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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 574 Documents
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Kompensasi, Organizational Climate dan Organizational Culture terhadap Employee Performance dengan Innovative Behavior sebagai Variabel Mediasi Windi Windi
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8731

Abstract

This research aims to determine the influence of Compensation, Organizational Climate and Organizational Culture on Employee Performance with Innovative Behavior as a Mediating Variable.The method used is a quantitative descriptive method. The results of the research show that Innovative Behavior can positively and significantly mediate the influence of Compensation, Organizational Climate and Organizational Culture on Employee Performance. Keywords: Employee Performance, Innovative Behavior, Organizational Climate
Pengaruh Brand Image dan Product Quality terhadap Customer Loyalty melalui Customer Satisfaction Sepatu Nike di Kota Bandung Dea Nurcahyani; Leni Evangalista Marliani
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8739

Abstract

This research aims to analyze the influence of brand image and product quality on customer loyalty which is mediated by customer satisfaction of Nike shoes in the city of Bandung. The research method uses a quantitative approach with surveys and Likert questionnaires. The research instrument has gone through the validity, reliability, classical, multiple regression and Sobel test stages. SPSS version 25 software tools and an online Sobel calculator were used to analyze the data. The research results show that the second, fourth, fifth and seventh hypotheses successfully reject H0 and the first, third and sixth hypotheses fail to reject H0, which means that brand image has no positive effect on loyalty mediated by customer satisfaction and product quality has a positive effect on customer loyalty mediated by customer satisfaction. In conclusion, product quality has an indirect influence on customer loyalty, mediated by customer satisfaction. Keywords: Brand Image, Product Quality, Customer Loyalty, Customer Satisfaction
Analisis Pemberian Kompensasi Finansial dan Beban Kerja terhadap Turnover Intention pada Karyawan Bagian Operator di SPBU 34.432.17 Cipeuyeum Aryanie Dea Jayanti; Khaerul Rizal Abdurahman
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.8740

Abstract

This research aims to explore the relationship between providing financial compensation, workload, and the tendency to leave work (turnover intention) among operator employees at SPBU 34.432.17 Cipeuyeum Cianjur. This research used a qualitative approach involving 17 informants. Data was collected through interviews, observation and documentation. The triangulation process is used to ensure the validity of the data. Research findings show that according to informants' responses, providing financial compensation to operator employees is considered inappropriate and unfair. However, the workload is considered quite good. The tendency to leave work (turnover intention) is considered high. This shows that financial compensation has a significant impact on the tendency to leave work, while workload does not have a significant impact. The conclusion is that injustice and inappropriateness in providing financial compensation contribute to the high tendency to leave work. Meanwhile, workload, although considered quite good, does not have a significant impact on this trend. Therefore, companies need to pay attention to the balance between providing fair financial compensation and appropriate workloads in order to reduce the tendency of employees to leave the company. Keywords: Workload, Financial Compensation, Turnover Intention
Kontribusi Social Value, Atmosphere dan Food Quality dalam meningkatkan Revisit Intention Pelanggan Frandita Ahmad Zulfadhli; Yadi Ernawadi
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8758

Abstract

The aim of this research is to examine the influence of social values, atmosphere and food quality on the intention to return to visit through customer satisfaction at Eighteen Coffee. A total of 100 visitors who experienced visiting the Eighteen coffee shop participated in this research as respondents. The cross-sectional method was used to obtain data. The research instrument passed the validity and reliability tests. The data analysis technique used is Structural Equation Modeling (SEM) using the SmartPLS version 3.0 tool. Of the ten research hypotheses proposed, seven of them are supported by empirical data. Social values, food quality, and discovery have a positive effect on customer satisfaction. Furthermore, the atmosphere has a positive effect on intention to visit again. Then, customer satisfaction has a positive effect on intention to visit again. While mediating customer satisfaction, the influence of social value, atmosphere and food quality on intention to revisit. The results of this research provide benefits for further research and the management of the Eighteen coffee shop in designing marketing strategies that are relevant to the concept being measured. Keywords: Social Value, Atmosphere, Food Quality, Customer Satisfaction, Revisit Intention
Analisi Sales Promotion dan E-Service Quality terhadap Customer Loyalty yang Dimediasi oleh Customer Satisfaction Pengguna Tokopedia di Kota Cimahi Suci Nurahma Aztiannisa; Tania Adialita
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8797

Abstract

This research aims to find out how sales promotions and electronic service quality influence customer loyalty through Tokopedia customer satisfaction in Cimahi City. The instruments used have been tested for reliability and validity. This instrument was used to collect data from 120 female respondents who were of productive age and had shopped on the Tokopedia application. Convenience sampling and cross-sectional time horizon are the two types of data collection used. The data processing method uses descriptive tests and multiple linear regression with SPSS version 23 and the Sobel test. The research results reveal that both sales promotions and electronic service quality positively affect customer satisfaction and customer loyalty, and customer satisfaction positively impacts customer loyalty. Furthermore, through customer satisfaction, sales promotions do not affect customer loyalty, while electronic service quality affects customer loyalty through customer satisfaction. Keywords: Sales Promotion, Electronic Service Quality, Consumer Satisfaction, Consumer Loyalty
Motivasi, Komunikasi dan Disiplin Kerja terhadap Kinerja Karyawan (Studi pada PT. Angkasa Pura Logistik Semarang) Nadila Meysa Putri; Sri Isnowati
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8801

