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International Journal of Glocal Tourism
Published by Catuspata Press
ISSN : 27749614     EISSN : 27749606     DOI : -
Core Subject : Humanities, Science, Education, Art, Social, Engineering,
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation
International Journal of Glocal Tourism is a double-blind peer-reviewed electronic journal managed and published by Catuspata Press in March, June, September, and December. It was first published in September 2020. This interdisciplinary journal is intended to develop mutual understanding and scientific discourses on tourism as an ongoing global-local process.
Arjuna Subject : Umum - Umum
Articles 72 Documents
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Analysis of Online Travel Agent Reservation to Increase Room Occupancy at Nandini Jungle Resort & Spa Ni Putu Ethika Febriyanthi; I Gusti Agung Bagus Mataram; Ni Nyoman Sri Astuti; I Nyoman Winia; Solihin
International Journal of Glocal Tourism Vol. 3 No. 3 (2022): International Journal of Glocal Tourism - September 2022
Publisher : Catuspata Press

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Abstract

Purpose: The purpose of this study was to determine the application of promotions for online travel agents at Nandini Jungle Resort & Spa and to find out how much influence online travel agents have to increase room occupancy rates at Nandini Jungle Resort & Spa. Research methods: The research data was obtained through the process of interview, observation, and documentation. Techniques Data analysis is done by using qualitative analysis and quantitative descriptive analysis. Findings: Qualitative analysis was carried out on primary data through interviews and direct observation to find out the promotions carried out in hotels for online travel agents to increase room occupancy rates at Nandini Jungle Resort & Spa. Quantitative descriptive analysis was performed on secondary data, such as classical assumption test and simple linear regression analysis, with the help of the IBM SPSS version 26 program. Implication: If the reservation variable through online travel agents increases by 1 unit, the resulting room occupancy rate will increase by 0.318 units. The regression coefficient b = 0.318 indicates the amount of additional room occupancy for each additional reservation through an online travel agent.
Implementation of Advertising and Telemarketing to Increase Room Revenue Dewa Ayu Astari Intan Puspita; I Ketut Astawa; I Ketut Suparta; I Putu Krisna Arta Widana; I Wayan Nurjaya
International Journal of Glocal Tourism Vol. 3 No. 3 (2022): International Journal of Glocal Tourism - September 2022
Publisher : Catuspata Press

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Abstract

Purpose: This study was conducted to determine the application of advertising and telemarketing by a 4-star hotel located in Payangan, Gianyar, Bali, Indonesia and their effect on increasing room revenue. Research methods: Data collection techniques used are observation, interviews and documentation. The data analysis technique used is multiple regression analysis which aims to determine the magnitude of the influence of advertising and telemarketing to increase room revenue of the hotel, and processed with SPSS 25. Advertising carried out is in the form of print advertisements through brochures or flyers, newspapers, and magazines, electronic advertisements through the internet and social media, as well as special advertisements. Findings: Based on the results of SPSS 25 calculations on multiple determination analysis, it is known that the coefficient of determination is 66.6%, which means that the contribution of advertising (X1) and telemarketing (X2) variables is 66.6% to the rise and fall of room income at the hotel. While the remaining 33.4% is influenced by other factors not included in this study. Implication: Partially or simultaneously, the two independent variables have a positive effect on room income.
Analysis of Service Quality of Front Office Staff in Increasing Guest Satisfaction Ni Luh Gede Agustina Dewi; I Gusti Putu Sutarma; I Ketut Sutama; Ni Made Ernawati
International Journal of Glocal Tourism Vol. 3 No. 3 (2022): International Journal of Glocal Tourism - September 2022
Publisher : Catuspata Press

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Abstract

Purpose: The purpose of this research was to know how the service quality of the Front Office Staff at a 3 star hotel in Legian, Kuta, Bali and which indicators need to be improved and maintained in the service quality carried out . Research methods: The data collection methods used in this research were observation, questionnaires, and literature study. The sample used in this research amounted to 85 respondents. Data obtained through distributing questionnaires that have been tested using validity and reliability tests. The analysis techniques used in this research are Service Quality (Servqual) and Importance Performance Analysis (IPA). Findings: The results of the IPA show that the positive service quality score gap is more than the negative service quality score gap, that the service quality of the Front Office Staff as a whole has shown a good service quality and be able to satisfy of guests. Implication: There are there are three indicators that must be improved in the service quality of the Front Office Staff, are: indicators (X6), indicators (X7), and indicators (X10). Seven indicators need to be maintained in the service quality of Front Office Staff, are: indicators (X2), indicators (X3), indicators (X4), indicators (X5), indicators (X11), indicators (X14), and indicators (X17).
Compensation Strategy to Maintain Employee Loyalty at Royal Kamuela Villas & Suites, Monkey Forest Ubud Luh Putu Maryani; Made Sudiarta; Kanah; I Putu Budiarta; Ni Made Rai Sukmawati
International Journal of Glocal Tourism Vol. 3 No. 3 (2022): International Journal of Glocal Tourism - September 2022
Publisher : Catuspata Press

