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LEILI KURNIA GUSTINI, S.SOS.,M.SI
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Komversal: Jurnal Komunikasi Universal
Published by POLITEKNIK LP3I BANDUNG
ISSN : 24778028     EISSN : 25026151     DOI : 10.38204
Core Subject : Social,
Environmental Science Social Sciences
Jurnal KOMVERSAL : Jurnal Komunikasi Universal, terbit dua kali dalam setahun pada bulan Pebruari dan September. Tulisan difokuskan pada pemikiran dan penelitian kontemporer Ilmu Komunikasi dalam berbagai sudut pandang.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 74 Documents
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Studi Kualitatif Gaya Komunikasi Manajerial Terhadap Pembentukan Motivasi Dan Sikap Karyawan Bambang Mudjiyanto; Launa; Hayu Lusianawati; Faisyal
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1503

Abstract

This study intends to analyze the findings of previous research results related to the impact of managerial communication styles on the formation of employee motivation and attitudes which will be examined through the concept of interpersonal communication, the concept of organizational communication, social exchange theory and organizational support theory. This type of research is qualitative with a literature review approach as an analytical method. The research results show that communication styles and managerial leadership styles have a positive impact on the formation of employee motivation and attitudes. The personality of company leaders is also an important variable in growing employee confidence. The level of communication satisfaction is another variable that can strengthen the emotional bond between employees and company managers. The leader's personality factor, assertive communication style and the visionary-organic leadership paradigm are proven not only to influence the formation of the technical aspects of supervision, but also to the psychological aspects of employees, namely the high support and commitment of employees to the company.
Analisis Perspektif Gen Z Terhadap Komunikasi Pemimpin Milenial Di Redaksi Inews Tv Vebyanti Aryani; Fitri Ramadhani
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3015

Abstract

The dynamics of communication in national media organizations continue to evolve alongside the increasing dominance of Generation Z employees in newsroom environments. Millennial leaders are required to adapt communication approaches that are more collaborative, open, and adaptive to the characteristics of Gen Z workers. This study aims to analyze Generation Z perspectives on millennial leadership communication patterns in the iNews TV newsroom. This research uses a descriptive qualitative method through literature review, observation, and in-depth interviews with Generation Z employees working in the iNews TV newsroom. The study employs organizational communication theory, transformational leadership theory, intergenerational communication theory, and digital leadership concepts as analytical frameworks. The findings reveal that Generation Z employees prefer leaders who communicate directly, openly, empathetically, and adaptively toward digital technology. Millennial leaders are considered more capable of building participatory communication, encouraging two-way discussions, and creating emotional closeness compared to conventional hierarchical leadership styles. However, several communication barriers were also identified, including miscommunication through digital platforms, inconsistent instructions in fast newsroom workflows, and differences in work expectations between generations. The study concludes that effective leadership communication in digital newsroom organizations requires emotional intelligence, communication flexibility, technological adaptation, and participatory leadership to improve employee engagement and work productivity among Generation Z. This study recommends strengthening internal communication systems and adaptive leadership development within television newsroom environments.
Makna Pesan Emosional Dan Konatif Dalam Dialog Drama Korea Hospital Playlist Agung Saputra; Ruhimat; Maria Fitriah
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3097

