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INDONESIA
Jurnal Cahaya Mandalika
Published by Institut Penelitian dan Pengembangan Mandalika Indonesia
ISSN : -     EISSN : 27214796     DOI : https://doi.org/10.36312/jcm
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
This journal is a means of scientific publication to develop knowledge and information. This journal specifically contains the results of research carried out in all scientific fields. Apart from publishing research results, this journal also accepts manuscripts from literature reviews and other reports for publication
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,162 Documents
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PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN Putra, I Gusti Ngurah Bagus Suarna; Wardana, Miko Andi; Darsana, I Made
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 1 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i1.1387

Abstract

Strategy implementation digital marketing is the right choice to attract tourists, and help restore Indonesian tourism after the COVID-19 pandemic. Carangsari Tourism Village continues to increase innovation and creativity to attract visitors. While conventional promotions cannot be carried out, Carangsari Tourism Village develops promotions in many ways digital so that the process of conveying information by word of mouth is digital increasingly supported. This study aims to determine the influence digital marketing and electronic word of mouth mediated by interest in visiting on the decision to visit tourists in Carangsari Tourism Village. This study uses a quantitative approach. Data were collected through questionnaires, direct interviews, and literature. The sampling technique used in this study is accidental sampling. Respondents from this study were 176 people who had visited Carangsari Tourism Village. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that digital marketing significant effect on the decision to visit, EWOM significant influence on the decision to visit, digital marketing significant effect on interest in visiting, EWOM significant effect on the intention to visit, the intention to visit has a significant effect on the decision to visit, digital marketing which is mediated by interest in visiting has a significant effect on visiting decisions, and EWOM which is mediated by interest in visiting has a significant effect on visiting decisions
STRATEGI RESILIENSI PELAKU PARIWISATA DALAMMENGHADAPI KRISIS COVID-19 DI KAWASAN PARIWISATA UBUD Yanti, Ayu Suwita; Aditya, I Wayan Putra
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v3i3.1388

Abstract

The emergence of the COVID-19 pandemic has paralyzed the tourism sector, especially the Ubud Tourism Area. The COVID-19 pandemic has been declared a non-natural national disaster. Ubud tourism actors carried out various strategies to survive the COVID-19 pandemic, and began to adapt to the new normal. This study analyzes the resilience strategy of tourism actors in dealing with the COVID-19 crisis in the Ubud Tourism Area. This study aims to examine the resilience strategies of Ubud tourism actors in dealing with difficult situations and the implications that arise due to the COVID-19 pandemic. This research was conducted in the Ubud tourism area with data collection locations in Ubud Central and Sayan Tourism Village. The relevant research approach used in this study is a qualitative approach with a case study research strategy. Data were collected through observation, interviews, and documentation. The results of this study concludes that the implementation of wellness tourism in Ubud greatly supports Ubud tourism, which had experienced a downturn due to the COVID-19 pandemic. The implications that arise due to the COVID-19 pandemic in the Ubud tourism area are changes in people's consumption patterns, the increasing development of wellness tourism, and the development of local businesses to support wellness tourism in Ubud.
ANALISIS BREAK EVEN POINT PADA USAHA DAGANG AZ-ZAHRA DI JALAN GERILYA SAMARINDA Nor, Isnaniah; Zaini, M.; Salim, Umar Hi
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 1 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i1.1389

Abstract

This study aims to calculate the Break Even Point (BEP) in the form of units and rupiah of egg-type products and analyze the development of egg sales in the Az-Zahra trading business in 2020 and 2021. This research uses a descriptive method with a quantitative strategy. Field research data collection techniques are obtained through interviews and observations and are supported by literature research data, namely information through books, previous research writings, and literature books related to research. The data obtained are then analyzed using the calculation of Break Even Point (BEP) in the form of units and rupiah and Break Even Point (BEP) in Chart. The results of the research in the Break Even Point (BEP) analysis of the Az-Zahra trading business are distinguishing fixed costs, variable costs, and semivariable costs, describing the purchase price, selling price, and sales volume of units and rupiah. The data obtained further conducted a research analysis with the separation of fixed costs and variable costs on six types of eggs with a percentage of small purebred eggs 19%, large purebred eggs 50%, jumbo purebred eggs 15%, duck eggs 10%, salted eggs 5%, and quail eggs 1% of the total egg sales, calculated variable costs per unit, contribution margin and profit, contribution margin per unit, and calculate Break Even Point (BEP) in the form of units and rupiah. With this, Az-Zahra's trading business has reached breakeven and has gained profits so that it can analyze the development of egg sales in unit form has decreased by 1.3% while egg sales have increased by 1.2%.
FAKTOR YANG MEMPENGARUHI MASYARAKAT TIONGHOA MEMILIH AGAMA BUDDHA: STUDI KASUS DI DESA KEDAUNG BARAT KECAMATAN SEPATAN TIMUR KABUPATEN TANGERANG Marjoko, Sabar
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1391

