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INDONESIA
Jurnal Bisnis, Manajemen, dan Ekonomi
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457281     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis, Manajemen, dan Ekonomi (JBME) is a peer-reviewed journal which publishes original research papers. JBME has been published since 2020. It is currently published quarterly (January, April, July and October). Areas of research include, but are not limited to Global Business, Transition Issues, Economic Growth and Development, Economics of Organizations and Industries, Finance and Investment, Strategic Management, Human Resources, Marketing, Innovations, and Public Administration.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Pengaruh Daya Tarik Iklan dan Brand Trust Terhadap Minat Beli Konsumen Produk Kosmetik Pada Pengguna E-Commerce Sociolla (Studi Kasus Kelurahan Tanjung Rejo) Pasaribu, Tiara Hotria; Aramita, Finta
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 1 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i1.2571

Abstract

The rapid pace of economic growth and continuously developing markets encourage intense competition between companies. In addition, current technological developments will, of course, have a significant influence on companies in marketing the products they sell so that consumers can accept them in various ways. This research aims to see how big the influence is advertising attractiveness (X1) and brand trust (X2) on Purchase Interest (Y) among Sociolla E-commerce Users in Tanjung Rejo Village. This study uses a quantitative approach. The population in this study was 6,650 people living in the Tanjung Rejo sub-district. That data was obtained from a questionnaire using a Likert scale distributed via Google Form, which contains the questionnaire. Sample In this research, 100 samples were taken using the Slovin formula and technique The sample collection used was non-probability sampling in the form of purposive sampling. This research data was analyzed using analysis multiple linear regression with SPSS 22.0 tools. This research shows that the advertising attractiveness variable is partially influential, positive, and significant on purchasing interest, and brand trust variables have a positive and significant effect on buying interest. Meanwhile, the advertising attractiveness and brand trust variables simultaneously have a positive and significant effect on consumer buying interest in cosmetic products among Sociolla e-commerce users in the Tanjung Rejo sub-district, with an R Square value of 0.563 or 56.3%.
Implementasi Excellent service dalam Meningkatkan Kepuasan Konsumen di Apotek Srikandi Bedahlawak Damayanti, Sevia
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 1 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i1.2609

Abstract

Assistance Exceptional service is the notion of superior service that prioritizes client happiness by delivering offerings beyond their expectations. This research examines the execution of exemplary service in enhancing customer satisfaction at the Srikandi Bedahalwah pharmacy. The used methodology is descriptive qualitative, with data gathered via interviews and direct observations of service personnel, pharmacists, and patients at the Srikandi Bedahlawak pharmacy. The study's findings suggest that exemplary service includes offerings that surpass client expectations, prioritize quality, use a holistic approach, maintain dynamic service standards, ensure speed and accuracy, exhibit friendliness and accountability, and provide necessary facilities. Moreover, excellent communication between pharmacy personnel and clients and a comprehensive grasp of consumer demands has been shown to enhance the entire customer experience. This research aims to enhance customer happiness at the Srikandi Bedahlawak Pharmacy while also focusing on augmenting client loyalty
Pengaruh Strategi Green Marketing terhadap Kepuasan Pelanggan pada produk The Body Shop Adsuni, Nur Aini; Lu, Cen
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 1 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i1.2623

Abstract

This study aims to analyze the effect of green marketing strategies on customer satisfaction with The Body Shop products. Green marketing includes aspects of product, price, promotion, and place that focus on environmental sustainability. This data was analyzed using quantitative methods with simple linear regression tests, totaling 120 respondents with X variable (customer satisfaction) and Y variable (green marketing). The results of this study indicate that green marketing strategies have a significant effect on customer satisfaction. Factors such as environmentally friendly packaging, packaging recycling campaigns, and strategic locations play an important role in creating added value for consumers. This research suggests expanding sustainability programs through cooperation with local communities and environmental organizations to expand the company's social impact
Analisis Kualitas Pelayanan dan Brand Image Terhadap Loyalitas Pelanggan Dengan Kepuasan Sebagai Variabel Intervening di CV. Prakarsa Indo Karya Juliansyah, Ari; Reynilda, Reynilda; Hadzami, Meizha
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 2 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i2.2728