Abstract

Perkembangan budaya populer Korea melalui drama Korea menjadikan media audiovisual tidak hanya sebagai sarana hiburan, tetapi juga sebagai media yang menyampaikan berbagai nilai sosial dan kemanusiaan melalui dialog antartokohnya. dalam drama, salah satu nya drama korea, memiliki muatan pesan emosional dan konatif pada dialog nya. Penelitian ini bertujuan untuk menganalisis makna pesan emosional dan konatif dalam dialog drama Korea Hospital Playlist Season 1. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi nonpartisipan, dokumentasi, studi pustaka, dan wawancara semi terstruktur. Analisis data dilakukan melalui proses identifikasi, klasifikasi, dan interpretasi terhadap dialog yang mengandung pesan emosional dan konatif. Hasil penelitian menunjukkan bahwa pesan emosional direpresentasikan melalui empati, kasih sayang, kepedulian, pengorbanan, kesedihan, dan kehilangan yang membangun kedekatan emosional antartokoh maupun penonton. Sementara itu, pesan konatif direpresentasikan melalui motivasi, ajakan, nasihat, dorongan, dan persuasi yang bertujuan memengaruhi sikap, keputusan, dan tindakan tokoh lain secara humanis tanpa paksaan. Penelitian ini menyimpulkan bahwa dialog dalam Hospital Playlist tidak hanya berfungsi sebagai pendukung alur cerita, tetapi juga menjadi media penyampaian nilai-nilai kemanusiaan melalui representasi pesan emosional dan konatif yang relevan dengan kehidupan sehari-hari. Kata Kunci: Hospital Playlist; pesan emosional; pesan konatif; dialog; makna pesan.
Strategi Peningkatan Program RRI Bandung dalam Menghadapi Perubahan Selera Pendengar di Era Digital Rita Herlina; Winda Leswati; Eli Susana; Maya Retnasary
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3099

Abstract

Preferensi pendengar merupakan panduan bagi lembaga penyiaran radio untuk menentukan langkah strategis peningkatan program. Preferensi pendengar juga mempengaruhi konsistensi jumlah pendengar terhadap konten atau program radio, sehingga membuat RRI Bandung harus terus berinovasi dari perubahan selera pendengar dengan memanfaatkan media baru dalam memberikan informasi dan hiburan yang dibutuhkan pendengar. Penelitian ini bertujuan untuk mengetahui “Strategi Peningkatan Program RRI Bandung dalam Menghadapi Perubahan Selera Pendengar di Era Digital”. Melalui metode penelitian kualitatif dengan pendekatan studi kasus. Penelitian ini menemukan bahwa terdapat 6 upaya RRI Bandung dalam menghadapi perubahan selera pendengar di era digital, yakni pengembangan sumber daya manusia, pemanfaatan teknologi digital, analisis preferensi pendengar, pengembangan konten, pemasaran program dan evaluasi program. Implikasi dari temuan ini dapat meningkatkan pemahaman mengenai strategi RRI dalam menghadapi perubahan selera pendengar di era digital, di mana RRI Bandung telah melakukan upaya melalui pengembangan program dan konten interaktif dengan memanfaatkan media sosial dan aplikasi digital, serta inovasi dalam program-program unggulan yang sesuai dengan preferensi masyarakat.
Media Komunikasi Dan Adopsi Teknologi Rumah Garam Ach. haris Abdi manaf; Vita Kurnia Utami; Mohammad Zainul Arief
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of communication media on the dissemination and implementation of salt-house technology innovation among smallholder salt farmers in Sumenep, Indonesia. The study analyzes the effects of farmers' personal characteristics, media use and frequency, innovation information, and media characteristics on knowledge and behavioral change toward salt-house technology. The research employed an explanatory quantitative survey involving 246 respondents from three salt-producing villages: Gersik Putih, Pinggir Papas, and Sentol Daya. Data were collected through structured questionnaires, field observation, and directed interviews, and were analyzed using descriptive statistics and multiple linear regression with SPSS. The results show that the communication media variables jointly explain 55.6% of the variance in innovation dissemination and implementation. Media use and frequency have the strongest standardized effect, followed by media characteristics, innovation information, and personal characteristics. Interpersonal communication through extension agents and farmer groups, supported by WhatsApp and YouTube, is the most effective channel for strengthening knowledge and encouraging behavioral change. The findings confirm that technology adoption in salt farming requires a hybrid communication model that combines trusted interpersonal interaction with fast, repetitive, and visual digital media
Menyoal Kepemimpinan Tone-Deaf Dan Akuntabilitas Publik Di Era Demokrasi Post-Truth Nur Azizah; Fit Yanuar; Bambang Mudjiyanto; Launa Launa
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3143