Abstract

This study aims to determine the factors that influence the Chinese community in the village of West Kedaung to choose Buddhism as a belief. The method in this research is qualitative with a case study approach. Data collection techniques and instruments using observation, interviews and documentation. The validity of the research instrument was tested by conducting persistent observation and triangulation between sources. Data analysis techniques use the Miles & Huberman model. The subject of this research is the Chinese community in West Kedaung Village. The conclusions of this study are (1) Biogenetic motives are the most dominant motive for the Chinese community in Kedaung Barat Village choosing Buddhism. (2) The role of parents in instilling an understanding of Buddhist teachings is an important key in shaping children's beliefs. (3) Parents play a role so that children get a good quality education academically and at the same time obtain moral guidance through education that is characterized by religion, especially schools of Buddhist foundations. (4) Good upbringing, strengthening cultural and religious values ​​is the key for the Chinese community in Kedaung Barat Village so that children continue to choose Buddhism and prevent religious conversions. (5) Parents play a role in providing an understanding that religious differences are not something that needs to be contested, but parents are obliged to take care that children inherit the traditions and religion of their parents as a form of devotion.
OPTIMALISASI KEAMANAN FIREWALL PADA INFRASTRUKTUR JARINGAN SMK IDN BOGOR Yel, Mesra Betty; Mulyana, Dadang Iskandar; F, Joe Renaldy; Nurfaishal, Muhammad Dzaky; B, Muhamad Hasbi Toharudin
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 1 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i1.1393

Abstract

IDN Bogor Vocational High School, which was established in 2016, is known as one of the many schools that are involved in the academic, religious and IT-focused world, as its vision is "Wonder of IT Smart of Praying". Given the large number of IT activities both in terms of learning and administratively office data collection (Administration), of course the application of a Firewall on the network is one of the crucial things needed to facilitate the security and authenticity of data from teachers and students. The purpose of preparing this KKP report is none other than to help optimize Firewall configurations, both on Firewall devices and PCs/Laptops along with counseling strategies as preventive measures to avoid physical/social engineering hacking at SMK IDN Bogor. As we all know, cybersecurity issues cannot be taken lightly. Therefore, for the sake of the continuity and smooth running of school education activities, Optimization/Standardization of all segments or parts that use the network within SMK IDN Bogor is required.
EVALUATION OF IT SERVICE MANAGEMENT IMPLEMENTATION RELATED TO INCIDENT MANAGEMENT WITH ITIL FRAMEWORK IN PT.XYZ Oktiviana, Liana; Jayadi, Riyanto
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v3i3.1396

Abstract

Information Technology Service Management (ITSM) plays an important role for companies to be able to plan IT Service Management, especially in the implementation of Incident Management and Service Level Management (SLM). This study will discuss the evaluation of the maturity of the service operation domain in the management of information technology services belonging to PT.XYZ. The goal of this study is to measure and determine the maturity level of PT. XYZ related to incident management service in order to find out recommendations for the improvement of IT service management operations. The following procedures were to analyze the interpretation of the existing and the company condition, and provide recommendation lists of the corrective actions to overcome weaknesses and to create improvements in IT Service. Then the recommendations are formulated and refer to several processes that are not yet optimal. It is necessary to evaluate the measurement and recording of existing performance and services so that it can describe the performance that needs to be improved, reduced or eliminated if it is felt to be an obstacle to the progress of the PT. XYZ services related to the incident management.
EFEKTIVITAS PENGGUNAAN APLIKASI E-SAMBAT DALAM MENINGKATKAN KUALITAS PELAYANAN PENGADUAN MASYARAKAT Fauziya, Roudhotul; Said, Mohammad Mas’ud; Hayat, Hayat
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v3i3.1398

