International Journal of Marketing and Human Resource Research
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Articles
148 Documents
<![CDATA[The Influence of Green Human Resources Management (GHRM) on Employee Green Behavior (Green Lifestyle), Employee Performance, and Company Sustainability ]]>
<![CDATA[Ayu, Mersi Putri]]>;
<![CDATA[Mellita, Dina]]>;
<![CDATA[Sartika, Dewi]]>;
<![CDATA[Trisninawati, Trisninawati]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i2.2661
<![CDATA[This study aims to assess the effect of Green Human Resource Management (GHRM) on employee green behavior (green lifestyle), employee performance, and corporate sustainability at PT. Northeast Electric Power Construction Project OKI 2. GHRM includes various sustainability-oriented human resource management practices, such as green recruitment, environmental training, environmentally-based performance evaluation, and incentive systems to encourage environmentally friendly behavior in the workplace. This study uses a quantitative approach with a survey method, where data were collected through questionnaires from 70 employees. Data analysis was carried out using statistical techniques such as regression to test the relationship between variables. The results showed that GHRM significantly affects employee green behavior, which in turn contributes to improving employee performance and corporate sustainability. These findings indicate that effective implementation of GHRM can improve the culture of sustainability within an organization, while strengthening the company's competitiveness in the long term. This study contributes to corporate management in developing environmentally-based human resource policies that can improve individual performance and organizational sustainability goals]]>
<![CDATA[The Impact of Market Service and Recreational Levies on Regional Revenue: Empirical Evidence from Central Java, Indonesia ]]>
<![CDATA[Tardin, Tardin]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i2.2672
<![CDATA[This study aims to determine how market service levies and levies on recreation and sports venues affect local original income in five districts within the Central Java Province between 2017 and 2022. This study employs a quantitative methodology and uses secondary data, specifically the budget realization report from the Central Java Province. Six cities and 29 districts made up the study's population. In order to get 30 pieces of research data, the study sample collected data from 5 districts in the Central Java Province between 2017 and 2022. The analytical techniques employed include multiple linear regression analysis, traditional assumption testing, and descriptive statistical analysis. Using the Eviews Version 12 Software test tool, hypothesis testing employed the t test and coefficient of determination (R2). According to the study's findings, Original Regional Income in five Central Java Province districts increased due to Market Service Retributions between 2017 and 2022. As a result, the PAD in that region rises in proportion to the Market Service Levy and vice versa. The Central Java Province's five districts' original regional income for 2017–2022 is unaffected by the recreation and sports facilities levy. This is due to the fact that the expenses incurred in maintaining sports and recreation facilities exceed the revenue generated by these levies. Restrictions brought on by the Covid-19 epidemic also contributed to this drop.]]>
<![CDATA[Corporate Governance and Firm Value: Examining the Role of Board Age, Education, and Foreign Nationality ]]>
<![CDATA[Rahman, Abdul]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i2.2673
<![CDATA[This study aims to examine the impact of board age, educational background, and foreign nationality on the firm value of mining companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2022, from a corporate governance perspective. A quantitative approach with associative research methodology is employed, utilizing eViews version 12 and multiple linear regression analysis for data measurement. The research population comprises mining companies listed on the IDX during the specified period. The sample is determined using purposive sampling, resulting in a total of 18 companies and 72 observations. Secondary data is used in this study, obtained from the official IDX website (www.idx.co.id). Hypothesis testing is conducted using the t-test (partial) and R-test. The findings indicate that the age of board members significantly influences firm value, whereas the educational background of directors and the presence of foreign nationals on the board do not have a significant impact. The study concludes that the number of board members holding degrees in economics and business is relatively low compared to those without such qualifications. Additionally, the majority of board members are Indonesian citizens.]]>
<![CDATA[The The Effect of Competency, Motivation and Discipline on Employee Performance: Regional Office VII of State Personel Agency Palembang ]]>
<![CDATA[Nurhidayat, Nurhidayat]]>;
<![CDATA[Asiati, Diah Isnaini]]>;
<![CDATA[Choiriyah, choiriyah]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i2.2700
