research at the Regional Secretariat of Bandung regency. The data collection conducted by researchers includes the case study method by finding direct information based on facts in the field, then also using the method of observation, interviews and documentation. The author concludes that the non-work event for the public relations of the Bandung regency regional secretariat is going well.
Tanggapan Mahasiswa Hukum Unisba Terhadap Website Lembaga Bantuan Hukum Bandung Hana Rengganawati
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1257

Abstract

The research entitled Responses of Unisba Students to the Bandung Law Institute Website (Case Study on the Bandung Legal Aid Institute's Website www.lbhbandung.org) was driven by the development of information media, especially websites. This study aims to determine the responses of Unisba students to the LBH Bandung website by observing the object of research, namely the Bandung Legal Aid Institute Website regarding content quality, content availability, message content consistency and visual appearance of the Bandung Legal Aid Valley website. This research uses a qualitative descriptive method and a collection method with interviews, observation, and literature studies. The results showed that the majority of respondents stated that the information about LBH Bandung organizations displayed on www.lbhbandung.org was in accordance with the needs of visitors. This is because on this website all information related to LBH Bandung from history, organizational profiles, cases that have been resolved, organizational structure and anything related to LBH Bandung's organization has been displayed in full according to the needs of visitors. The results showed that the quality of the message content, the availability of the message content, the consistency of the content and the visual appearance of the website greatly influenced the positive response and attractiveness of website visitors, especially students.

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