Abstract

Although Pangkalpinang City has an administrative government, one of the companies engaged in the printing sector, in this case CV. Prakarsa Indo Karya has experienced a decline in turnover since the last three years. In fact, the market share of the company that was established in 2019 is dominated by elements within the Pangkalpinang City Government. Sales activities carried out can be in the form of procuring printing needs, office stationery, to food and beverage needs within the Pangkalpinang City Government. Analyzing the relationship between service quality and customer loyalty, Brand Image and customer loyalty, service quality and satisfaction, Brand Image and satisfaction, service quality and customer loyalty with satisfaction as an intervening variable, and Brand Image and customer loyalty with satisfaction as an intervening variable at CV is the challenge of this study, according to Prakarsa Indo Karya. This study employs quantitative research with 61 respondents, and the data analysis method makes use of both direct and indirect validity, reliability, and hypothesis testing. Every instrument from every variable was deemed valid and reliable based on the results of the validity and reliability tests. There is no direct relationship between the service quality variable and customer loyalty, no direct relationship between the Brand Image variable and customer loyalty, a direct and significant relationship between the service quality variable and satisfaction, no direct relationship between the satisfaction variable and customer loyalty, no relationship between the service quality variable and customer loyalty with satisfaction acting as an intervening variable, and no relationship between the Brand Image variable and customer loyalty with satisfaction acting as an intervening variable, according to the results of the hypothesis testing that was conducted at CV. Prakarsa Indo Karya.
Perbandingan Perilaku Penggunaan QRIS dalam Aktivitas Konsumsi di Kalangan Mahasiswa Nisa, Latifah Khairun; Alfatih, Yasmin Qalbi; Abdullah, Nasha Aulya; Jannah, Nailah Izzatul; Majid, Nur Cholik
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 3 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i3.2766

Abstract

The presence of QRIS as a digital payment tool has provided convenience and speed in transactions, especially among the younger generation who are familiar with technology. This innovation supports the shift from conventional to digital payments. However, on the other hand, it also raises new challenges in the form of increased consumer behavior, especially among students. Ease of access to transactions through QRIS has the potential to encourage impulsive purchases, influenced by a digital lifestyle and developments in financial technology. Based on this phenomenon, this study aims to compare the consumer behavior of students from the Faculty of Economics and Business Education (FPEB) and the Faculty of Art and Design Education (FPSD) at the Indonesian University of Education in using QRIS. A quantitative approach with a comparative method was used in this study and supported by consumer behavior and decision-making theory as well as the Technology Acceptance Model (TAM). The sample was selected using quota sampling techniques based on certain criteria and purposive sampling with certain calculations, involving 50 FPEB students and 50 FPSD students who were active. Data were collected through a dichotomous questionnaire. The results showed that FPEB students tended to be better able to control their consumption and were less easily influenced by trends, while FPSD students were more technologically adaptable but more susceptible to consumerism due to external factors and technological conveniences. FPEB students tended to be better at information reception, decision-making, purchasing behavior, and perceived usefulness. Conversely, FPSD students were more efficient at processing information and more adaptable to technological conveniences such as QR codes, and external factors appeared relatively balanced between the two groups
Analisis Dampak Pembangunan Kelas Kontainer terhadap Citra Institusi Universitas Singaperbangsa Karawang Utami, Sri Setiawati; Fauziyah, Syifa; Zahra, Vanissa Fatimatul; Tursina, Zenit; Desviana, Alyssa; Manda, Gusganda Suria
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 3 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i3.2792

Abstract

Public attention and responses have emerged due to the placement of container classrooms at Singaperbangsa Karawang University (UNSIKA), particularly regarding the level of comfort and quality of educational facilities provided. Students, lecturers, and the general public have varying perspectives regarding the Rp6.4 billion fund, which has the potential to damage the institution's reputation. This study aims to analyze how stakeholders' views on UNSIKA's image are affected by the placement of container classrooms. The method employed is quantitative, conducted through a survey by distributing questionnaires to 204 respondents from the academic community and the general public. Data analysis was carried out using descriptive statistics, Pearson correlation testing, and simple linear regression. The findings indicate a significant and positive relationship between the construction of container classrooms and the institution's image, with a correlation coefficient value of 0.763 and a significance level of 0.000 (<0.05). The regression equation Y = 7.316 + 0.814X indicates that perceptions of the construction of container classrooms make a significant contribution to improving the institution's image. The R-squared value of 0.581 indicates that 58.1% of the changes in the image of the institution can be explained by the variable of constructing container classrooms. This study concludes that the construction of container classes has a significant impact on the formation of institutional image and can be a positive strategy if balanced with improving the quality and public communication.
Analisis Pengendalian Internal pada Sistem Akuntansi Pengeluaran Kas Fransisca, Septiani; Sandora, Yulia
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 3 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i3.2885

