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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 574 Documents
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Gaya Hidup Hedonisme, Promosi Penjualan dan Word Of Mouth terhadap Keputusan Pembelian Produk Nevada di Matahari Plaza Simpang Lima Semarang Akbar Maulana Setiawan; Euis Soliha
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.8494

Abstract

This research aims to explore the influence of a hedonistic lifestyle, sales promotions, and word of mouth on purchasing decisions, with a focus on purchasing Nevada products at Matahari Plaza Simpang Lima Semarang. The research method applied is survey research using a questionnaire distributed to respondents who are consumers of Nevada products. Data analysis was carried out using regression techniques to measure the extent to which independent variables influence purchasing decisions. The research results show that a hedonistic lifestyle, sales promotions, and word of mouth have a positive and significant impact on purchasing decisions for Nevada products at Matahari Plaza Simpang Lima Semarang. The implications of these findings can be used by business people to improve marketing strategies, increase sales promotions, and utilize word of mouth as an effort to strengthen consumer purchasing decisions. In conclusion, this research provides important insights for decision makers in the retail industry regarding the factors that influence consumer purchasing preferences. Keywords: Hedonistic lifestyle, sales promotion, word of mouth
Produk, Harga dan Promosi terhadap Keputusan Pembelian Rumah di BTP Residence Bekasi Priscillia Ester Wijaya; Totok Sugiharto
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.8503

Abstract

This research aims to analyze the impact of products, prices and promotions on house purchasing decisions at BTP Residence Bekasi. The location factor, as a key element in the property business, is a major consideration, but cannot be changed at this stage of the project. Therefore, this research focuses on evaluating factors that can be improved to influence purchasing decisions. The research method used is quantitative by collecting data through questionnaires filled out by 112 respondents, namely potential buyers who are in the affective stage of purchasing decisions, showing interest and taking actions such as location surveys and consultations via WhatsApp. The collected data was processed using the multiple linear regression method. The research results show that product, price and promotion have a positive and significant influence on the decision to purchase a house at BTP Residence Bekasi. Although location factors cannot be modified, an emphasis on them provides an idea of factors that can be improved to increase buyer attraction. In conclusion, this research contributes to understanding the determining factors of purchasing decisions in the property market, especially in East Bekasi Permai Residence Bekasi. The implications of these findings can help property developers to design more effective marketing strategies and increase their competitiveness in a competitive market. Keywords: Price, Purchase Decision, Product, Promotion
Pengaruh Employee Engagement dan Lingkungan Kerja terhadap Turnover Intention melalui Kompensasi pada PT Alfi Putra Trenggalek Syahriza Azizan Sayid; Muhamad Fahmi Azizul Farhan; Agus Eko Sujianto
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.8528

Abstract

Salah satu masalah yang dihadapi bisnis ini adalah tingginya pergantian karyawan pada departemen sumber daya manusia (turnover intention). Banyaknya karyawan yang keluar dari perusahaan dalam jangka waktu tertentu merupakan realitas akhir organisasi sebagai akibat dari turnover. Tujuan penelitian ini adalah untuk mengetahui pengaruh emplooyee engagement dan lingkungan kerja melalui kompensasi pada PR Alfi Putra Trenggalek. Populasi pada penelitian ini adalah seluruh karyawan PR Alfi putra. Sampel yang digunakan pada penelitian ini adalah 100 orang karyawan. Penelitiang ini ada penelitian kuantitatif dan pengambilan sampel pada penelitian ini menggunakan random sampling. Pengumpulan data pada penelitian ini menggunakan kuesioner dengan skala likert. Analisis data pada penelitian ini menggunakan smartPLS 4.0. Hasil penelitian menunjukkan bahwa emplooyee engagement tidak berpengaruh terhadap turnover intention. lingkungan kerja berpengaruh positif signifikan terhadap turnover intention, kompensasi berpengaruh positif signifikan terhadap turnover intention, kompensasi tidak mampu memediasi pengaruh emplooyee engagement terhadap turnover intention, dan kompensasi tidak mampu memediasi pengaruh lingkungan kerja terhadap turnover intention. Kata Kunci: Employee Engagement, Lingkungan Kerja, Turnover Intention, Kompensasi
Loyalitas Kerja, Efikasi Diri dan Kepuasan Kerja terhadap Keterlibatan Kerja di DPMPTSP Provinsi Jawa Tengah Muhammad Aulia Rahma Al Mimbar; Mohammad Fauzan
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.8540

