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INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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THE EFFECT OF COMPUTER SELF-EFFICACY, COMPETENCE, AND WORK ENVIRONMENT ON THE PERFOMANCE OF UNISNU JEPARA EDUCATIONAL STAFF Shofia, Nur Lailatus; Fu’ad, Eko Nur
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20772

Abstract

This research aims to analyze the effect of computer self-efficacy, competence, and work environment on the performance of UNISNU Jepara educational staff. This study uses quantitative methodology involving 62 educational staff as samples, with data collected through questionnaires and distributed directly to respondents. Data analysis was carried out using Partial Least Square 3.0 software. The results showed that computer self-efficacy and competence have a significant influence on the performance of educational staff. Meanwhile, the work environment does not directly affect performance but has a significant influence on competence. This indicates an indirect effect of the work environment on performance through competence. Further findings also tested age as a control variable for computer self-efficacy. These results indicate that increasing computer self-efficacy is in line with improving the performance of educational staff. However, efforts to improve performance will be more effective if supported by competency development and a supportive work environment so that the performance of educational staff can reach a more optimal level. Keywords: Computer Self-Efficacy; Competence; Work Environment; Perfomance
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES (SMMA) ON PURCHASING DECISIONS MEDIATED BY FEAR OF MISSING OUT (FOMO) AND BRAND LOVE: Azhari, Makhyatul; Roosdhani, Mohamad Rifqy
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20760

Abstract

This study aims to analyze the impact of social media marketing activities (SMMA) on consumer purchasing decisions at Miniso stores, with the role of brand love and fear of missing out (FOMO) as mediating variables. This study utilizes a quantitative method with a Structural Equation Modeling (SEM) approach processed through SmartPLS version 4.0. with a total of 200 miniso Jepara Kudus consumer respondents. The outcomes displayed that social media marketing activities have a significant influence on brand love as well as FOMO, both of which influence consumer purchasing decisions. This finding confirms the significance of effective social media management in constructing consumer emotional attachment and driving a sense of purchase urgency, especially in modern retail consumers such as Miniso. The implications of this study provide strategic insights for marketers in maximizing the potential of social media to increase consumer loyalty as well as purchase decisions. Keywords: Social Media Marketing Activities, Brand Love, Fear of Missing Out (FOMO), Purchase Decision
THE EFFECT OF GREEN MARKETING, BRAND IMAGE, AND E-WOM ON PURCHASING DECISIONS FOR THE BODY SHOP INDONESIA PRODUCTS Agustin, Nengliya; Azzahra, Fairuzzia; Hernidatiatin, Lis Tatin
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.21003

Abstract

This study aims to determine the effect of green marketing, brand image, and e-WOM on purchasing decisions for The Body Shop Indonesia products. The sampling method was purposive; the questionnaire was distributed to 109 respondents. Data analysis using Smart Partial Least square (SmartPLS), by testing the outer model, and inner model. The results showed that green marketing variables had a positive but insignificant effect on purchasing decision variables, while brand image and e-WOM variables had a positive and significant effect on purchasing decision variables. The e-wom variable has the greatest effect on the purchasing decision variable. Keywords: Green Marketing; Brand Image; e-WOM; Purchasing Decision
WOMEN DRIVERS IN GIG ECONOMY: WORK FLEXIBILITY AND MENTAL HEALTH TO IMPROVE JOB SATISFACTION IN PART-TIME EMPLOYEES Isaroh, Siska Novy; Qurratu’aini, Nafia Ilhama; Boyas, Jeziano Rizkita; Sholikhah, Afifatus
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.21130

Abstract

The level of enthusiasm of female drivers shows that women are increasingly comfortable and confident in taking on jobs that were previously dominated by men. In this case, job flexibility has positive benefits on mental health and job satisfaction. This study aims to analyze the relationship between job flexibility, mental health, and job satisfaction among female drivers. In addition, this study will also test whether the work flexibility variable can be influenced by the mental health variable as a moderating factor. The method used in this research is quantitative with a sample of 95 female drivers, and data collection is done through distributing questionnaires online (TikTok, WhatsApp, Instagram). The results showed that work flexibility affects mental health, which in turn affects job satisfaction. Furthermore, the analysis also revealed that mental health, as a moderating variable, weakens the relationship between work flexibility and job satisfaction. Keywords: Work Flexibility; Mental Health; Job Satisfaction
THE EFFECT OF SALES PROMOTION ON CUSTOMER PURCHASING DECISIONS Ramadhan, Rafy; Muhyi, Herwan Abdul; Muttaqin, Zaenal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.16540

Abstract

There is an abundance of potential in Indonesia's food and beverage economy, but the Covid-19 pandemic conditions have prompted a significant change in consumer behavior, namely from direct purchases to digital purchases. The Cloud Kitchen concept is an option because it focuses on providing online food and beverage delivery services (online food & drink delivery). This is used by Ayam Bang Dava (ABD) to attract consumers and encourage purchases from online consumers who are basically interested in the promotional offers offered. This study aims to determine the effect of sales promotion on the purchasing decisions of Ayam Bang Dava (ABD) customers in Bandung Raya. The research method used is quantitative, verification and uses surveys as a data collection tool. Purposive sampling was a method when selecting the sample to target only Ayam Bang Dava (ABD) customers in Bandung Raya, with a total of 115 respondents. This study analyzes sales promotion variables through sales promotion tools conducted by Ayam Bang Dava (ABD), including bundles/bonus packs, price-offs, and event marketing. Purchasing decision variables are evaluated through aspects of product selection, brand selection, dealer selection, time and amount of purchase, and payment method. This study used simple linear regression analysis, coefficient of determination, and hypothesis testing to determine the existence of an influence. The results showed that the sales promotion carried out by ABD had an effect on the purchasing decisions of ABD customers in Bandung Raya. The value of the coefficient of determination obtained is 31%, which shows that the sales promotion variable can explain the purchase decision variable by 31%, and the remaining 69% is explained by other variables. Keywords: Purchase Decision; Sales Promotion; Online Food Delivery Service
THE EFFECT OF WORKLOAD AND TRAINING ON EMPLOYEE PERFORMANCE Folia, Puspita Silvana Aza Ulmi; Suprapto, Hery
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.16542

