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Penny Rahmah
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Menara Yarsi, Jl. Letjend Suprapto No.Kav. 13, RT.10/RW.5, Cemp. Putih Tim., Kec. Cemp. Putih, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10510
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INDONESIA
Jurnal Orientasi Bisnis dan Entrepreneurship
Published by Universitas Yarsi
ISSN : 27227901     EISSN : 27227995     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
JOBS adalah Jurnal Orientasi Bisnis dan Entrepreneurship secara periodik yaitu dua kali setahun pada bulan Februari dan Agustus oleh Fakultas Ekonomi dan Bisnis Universitas YARSI. JOBS memuat hasil riset baik berupa penelitian terapan, konsep, ataupun deskriptif. Artikel yang dimuat merupakan hasil telaah dari mitra bebestari yang memiliki keahlian di bidang manajemen, bisnis, dan Entrepreneurship. Artikel yang dimuat dalam JOBS adalah merupakan hasil penelitian yang dapat dipertanggungjawabkan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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Understanding Brand Loyalty: The Impact of Brand Reputation, Corporate Reputation, and Brand Experience with Mediating Satisfaction on Skincare Facetology Dilla Nur Rahma; Moechammad Nasir
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 2 (2024): DESEMBER 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i2.4855

Abstract

The purpose of this study is to examine how Facetology Skincare's brand satisfaction mediate the relationship between brand loyalty and company reputation, brand experience, and brand reputation. This study's methodology is quantitative in nature. The participant in this research were students of Muhammadiyah University of Surakarta who use Facetology skincare products. The sampling method employed in this research was non-probability, utilizing a purposive sampling technique. This study compiled its data by utilizing primary data. There were two hundred respondents in this survey. The Likert scale format was employed in the questionnaire's design, and the interval scale is frequently used while creating questions. With the aid of SMARTPLS 3.0 software, PLS (Partial Least Square) was the data analysis method employed in this investigation. The Inner model and the Outer model are the two components of PLS-SEM analysis. The study's findings demonstrated that, for Facetology Skincare, brand satisfaction mediate the relationship between brand loyalty and company reputation, brand reputation, and brand experience. The study's managerial implications offer Facetology strategic direction for boosting brand loyalty through brand and corporate reputation management and consumer experience.
The Moderating Role of Financial Literacy in Improving Performance Through Digital Economy Impact Dewi, Resty Yusnirmala; Herawati Khotmi
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 1 (2025): JUNE 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i1.4800

Abstract

The objective of this study is to examine how social media, e-commerce, digital payments, and financial literacy influence the performance of micro, small, and medium enterprises (MSMEs). It also aims to analyze the moderating role of financial literacy in the relationships between social media, e-commerce, digital payments, and MSME performance. The study addresses the issue of limited understanding and adoption of digital economy practices among MSMEs. Using a quantitative approach, data from 109 MSMEs, sampled through probability sampling from a population of 33,964, were analyzed via Structural Equation Modeling (SEM) using SmartPLS4. The findings reveal that while digital payments positively influence MSME performance, e-commerce, social media, and financial literacy do not directly affect it. However, financial literacy moderates the relationship between social media and MSME performance but does not influence the relationships involving e-commerce and digital payments. This underscores the need for MSMEs to enhance their financial literacy and e-commerce knowledge to thrive in the digital economy. The study's novelty lies in highlighting financial literacy as a moderating factor between social media and MSME performance, offering new insights into its critical role in fostering MSME growth in the digital age.
Integration of Leadership, Motivation, and Culture to Strengthen Organizational Commitment Sahrif, Ahmad Darul; Imron, Much
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 1 (2025): JUNE 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i1.4556

Abstract

This research examines the influence of transformational leadership, work motivation, and organizational culture on organizational commitment at PT Wasa Mitra Engineering, involving all 58 employees through a saturated census sampling technique. The study addresses issues such as a lack of supervisory firmness, leading to frequent employee tardiness. A research gap exists in understanding the mechanism through which these variables affect organizational commitment within the context of PT Wasa Mitra Engineering's power plant industry. To address this gap, the study incorporates employee feedback, including monthly reviews to help employees identify and improve their performance. Work motivation emerges as a key factor in fostering a committed and productive environment, supported by an organizational culture emphasizing honesty, integrity, collaboration, and respect. The findings reveal that transformational leadership does not significantly influence organizational commitment. However, work motivation and organizational culture have a positive effect, highlighting the importance of these factors in shaping employee commitment. This research contributes to the understanding of organizational dynamics, offering practical insights for creating a dedicated workforce. These results also provide a foundation for further studies in related fields, emphasizing the interplay between motivation, culture, and commitment in organizational success. 
Interaction of Leadership Style and Work Environment: Implications for Employee Satisfaction Surtinah , Wiwin; Istiatik, Dasih Irma; Winarto, Pawit; Maemunah, Sari
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 1 (2025): JUNE 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i1.5144

