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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 148 Documents
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The Influence of Discipline, Motivation and Incentives on Employee Performance at the Regional Secretariat of the Regency Ogan Komering Ilir Pramesti, Farid Intan; Djazuli, Abid; Choiriyah, choiriyah
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2801

Abstract

This study aims to investigate the impact of discipline, motivation, and incentives on employee performance at the Regional Secretariat of Ogan Komering Ilir Regency. This type of research is descriptive. The variables used by the researcher are discipline, motivation, incentives, and performance. The sample in this study consisted of 104 employees of the Regional Secretariat of Ogan Komering Ilir Regency selected through Proportionate Stratified Random Sampling. The data used in this study were primary data collected through questionnaires and secondary data from previous research. The data analysis technique used is multiple linear regression and moderated regression analysis, performed with the SPSS Program, Version 26. The results of this study indicate that, collectively, discipline, motivation, and incentives have a significant impact on the performance of employees at the Regional Secretariat of Ogan Komering Ilir Regency. Partially, (1) discipline significantly affects employee performance at the Regional Secretariat of Ogan Komering Ilir Regency, (2) Motivation has an influence does not significantly affect employee performance at the Regional Secretariat of Ogan Komering Ilir Regency, and (3) incentives significantly affect employee performance at the Regional Secretariat of Ogan Komering Ilir Regency
The Effect of Motivation, Organizational Culture and Discipline on Employee Performance: The Case of Islamic School at Bina Ilmi Palembang City Saputra, Fadli; Asiati, Diah Isnaini; Choiriyah, Choiriyah
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2803

Abstract

This study aims to determine 1) The Influence of Motivation, Organizational Culture, and Work Discipline on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City, 2) The Influence of Motivation on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City, 3) The Influence of Organizational Culture on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City, 4) The Influence of Work Discipline on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City. This type of research is Associative. The variables used by the researcher include motivation, organizational culture, work discipline, and teacher performance. The sample in this study consisted of teachers at Bina Ilmi Integrated Islamic School, Palembang City, totaling 100 respondents selected by Cluster Sampling. The data used in this study were primary data collected using a questionnaire. The data analysis technique used was multiple linear regression. The results of this study indicate that (1) motivation, organizational culture, and work discipline together have a positive and significant effect on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City, (2) motivation has a positive and significant effect on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City (3) organizational culture has a positive and significant effect on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City (4) work discipline has a positive and significant effect on Teacher Performance at Bina Ilmi Integrated Islamic School, Palembang City.
The Effect of Discipline, Working Environment and Motivation on Employee Performance: The Case of Regional Secretariat Office at Ogan Komering Ulu Regency Khairunnisa, Putri; Idris, Muhammad; Nurrahmi, Maftuhah
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2818

Abstract

This research aims to determine 1) The influence of work discipline, work environment, and motivation on employee performance at the Ogan Ilir Regency Secretariat, 2) The influence of work discipline on employee performance at the Ogan Ilir Regency Secretariat, 3) The influence of work environment on employee performance at the Ogan Ilir Regency Secretariat 4) The influence of motivation on employee performance at the Ogan Ilir Regency Secretariat. The type of research in this study is associative, utilizing data analysis techniques including multiple linear regression analysis. The sample in this research consisted of 68 employees from the Ogan Ilir Regency Secretariat, who were selected using a purposive sampling technique. The data used in this research were primary data collected using a questionnaire data collection method. The results of this research indicate that 1) Work discipline, work environment, and motivation have a positive and significant effect on employee performance. 2) Work discipline has a positive and significant effect on employee performance. 3) Work environment has a positive and significant effect on employee performance. 4) Motivation has a positive and significant effect on employee performance.
Work Environment and Work Ability as Predictors of Employee Performance and Job Satisfaction: Evidence from a Public Health Center in Indonesia Laili, Noor; Geraldina, Ira; Gunarto, Muji
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2821

Abstract

This study investigates the influence of the work environment and work ability on employee performance and examines the mediating role of job satisfaction in this relationship, with empirical evidence drawn from the UPTD Muara Komam Health Center in Indonesia. The research was motivated by the need to enhance healthcare service quality through improved human resource performance, amid concerns over suboptimal working conditions and employee competencies. Using a quantitative approach, data were collected from 63 randomly selected employees via validated and reliable questionnaires. The Structural Equation Modeling (SEM) method was employed using SmartPLS software for data analysis. Results demonstrate that both the work environment and work ability significantly influence employee performance. Furthermore, job satisfaction serves as a critical mediator, reinforcing the positive impact of these two factors on performance outcomes. The findings suggest that a supportive work environment and a competent workforce not only directly enhance performance but also do so indirectly through increased job satisfaction. The study offers valuable managerial implications, recommending that health sector administrators improve workplace facilities, foster collegial work relationships, and invest in continuous training to optimize employee performance and satisfaction.
The Effect of Leadership, Workload and Work Stress on Employee Performance: The Case of General Election Commision Voting Committee Secretariat at Ogan Ilir District for the Election of Regional Head and Vice Regional Head in 2024) Ningsih, Feby Ayu; Idris, Muhammad; Tobari, Tobari
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2880

