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Komversal: Jurnal Komunikasi Universal
Published by POLITEKNIK LP3I BANDUNG
ISSN : 24778028     EISSN : 25026151     DOI : 10.38204
Core Subject : Social,
Environmental Science Social Sciences
Jurnal KOMVERSAL : Jurnal Komunikasi Universal, terbit dua kali dalam setahun pada bulan Pebruari dan September. Tulisan difokuskan pada pemikiran dan penelitian kontemporer Ilmu Komunikasi dalam berbagai sudut pandang.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 61 Documents
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Komunikasi Antara Orang Tua dan Anak Di Pondok Pesantren Al-Musyahadah Kota Cimahi Ester Haya Alfita; Adi Muhammad Ramadhan; Genik Puji Yuhanda
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1434

Abstract

Keluarga merupakan lingkungan pendidikan pertama dan utama bagi anak, oleh karena itu orang tua bertanggung jawab atas proses pembentukan perilaku anak, sehingga diharapkan selalu memberikan arahan, memantau, mengawasi dan membimbing perkembangan anak melalui interaksi antara orang tua dengan anak dalam lingkungan keluarga. Tujuan penelitiannya adalah untuk mengetahui bagaimana komunikasi antara orang tua dan anak dalam meningkatkan perilaku anak, mengetahui hambatan dalam komunikasi antara orang tua dan anak dalam meningkatkan perilaku anak, serta mengetahui solusi dari komunikasi antara orang tua dan anak dalam meningkatkan perilaku anak. Metode penelitian yang digunakan adalah metode deskriptif kualitatif yaitu penulis menggambarkan hasil observasi pelaksanaan komunikasi antara orang tua dan anak dalam meningkatkan perilaku anak Al-Musyahadah di Kota Cimahi. Setelah melakukan penelitian dan pengamatan, penulis memperoleh kesimpulan bahwa Komunikasi antara orang tua dengan anak meningkatkan perilaku anak yang terjadi di pondok pesantren Al-musyahadah bejalan dengan baik sesuai dengan efektifitas komunikasi antara orangtua dan anak, efektivitas komunikais antara orang tua dan anak dalam penelitian ini terdapat lima indikator yang menjadi tolak ukur efektif atau tidaknya komunikasi antara orangtua dan anak adalah diantaranya keterbukaan, dukungan, empati, rasa positif ,dam kesetaraan atau kesamaan. Namun demikian masih terdapat beberapa kendala dalam pelaksanaannya.
Kegiatan Digital Humas Pemerintah Desa Pucanganom Dalam Menyampaikan Informasi Edukasi Pencegahan Covid-19 Leony Anggristia Nuraini; Siti Malikhah; Wahyu Octafia; Wiji Rahayu Azzahro
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.968

Abstract

Tujuan dari penulisan artikel ini yaitu untuk mengetahui strategi yang digunakan dalam menyampaikan informasi edukasi pencegahan Covid-19. Metode yang digunakan dalam artikel ini yaitu pengumpulan data berbentuk pengamatan dan wawancara. Hasil yang terwujud yaitu strategi dalam penyampaian informasi diantaranya pemilihan komunikator yang tepat, pesan secara informatif; persuasif; dan edukatif, serta menggunakan media penyampaian informasi yang tepat. Dalam artikel ini dapat disimpulkan bahwa dalam pemilihan komunikator menjadi salah satu hal yang penting dalam kegiatan sosialisasi, pesan yang disampaikan yaitu bersifat informatif, pesuasif dan edukatif dengan bahasa yang mudah dipahami agarsemua masyarakat paham betul dengan apa yang disampaikan, dan media yang dipakai ada dua yaitu online serta offline.
Makna Diri dan Branding Fotografer Yogascitra Naufal; Neni Yulianita; Anne Maryani
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1077