Abstract

The objective of this study is to determine how the work environment and the style of leadership affect job satisfaction.   Sample penelitian terdiri dari tiga puluh tiga responden.   A survey was used as part of the data collecting process, along with samples and SPSS version 21 for analysis and testing.  According to the study's findings, workplace environment (H2) and leadership style (H1) both have a significant impact on employee job satisfaction. In addition, work environment (H2) and leadership style (H1) have a simultaneous effect on employee job satisfaction (Y).  Its management ramifications give managers and leaders strategic insights to establish a productive workplace environment and implement an appropriate leadership style. Managers need to understand that a supportive, communicative, and collaboration-oriented leadership style can increase employee engagement and satisfaction. In addition, ensuring a comfortable, safe, and productivity-supporting work environment is also an important factor that contributes to job satisfaction. Managers must continue to monitor and evaluate working conditions and provide training for leaders to improve their ability to understand employee needs.
Embracing Sustainable E-Wallet for Financial Inclusion in Tanzania Mandari, Herman; Koloseni, Daniel
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 1 (2025): JUNE 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i1.5447

Abstract

Formal financial services. Therefore, its sustainability is essential. The study developed a novel model to investigate its sustainability in Tanzania using a structural equation modelling technique (SEM). Three hundred sixty-one (361) questionnaires were collected and used in the data analysis. Results indicate that perceived usefulness, user satisfaction, and perceived security significantly drive the continued usage of e-wallets. Convenience influences the perceived ease of use and usefulness of the e-wallets, and mobility impacts the perceived ease of use. In contrast, reachability impacts the perceived ease of use and usefulness of the e-wallets. Additionally, the study found that compatibility influences the perceived usefulness of e-wallets, and perceived usefulness, in turn, affects the satisfaction of e-wallet users. Moreover, the study confirmed that perceived security moderates the relationships between satisfaction and continuance usage intention of e-wallets, as well as between perceived usefulness and users' attitudes towards e-wallet usage. The study provides theoretical and practical insights into the sustainability of e-wallets in Tanzania. 
Pengaruh Perceived Organizational Support, Servant Leadership, dan Dukungan Rekan Kerja terhadap Kepuasan Kerja Karyawan di CV Sumber Baru Niaga Yogyakarta Ramadhon, Syahrul Adji; Kurniawan, Ignatius Soni; Septyarini, Epsilandri
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 1 (2025): JUNE 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i1.5473

Abstract

Human quality resources and effective leadership are crucial in achieving optimal job satisfaction, which in turn enhances organizational performance. This study examines the influence of perceived organizational support, servant leadership, and coworker support on employee job satisfaction at CV Sumber Baru Niaga Yogyakarta. The purpose of this research is to analyze the influence of these three factors, both individually and simultaneously, on job satisfaction. A quantitative approach was applied by conducting a survey involving 98 employees. Data was collected through questionnaires and analyzed using multiple linear regression. The results indicate that perceived organizational support, servant leadership, and coworker support all have a positive effect on employee job satisfaction. Among the three variables, perceived organizational support has the most significant impact. The findings highlight the importance of a supportive organizational environment, effective leadership, and positive coworker relationships in improving job satisfaction. This study contributes to a better understanding of the factors that shape a productive and satisfying work environment, and offers practical implications for human resource management strategies, particularly in enhancing leadership and organizational support to foster a more supportive and enjoyable workplace culture.
Dari Block Grant ke Specific Grant: Konsekuensi Tata Kelola PMK 212 dalam Perencanaan Anggaran Daerah Tiaramurti, Galuh; Clarisa, Ananda Haya
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.5467