<![CDATA[This study aims to 1) determine the effect of Competence, Work Motivation, and Work Discipline on Employee Performance at Regional Office VII of the State Personnel Agency in Palembang 2) determine the effect of Competence on Employee Performance at Regional Office VII of the State Personnel Agency in Palembang 3) determine the effect of Work Motivation on Employee Performance at Regional Office VII of the State Personnel Agency in Palembang 4) determine the effect of Work Discipline on Employee Performance at Regional Office VII of the State Personnel Agency in Palembang. This type of research is Associative The variables used by researchers are the variables of competence, work motivation, work discipline, and employee performance The sample in this study was the Regional Office VII Employees of the Palembang State Civil Service Agency totaling 103 employees selected by Cluster Random Sampling The data used in this study were primary data with a questionnaire data collection method, The data analysis technique used was Multiple Emier Regression. The results of this study indicate that (1) competence, work motivation, and work discipline together have a positive and significant effect on employee performance (2) competence has a positive and significant effect on employee performance (3) work motivation has a positive and significant effect on employee performance (4) Work discipline has a positive and significant effect on employee performance]]>
<![CDATA[The Effect of Work Culture, Training, and Employee Placement on Employee Performance: PT Bank Perekonomian Rakyat Sumatera Selatan ]]>
<![CDATA[Hendera, Hendera]]>;
<![CDATA[Rahayu, Sri]]>;
<![CDATA[Tobari, Tobari]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i2.2702
<![CDATA[This study aims to determine the effect of work culture, training, and employee placement on employee performance in PT. Bank Perekonomian Rakyat Sumatera Selatan. This type of research is Associative. The variables used by the researcher are Work Culture, Training, Employee Placement, and Employee Performance. The sample in this study was 128 Employees of PT. Bank Perekonomian Rakyat Sumatera Selatan selected by Cluster Random Sampling. The primary data used in this study was collected through a questionnaire. The data analysis technique used is Multiple Linear Regression. The results of this study indicate that (1) Work Culture, Training, and Employee Placement together have a positive and significant effect on Employee Performance, and (2) Work Culture has a positive but insignificant effect on Employee Performance. (3) Training has a positive and significant effect on Employee Performance. (4) Employee Placement positively and significantly affects Employee Performance.]]>
<![CDATA[The Effect of Leadership and Career Development on Organizational Commitment and Employee Performance: A Study of PT Kereta Api Indonesia (Persero) Regional Division III Palembang ]]>
<![CDATA[Mudzakir, Akbar]]>;
<![CDATA[Fatimah, Fatimah]]>;
<![CDATA[Yamaly, Fadhil]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i3.2737
<![CDATA[This study aims to determine 1) The Influence of Leadership on Organizational Commitment at PT. Kereta Api Indonesia (Persero) Regional Division III Palembang 2) The Influence of Career Development on Organizational Commitment at PT. Kereta Api Indonesia (Persero) Regional Division III Palembang 3) The Influence of Leadership on Employee Performance at PT. Kereta Api Indonesia (Persero) Regional Division III Palembang 4) The Influence of Career Development on Employee Performance at PT. Kereta Api Indonesia (Persero) Regional Division III Palembang 5) The Influence of Organizational Commitment on Employee Performance at PT. Kereta Api Indonesia (Persero) Regional Division III Palembang. This type of research is Associative. The variables used by the researcher are Leadership, Career Development, Organizational Commitment, and Employee Performance. The sample in this study was 140 employees of PT—Kereta Api Indonesia (Persero) Regional Division III Palembang who were selected using Cluster Sampling. The primary data used in this study was collected through a questionnaire. The data analysis technique used was SEM with the Lisrel Program Application. The results of this study indicate that (1) leadership has a significant effect on organizational commitment, (2) career development has a significant effect on organizational commitment, (3) leadership has no significant effect on employee performance, (4) career development has a significant effect on employee performance (5) organizational commitment has a significant effect on employee performance]]>
<![CDATA[The Effect of Individual Factor and Social Factor on Buying Decision Moderated by Product Quality: The Case of Blibli E-Commerce in Palembang City ]]>
<![CDATA[Emir, Gustin]]>;
<![CDATA[Rahayu, Sri]]>;
<![CDATA[Trihandayani, Zaleha]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i3.2791
<![CDATA[This study aims to examine: 1) The effect of personal factors on purchasing decisions among Blibli e-commerce users in Palembang; 2) The effect of social factors on purchasing decisions among Blibli e-commerce users in Palembang; 3) The effect of product quality on purchasing decisions among Blibli e-commerce users in Palembang; 4) The effect of personal factors on purchasing decisions moderated by product quality among Blibli e-commerce users in Palembang; 5) The effect of social factors on purchasing decisions moderated by product quality among Blibli e-commerce users in Palembang. This is a verificative study examining variables, including personal factors, social factors, product quality, and purchasing decisions. The sample consists of 349 Blibli e-commerce users aged 17 and above in Palembang, selected through purposive sampling. Primary data were collected through questionnaires and analyzed using multiple linear regression and Moderated Regression Analysis (MRA) with SPSS software. The results indicate that 1) Personal factors have a significant positive effect on purchasing decisions; 2) Social factors have a significant positive effect on purchasing decisions; 3) Product quality has a significant positive effect on purchasing decisions; 4) Personal factors have a significant positive effect on purchasing decisions moderated by product quality; 5) Social factors have a significant positive effect on purchasing decisions moderated by product quality. The coefficient of determination for personal factors, social factors, and product quality accounts for 73.6% of the variance in purchasing decisions, while the remaining 26.4% is attributed to other variables.]]>