Abstract

Problems/Background (GAP): The author focuses on problems where there is still a high level of complaints that have not received a good response, and it is seen that not many people use the application or the application is not widely known. This shows that the e-connection application has not been effective. In order to realize a good complaint facility in meeting the needs of the community in obtaining quality public services. So, the e-connection application must be improved and further improved. Purpose: The purpose of this study is to identify the effectiveness of using the E-Sambat application in improving the quality of public complaint services, supporting and inhibiting factors in the use of the E-Sambat application. Methods: This research uses a descriptive qualitative method with an inductive approach and an analysis of effectiveness theory according to Gibson (2011: 32) and measures service quality using the theory of Zeithmlin et al. quoted from (Hiplunudin, 2017: 112). Data collection techniques using observation, interviews, and documentation. Results/Findings: The main obstacle faced by the E-Sambat application is the low number of users which shows that this application has not been widely used by the people of Pasuruan City. Conclusion: The results of the study show that the e-Sambat application is very effective in improving the quality of public complaint services in Pasuruan City. The quality of the e-Sambat complaint service by the Municipal Government of Pasuruan is of sufficient quality. The e-Sambat public service by the Pasuruan City Government really has a positive long-term program and impact based on the results of the input of complaint reports that have been submitted by the people of Pasuruan City.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT MENONTON FILM BIOSKOP: STUDI KASUS KOTA BATAM Hendrawan, Hendrawan
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 1 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i1.1400

Abstract

Watching movies in the cinema is often done by the people of Batam. There are many cinema places that people visit to watch movies. This study aims to determine the effect of film quality, brand image, attractiveness, word of mouth on the intention to watch films in Batam city cinemas. In the quantitative research, 400 respondents will be taken and in the qualitative research, 30 respondents will be taken. In this study used disproportionate random sampling and multiple regression methods. The application used for data processing is in the form of IBM SPSS statistics 24. From the results of testing on the hypothesis which states that there is a significant influence on the results obtained by the variables Film Quality, Brand Image, Attractiveness, and Word of mouth have a positive effect on viewing interest in the Batam community.
KAJIAN PENGISIAN DAN PENGEMBANGAN JABATAN FUNGSIONAL LINGKUP PEMERINTAH PROVINSI SULAWESI TENGGARA Malesa, Malesa
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v3i3.1401

Abstract

This study aims to examine filling and development as well as factors causing a decline in interest in joining functional positions within the scope of the Southeast Sulawesi Provincial Government in supporting the successful implementation of bureaucratic reform. This study is a type of qualitative and quantitative descriptive research on 24 employees of the Regional Civil Service Agency and functional officials of the Provincial Government and 60 employees of BKPSDM and functional officials of the City/Regency Government in Southeast Sulawesi. The results of the study show that: 1) The level of achievement according to the criteria for job analysis (task description instrument and job requirements) for Pemprov employees has been carried out with procedures compared to the Municipal Government and the Regency Government. This analysis is important because it forms the basis and reference for the formation of each position; 2). Workload analysis (comparing weight/workload with time norms and work volume). The Provincial Government is still very high compared to the Municipal Government and the Regency Government; 3) The first appointment to the Provincial Government branch has been carried out in accordance with the procedure, both in assessing the determination of credit scores, final rank/class decisions, STTPLP/functional training and education certificates, as well as DP3, etc., compared to the City Government and Regency Government; 4). The appointment of transfers from other positions of the Provincial Government has been carried out in a better procedure compared to the City Government and the Regency Government; 5) Appointments through inpassing/adjustments to functional positions have been carried out with procedures for both the Provincial Government and the City and Regency Governments. Adjustments need a competency test if not then the process will not be adjusted/inpassing; 6). Evaluation of work performance in the provincial government employees is carried out in accordance with the provisions compared to the City Government and Regency Government; 7) Competence improvement has been carried out in a balanced manner by both the Provincial Government and the City Government and Regency Government because it is realized that it is an important need for organizations to increase knowledge, skills and attitudes as well as increase job satisfaction and performance , as well as mobilizing employees; 8). The decline in employee interest in following jf is caused by factors of not having power, narrow duties and authority; educational qualifications have not been met; lack of socialization; the absence of clear incentive standards; and the process of increasing the class is quite long.
PENGARUH USAHA KERAJINAN SERABUT KELAPA TERHADAP PENINGKATAN EKONOMI MASYARAKAT DESA TELAGA WARU KECAMATAN PERINGGABAYA KABUPATEN LOMBOK TIMUR Ramayanto
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1403

Abstract

This study entitled "The Influence of Coconut Fiber Craft Business on Improving the Economy of the Community of Telaga Waru Village, Peringga Baya District" with the aim of knowing the effect of coconut fiber handicraft business (X1) on Community Economic Improvement (Y1) in Telaga Waru Village. In this study, the method used is a quantitative method with a simple linear regression approach. The samples from 273 craftsmen in Telaga Waru Village are 40 craftsmen. Sampling using probability sampling technique with random sampling, and data collection techniques using questionnaires, observation, documentation, while data analysis using SPSS 20. The results of data analysis showed that the results of the T test and determination test showed a significant influence between coconut fiber crafts on improvement of the community's economy, with a t-count value greater than t-table with a value of 7.401 > 1.685. The results of the determination test showed that the effect of coconut fiber crafts was 59.1% on improving the community's economy.

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