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Penny Rahmah
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INDONESIA
Jurnal Orientasi Bisnis dan Entrepreneurship
Published by Universitas Yarsi
ISSN : 27227901     EISSN : 27227995     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
JOBS adalah Jurnal Orientasi Bisnis dan Entrepreneurship secara periodik yaitu dua kali setahun pada bulan Februari dan Agustus oleh Fakultas Ekonomi dan Bisnis Universitas YARSI. JOBS memuat hasil riset baik berupa penelitian terapan, konsep, ataupun deskriptif. Artikel yang dimuat merupakan hasil telaah dari mitra bebestari yang memiliki keahlian di bidang manajemen, bisnis, dan Entrepreneurship. Artikel yang dimuat dalam JOBS adalah merupakan hasil penelitian yang dapat dipertanggungjawabkan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 91 Documents
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Optimalisasi Pemanfaatan Infrastruktur Fiber: Analisis Strategis PT Telkom Infrastruktur Indonesia Menggunakan SWOT dan QSPM As'at Rahmat Setiawan; Mohammad Riza Sutjipto
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 7 No 1 (2026): JUNE 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v7i1.6179

Abstract

Business transformation has become a strategic necessity for telecommunications companies operating in increasingly competitive and dynamic environments. PT Telkom Infrastruktur Indonesia (PT TIF), established under Telkom Group’s 5 Bold Moves initiative, functions as an InfraCo entity responsible for managing and commercializing fiber network infrastructure. However, the company faces challenges related to low infrastructure asset utilization and limited external revenue generation beyond the Telkom Group ecosystem. This study aims to formulate appropriate business strategies to optimize asset utilization and improve competitiveness. A descriptive qualitative approach was employed. Data were collected through semi-structured interviews with five key informants representing PT TIF management, industry associations, and Internet Service Provider (ISP) companies, supported by direct observation and analysis of company documents and industry reports. The study utilized PESTEL Analysis, Porter’s Five Forces, SWOT Analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, IE Matrix, TOWS Matrix, and Quantitative Strategic Planning Matrix (QSPM). Results indicate that PT TIF possesses significant strengths, including extensive nationwide infrastructure coverage and strong brand support from the Telkom Group, but faces weaknesses in operational agility, marketing capability, and capital expenditure limitations. QSPM analysis identifies Network Sharing Expansion as the priority strategy to improve infrastructure utilization, increase external revenue.

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