Abstract

The development of photography in the city of Bandung is closely related to the development of photography in Indonesia. Bandung is one of the big cities in Indonesia with a very rapid development of photography, especially with the emergence of various photographers with specialization in their fields. With the presence of many photographers who have started to appear in the city of Bandung, many photographers are still looking for the meaning of their photography activities and the branding that must be done so that the public becomes aware and uses their services. From this phenomenon, the research "Self Meaning and Photographer Branding" was created. This study uses a qualitative research method with a phenomenological study approach from Alfred Schutz. The purpose of this study is to find out, describe and analyze the motives of photographers in the city of Bandung in carrying out photography activities, to analyze and identify the experiences of photographers in the city of Bandung in carrying out photography activities, to find and describe the self-meanings of photographers in the city. Bandung in photography activities and to identify and describe the branding of photographers in the city of Bandung to attract consumer interest. This research uses social action theory from Max Webber. This research produces the because motive and in order to motive owned by the photographers, there are eleven motives owned by the photographers, namely, hobbies, love, environment, campaigns, earning a living, role models, visualization of imagination, remembering stories, appreciation, improvement confidence and dreams. The experience gained by photographers in the city of Bandung in carrying out photography activities is divided into three aspects, namely, obstacles, satisfaction and achievements. The meaning obtained by photographers in the city of Bandung in photographic activities is divided into three aspects, namely, the purpose, sensation and character of the photo. Branding carried out by photographers in the city of Bandung is obtained through three strategies namely, through social media, word of mouth and through the community.
Konstruksi Pencitraan Cagub Ridwan Kamil Dan Partai Nasdem Melalui Iklan Politik Herry Setianto Wahyono; Taufiq Furqon Nurhakim
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1239

Abstract

This research wants to see about Cagub Ridwan Kamil and Nasdem imaging that is done through advertisements on television. This research analyzes the new Indonesian version of political advertising text and the legal version by using Teun van Dijk's discourse analysis, which includes analysis in terms of text (Visual and Audio-Visual). The results of this study reveal that Cagub invites the public to join together in making changes in law enforcement that is fair and civilized. In order to carry out the process of imaging party politics, audiences also read the image of their party differently based on their subjectivity, either based on the experiences and associations they bring, or because of the influence of the setting in which the image appears. This, in assessing the political image of each candidate for governor, some are positive and some are negative and some are even neutral, depending on their respective subjectivity
Kegiatan Komunikasi Dalam Tradisi Nyawer Pada Pesta Pernikahan Adat Sunda Muhammad Saepul Ulum; Mira Renata
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1299

Abstract

This study aims to describe the communication activities in the Nyawer tradition in Garut during Sundanese traditional weddings. This study discusses the communicative activities seen in communicative situations, events, and communicative behavior. This is a qualitative research method for ethnographic research on communication theory and symbolic interaction. The topic of his research is that some people happen when they sign the marriage contract. There are as many as traditional Sundanese, and all the reporters including 5 people. The sampling technique for the purpose of selecting information is used. The data collection techniques are in-depth interviews, non-participant observation, documentation, research, libraries and online data search. Data validity testing technology by increasing endurance, triangulation, discussions with colleagues, friends and members. The results showed that when the nyawer ceremony was held outside the building, the families of the bride and groom, the communication sawsman, make-up and the communication of the invited guests were involved. Communication Activities The nyawer ceremony is a special form of celebration, namely a traditional event that lasts 30 minutes and is held after the ceremony, while communication activities are traditional activities. Marriage customs and appear in the form of non-verbal behavior, including rice, turmeric, coins, flowers, candy, and areca nut.
The Effects Of Perception On Learning Styles And Creativity Towards Students’ Speaking Skill Survey At State Senior High Schools In Cirebon City, West Java Siti Komala; Lilis Suharti
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1352