Abstract

Studi ini menganalisis transformasi kepemimpinan tone-deaf sebagai pemicu utama krisis akuntabilitas publik di era demokrasi post-truth. Menggunakan analisis kualitatif berbasis netnografi dan studi kasus pada ruang publik digital, temuan menunjukkan bahwa logika algoritma media sosial merekonstruksi pengawasan tradisional menjadi algorithmic accountability yang berciri afektif, reaktif, dan performatif. Ketidakpekaan pemimpin pada rakyat kian mengerosi kepercayaan publik dan legitimasi demokrasi. Studi ini menawarkan algorithmic empathy dan adaptive leadership berbasis legitimasi kewargaan sebagai kerangka alternatif untuk analisis kepemimpinan di era post-truth. Studi ini merekomendasi integrasi antara empati algoritmik dan kepemimpinan adaptif sebagai instrumen kebijakan publik yang lebih terukur dan inklusif. Pemimpin adaptif dituntut untuk melembagakan partisipasi warga secara substantif dan konkret dalam tiap tahap tata kelola kebijakan publik guna mereduksi krisis, memulihkan kepercayaan, dan membangun ketahanan sistem demokrasi kontemporer secara berkelanjutan.
Influencer Relations Dalam Membangun Brand Awareness: Evaluasi Metrik Reach Dan Impression Kampanye "Bloods" Di Instagram Rengganawati, Hana; Mira Renata, Mira Renata; farie arief rahman; Meilani Tri Hapsari
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3163

Abstract

The proliferation of digital information technology has fundamentally reconfigured the paradigm of Public Relations (PR), steering it away from conventional media toward an increasingly interactive digital landscape. Among the principal strategies within contemporary Digital Public Relations is Influencer Relations, a tactic that capitalizes on the credibility of social media content creators to effectively mediate corporate or brand messaging to the target public. This research endeavors to evaluate the effectiveness of the Influencer Relations strategy in cultivating brand awareness, operationalized through the analysis of quantitative metrics, specifically reach and impressions. The object of this investigation is the digital campaign of the Indonesian local fashion brand "Bloods," executed during the month of October and engaging eight micro-influencers on the Instagram platform. Employing a descriptive quantitative approach, the message dissemination performance data were scrutinized on the basis of cost efficiency (Cost per Reach and Cost per Impression), alongside a comparative assessment of effectiveness between the Instagram Feed/Reels feature and the Instagram Story feature. The findings indicate that the utilization of micro-influencers with congruent content segmentation, encompassing lifestyle, culinary, and travel niches, generated a cumulative total of 23,924 impressions on Feed/Reels and 3,387 impressions on Story, attaining remarkably high levels of budgetary efficiency. Critically, the intrinsic characteristics of the creators were found to exert a more substantial influence on interaction rates and audience reach than did mere follower count. These findings substantiate the continued relevance of the Two-Step Flow Communication Theory and the Source Credibility Theory within the contemporary context of digital public relations tactics.
Realitas Komunikasi Penyintas Game Online: Systematic Literature Review Tentang Konstruksi Makna Yogie Alontari
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3164