Abstract

This research was motivated by the decline in employee performance at Tikung Lamongan Islamic Junior High School, which was caused by the large workload and lack of training for employees, so that the task work became less than optimal. This study aims to find out how much workload and training affect employee performance at Tikung Lamongan Islamic Junior High School. The research method uses a quantitative approach. The population in this study is all employees at Tikung Lamongan Islamic Junior High School. The sample used was 50 respondents. The data analysis technique uses multiple linear regression analysis, classical assumption tests, t-tests, f-tests, and realism. Based on the results of the analysis and discussion, it was obtained that workload and training have a significant influence on employee performance partially. From the calculation using multiple linear regression obtained that the workload and training simultaneously and significantly affect employee performance. Keywords: Workload; Training; Employee Performance
DETERMINING FACTORS OF PURCHASE INTENTION AND WILLINGNESS TO PAY PROCESS Maylandi, Putri; Kurniawati, Kurniawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.16579

Abstract

This inquire about was conducted to Analyze the Determinants of Eagerness to Pay (WTP) by understanding what drives consumers' greatest cost resistance. This is a associative type of quantitative approach. The time horizon is cross-sectional. The unit of analysis is individual who are Muslim fashion consumers. Survey conducted by distribute the questionnaire in December 2023 using Google Forms to 361 sample. Seven variables were tested, consisting of 33 questions on a five-point Likert scale. Structural Equation Modeling (SEM) is used to examine data. The findings of a test of the hypothesis that Purchase Intention is significantly positively impacted by Brand Personality, Social Influence, and Brand Reputation. Purchase intention significantly improves eWOM and decision-making. Willingness to Pay is significantly improved by decision-making and eWOM. Brand Personality, Social Influence, and Brand Reputation are factors to attract interest in buying Muslim fashion products. Keywords: Purchase Intention; Willingness to Pay; Decision-making; eWOM; Muslim Fashion
THE INFLUENCE OF PRODUCT DIVERSITY AND STORE LOCATION ON PURCHASE DECISIONS OF CONSUMERS AT VIERA OLEH-OLEH PEKANBARU Rahmadani, Cindy Dwi; Othman, Lie
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.16822

Abstract

Purchasing decisions play a crucial role in the marketing concept. This is the background to this research. Product diversity and good store locations are some of the incentives for someone to make a purchase. This is what the Viera Pekanbaru Souvenir Shop implements. This research aims to determine the influence of product diversity and shop location on purchasing decisions at the Viera Pekanbaru Souvenir Shop. The research method employed in this study is a descriptive approach with quantitative methods. Research data sources come from primary data. The number of samples in this research was 100 people, with the sampling technique using purposive sampling. The analytical method for this research is multiple linear regression analysis and uses validity and reliability tests. The results obtained are that product diversity has a positive and significant effect on purchasing decisions, store location has a positive and significant effect on purchasing decisions, and product diversity and store location simultaneously influence purchasing decisions at the Viera Pekanbaru Souvenir Shop. Keywords: Product Diversity; Store Location; Purchase Decision
EMPLOYEE PERFORMANCE BASED ON WORK MOTIVATION, EMPLOYEE ENGAGEMENT AND ORGANIZATIONAL COMMITMENT Andika, Adi; Sudarijati, Sudarijati; Silaningsih, Endang
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.17049

Abstract

This study aims to assess employee perceptions and examine the direct effects of work motivation and employee engagement on organizational commitment, as well as the direct effects of work motivation, employee engagement, and organizational commitment on employee performance. It also investigates the indirect role of organizational commitment in mediating the impact of work motivation and employee engagement on employee performance. Using path analysis and a sample of 132 respondents, the study found that work motivation and employee engagement significantly influence organizational commitment. Additionally, all three variables—work motivation, employee engagement, and organizational commitment—directly affect employee performance. Organizational commitment also serves as a mediating factor between both work motivation and employee engagement on employee performance. Keywords: Work Motivation; Employee Engagement; Organizational Commitment; Employee Performance
EFFECTIVENESS ANALYSIS OF WORK PLANS AND CORPORATE BUDGET PROGRAMS CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENT Salsabila, Ajeng; Karyadi, Karyadi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.17073

Abstract

The budget planned and approved in the company's work plan and budget is the budget that the company will spend for its work program in the future. For this reason, this research aims to determine the effectiveness of the planned budget and its implementation in 2019-2022. The method used in this research is descriptive quantitative, where the nature of the discussion is to describe, compare, and explain the data so that conclusions can be drawn. In the period 2019 to 2022, research results were obtained that showed that the budget and its implementation were almost stable at a "Highly effective" level. This shows the success of company management in implementing the budget according to plan and is a form of corporate responsibility for social and environmental problems. Keywords: Budget; Realization; Effectiveness

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