Abstract

ABSTRACT This research is a kind of and aims to find out analyzes empirically the effects of perception on learning styles and creativity on students’ speaking skill. The population of the research is twelfth graders from state senior high schools in Cirebon. The sample was taken from three state senior high schools. The research has 3 variables which are divided into 2 independent variables (Perception on learning styles and creativity) and 1 dependent variable (students’ speaking skill). The collection of the data was taken from two kinds of questionnaire for independent variables and teachers’ file on speaking scores for dependent variable. The gained data was analyzed by using correlation technique and double linear regression. The research findings were: 1) There are significant effects of perception on learning styles and creativity jointly on students’ speaking skill at state senior high schools in Cirebon city. It was proved by the score of Sig 0.000 < 0.05 and Fcount = 23.510 2) There was a significant effect of perception on learning styles on students’ speaking skill at state senior high schools in Cirebon city. It was proved by Sig 0.007 < 0.05 and tcount = 2.759 3) There was a significant effect of creativity on students’ speaking skill at state senior high schools in Cirebon city. It was proved by Sig 0.000 < 0.05 and tcount = 4.745 Key words: Learning Style, Creativity, and Speaking Skill ABSTRAK Penelitian ini merupakan salah satu jenis dan bertujuan untuk mengetahui analisis secara empiris pengaruh persepsi terhadap gaya belajar dan kreativitas terhadap keterampilan berbicara siswa. Populasi penelitian ini adalah siswa kelas XII SMA Negeri di Cirebon. Sampel diambil dari tiga sekolah menengah atas negeri. Penelitian ini memiliki 3 variabel yang terbagi menjadi 2 variabel bebas (Persepsi terhadap gaya belajar dan kreativitas) dan 1 variabel terikat (keterampilan berbicara siswa). Pengumpulan data diambil dari dua jenis angket untuk variabel bebas dan arsip guru tentang nilai berbicara untuk variabel terikat. Data yang diperoleh dianalisis dengan menggunakan teknik korelasi dan regresi linier berganda. Temuan penelitian ini adalah: 1) Terdapat pengaruh signifikan persepsi gaya belajar dan kreativitas secara bersama-sama terhadap keterampilan berbicara siswa SMA Negeri di kota Cirebon. Dibuktikan dengan nilai Sig 0,000 < 0,05 dan Fhitung = 23,510 2) Terdapat pengaruh yang signifikan persepsi gaya belajar terhadap keterampilan berbicara siswa SMA Negeri di kota Cirebon. Dibuktikan dengan Sig 0,007 < 0,05 dan thitung = 2,759 3) Terdapat pengaruh yang signifikan kreativitas terhadap keterampilan berbicara siswa SMA Negeri di kota Cirebon. Dibuktikan dengan Sig 0,000 < 0,05 dan thitung = 4,745 Kata Kunci: Gaya Belajar, Kreatifitas, dan Keterampilan berbicara
Taktik Marketing Public Relations Re.juve Indonesia dalam Meningkatkan Brand Awareness dan Brand Image Agatha Maria Valerie; Putri Sion Sihombing
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1414

Abstract

ABSTRACT Re.juve Indonesia is one of the trademarks under the auspices of PT Sewu Segar Utama with premium juice local products (cold-pressed juice). To survive amid the rise of brands with similar products, Re.juve Indonesia must adapt in implementing marketing public relations tactics that are able to provide added value to the company. This study aims to determine the implementation of marketing public relations tactics carried out by Re.juve to increase brand awareness and brand image. The research method used is descriptive qualitative research. The research data collection techniques carried out by the author are by means of interviews, observation, and literature studies. The results of the study show that Re.juve has carried out marketing public relations tactics by holding various activities, namely partnerships, special events, endorsements, and social media activation which consistently apply sustainable principles, seen from the output of its long-term activities. ABSTRAK Re.juve Indonesia merupakan salah satu merek dagang yang berada di bawah naungan PT Sewu Segar Utama dengan produk lokal jus premium (cold-pressed juice). Untuk bertahan di tengah maraknya merek dengan produk serupa, Re.juve Indonesia harus beradaptasi dalam menerapkan taktik marketing public relations yang mampu memberikan nilai tambah bagi perusahaan. Penelitian ini bertujuan untuk mengetahui implementasi taktik marketing public relations yang dilakukan oleh Re.juve untuk meningkatkan brand awareness dan brand image. Metode penelitian yang digunakan adalah penelitian deskriptif kualitatif. Adapun teknik pengumpulan data penelitian yang dilakukan penulis adalah dengan cara wawancara, observasi, dan studi literatur. Hasil penelitian menunjukkan Re.juve telah menjalankan taktik marketing public relations dengan mengadakan berbagai aktivitas yaitu partnership, special event, endorsement, dan social media activation yang tetap konsisten menerapkan prinsip berkelanjutan, dilihat dari output kegiatannya yang berjangka panjang.
Penggunaan Aplikasi Michat Sebagai Sarana Prostitusi Online Di Kota Bandung Dzaky Muhammad Baihaqi; Qisthy Rabathy
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1444

