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INDONESIA
Indomera : Jurnal Magister Manajemen
Published by Universitas Islam Kebangsaan Indonesia
ISSN : -     EISSN : 2721382X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian Terapan Manajemen Sumber daya manusia, Manajemen Pendidikan dan Manajemen Kewirausahaan (Entreprenuership)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 183 Documents
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PENGARUH KOMPETENSI, KEBIJAKAN INTERNAL DAN KOMITMEN KEPALA SKPK TERHADAP EFEKTIVITAS PENGGUNAAN E-PURCHASING PADA PEMERINTAHAN KABUPATEN BIREUEN Suryani Suryani; Zainuddin Iba
IndOmera Vol 7 No 13 (2026): indOmera, Maret 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i13.599

Abstract

This study aims to examine the influence of competency, internal policies, and commitment of the Head of the Regional Government Work Unit (SKPK) on the effectiveness of e-purchasing. The study was conducted on SKPK Heads of the Bireuen Regency Government, using a quantitative associative method using path analysis. The results found: (1) competency significantly influences the effectiveness of e-purchasing, with a value of 55.55%. Internal policies have a 46.28% influence. And commitment has a 46.39% influence. (2) Competence, internal policies, and commitment simultaneously contribute positively to the effectiveness of e-purchasing in the Bireuen Regency Government, with a value of 87,6%. (3) There is a causal relationship between the variables of competency, internal policies, and commitment, with an average value of 5.5%.
PENGARUH KARAKTERISTIK INDIVIDU DAN KARAKTERISTIK PEKERJAAN TERHADAP KEPUASAN KERJA IMPLIKASINYA PADA KOMITMEN PEGAWAI (Studi Kasus pada Dinas Pekerjaan Umum Kabupaten Pidie Jaya) Ery Puspita; Fauzi Fauzi; Mahyu Danil
IndOmera Vol 7 No 13 (2026): indOmera, Maret 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i13.600

Abstract

This study examines employee job satisfaction, which impacts commitment based on individual and job characteristics. The study was conducted on employees of the Public Works Department of Pidie Jaya Regency, Aceh. The quantitative associative method was used, and the hypothesis was tested using path analysis as a statistical tool. The study found: (1) Individual and job characteristics, through job characteristics, have a direct and indirect effect on employee job satisfaction, amounting to 45.24% and 46.87%, respectively. (2) Individual and job characteristics simultaneously contribute to changes in employee job satisfaction by 54,8%. (3) Job satisfaction factors have a 63.7% effect on employee commitment. (4) There is a causal relationship between individual and job characteristics, with a fairly strong category (57.7%), which has direct and indirect implications for employee commitment, amounting to 28.49% and 30.67%, respectively. (5) Individual and job characteristics simultaneously have a positive impact of 78,1% on employee commitment at the Pidie Jaya Public Works Department.
KAJIAN KINERJA PEGAWAI BERDASARKAN KEPEMIMPINAN, KOMUNIKASI, DAN KONFLIK KERJA (Studi Kasus di Kantor BAPPEDA Kabupaten Pidie) Sri Handayani; Endang Syahriani
IndOmera Vol 7 No 13 (2026): indOmera, Maret 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i13.601

Abstract

This study examines the impact of several factors on employee performance at the Regional Development Planning Agency (Bappeda) office in Pidie Regency, Aceh. The factors involved are leadership, communication, and work conflict. This study uses an associative quantitative research method and path analysis. The empirical results show: (1) leadership, communication, and work conflict have a direct and combined influence on employee performance, amounting to 45.53%, 46.92%, and 40.19%, respectively. (2) The contribution of leadership, communication, and work conflict to employee performance is quite significant, amounting to 47,8%. (3) The three factors, leadership, communication, and work conflict—have a causal relationship with a fairly strong categorization.
ANALISIS KEPUASAN KERJA, KOMITMEN ORGANISASI DAN STRES KERJA TERHADAP PRODUKTIVITAS PEGAWAI (Studi pada Sekretariat Daerah Kabupaten Bireuen - Aceh) Azhari Azhari; Khairul Aswadi
IndOmera Vol 7 No 13 (2026): indOmera, Maret 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i13.602

Abstract

This empirical study explored factors that significantly impact work productivity among employees of the Bireuen Regency Regional Secretariat. A quantitative associative method was used to measure the variables, and data analysis employed path model statistics. The results revealed (1) direct and indirect influences of commitment and work stress on employee productivity, amounting to 40.27%, 37.84%, and 49.87%, respectively. (2) Simultaneously, job satisfaction, organizational commitment, and work stress contributed to changes in employee productivity by 70,8%. (3) There was moderate causality between job satisfaction, organizational commitment, and work stress.
ANALISIS KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN RAWAT JALAN SERTA IMPLIKASINYA TERHADAP LOYALITAS PASIEN DI RSUD DR. FAUZIAH BIREUEN - ACEH Nirwansyah Nirwansyah; Sri Yanna; Afriana Afriana
IndOmera Vol 7 No 13 (2026): indOmera, Maret 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i13.603