<![CDATA[The Effect of Organizational Culture and Discipline on Employee Performance Moderated by Work Satisfaction: The Case of Rumah Sakit Umum Pusat Mohammad Hoesin Palembang ]]>
<![CDATA[Febriyanti, Ika]]>;
<![CDATA[Rahayu, sri]]>;
<![CDATA[Trihandayani, Zaleha]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i3.2793
<![CDATA[This study aims to determine 1) The influence of organizational culture on employee job satisfaction at RSMH Palembang. 2) The influence of discipline on employee job satisfaction at RSMH Palembang. 3) The Influence of Organizational Culture on Employee Performance at RSMH Palembang. 4) The Influence of Discipline on Employee Performance at RSMH Palembang. 5) The influence of job satisfaction on employee performance of RSMH Palembang. This type of research is Associative. The variables used by the researcher are organizational culture, discipline, job satisfaction, and performance variables. The sample in this study consisted of 108 employees from RSMH Palembang, who were selected using a Cluster Random Sampling Method. The data used in this study were primary data collected using a questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with the LISREL program application. The results of this study indicate that: 1) Organizational culture has a significant effect on the job satisfaction of RSMH Palembang employees. 2) Discipline has a significant effect on the job satisfaction of RSMH Palembang employees. 3) Organizational culture has no significant effect on the performance of RSMH Palembang employees. 4) Discipline has a significant effect on the performance of RSMH Palembang employees. 5) Job satisfaction has a significant effect on the performance of RSMH Palembang employees]]>
<![CDATA[The Effect of Motivation, Workload and Work Stress on Employee Performance Mediated by Work Satisfaction: The Case of RSUD Dr. (HC) Ir. Soekarno Bangka Belitung Island Province ]]>
<![CDATA[Afserinta, Yusi]]>;
<![CDATA[Djazuli, Abid]]>;
<![CDATA[Choiriyah, Choiriyah]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i3.2794
<![CDATA[The study examines the effect of motivation, workload and workstress on employee performance which is mediated by work satisfaction on employee performance at RSUD Dr. (HC) Ir. Soekarno Bangka Belitung Island Province. This research is also verification research (causal study). This research involves variables consisting of three independent variables, one dependent variable, and one intervening variable. The independent or exogenous variables contained in this study include work motivation (ξ1), workload (ξ2), and work stress (ξ3). The dependent or endogenous variable is employee performance (η2). At the same time, the intervening variable is job satisfaction (η1). The population used in this study were all employees at Dr. (H.C.) Ir. Soekarno Hospital has 320 permanent employees, excluding medical personnel. The number of samples in this study was 160 permanent employees. The sampling technique above used a probability sampling technique with accidental sampling. The analysis model used in this study was Structural Equation Modeling (SEM). The result reveals that the motivation, workload and workstress on employee performance which is mediated by work satisfaction on employee performance at RSUD Dr. (HC) Ir. Soekarno Bangka Belitung Island Province]]>
<![CDATA[The Effect of Motivation and Working Environment on Teachers’ Performance with Job Satisfaction as Intervening Variable: The Case of PPPK Junior High School at Penukal Abab Lematang Regency ]]>
<![CDATA[Sari, Ayu Vramita]]>;
<![CDATA[Idris, Muhammad]]>;
<![CDATA[Yamaly, Fadhil]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i3.2800
<![CDATA[This study aims to determine the influence of work motivation and work environment on teacher performance, with job satisfaction as an intervening variable at the PK teachers SMP Negeri of Penukal Abab Lematang Ilir Regency. This type of research is quantitative. The variables used in this study are work motivation, work environment, job satisfaction, and performance. The sample in this study consists of 120 PPPK teachers at SMP Negeri in Penukal Abab Lematang Ilir Regency, selected using proportional random sampling. The primary data used in this study was collected through a questionnaire. The data analysis technique used is Structural Equation Modeling (SEM) with the LISREL software application. The results of this study show that (1) work motivation has a positive and significant effect on job satisfaction, (2) work environment has a positive and significant effect on job satisfaction, (3) work motivation has a positive and significant effect on performance, (4) work environment has a positive and significant effect on performance, (5) job satisfaction does not have a significant effect on performance at the PPPK teachers SMP Negeri of Penukal Abab Lematang Ilir Regency.]]>