Abstract

This study examines the implementation and impact of Ministry of Finance Regulation No. 212/PMK.07/2022 on the 2023 Regional Budget (APBD) formulation in Madiun City. The regulation restructures the General Allocation Fund (DAU) from a block grant to a conditional grant with specific allocations for education, health, infrastructure, PPPK salaries, and urban village funding. This change disrupted the original APBD draft, prepared in January 2022, and required revisions to comply with the new rules. Previously, the DAU was a flexible block grant, budgeted based on the previous year. PMK 212 replaced the earlier regulation that only addressed suspension and reduction of transfer funds, introducing stricter use guidelines. The study employs a qualitative descriptive method through interviews with BKAD officials and analysis of financial documents. Findings show that the regulation reduced budget flexibility, increased administrative burdens, and limited local fiscal autonomy, but improved transparency, accountability, and alignment with national priorities. BKAD responded by issuing internal guidelines and restructuring planning processes. The study concludes that while PMK 212 strengthens fiscal discipline, it diminishes responsiveness to local needs. The managerial implication is the need for improved technical coordination and adaptive planning to address conditional funding constraints in future budgets.
Evaluation of Risk Management in Lending Activities by LKM Artha Kerta Raharja Effendi, Syahrul; Mustika, Maya; Faruqi, Faris; Ramaditya, Muhammad
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.4485

Abstract

This study aims to provide comprehensive insights into loan disbursement procedures, risk evaluation, and the role of Microfinance Institutions (MFIs) in promoting financial inclusion. A qualitative research method was employed, using observation, interviews, and documentation for data collection. The research was conducted at Artha Kertaraharja Microfinance Institution located in Cikupa, Tangerang Regency, with a focus on evaluating risk management in loan disbursement activities. Data were obtained through structured and semi-structured interviews and document analysis. The findings indicate that Artha Kertaraharja MFI primarily provides microloans and multi-purpose business loans to strengthen working capital, improve living standards, and support regional economic development. The loan disbursement process includes assessing borrower profiles, determining loan amounts, and analyzing owned assets. Risk evaluation plays a crucial role in this process. The MFI applies the Rate Payment Capacity (RPC) method to assess credit risk by calculating borrowers’ net income after household and business expenses to measure repayment ability. Additionally, Artha Kertaraharja MFI implements persuasive, non-coercive collection approaches, offers preventive solutions, and provides credit insurance for borrowers experiencing serious repayment difficulties
Pengaruh Atmosfer, Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Pelanggan Minuman Kopi pada Kedai “Kopi Dari Hati” di Kabupaten Bogor Lorenza, Uyung; Susilowati, Isnurrini Hidayat; Marginingsih, Ratnawaty; Widiyanti, Wiwik
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.5599

Abstract

The development of business types in Indonesia is increasing, marked by the emergence of many new types of businesses, one of which is the culinary business. This situation has led to intense competition among business actors. The purpose of this study is to see the influence of atmosphere, product quality, and service quality on customer satisfaction with coffee drinks at the "Kopi Dari Hati" shop in Bogor Regency. Quantitative methods are used for data collection with observation, questionnaires, documentation, and interviews. This study uses a non-probability sampling technique with a convenience sampling method on 155 respondents whose validity and reliability have been tested. The results of this study show that the atmosphere does not have a partial significant effect of -0.363 < t table with sig. 0.717 on customer satisfaction, product quality has a partial significant effect of 5.422 > t table with sig. 0.000 on customer satisfaction and service quality does not have a partial significant effect of 1.809 < t table with sig. 0.072 on customer satisfaction. Simultaneously, atmosphere, product quality, and service quality have a positive and significant effect of 27.462 > f table with sig. 0.000 < 0.05 on customer satisfaction.
Reshaping Location Decisions in Uncertainty: Sectoral FDI Trends in Indonesia Nofiani, Delly; Nur Arumsari, Devinta
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.5606

Abstract

This study examines changes in foreign direct investment (FDI) location and sectoral patterns in Indonesia before and during the COVID-19 pandemic by comparing primary, secondary, and tertiary sectors using descriptive quantitative analysis of BKPM data from 2019–2022. The findings reveal persistent sectoral and geographical differences: primary sector FDI remains concentrated in resource-rich regions such as Sumatra and Kalimantan, while secondary and tertiary sector investments continue to cluster in Java, particularly in industrial and urban areas. Despite the global uncertainty caused by the pandemic, no fundamental shift in sectoral location preferences is observed, indicating structural stability in Indonesia’s FDI determinants. The study contributes original insights by integrating sectoral classification with sub-national location analysis during a crisis period, an aspect that has received limited attention in prior FDI literature. The implications of this research are twofold: theoretically, it extends FDI location theory by demonstrating the resilience of sector-specific location advantages under conditions of uncertainty; practically, it provides policymakers with evidence to design targeted regional investment strategies that align infrastructure development, resource endowments, and market accessibility with sectoral investment needs in emerging markets such as Indonesia

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