Abstract

This research aims to determine the influence of motivation, communication and work discipline on employee performance. The object of this research is employees of PT. Angkasa Pura Logistics Semarang. The sample used in this research was 63 respondents using a saturated sampling technique. This type of research is a quantitative method. The data source in this research is primary data and data collection uses a questionnaire method. This data analysis method uses multiple linear analysis to test hypotheses through simultaneous hypothesis testing (F Test) and hypothesis testing (T Test). The results of this research show that motivation, communication and work discipline have a positive and significant effect on employee performance. Keywords: Work Discipline, Employee Performance, Communication, Motivation
Analisis Harga Dan Cita Rasa terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan Minuman Teh dalam Kemasan Siap Minum Merek Teh Botol Sosro di Kota Bandung Nadila Octa Nuraini; Tania Adialita
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8804

Abstract

This research aims to analyze the impact of price and taste on customer loyalty, with customer satisfaction as a mediator, in ready-to-drink packaged tea drinks under the Teh Botol Sosro brand in Bandung City. The research method uses a quantitative approach with surveys and Likert questionnaires. The research instrument has gone through the validity, reliability, descriptive analysis, classical assumptions, multiple regression and Sobel test stages. Data was collected from 120 respondents aged at least 17 years who had consumed Teh Botol Sosro at least twice a month. The analysis results show that price and taste positively influence customer satisfaction, while taste and customer satisfaction have a positive influence on loyalty. However, customer satisfaction does not act as a mediator between price, taste and customer loyalty. In conclusion, price and taste have a direct influence on the satisfaction and loyalty of Teh Botol Sosro customers in Bandung City. Keywords: Taste, Price, Customer Satisfaction, Customer Loyalty
Gen Z Investor Behavior: Analyzing the Influence of Sustainable Investment Practices, Financial Education, and Risk Tolerance in Indonesia Loso Judijanto; Eva Yuniarti Utami; Ade Onny Siagian
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8832

Abstract

This research analyzes G Z's investment behavior in Indonesia with a focus on sustainable investment practices, financial education and risk tolerance. The research methods used include online surveys and in-depth interviews with a representative sample of Gen Z in Indonesia. The research results show that most Gen Z tend to choose sustainable investments that align with their values, although varying levels of financial literacy influence their understanding of investment products. Additionally, Gen Z individuals' risk tolerance is influenced by their personal experiences, level of education, and social environmental influences. In conclusion, this research provides a holistic picture of the complex interactions between sustainable investment practices, financial literacy, and risk tolerance in the context of Gen Z in Indonesia. Practical implications of these findings are also presented to help stakeholders in the world of finance understand and respond to investment behavior that is increasingly relevant for future generations. Keywords: Financial Education, Gen Z Investment Behavior, Sustainable Investment Practices, Risk Tolerance
Perceived Value terhadap Repurchase Intention yang Dimediasi Customer Trust pada E-Commerce Tokopedia di Kota Bandung Refanda Putri Cahyaningtiyas; Eka Ludiya
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8848

Abstract

This research aims to explore the influence of perceived value on repurchase intention mediated by customer trust on the Tokopedia e-commerce platform in Bandung City. The data collection method used was a survey using an online questionnaire. The research results have gone through the stages of validity and reliability testing, classical assumption testing, simple regression testing, multiple regression and Sobel testing. SPSS version 25 software tools and an online Sobel calculator were used to analyze the data. The research results show that the four hypotheses successfully reject H0, which means that perceived value has a positive and significant effect on repurchase intention which is mediated by customer trust. In conclusion, this research provides a deeper understanding of the relationship between perceived value, customer trust, and repurchase intention in the context of e-commerce. Keywords: Customer Trust, Perceived Value, Repurchase Intention
Promosi, Harga dan Kualitas Jasa terhadap Keputusan Pembelian Konsumen pada PT. Qubic Ball Dot Com Khomeiny Yunior; Wylie Raynaldo
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8885

Abstract

The purpose study was to examine the effect of promotion, price and product quality on purchasing decisions on the Effect of Promotion, Price and Service Quality on consumer purchasing decisions at PT Qubic Ball Dot Com, Medan. The population in this study amounted to 167 customers and the sample in this study amounted to 118 customers. The sampling method is simple random sampling method. The research method used is using quantitative research methods, the type of research is descriptive, the type of data is the answer to the questionnaire. This research was conducted with validity and reliability tests and classical assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests. The results of this study indicate that partially the promotion variable obtained the value of t count> t table or 3.218> 1.98099 and significant 0.002 <0.05, the price variable obtained the value of tcount> t table or 2.610 1.98099 and significant 0.010 <0.05, The product quality variable obtained a tcount> ttable value or 2.266> 1.98099 and a significant 0.025 <0.05, the coefficient of determination test results show 36.1% of the explained variables, while the remaining 63.9% is explained by other variables not used in this study. The conclusion of this study is that promotion has a negative and significant effect on buyer decisions, price has a positive and significant effect on buyer decisions, product quality has a positive and significant effect on buyer decisions. Promotion, price and product quality have a simultaneous effect on buying decisions on the Effect of Promotion, Price and Service Quality on consumer purchasing decisions at PT. Qubic Ball Dot. Keywords : Service Quality, Purchasing Decisions, Promotion, Price

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