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Jurnal Media Ekonomi
Published by Universitas Bina Insan Lubuklinggau
ISSN : 16934768     EISSN : 26568861     DOI : https://doi.org/10.32767/jurmek.v25i3
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran, pengkajian, dan pengembangan mengenai isu ekonomi, manajemen, dan bisnis. Situs Jurnal Media Ekonomi menyediakan artikel-artikel jurnal untuk diunduh secara gratis, berskala nasional, dan sumber referensi bagi akademisi. Editor menerima kiriman artikel yang sudah disesuaikan dengan template dan belum pernah diterbitkan atau dipublikasi pada jurnal lain. Setiap artikel yang masuk sebelum diterbitkan akan melalui proses cek plagiat melalui alat bantu turnitin.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 302 Documents
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THE EFFECT OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE LOYALTY AT PT TASPEN (PERSERO) KCU MEDAN Muliani Syapitri; Annio Indah Lestari Nasution; Nurbaiti
Jurnal Media Ekonomi (JURMEK) Vol 31 No 2 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i2.3361

Abstract

Purpose: This study aims to examine the effect of organizational culture and organizational commitment on employee loyalty at PT TASPEN (Persero) KCU Medan. Research Methodology: This research employed a quantitative approach using an explanatory associative research design. The study population consisted of 27 employees, and the entire population was selected as respondents through a saturated sampling technique. Data were collected using questionnaires and analyzed through multiple linear regression analysis with the assistance of IBM SPSS Statistics version 29. Results: The findings indicate that organizational culture and organizational commitment partially have a positive and significant effect on employee loyalty. Furthermore, the simultaneous test results show an F-value of 36.990 with a significance level of 0.001, demonstrating that both independent variables collectively contribute a positive and significant effect on employee loyalty. Conclusions: These findings suggest that stronger implementation of organizational culture and higher levels of organizational commitment among employees are associated with increased employee loyalty toward the company. Limitations: This study is limited by the relatively small number of respondents, as the research was conducted only at one branch office of PT TASPEN (Persero). Therefore, the findings may not fully represent the overall conditions of all employees within PT TASPEN (Persero). Contributions: This study contributes to the field of human resource management by providing empirical evidence regarding the influence of organizational culture and organizational commitment on employee loyalty. Additionally, the findings may serve as a reference for organizations in developing more effective human resource management strategies.
ANALYSIS OF THE RELATIONSHIP BETWEEN CREATIVITY AND SELF-EFFICACY IN SHAPING ENTREPRENEURIAL READINESS AMONG GENERATION Z IN MEDAN CITY Asrika Winana Farida Ayu; Atika; Muhammad Ikhsan Harahap
Jurnal Media Ekonomi (JURMEK) Vol 31 No 2 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i2.3362

Abstract

Purpose: This study seeks to determine the relationship of creativity and self-efficacy with entrepreneurial readiness among Generation Z in Medan City. Research Methodology: An associative design within a quantitative approach was applied. The sample comprised 100 Generation Z respondents residing in Medan City who were interested in entrepreneurship. Respondents were chosen through purposive sampling, and information was gathered by administering a Likert-scale questionnaire. SPSS version 29 was used to process the data through validity and reliability testing, classical assumption testing, Pearson correlation, multiple linear regression, t-tests, F-tests, and the coefficient of determination. Results: Partial testing showed a positive and significant relationship between creativity and entrepreneurial readiness (t = 4.594; p < 0.001). Self-efficacy likewise had a positive and significant relationship with entrepreneurial readiness (t = 3.136; p = 0.002). Joint testing also indicated a significant relationship of creativity and self-efficacy with entrepreneurial readiness (F = 4.125; p = 0.019). Together, the variables accounted for 7.8% of the variation in entrepreneurial readiness, leaving 92.2% associated with factors beyond the study. Conclusions: Generation Z respondents who demonstrate greater capacity to produce and develop ideas and stronger confidence in their business capabilities generally show greater entrepreneurial readiness. Nevertheless, the model's small contribution suggests that creativity and self-efficacy alone do not provide a comprehensive explanation of entrepreneurial readiness. Limitations: The study covers only 100 Generation Z respondents in Medan City selected through purposive sampling. A cross-sectional design and self-reported questionnaires further restrict the generalizability of its findings and prevent causal conclusions from being drawn. Contributions: By emphasizing entrepreneurial readiness instead of focusing solely on entrepreneurial intention, this study broadens research on entrepreneurship among Generation Z. Its findings support incorporating idea-development activities and business simulations into entrepreneurship programs to reinforce participants' self-efficacy.

Page 31 of 31 | Total Record : 302

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