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Abstract

Purpose: The purpose of this research is to determine the compensation strat-egy in maintaining employee loyalty and determine how much employee satis-faction with compensation provided by company at Royal Kamuela Villas & Suites at Monkey Forest Ubud. Research methods: The analytical technique used is the SWOT analysis technique, with internal and external indicators, analyzed using the Internal Factor Analysis Summary (IFAS) matrix, External Factor Analysis Summary (EFAS) matrix, Internal-External (IE) matrix and SWOT matrix. Findings: The result of IFAS matrix analysis with the main strength is paying salaries to employee according to the minimum wage and workload of em-ployees and the main weaknesses is the existence of routine outing activities for employee. The result of EFAS matrix analysis with the main opportunity is strategic work location for employee makes it easy for employees to access the workplace and the main threat is competition between workers is getting tighter, making employees reluctant to leave the workplace. The position of Royal Kamuela Villas & Suites is in the Cell I (growth). Implication: The result of satisfaction questionnaire shows that each indicator is dominated by totally satisfied, which means that the employee are very sat-isfied with the compensation provided by the company.
Birdwings Butterfly Preservation as a Sustainable Tourism Destination in Menyambouw Manokwari Chelsia Renata Tri Wascita; I Dewa Gde Satrya
International Journal of Glocal Tourism Vol. 3 No. 4 (2022): International Journal of Glocal Tourism - December 2022
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/injogt.v3i4.265

Abstract

Purpose: This study examines and analyzes the potential development of bird wing butterfly breeding based on community involvement factors, surrounding destinations, and the strategies provided. Research methods: The method used is descriptive qualitative, data mining with interview and direct observation techniques. Findings: The breeding of the bird-wing butterfly (Ornitophera Paradisea) is an effort to conserve rare animals that are only found in eastern Indonesia, especially in the Arfak Mountains. The location of bird's wing butterfly breeding is in the District of Menyambouw, Manokwari, West Papua. Birdwing butterfly breeding initially became a tourist attraction by one of the private sectors. However, due to several factors, the preservation and the villa could not survive and the owner decided to close the operation by delegating the preservation to the local community as managers with an ecotourism approach. Implication: It is important to formulate a strategy for developing birdwing butterfly breeding destinations through partnerships for investment and the establishment of networks between tourist destinations.
Tri Hita Karana Implementation Model in The Front Office Department at The Infinity8 Bali Hotel Ni Kadek Jumiati Parwati; I Gede Mudana; Ni Made Sudarmini; Cokorda Istri Sri Widhari
International Journal of Glocal Tourism Vol. 3 No. 4 (2022): International Journal of Glocal Tourism - December 2022
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/injogt.v3i4.266

Abstract

Purpose: The purpose of this study was to know the implementation of Tri Hita Karana model applied in the Front Office Department at The Infinity8 Bali Hotel which is analyzed based on three variables of Tri Hita Karana, namely parhyangan, pawongan, and palemahan. Research methods: The data collection methods used were observation, questionnaires, Focus Group Discussion, and documentation. The data analy-sis method used is descriptive qualitative through data reduction, data presen-tation, and drawing conclusions. Findings: The implementation of Tri Hita Karana in the Front Office Depart-ment at The Infinity8 Bali Hotel is very suitable to be implemented as a whole with a total of 100% for Parhyangan, 93% for Pawongan, and 95% for Palemahan. Implication: The efforts that can be made to make the implementation of Tri Hi-ta Karana continues to be carried out consistently, namely Parhyangan by providing opportunities for employees to worship and apply religious values with mutual respect; Pawongan by giving rights and obligations to employees, the surrounding com-munity, and hotel guests; and Palemahan by building a harmonious relationship with the environmental sector, utilizing energy sources efficiently, and minimizing the use of materials that are harmful to the environment.
Front Office as a Green Hotel Practice at Novotel Bali Ngurah Rai Airport Mega Angeli Pakpahan; I Ketut Sutama; I Ketut Suparta; Raden Roro Rieta Anggraheni
International Journal of Glocal Tourism Vol. 3 No. 4 (2022): International Journal of Glocal Tourism - December 2022
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/injogt.v3i4.268