Abstract

Patient loyalty analysis at a hospital must be continuously monitored and optimal solutions sought. This is certainly related to patient satisfaction itself, which is influenced by both internal and external factors, such as patient trust in the hospital, the quality of service they perceive, or the experiences experienced by their families. Analysis using a statistical approach to prove the hypothesis, namely path model analysis between the variables studied. Data were collected through questionnaires from a sample of 325 outpatients at Dr. Fauziah Bireuen Regional Hospital. The results obtained: (1) There is a causality between patient trust and service quality of 0.656, which directly and indirectly influences patient satisfaction. Simultaneously, patient trust and service quality contribute positively to patient satisfaction by 58.1%. (2) The influence of patient trust on patient satisfaction, considering service quality, is 25.13%. And the direct and indirect influence of service quality on patient satisfaction, through patient trust, is 23.59%. (3) There is a direct and indirect influence of patient trust on patient loyalty, considering service quality, of 37.78%. And the influence of service quality on patient loyalty, through patient trust of 25.4%. (4) Simultaneously, patient trust and service quality make a positive contribution to patient loyalty of 64.3%.
DAMPAK KUALITAS PELAYANAN, RESPONSIVITAS, DAN KECEPATAN LAYANAN TERHADAP KEPUASAN MASYARAKAT DALAM PEMENUHAN KEBUTUHAN DARAH PADA PMI KABUPATEN BIREUEN - ACEH Edi Saputra; Chairul Bariah; Zalikha Zalikha; Murni Murni
IndOmera Vol 7 No 13 (2026): indOmera, Maret 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i13.605

Abstract

The need for blood in the community continues to increase, so the Indonesian Red Cross (PMI), which serves as a blood provider, actively works from time to time. Public satisfaction in meeting blood needs requires the PMI to improve service quality, responsiveness to requests, and speed of service. This study aims to analyze factors related to public satisfaction served by the PMI Bireuen Regency Branch. The study was conducted using a satisfaction survey of 97 people in need of blood at the PMI Bireuen Regency Branch using purposive sampling. The study employed a quantitative associative research method and data analysis using a structural (path) model. The results revealed that: (1) service quality, responsiveness, and speed of service are causally related and have both direct and indirect impacts on public satisfaction. Service quality was 58.6%, responsiveness was 56.02%, and speed of service was 65.77%. (2) Simultaneously, service quality, responsiveness, and speed of service contributed significantly and positively to public satisfaction in meeting blood needs, amounting to 65.3%.
PENGARUH PELAYANAN BSI MOBILE (BYOND by BSI) TERHADAP KEPUASAN NASABAH DI KOTA BIREUEN - ACEH Maksalmina Maksalmina; Jamaluddin Jamaluddin
IndOmera Vol 7 No 14 (2026): indOmera, September 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i13.585

Abstract

The study analyzed the influence of BSI Mobile electronic service quality on customer satisfaction of Bank Syariah Indonesia in Bireuen City. Using a quantitative method of causal associative type. Non-probability sampling samples with a purposive sampling approach to 100 customers as respondents through a questionnaire and analyzed using descriptive statistical analysis, classical assumption tests, simple linear regression analysis, hypothesis testing (t-test) and coefficient of determination (R²). The results of the linear regression analysis indicate that the quality of electronic services has a positive effect on customer satisfaction. The results of the coefficient of determination test indicate and explain 26.7% of the variation in customer satisfaction while the remaining 73.3% is influenced by other factors outside the research model.
PENGARUH PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada CV. Almizan Kota Juang Kabupaten Bireuen - Aceh) Cut Nurilam Sari; Afriana Afriana; Musrizal Musrizal
IndOmera Vol 7 No 14 (2026): indOmera, September 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i14.607

Abstract

Amidst market penetration by multinational companies, local producers are required to optimize their marketing mix. Product and promotional factors are important elements in consumer purchasing decisions. This research is a case study at CV. Almizan in Bireuen Regency. Data were collected through questionnaires to 80 customers as respondents with a purposive sampling technique. Data analysis was carried out by multiple linear regression using SPSS software. The results of the partial test indicate that the product has a significant influence on purchasing decisions. Similarly, promotion has a significant influence on purchasing decisions. Simultaneously, the product and promotion have a very strong influence on purchasing decisions with a coefficient of determination of 96.7%, indicating that the combination of product quality that suits local tastes and an aggressive promotional strategy is the key to CV. Almizan's success in maintaining consumer loyalty and market competitiveness.
PENGARUH KETERSEDIAAN RUTE PENGIRIMAN DAN VOLUME PESANAN TERHADAP KINERJA DRIVER DELIVERY DI KABUPATEN BIREUEN T. Banta Ryansyah; Umar Iskandar; Yusrawati Yusrawati
IndOmera Vol 7 No 14 (2026): indOmera, September 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i14.608

Abstract

The study aims to review the performance of delivery drivers based on the factors of delivery route availability and order volume in Bireuen Regency, using a quantitative method approach through a survey by distributing questionnaires to 154 delivery drivers. The data analysis technique to prove the hypothesis by applying multiple linear regression analysis. The results of the study show that: (1) the availability of delivery routes has a positive and significant effect on delivery driver performance. (2) order volume does not have a significant effect on delivery driver performance, (3) Simultaneously, both factors in the regression model are expressed as Y = 8.037 + 0.825X₁ - 0.010X₂, which indicates that the availability of delivery routes has a positive effect, while order volume has a negative but insignificant effect on delivery driver performance. variables of delivery route availability and order volume together are able to explain approximately 52% of the variation in delivery driver performance.
PENGARUH MARKETING MIX TERHADAP PENURUNAN OMSET PENJUALAN PADA TOKO ROMA COSMETICS DI KABUPATEN BIREUEN Rachel Najuan; Emi Safrina
IndOmera Vol 7 No 14 (2026): indOmera, September 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i14.614

Abstract

This study analyzes the influence of marketing mix elements on sales turnover. Conducted at the Roma Cosmetics store in Bireuen using a quantitative approach, the study employed inferential statistics via a multiple regression analysis model. The sample consisted of 100 consumers acting as respondents who had visited the store multiple times to purchase products. The analysis results indicate that the four marketing mix elements—product, price, promotion, and place—significantly influence sales turnover. Furthermore, the coefficient of determination analysis reveals that these marketing mix elements account for 56.6% of the variation in factors affecting sales turnover.

Page 18 of 19 | Total Record : 183

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