Abstract

This study aims to determine the motives, actions and meanings of the use of online prostitution in the city of Bandung. In this research uses qualitative research methods, and using phenomenological theory by Alfred Schutz with data collection techniques used are library research, field observations and in-depth interviews with informants. The results of this study indicate that there are similarities and differences between the informants. Like the motives of MiChat users, which are divided into two, namely sex workers and service users, for sex workers the motive for using MiChat is driven by economic factors and the influence of friends, while for users it is influenced by curiosity, the desire to have sex, and also environmental influences.
Strategi Social Media Marketing Melalui Dukungan Teknologi Informasi dalam Kajian Kualitatif Pada UMKM Kota Bandung Budi Harto; Panji Pramuditha; Arief Yanto Rukmana; Harnavela Sofyan; Hana Rengganawati; Andina Dwijayanti; Teti Sumarni
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1499

Abstract

This qualitative study explores the development of a technology-enabled social media marketing strategy for MSMEs (Micro, Small and Medium Enterprises) in Bandung City. Through analyzing how MSMEs in Bandung City utilize social media and technology in their marketing efforts, as well as identifying the benefits gained and challenges faced so far. In this research method, we surveyed a number of MSMEs in Bandung and conducted structured interviews with them. The implementation of social media marketing strategies, their impact on business performance, and the factors that influence the implementation of these strategies are described through qualitative analysis of the collected data. The results of this study show that most MSMEs in Bandung City have adopted social media marketing strategies using various technological tools. The study also identified significant benefits obtained by MSMEs, such as increased online visibility, increased interaction with customers, increased sales, and increased content creativity..
Direct Selling Di Era Digital Melalui Online Store Di Media Sosial: Studi Pada Konten Live Streaming Tiktok Yogie Alontari; Robby Rachman Nurdiantara; Asmarandani Heryadi Putri; Taufiq Furqon Nurhakim
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1500

Abstract

The development of internet technology in the digital era, has opened up new opportunities for companies both large scale and small and medium scale or MSMEs in marketing or selling their products to reach customers. One of the latest trends that combine aspects of social media, e-commerce, and direct interaction with consumers is the phenomenon of direct selling through live streaming content on the TikTok, which is carried out by online store account owners to offer their products or services. The researcher intends to find out and analyze how direct selling in the digital era on live streaming content from online stores on TikTok social media and how online stores utilize TikTok for direct selling marketing purposes. This research used qualitative research and using content analysis as the method. The research results showed that the types of products or services offered is fashion, beauty, food and consulting services; the number of viewers in live streaming content varies, from tens of thousands of viewers; the direct interaction aspect between the seller and the audience in direct selling on TikTok is very important; the marketing strategies used are varied; as well as the importance of product quality, product planning and stock management in direct selling practices via live streaming on TikTok. Furthermore, the direct selling process with TikTok social media on live streaming content consists of several stages, namely the product preparation stage, broadcast promotion, conducting live broadcasts, interacting directly with the audience as potential buyers, the product purchase transaction process, the product delivery process by the seller or online store as well as product assessments from buyers (testimonials).

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