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Journal of Management and Business Environment (JMBE)
Published by Universitas Katolik Soegijapranata
ISSN : -     EISSN : 26855992     DOI : https://doi.org/10.24167/jmbe
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
The Journal of Management and Business Environment (JMBE) is a blind-review journal that is published by Magister Management, Soegijapranata Catholic University, Semarang, Indonesia. The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment. We welcome manuscripts on theoretical and empirical research papers, professional papers, review papers, cases and organizational practices in the field of management. Submissions should be original and critical papers that are under review, accepted, published or will be published elsewhere. Manuscripts with the following topics are welcomed: Management studies Marketing management Human resources management Financial management Operations management Entreprenuership Strategic management Technological, social, economic, political, legal and regulatory environment Other related topics in management and business environment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 98 Documents
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Driving Sustainable Growth in Agribusiness: Product Development and Market Strategy Fransiskus Saputra Siagan
Journal of Management and Business Environment (JMBE) Vol 1, No 2: Special Issue the 11th International Conference on Business and Economy, July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v1i2.15721

Abstract

This study examines how product development and market strategy contribute to driving sustainable growth and enhancing competitiveness in the agribusiness sector, using CV Missouri Bandung as a case study. In the context of increasing market competition and the growing importance of food security, agribusiness firms are required to adopt adaptive and value-driven strategies to maintain competitiveness and long-term sustainability. This research employs a qualitative case study approach using strategic management tools, including SWOT analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), the Internal–External (IE) Matrix, and the Quantitative Strategic Planning Matrix (QSPM), to evaluate the company’s strategic position and determine the most appropriate growth strategy. The findings indicate that the company achieved an Internal Factor Evaluation (IFE) score of 3.05 and an External Factor Evaluation (EFE) score of 2.61, positioning the company in Quadrant IV of the Internal–External (IE) Matrix, categorized as “Grow and Build,” which reflects strong internal capabilities and an adequate response to external environmental dynamics. Furthermore, the Quantitative Strategic Planning Matrix (QSPM) analysis identified product development as the most effective strategic alternative, achieving the highest Total Attractiveness Score (TAS) of 5.60, followed by market development and market penetration. These findings indicate that product innovation, value-added offerings, and continuous market adaptation are essential for strengthening competitiveness and supporting long-term business resilience. This study highlights that the integration of product development and market strategy plays a critical role in driving sustainable growth, enhancing competitiveness, and supporting supply chain resilience in the agribusiness industry. The findings provide practical insights for agribusiness firms in designing strategic initiatives aligned with sustainable economic development.
Design and Implementation of Web-Based Ordering and Payment System for Mobile Coffee Business Andreas Jevon Laksmono; Ridwan Sanjaya; Erdhi Widyarto Nugroho
Journal of Management and Business Environment (JMBE) Vol 8, No 1: July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v8i1.14844

Abstract

The rapid growth of digital technology has significantly changed consumer behavior, especially in the food and beverage sector. Mobile coffee businesses require efficient digital systems to support ordering, payments, and marketing. This study developed a WordPress-based website integrated with the Midtrans payment gateway to improve transaction efficiency for KopiMubeng, a mobile coffee business. A qualitative descriptive method was used through observation and interviews with owners and customers. The findings show that the website simplifies product ordering, improves record accuracy, and expands digital promotion reach. Integration with Midtrans enables faster, safer, and more reliable transactions. Overall, the system effectively enhances operational efficiency and customer convenience, demonstrating its feasibility as a sustainable digital solution for mobile coffee businesses.
Brand Image Effect on Intention to Use Digital Banking: Trust as Mediator among Gen Z Isnaini Gustin Syaputri; Tarto Tarto
Journal of Management and Business Environment (JMBE) Vol 1, No 2: Special Issue the 11th International Conference on Business and Economy, July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v1i2.15781

Abstract

The rapid growth of digital banking in Indonesia has given rise to various applications, including blu by BCA Digital, which primarily targets Generation Z. However, a gap exists between Brand Image and actual usage, as pre-survey results show that 55% of respondents had never used the application despite holding a positive perception of its parent company, BCA. This study aims to analyze the effect of Brand Image on intention to use blu by BCA Digital, with trust as a mediating variable, among Generation Z in Tangerang City. A quantitative approach was employed, involving 100 respondents selected through purposive sampling, with data collected via questionnaire and analyzed using SmartPLS 4 based on the PLS-SEM approach. The results show that Brand Image has a positive and significant effect on both trust (t = 2.335; p = 0.020) and intention to use (t = 2.170; p = 0.030), while trust significantly affects intention to use (t = 5.239; p = 0.000) and partially mediates the relationship between Brand Image and intention to use (t = 2.307; p = 0.021). These findings indicate that a strong Brand Image must be accompanied by genuine trust to optimally foster usage intention among Generation Z.
Board Inclusion Beyond Representation: Intellectual Structure, Ethical Foundations, and Future Research Directions Filipus Adi Kurniawan; Febrine Pentadini; Christina Amanda Savitri
Journal of Management and Business Environment (JMBE) Vol 8, No 1: July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v8i1.15527