Abstract

Purpose: This study aimed to determine the readiness of the Front Office Department towards a green hotel through the implementation of green practice at the Novotel Bali Ngurah Rai Airport. Research methods: This research data collection method was carried out by observation, interviews, literature study and documentation. The data analysis technique uses descriptive qualitative analysis to determine whether the implication of green practice at Novotel Bali Ngurah Rai Airport has gone to a green hotel or not. Findings:The results show that 90% of green practice has been implemented in the Front Office Department of Novotel Bali Ngurah Rai Airport where of the 3 green practice indicators with a total of 10 sub-indicators, 9 of them have been implemented and 1 has not been implemented in the Front Office Department at Novotel Bali Ngurah Rai Airport is on the green action indicator with sub-indicators doing recycling. Implication: The Front Office Department at Novotel Bali Ngurah Rai Airport is almost eligible to support Novotel Bali Ngurah Rai Airport to become a green hotel.
Analysis of Green Concept to Enhance Service Quality of Room Division at Royal Tulip Springhill Resort Jimbaran Alex Maulana; Lien Darlina; I Ketut Suja; Ni Made Rai Sukmawati
International Journal of Glocal Tourism Vol. 3 No. 4 (2022): International Journal of Glocal Tourism - December 2022
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/injogt.v3i4.269

Abstract

Purpose: The purpose of this research was to analyze green concept in the room division at Royal Tulip Springhill Resort Jimbaran and to determine the effect of the green concept on the room division, namely green front office and green housekeeping, on service quality partially and simultaneously. Research methods: Research data were collected through questionnaires and supported by interviews. The analytical methods used are classical assumption test, multiple linear regression analysis, hypothesis testing (t test, F test, and coefficient of determination). Findings: The green concept in the room division, namely green front office and green housekeeping has a significant positive effect on service quality at Royal Tulip Springhill Resort Jimbaran. Implementation: The inclusion of green concepts creates a beautiful environment, good air, and also reduce the use of excess energy.
Implementation of Green Recruitment and Green Training Development on Employee’s Environmental Performance at Conrad Bali Hotel Ni Made Septiawati; I Ketut Astawa; Ni Nyoman Triyuni; I Gusti Agung Bagus Mataram
International Journal of Glocal Tourism Vol. 3 No. 4 (2022): International Journal of Glocal Tourism - December 2022
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/injogt.v3i4.270

Abstract

Purpose: This article was purposed to analyze the development of existing green recruitment and green training as well as the best approach to take to improve employee environmental performance at the Conrad Bali Hotel. Research methods: Quantitative data analysis was applied in this research using multiple linear regression analysis in the SPSS program, and qualitative descriptive analysis was used to interpret the information in words based on result and the actual situation. Findings: Green recruitment and green training development are the practices of green human resources management used at the hotel. This implementation gives a positive influence on the employee's environmental performance. The hotel's management needs to be concerned about its environmental performance through green recruitment and green training development. Implication: The employees are expected to have a sustainability vision in the end therefore the hotel can improve its environmental performance.
Marketing Strategy to Increase Occupancy Rate at The Jayakarta Lombok Beach Resort & Spa, West Nusa Tenggara Annisa Ramadhanty; I Ketut Suarja; Made Sudiarta; Indah Utami Chaerunnisah
International Journal of Glocal Tourism Vol. 3 No. 4 (2022): International Journal of Glocal Tourism - December 2022
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/injogt.v3i4.271

Abstract

Purpose: This research aimed to determine the strengths, weaknesses, opportunities, and threats of marketing strategies in increasing occupancy rate at the Jayakarta Lombok Beach Resort & Spa, West Nusa Tenggara, Indonesia. Research methods: The analysis techniques used were quantitative Descriptive Analysis, Qualitative Descriptive Analysis, Internal Factor Analysis Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal - External (IE) Matrix, SWOT Analysis, and Quantitative Strategic Planning Analysis (QSPM) Matrix. Findings: Based on the results of IFAS matrix analysis, the main strength wasobtaining benefits from room usagein line with the reality from which room sales couldincrease hotel revenue. Based on the results of EFAS matrix analysis, the main opportunity was the government's policy related to the COVID19 pandemic with use the hotel as a place of isolation. Implication: The results of IE Matrix analysis put the company in the position of Growth Strategic (Cell II).

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