Abstract

Every company strives to optimize its profit. Achieving this goal requires a reliable and structured accounting system. The cash receipts accounting system plays a crucial role in a company's operations. This study focused on Permata Hospital, Palembang. The objective of this study was to analyze internal control in the cash disbursement accounting system, which involves three related departments: the cashier, the treasurer, and the financial coordinator. This study employed qualitative analysis techniques, incorporating interviews, documentation, and observation in the data collection process. This study detailed a flowchart of each department within the cash receipts accounting system and provided a systematic explanation of the procedures. It also ensured data reliability by reducing, analyzing, and drawing conclusions. This study presented a discussion of the functions, documents, records, and verification checklist of internal control elements. The results showed a satisfactory level of achievement, with 83.3% of the internal control elements at Permata Hospital, Palembang, being met.
Analisis Faktor-Faktor yang Mempengaruhi Permintaan Pasar terhadap UMKM Makanan Tradisional Manalu, Erlin
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 1 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i1.2694

Abstract

The demand for traditional food SMEs (Small and Medium Enterprises) is influenced by various factors, including marketing strategies, business location, product innovation, and consumer preferences. This study aims to analyze the key determinants affecting market demand for traditional food SMEs by conducting a systematic literature review. Several studies indicate that digital marketing plays a crucial role in expanding the market reach and increasing competitiveness. Social media platforms such as Instagram, Facebook, and TikTok have proven effective in enhancing brand awareness and attracting new customers. Furthermore, geographical location significantly influences consumer interest, as strategic business placement can increase sales volume. Product innovation, including variations in taste and packaging design, also contributes to consumer purchasing decisions. However, challenges such as technological adaptation, regulatory constraints, and access to capital remain obstacles for traditional food SMEs. The findings highlight the importance of integrating digital and conventional marketing strategies, optimizing business locations, and maintaining product authenticity while innovating. Future research should focus on developing sustainable marketing strategies and addressing regulatory challenges to support the growth of traditional food SMEs in Indonesia.
Pengaruh Budaya Organisasi dan Lingkungan Kerja terhadap Produktivitas Kerja Karyawan CV. Lancar Jaya Food. Septiana, Nur Aida; Gumilar, Dedi
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 3 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i3.2866

Abstract

This study aims to investigate the influence of organizational culture and work environment on employee productivity at CV. Lancar Jaya Food. The company currently faces challenges in maintaining consistent performance amidst increasing market competition and evolving consumer demands. Initial observations revealed employee dissatisfaction with elements of organizational culture notably in communication practices and reward mechanisms as well as aspects of the physical and psychological work environment. This research adopts a quantitative approach, involving 53 employees selected through purposive sampling. Data were collected using a structured questionnaire, and analyzed through multiple linear regression techniques (without specifying unlicensed software). The findings indicate that organizational culture and work environment both exert a positive and significant impact on employee productivity, both individually and collectively. The t-test results demonstrate a significant effect of organizational culture (t = 3.752, p < 0.05) and work environment (t = 3.210, p < 0.05). Meanwhile, the F-test confirms a joint influence (F = 32.445, p < 0.05), with an R² value of 0.623 meaning that 62.3% of the variance in productivity is attributable to these two factors. This research underscores the critical role of strengthening internal cultural values and cultivating a conducive work environment to enhance motivation and organizational effectiveness. The results offer practical recommendations for human resource management and enrich scholarly discussions on organizational behavior.
The Influence of Motivation, Competence, and Discipline on Employee Performance (Study at Baleendah District Bandung Regency Government) Harto, Agung Puji Duwi; Siddiq, Andhika Mochamad
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 3 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i3.2867

Abstract

This study aims to evaluate the influence of motivation, competence, and work discipline on employee performance at the Baleendah District Office, Bandung Regency. The study employed a quantitative approach using descriptive and verification methods. The entire population, totaling 80 employees, both civil servants (ASN) and non-ASN, was sampled using a census method. Primary data was obtained through a closed-ended questionnaire and analyzed using multiple linear regression techniques. The results indicate that all variables are in the very high descriptive category. Partially, competence and work discipline have a positive and significant influence on employee performance, while motivation has a positive but insignificant influence. Simultaneously, all three variables contribute significantly to improved performance. The coefficient of determination (R²) of 68.2% indicates that the model has strong ability to explain variations in employee performance. These findings have important implications for public sector human resource management, particularly in designing training programs and fostering work discipline based on active employee participation

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