Abstract

This research aims to determine the effect of Job Loyalty (X1), Self-Efficacy (X2) and Job Satisfaction (X3) on Job Engagement (Y). The method used in this research is descriptive method and associative method. The research subject used in this research is a scientific target to obtain data with a certain purpose and use about an objective, valid and reliable thing (certain variables). The object of this research is DPMPTSP employees of Central Java Province. Based on the results of research calculations, multiple linear regression analysis. The coefficient of determination (R2) value can be obtained from the variables Job Loyalty (X1), Self-Efficacy (X2) and Job Satisfaction (X3) which influence 91.5% (0.915) on Job Engagement (Y), the remaining 8.5% is influenced by other factors outside this research. In conclusion, work loyalty, self-efficacy and job satisfaction have an impact on work engagement. Keywords: Self-Efficacy, Job Satisfaction, Job Involvement, Job Loyalty
Analisis Penerapan Biaya Volume Laba terhadap Perencanaan Laba Perusahaan (Studi Kasus pada Franchise C’bezt Fried Chicken Gedangan, Sidoarjo) Dyah Oktaviani Sulistyaningrum Agustono; Muhamad Rizqi; Maria Y ovita R. Pandi; Slamet Riyadi
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8563

Abstract

This research aims to analyze and calculate profit planning for the Cbezt Fried Chicken business in Gedangan, Sidoarjo. The research method used is descriptive qualitative. Primary data and secondary data were used in this research. Primary data was obtained through interviews and direct observation at Cbezt Fried Chicken. The research results show that to achieve the expected profit, the business unit needs to sell 14,557 pcs of fried chicken in 3 months or achieve revenue of Rp. 87,341,090. This means that daily sales must reach a minimum of 202 chickens or a daily sales target of Rp. 1,213,083 assuming selling days are 24 days a month. In conclusion, this research provides a clear view for business owners in planning sales strategies to achieve the expected profit targets. Keywords: CVP, Operating Leverage, Contribution Margin, Safety Margin
Analisis Beban Kerja dan Kompensasi terhadap Kepuasan Kerja Pegawai Non ASN Kantor Kecamatan Ngamprah Kabupaten Bandung Barat Karisma Dinda Sabitha; Aam Rachmat Mulyana
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8630

Abstract

This study aims to determine the influence of workload and compensation on job satisfaction of Non ASN Employees at the Ngamprah District Office, West Bandung Regency. The research method used is a quantitative research method. The results of the study from the calculation of the coefficient of determination of Workload and Compensation on job satisfaction of non ASN employees at the Ngamprah District Office were 65.6%. Based on the t-test and F-test, it was found that there was an influence of workload on job satisfaction, there was an influence of compensation on employee job satisfaction. In the simultaneous test, workload and compensation had an effect on job satisfaction of non ASN employees at the Ngamprah District Office. Conclusion, Workload, compensation have an impact on job satisfaction. Keywords: Workload, Compensation, Job Satisfaction
Analisis Pengaruh Digital Marketing dan Dukungan Pemerintah terhadap Kesuksesan UMKM di Kota Medan Felicia Felicia; Jevkin Jevkin; Dede Ansyari Guci; Puspa Liza Ghazali
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.8644

