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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 154 Documents
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Pentad Analysis of Presidential Elections 2024 on Social Media Moekahar, Fatmawati; Basista, Ronny; Syafhendry, Syafhendry; Taufiq, Ivan
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 1 (2024): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i1.912

Abstract

This article aims to analyze Ganjar Pranowo's posts on social media. Ganjar Pranowo is one of the presidential candidates who has great potential in the 2024 presidential election because he is one of the candidates from the winning party (incumbent) in the previous election. As a presidential candidate, Ganjar realizes the importance of social media in socializing himself and building a positive image as a presidential candidate. One social media platform that is well managed is Instagram. On his Instagram account, namely @ganjar_pranowo, Ganjar posts all his activities as part of political communication in an effort to attract the attention of the Indonesian people ahead of the election. The research method used is a qualitative method with pentad analysis consisting of 5 elements: act, scene, agent, agency and purpose). The research results found that Ganjar plays as the main actor and rhetorical communicator (act); applies election and social media (scene); roles as a political actor with a humanist and simple figure (agent); nationalist-religious (agency); and he attracts public attention, public sympathy and winning elections (purpose).
The Mutual Influence between Chinese and Indonesian Language Users in Sunlie Thomas Alexander’s Short Story “My Mother is a Mong Kap San Woman” Inayatillah, Fafi; Aziz, Abdul Muhaiminul
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 1 (2024): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i1.952

Abstract

This article examines how the characters as language users influence one another and what factors enabling or motivating them to do so in Sunlie Thomas Alexander's short story "My Mother is a Mong Kap San Woman". This research uses qualitative approach with discourse analysis method. The narrator and his family members are Chinese Indonesians who speak Hakka language. Their neighbors are Malay people who speak Indonesian language. The narrator, his family, and his neighbors live in Bangka Island, Indonesia. They influence one another using their own certain vocabulary, spelling and articulation while communicating. The findings of this research are education and political repression are the reason for a certain ethnic group not to understand Indonesian language. Nevertheless, this research concludes, the interaction between the two different ethnic groups has created a hybrid language.
Aristotle’s Rhetoric of Megawati Soekarnoputri's Political Speech at the Opening of Rakernas II PDIP Riesardhy, Anastasia Winanti; Suryatini, Ni Wayan
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 1 (2024): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i1.976

Abstract

The statement of the Chairperson of the Partai Demokrasi Indonesia Perjuangan (PDIP), Megawati Soekarnoputri, during her speech at the Second National Work Meeting in Jakarta on June 21, 2022, sparked controversy. In her speech, she made a joke about 'tukang bakso' that was considered racist. A politician should master the art of oratory. Using Aristotle's theory of rhetoric, this research is expected to provide input for both politicians and practitioners on how to use rhetoric appropriately when delivering their arguments and persuasive messages. Using qualitative content analysis, this research found that Megawati Soekarnoputri had applied the concepts of logos, pathos, and ethos in her speech. However, the research concludes that Megawati Soekarnoputri's speech has not been able to fulfill Aristotle's five laws of rhetoric.
Political News Construction: Media Efforts to Frame Public Discourse Related to 2024 Presidential Candidates in Tvonenews.com Nurjanah, Yuyum; Nurhadi, Jatmika; Wiyanti, Sri
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 1 (2024): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i1.998

Abstract

This study aims to obtain a description of how tvonenews.com online media frames political news so that it can influence public opinion through news informed about the 2024 presidential candidate. This study utilizes Pan and Kosicki's analysis, with the research aspects being syntax, script, thematic, and rhetorical. The approach was conducted using a descriptive qualitative method. The results found that there are similarities and differences in the construction of the three news articles analyzed. The similarity of the three news lies in the script and thematic structure, each news is equipped with 5W+1H elements to form a coherent sentence. Meanwhile, the syntactic and rhetorical structures differ substantially, seen from the use of headlines, image selection, and word usage in the news.
Celebrity Endorsements in Politics: a Systematic Literature Review Wijaya, Lukita
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 1 (2024): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i1.1002

Abstract

This research utilizes the Systematic Literature Review (SLR) method to analyze the development of the concept of celebrity endorsement in politics and its influence on voter preferences. The results of the analysis indicate that celebrities play a significant role in shaping the political preferences of their fans. Initially unidimensional, the concept has evolved into a multidimensional phenomenon. The popularity of celebrities, originally limited to products and brands, now extends to the political realm, creating a convergence between the entertainment and political spheres. The research focuses on the ability of celebrity endorsers to alter consumer attitudes, particularly in the context of political marketing. The conclusion of this study affirms that celebrity participation in politics is increasingly relevant, enhancing potential support, and establishing a more crucial role in the political arena.
Capres ‘Gemoy’: a Personal Branding Analysis on Prabowo Subianto for the 2024 Presidential Election Boeky, Kendra Sophie Priskilla
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 1 (2024): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i1.1019