Abstract

Despite growing its diversity in corporate boardrooms, minority directors may remain marginalized when their representation is not accompanied by meaningful participation and influence. This study clarifies the distinction between symbolic diversity and authentic inclusion to explain why diversity-oriented governance reforms may fail to empower board members. The study adopts a three-stage review approach. First, a systematic literature review was conducted to identify and screen 192 relevant articles. Second, a bibliometric analysis to map the field's thematic evolution. Third, a qualitative content analysis of influential works to identify core concepts and research gaps. The findings show that existing research often treats demographic representation as a proxy for inclusion, while giving limited attention to voice, power-sharing, participation, and procedural fairness. Based on these findings, this study proposes a framework organized around three dimensions: drivers of board inclusion, boardroom processes, and corporate and governance outcomes. Board inclusion should be understood as a dynamic governance process rather than a compositional outcome. Authentic inclusion depends on psychological empowerment and procedural fairness. This study encourages researchers, boards, and regulators to move beyond representation-based indicators by developing inclusion metrics that are able to capture participation quality, influence, and fairness in board decision-making.
Integrated Supply Chain Management Model of Small-Scale Organic Farming Businesses Agustine Eva Maria Soekesi; Veronica Kusdiartini; Jonathan Billy Alfasen
Journal of Management and Business Environment (JMBE) Vol 8, No 1: July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v8i1.15653

Abstract

This study aims to evaluate Prayogi's small-scale business experiencing profit stagnancy using a comprehensive business management approach from the aspects of operations, marketing, human resources, and finance. The study of the operational aspect includes the development of products and operating systems, the marketing aspect includes the concept of the marketing mix. The human resource aspect includes the concept of motivation to achieve business performance, and the financial aspect includes the charging of costs and investment feasibility. This qualitative research with primary and secondary qualitative and quantitative data uses a recruitment method in the form of in-depth interviews and observations as well as documentation studies. The business development efforts that have been implemented are studied using a comprehensive approach from all these aspects with the triangulation method and investment feasibility for financial data. This study with a comprehensive management approach is expected to provide analysis results in the form of a design business management model to be used in order to optimize business potential and overcome business obstacles that have been perceived by business actors. With organic agricultural land management through integrated outlets, it can optimize the entire process from land cultivation to processing and distribution of finished products to consumers. This model is able to improve the financial performance of farmer partners who have only been able to process but do not have access and market network to distribute their crops.
Understanding Switching Behavior of Generation Z on Over The Top Video-Based Platform Using PPM Factors Daniel Hartono; M.Y. Dwi Hayu Agustini
Journal of Management and Business Environment (JMBE) Vol 1, No 2: Special Issue the 11th International Conference on Business and Economy, July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v1i2.15896

Abstract

Large numbers and purchasing power of Gen z known as digital native make them a very potential market share. Over the top (OTT) providers such as Netflix have taken advantage of this potential. Research found local OTT platform Vidio took place. This research aims to understand the switching behavior of Gen z on OTT service providers using push,pull,mooring (PPM) factors that are considerably suitable to understand switching behavior in the service industry. Data were gather using a questionnaire distributed to Gen z consumers, who had switched their OTT services. SEM-PLS was applied to analyze the influence of PPM factor to switching behavior with switching intention as mediating variabel. The research results in existence of direct influence of the push and pull factors on switching behavior, but not the mooring factors. The result also implies that, in the digital era, it is easier for consumer in the service industry to switch from one service to another without first having an intention to switch. The results can help OTT service providers to better understand the consumer behavior and create retention strategies for particularly Gen Z.
Formal Education and Age towards Financial Literacy: Evidence from High School Teachers Chris Petra Agung; Teresia Debby; Mardiana Mardiana; Azzahra Kasih Dyanti; Feby Astrid Kesaulya
Journal of Management and Business Environment (JMBE) Vol 8, No 1: July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v8i1.14830

Abstract

This study aimed to examine the relationship between formal education and age and the level of financial literacy among school teachers, especially in Bandung City. This study also aimed to investigate the effect of financial literacy to financial management. The study was done at JKN Senior High School (SHS) in Bandung City, with the JKN teachers as the sample. JKN SHS was chosen for several reasons, such as its alignment with the phenomenon, and the teachers in JKN SHS have diverse formal educational backgrounds and age ranges. The hypothesis testing result showed that formal education positively affects financial literacy. However, age was not shown to influence financial literacy. Thus, financial literacy positively impacts personal financial management. This outcome established an evidence-supported link to the socio-economic issue, namely the increase in urban poverty in Indonesia. In Bandung, teachers facing the demands of a consumer-driven urban life on limited income find that high financial literacy is not just advantageous but essential for developing financial resilience and preventing poverty. The observation empirically validates the claim that strong financial literacy can safeguard individuals against a decrease in their quality of life and enhance their readiness for economic emergencies and crises.
Instagram Marketing Strategies for Culinary MSMEs: A Qualitative Study of Abdo's Adi Muhamad Nazir; Inty Nahari; Fitria Fitria
Journal of Management and Business Environment (JMBE) Vol 1, No 2: Special Issue the 11th International Conference on Business and Economy, July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v1i2.15664

Abstract

This study analyzes the digital marketing strategy of Abdo's, a local culinary micro, small, and medium enterprise (MSME) in Surabaya, through Instagram. A descriptive qualitative case study was applied using Instagram observation, semi-structured interviews with the co-owner/social media administrator and a customer, and documentation of posts, stories, testimonials, and insights. The findings show that Abdo's relies on cinematic food reels, daily stories, persuasive captions, local hashtags, customer testimonials, direct messages, and limited food-vlogger collaboration. Cinematic food videos were perceived as the most effective content because they visualize product quality, texture, and consumption experience. Nevertheless, Instagram management still faces constraints related to inconsistent content scheduling, limited human resources, uneven visual quality, underused highlights, incomplete price information, and irregular promotions. The study recommends a weekly content calendar, consistent visual identity, complete product information, optimized reels, stories and highlights, stronger user-generated content, and regular insight evaluation. The findings imply that Instagram can function not only as a promotional showcase but also as a brand communication space that supports trust-building and purchase interest among culinary MSME customers.

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