cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Penny Rahmah
Contact Email
penny.rahmah@yarsi.ac.id
Phone
+6281284736118
Journal Mail Official
jobs.jurnal@gmail.com
Editorial Address
Menara Yarsi, Jl. Letjend Suprapto No.Kav. 13, RT.10/RW.5, Cemp. Putih Tim., Kec. Cemp. Putih, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10510
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Jurnal Orientasi Bisnis dan Entrepreneurship
Published by Universitas Yarsi
ISSN : 27227901     EISSN : 27227995     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
JOBS adalah Jurnal Orientasi Bisnis dan Entrepreneurship secara periodik yaitu dua kali setahun pada bulan Februari dan Agustus oleh Fakultas Ekonomi dan Bisnis Universitas YARSI. JOBS memuat hasil riset baik berupa penelitian terapan, konsep, ataupun deskriptif. Artikel yang dimuat merupakan hasil telaah dari mitra bebestari yang memiliki keahlian di bidang manajemen, bisnis, dan Entrepreneurship. Artikel yang dimuat dalam JOBS adalah merupakan hasil penelitian yang dapat dipertanggungjawabkan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 94 Documents
 6   7   8   9   10 
Optimalisasi Pemanfaatan Infrastruktur Fiber: Analisis Strategis PT Telkom Infrastruktur Indonesia Menggunakan SWOT dan QSPM Setiawan, As'at Rahmat; Sutjipto, Mohammad Riza
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 7 No 1 (2026): JUNE 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v7i1.6179

Abstract

Business transformation has become a strategic necessity for telecommunications companies operating in increasingly competitive and dynamic environments. PT Telkom Infrastruktur Indonesia (PT TIF), established under Telkom Group’s 5 Bold Moves initiative, functions as an InfraCo entity responsible for managing and commercializing fiber network infrastructure. However, the company faces challenges related to low infrastructure asset utilization and limited external revenue generation beyond the Telkom Group ecosystem. This study aims to formulate appropriate business strategies to optimize asset utilization and improve competitiveness. A descriptive qualitative approach was employed. Data were collected through semi-structured interviews with five key informants representing PT TIF management, industry associations, and Internet Service Provider (ISP) companies, supported by direct observation and analysis of company documents and industry reports. The study utilized PESTEL Analysis, Porter’s Five Forces, SWOT Analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, IE Matrix, TOWS Matrix, and Quantitative Strategic Planning Matrix (QSPM). Results indicate that PT TIF possesses significant strengths, including extensive nationwide infrastructure coverage and strong brand support from the Telkom Group, but faces weaknesses in operational agility, marketing capability, and capital expenditure limitations. QSPM analysis identifies Network Sharing Expansion as the priority strategy to improve infrastructure utilization, increase external revenue.
The Influence of Price and Service Quality on Consumer Purchase Intention at Indomaret in Baubau City Muhdir, Muhdir; Sanusi, Sanusi; Sarlin, Sarlin; Fatwa, Rahyu
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 7 No 1 (2026): JUNE 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v7i1.6209

Abstract

This study aims to determine the impact of pricing and service quality on consumer purchase intentions at Indomaret in Baubau City. A quantitative research framework was used, with survey techniques as the primary method for obtaining data from research participants. Data were obtained by distributing questionnaires to 96 consumer respondents selected using random sampling. The collected data were then analyzed using multiple linear regression using SPSS version 26 software. The results indicate that both price and service quality influence consumers’ purchase intention at Indomaret in Baubau City. Price was found to be a more dominant factor affecting purchase intention than service quality. These findings suggest that consumers tend to consider price affordability and price suitability when determining their purchase intention, while service quality remains an important factor in creating a positive shopping experience. Overall, competitive pricing and high-quality service can enhance consumers’ purchase intention. Therefore, Indomaret should maintain an appropriate pricing strategy and continuously improve its service quality to encourage greater consumer purchase intention.
Dari Keterampilan Menuju Kesuksesan: Membuka Potensi Kesiapan Kerja Generasi Z Melalui Kesejahteraan Psikologis Sumampouw, Ruland Willy Jack; Talim, Fadli Ali; Fitriyani, Herlina Desia; Effendi, Syahrul; Wiliam, Andi
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 7 No 1 (2026): JUNE 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v7i1.6216

Abstract

This study examines the influence of soft skills, hard skills, and internship experience on the work readiness of Generation Z, while exploring the role of psychological well-being. The research is motivated by the rising unemployment rate among university graduates, reflecting a mismatch between academic competencies and labor market demands. Using a quantitative approach, data were collected from Generation Z students and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). The study’s novelty lies in its integrated model that simultaneously investigates the effects of soft skills, hard skills, internship experience, and psychological well-being on work readiness. The results show that soft skills positively and significantly influence work readiness. Hard skills and internship experience significantly improve psychological well-being, whereas soft skills have no significant effect on psychological well-being. In addition, psychological well-being neither significantly affects work readiness nor mediates the relationships between soft skills, hard skills, internship experience, and work readiness. These findings suggest that Generation Z work readiness is primarily determined by competency-related factors rather than psychological mechanisms. Therefore, higher education institutions should prioritize soft-skill development and relevant internship programs to better equip students for labor market demands, while future research should explore other psychological and contextual factors influencing work readiness
Poverty in Aceh Province: The Role of Human Development, Unemployment, and Economic Growth Hardianti, Anisha; Putri Utami, Farathika; Simanjuntak, Helmina; Sirait, Syamsinah
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 7 No 1 (2026): JUNE 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v7i1.6222

Abstract

This study examines the effects of the Human Development Index (HDI), Open Unemployment Rate (OUR), and Gross Regional Domestic Product (GRDP) per capita on poverty in Aceh Province. Despite receiving substantial fiscal support through the Special Autonomy Fund, Aceh continues to record one of the highest poverty rates in Indonesia, indicating persistent structural challenges. This study provides district-level evidence from 23 regencies and municipalities in Aceh during 2020–2024 using panel data regression analysis. Based on the Chow, Hausman, and Lagrange Multiplier tests, the Random Effect Model was identified as the most appropriate specification. The findings reveal that HDI has a significant negative effect on poverty, indicating that improvements in education, health, and living standards contribute to poverty reduction. The Open Unemployment Rate also exhibits a significant negative relationship with poverty, suggesting the importance of regional labor market characteristics and informal employment. Meanwhile, GRDP per capita has no significant effect, implying that economic growth has not been sufficiently inclusive to alleviate poverty. These findings emphasize that strengthening human capital and improving labor market quality are more effective strategies for reducing poverty in Aceh Province.

Page 10 of 10 | Total Record : 94

 6   7   8   9   10 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol 7 No 1 (2026): JUNE 2026 Vol 6 No 2 (2025): DECEMBER 2025 Vol 6 No 1 (2025): JUNE 2025 Vol 5 No 2 (2024): DESEMBER 2024 Vol 5 No 1 (2024): JUNE 2024 Vol 4 No 2 (2023): DESEMBER 2023 Vol 4 No 1 (2023): JUNI 2023 Vol 3 No 2 (2022): DESEMBER 2022 Vol 3, No 2 (2022): DESEMBER 2022 Vol 3 No 1 (2022): JUNI 2022 Vol 2 No 2 (2021): DESEMBER 2021 Vol 2 No 1 (2021): JUNI 2021 Vol 1 No 2 (2020): DESEMBER 2020 Vol 1, No 1 (2020): JUNI 2020 More Issue