Abstract

The purpose of this study is to analyze the personal branding of the presidential candidate, Prabowo Subianto, for the 2024 presidential election that has been closely associated with the word ‘gemoy’. Gaining massive interest from Gen-Zs due to this label, this study would look further into Prabowo’s ’gemoy’ personal branding through a qualitative study with content analysis method using three aspects of personal branding: self-identification, political product, and positioning in Gerindra political party’s TikTok account. In this research it is found that Prabowo is branded to be more approachable, looking out for the younger generations also through his program, and gathering the votes of the supporter of the grass roots, and supporter of the current president of Indonesia.
ANALISIS PROMINENSI UJARAN PRESIDEN JOKOWI TERHADAP KONFLIK PALESTINA – ISRAEL: KAJIAN FONETIK AKUSTIK Ayuanda, Winda; Syarfina, Tengku; Gustianingsih, Gustianingsih; Muskar, Rahlina; Erwina, Emmy
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 1 (2024): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i1.1022

Abstract

The aim of this research is to represent the prominence contained in President Jokowi's statements regarding the Palestinian and Israeli conflicts, as well as to find the values of frequency, duration, and intensity as characteristics of the sound. This research is quantitave research with an instrumental approach. The research data is an audiovisual form, and it is analyzed using the Praat application. The result shows that the prominence of President Jokowi's statement is found in the words 'indonesia' and 'war', namely in the rightmost syllables: -sia and -rang. When communicating, speakers tend to pay more attention to words that they think are important.  It has also been proven that the factors that influence the formation of prominence are pitch, loudness, and duration, with values of F0, intensity, and duration for stressed syllables is higher than unstressed syllables. Apart from that, prominence can also occur when speakers want to highlight words that are considered important.
Analysis of the Reception of Sexual Violence in Like & Share Films Budiman, Arif Imam; Wibowo, Arif Ardy
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 2 (2024): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i2.1076

Abstract

Sexual violence is a very troubling phenomenon in society because it can cause physical, sexual, and psychological suffering for victims. In Indonesia, several films have raised the theme of sexual violence inspired by true stories, one of which is a teen drama film entitled Like & Share. This study aims to understand how the audience interprets and responds to sexual violence in the movie. The method used is descriptive semi-structured qualitative research with Stuart Hall's reception analysis. Data were collected through interviews and documentation from ten informants aged 18-24, who were classified into three reception categories: dominant hegemonic position, negotiated position, and oppositional position. The results showed that five informants were in the dominant hegemonic position category, which means they agreed with the movie's message regarding sexual violence. Three informants were in the negotiated position category, indicating they agreed but added personal views. Two informants were in the oppositional position category, showing their disagreement with the movie's message.
Analysis of Content-Based Higher Education Digital Media Business Development Needs Prabayanti, Herma Retno
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 2 (2024): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i2.1228

Abstract

The development of technology and information affects various aspects of life, one of which is higher education. We are Social Related Digital Report (2023), states that of the 276.4 million Indonesians, 212.9 million Indonesians have used the internet in their daily activities and social media platforms, most frequently used are YouTube, Facebook, and WhatsApp. The multifunction of social media, in addition as media information, is as a medium to promotional activities. Universitas Negeri Surabaya, uses this opportunity to improve promotional strategies so that they have a positive impact on the university's business ecosystem. This study aims to determine the characteristics of the content needed by the audience when accessing university social media accounts. This research is a qualitative descriptive study, which analyzes the digital content needs of the unesa academic community using the Uses and Gratification theory. The results of this study found that the types of content that audiences are interested in include, (1) edutainment content; (2) content with attractive visuals; (3) content that involves audiences.
Exploring Digital Literary Models in Hypertextual Poetry "Dispossession" by Robert Kendall Dewi, Marisa Santi
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 2 (2024): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i2.1233

Abstract

Hypertextual poetry is a literary work in digital media with its complexity and uniqueness in accessing and reading it. This study aims to understand the model of digital literature through electronic poetry with the conceptual framework of Cybertext by Espen J. Aarseth (1997). The data collection method used is close reading, while data analysis is by linking text data groups and images in poetry. This study shows some facts about digital literature. (1) "Dispossession" with the hypertextual concept or hyperlink technique restricts access for particular users. (2) The text in the poem is not static and some of the texts have different contents even though they come from the same hyperlink. (3) The reader is not limited by the duration of viewing the poem and the text is impersonal. (4) There is an external link to (the author's website) as well as internal links to (the text of the poem). Those facts show that digital literature provides explorative and interpretative functions for users and readers.  

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