Abstract

This research aims to analyze the influence of digital marketing and government support on the success of Micro, Small and Medium Enterprises (MSMEs) in Medan City. The research method used involved a survey of MSME owners as well as quantitative data analysis to measure the level of influence of digital marketing and government support. The research results show that there is a positive relationship between effective digital marketing strategies and the level of success of MSMEs. Apart from that, government support, both in the form of policies and facilities, also has a significant positive impact on the development of MSMEs in Medan City. The conclusions of this research emphasize the importance of integrating effective digital marketing strategies and government support in improving the performance and competitiveness of MSMEs, as well as providing a basis for developing policies that support the growth of the MSME sector at the local level. Keywords: Digital Marketing, Government Support, Success
Peningkatan Kepuasan Kerja Aparatur Sipil Negara (ASN) bagian Prasarana dan Penyuluhan Pertanian berbasis Budaya Organisasi dan Gaya Kepemimpinan Transformasional pada Intansi XYZ Indra Anggara; Aam Rachmat Mulyana
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8669

Abstract

This research aims to understand the relationship between organizational culture and transformational leadership style on job satisfaction of State Civil Service (ASN) employees in the agricultural infrastructure and extension section at XYZ agency. The research method used is quantitative with a sampling technique using the entire population as a sample. Data was collected through questionnaires and interviews, then analyzed using descriptive and associative techniques as well as multiple regression analysis using the SPSS version 25 program. The research results showed that partially, organizational culture and transformational leadership style had an influence on employee job satisfaction. Simultaneously, these two variables also influence the job satisfaction of employees in the agricultural infrastructure and extension department at XYZ agency. The conclusion is that the importance of good organizational culture and transformational leadership style in increasing ASN job satisfaction, especially in the agricultural infrastructure and extension environment. Keywords: State Civil Servants (ASN), Organizational Culture, Transformational Leadership Style, Job Satisfaction
Brand Image Terhadap Customer Loyalty melalui Customer Satisfaction pada Pengguna Produk Tupperware di Kota Bandung Angelita Permatasari Pardede; Rosmini Ramli
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8689

Abstract

This research aims to evaluate the impact of brand image dimensions on customer loyalty through customer satisfaction regarding Tupperware brand food & beverage container products, especially in the city of Bandung. Data collection was carried out through interviews with respondents aged 17-40 years and who had experience using and purchasing Tupperware products. Participation in this research involved 90 respondents using cross-sectional data collection techniques or one shot study. Data analysis used a quantitative descriptive approach, normality test, multiple linear regression, and Sobel test with the help of statistical software program of social science (SPSS) version 26. Of the ten hypotheses proposed, eight of them were strengthened by empirical findings. These results indicate that customer satisfaction can act as a link between the impact of brand image dimensions (brand strength, brand uniqueness, and brand liking) and customer loyalty. In conclusion, this research can provide benefits for companies and management related to Tupperware products and similar food & beverage container industries in developing relevant strategies to improve the quality of these attributes. Keywords: Brand Image, Customer Satisfaction, Customer Loyalty
Strategi Pemilihan Influencer Marketing Onitsuka Tiger Indonesia pada Pagelaran Milan Fashion Week Autumn/Winter 2023 Panji Putra Sutanto; Eka Yusup; Weni Adityasning Arindawati
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8729

Abstract

This research aims to analyze the marketing influencer selection strategy for Onitsuka Tiger Indonesia at the Milan Fashion Week Autumn/Winter 2023 show with the aim of changing the brand image from a sports brand to a fashion brand. The research method used is qualitative with a descriptive approach. Data collection techniques include observation, face-to-face and virtual in-depth interviews, documentation, and literature study. The results of this research highlight the strategic process for selecting Onitsuka Tiger Indonesia's influencer marketing, which accommodates several factors such as availability of influencer schedules, budget considerations, and ease of collaboration. Alyssa Daguise was chosen as a marketing influencer collaborating with Onitsuka Tiger Indonesia because she has a French passport so she doesn't need a visa, apart from that, collaboration abilities and schedule availability were also taken into consideration. In conclusion, this research provides insight into the influencer marketing selection strategy in changing the brand image from a sports brand to a fashion brand. Keywords: Influencer Marketing, Milan Fashion Week, Onitsuka Tiger Indonesia

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