Abstract

This study is a systematic literature review (SLR) that examines empirical and theoretical studies on the construction of meaning in communication behaviors among survivors of online gaming addiction. The objectives of this SLR are (1) to map concepts and terminology related to survivors of online gaming addiction and post-addiction communication behavior; (2) to summarize key findings regarding how survivors construct meaning from their experiences; and (3) to identify research gaps as well as theoretical and practical implications. The methodology followed the SLR protocol: searches in electronic databases (e.g., PubMed, Scopus, Web of Science, PsycINFO, and Google Scholar), clear inclusion and exclusion criteria, a two-stage selection process, thematic data extraction, and narrative synthesis. The findings highlight several dominant themes: (a) narratives of self-reconstruction and redemption, (b) shifts in interpersonal communication patterns (isolation, selectivity, reconnection), (c) the use of digital media as an arena for identity reconstruction, (d) life meaning and purpose as protective factors, and (e) the role of formal and informal social support in the recovery process. The discussion situates the findings within the theoretical frameworks of symbolic interactionism, phenomenology, and the theory of basic psychological needs. This SLR concludes with recommendations for future research emphasizing longitudinal studies, a focus on non-Western cultural contexts, and the integration of in-depth qualitative methods.
Komunikasi Instruksional Andragogis Penyuluh Agama Kota Bandung Di Majlis Taklim Konversi Diniyah (Mtkd) Al-Ikhlas Aulia Nur Hasanah
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3167

Abstract

The Diniyah Conversion Taklim Assembly (MTKD) in Bandung City introduces a new learning model, as its instructors (mudarris) are religious counselors directly appointed by the Bandung City Office of the Ministry of Religious Affairs and hold civil-servant status, either as Civil Servants (PNS) or Government Employees under Work Agreements (PPPK). These mudarris teach adult students (santri) who vary in age, occupation, and life experience, which requires an educational communication approach different from conventional practice. This study aims to describe and analyze the andragogical communication applied by mudarris at MTKD Al-Ikhlas, Bandung City. This study employed a qualitative method with a case study approach. Data were collected through participant observation, in-depth interviews with three primary informants, and documentation study, then analyzed interactively based on the theory of andragogy proposed by Malcolm Knowles. The results show that religious counselors adapted five of the six dimensions of andragogical communication, namely an equal communication climate, experience-based communication, dialogic and interactive communication, the provision of feedback, and media and language. These findings highlight the mudarris's role as an egalitarian communicator, in line with the participatory instructional communication model. This study concludes that mudarris at MTKD Al-Ikhlas prioritize creating a mutually respectful classroom atmosphere, two-way communication that draws on students' life experiences as the primary source and material for dialogue, and the delivery of feedback or corrections in a courteous manner. These findings contribute theoretically to the development of andragogical instructional communication studies in the field of nonformal religious education, as well as practically to religious counselors at the Bandung City Office of the Ministry of Religious Affairs and taklim assembly managers in designing instructional communication training for civil-servant instructors.
Strategi Komunikasi Politik Dprd Provinsi Jawa Barat Dalam Pengawasan Penyelenggaraan Pemerintahan Tahun 2026 Muhammad Syarief Abdurrachman; Muhammad Farid; Mohamad Arief; Syanthia Wingy
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3169

Abstract

This study examines the political communication strategy of the Chair of Commission V of the West Java Provincial Regional House of Representatives (DPRD) in a field-work and vocational training activity in Majalengka Regency in January 2026. The study focuses on three interconnected strategies: participatory, persuasive, and educative communication. A qualitative approach was employed within a constructivist paradigm using a single embedded case study. Data were obtained through participant observation, semi-structured interviews, focus group discussions, document analysis, and descriptive pre- and post-activity measurements. The findings indicate that the participatory strategy was implemented through open questions, active listening, paraphrasing, and group discussion, producing 212 documented aspirations from 250 participants. The persuasive strategy combined communicator credibility, contextual emotional appeals, local language, and data-based arguments. The descriptive survey showed an increase in average participant trust in DPRD oversight from 41.7% to 85.7%. The educative strategy integrated policy information with practical vocational content, while the average knowledge score increased from 42% to 88%. The three strategies were subsequently integrated into a seven-stage Hybrid Legislative Political Communication Model: needs mapping, dialogue, policy education, aspiration documentation, conversion of aspirations into oversight agendas, institutional response and recommendations, and public feedback. The model suggests that political communication can function as a bridge between citizens' experiences and formal legislative oversight. However, the findings remain context-specific because the study covers a single case, uses short-term measurements, and does not employ a comparison group.

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