Abstract

This study aims to determine 1) The Influence of Leadership, Workload, and Work Stress on the Performance of Employees of the Secretariat of the Voting Committee of the General Election Commission of Ogan Ilir Regency (Regional Head and Deputy Regional Head Elections in 2024). 2) The Influence of Leadership on the Performance of Employees of the Secretariat of the Voting Committee of the General Election Commission of Ogan Ilir Regency (Regional Head and Deputy Regional Head Elections in 2024). 3) The Influence of Workload on the Performance of Employees of the Secretariat of the Voting Committee of the General Election Commission of Ogan Ilir Regency (Regional Head and Deputy Regional Head Elections in 2024). 4) The Influence of Work Stress on the Performance of Employees of the Secretariat of the Voting Committee of the General Election Commission of Ogan Ilir Regency (Regional Head and Deputy Regional Head Elections in 2024). This type of research is Associative. The variables used by the researcher are leadership variables, workload, work stress, and employee performance. The sample in this study was 257 employees of the Secretariat of the Election Committee of the Ogan Ilir Regency General Election Commission (Regional Head and Deputy Regional Head Elections in 2024) who were selected using Cluster Random Sampling. The data used in this study were primary data collected using a questionnaire. The data analysis technique used was multiple linear regression. The results of this study indicate that (1) leadership, workload, and work stress together have a positive and significant effect on employee performance, and (2) leadership has a positive and significant effect on employee performance. (3) workload has a positive and significant effect on employee performance. (4) work stress has a positive and significant effect on employee performance
The Effect of Product, Price, Place and Promotion on Customer Satisfaction: The Case of PT Palembang Agro Sejahtera South Sumatera Pebrianto, Dedy; Moelyati, Trisniarty Adjeng; Nurrahmi, Maftuhah
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2881

Abstract

This study aims to determine 1) The Influence of Product, Price, Place and Promotion on Customer Satisfaction at PT Palembang Agro Sejahterah in South Sumatra, 2) The Influence of Product on customer satisfaction at PT Palembang Agro Sejahterah in South Sumatra, 3) The Influence of Price on Customer Satisfaction at PT Palembang Agro Sejahterah in South Sumatra, 4) The Influence of Place on Customer Satisfaction at PT Palembang Agro Sejahterah in South Sumatra, 5) The Influence of Promotion on Customer Satisfaction at PT Palembang Agro Sejahterah in South Sumatra. This type of research is quantitative descriptive. The variables used by researchers include product, price, place, promotion, and customer satisfaction. The sample in this study consisted of farmers who had shopped for PT Palembang Agro Sejahterah products, totaling 90 people selected by cluster random sampling. The data used in this study were primary data collected using a questionnaire. The data analysis technique used was multiple linear regression, as implemented in the SPSS Program Application. The results of this study indicate that (1) product, price, place, and promotion have a significant effect on customer satisfaction, (2) product has a significant effect on customer satisfaction, (3) price has a significant effect on customer satisfaction, (4) place has a significant effect on customer satisfaction. (5) promotion has a significant effect on customer satisfaction.
The Effect of Motivation and Organizational Commitment on Job Satisfaction and Its Impact on Teacher Performance In Private Junior High Schools in Lempuing District Hendrik, Hendrik; Rahayu, Sri; Asiati, Diah Isnaini
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2888

Abstract

This study aims to determine the effect of motivation and organizational commitment on job satisfaction and its impact on teacher performance at a private junior high school in the sub-district of Lempuing, Ogan Komering Ilir. This type of research is associative. The variables used in this study are Motivation, Organizational Commitment, Satisfaction, and Performance. The sample in this study was teachers, totaling 110 people. The study employed primary data, collecting data using questionnaire techniques. The analysis technique uses SEM. The results of the survey prove that 1) motivation has no significant effect on teacher job satisfaction. 2) Motivation has a significant positive effect on teacher performance. 3) Commitment has no significant effect on teacher satisfaction in Lempuing Subdistrict. 4) Work commitment does not have a significant effect on teacher job satisfaction in the sub-district of Lempuing. 5) Satisfaction has no significant effect on the performance of teachers in private junior high schools in the sub-district of Lempuing, Ogan Komering Ilir.
Business Development for Companies Procuring Goods and Services through Government e-Catalog: Case Study on CV Budiman Mulya Mulyadi, Riki; Kaniawati, Keni
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2916

Abstract

This study aims to analyze the internal and external business structure of CV Budiman Mulya and formulate an appropriate development strategy within the context of the government goods and services procurement system through e-Catalog. This study uses a descriptive qualitative approach with interview, observation, and documentation techniques. The analysis is conducted using a SWOT approach to identify the strengths, weaknesses, opportunities, and threats faced by the company. The results show that CV Budiman Mulya has key strengths in a clear organizational structure, an integrity-based work culture, mastery of the SPSE and e-Catalog systems, and supporting digital assets. On the other hand, weaknesses are found in aspects of functional specialization, HR training, and manual documentation systems. The resulting strategies include aggressive (SO), diversification (ST), defensive (WO), and survival (WT) strategies, all of which are aimed at strengthening the company's competitiveness in the national digital procurement ecosystem. This study also designs a Business Model Canvas (BMC) consisting of nine main blocks, which represent the integration of the company's business strategy with a technology-based procurement system. These results provide practical contributions in the formulation of business strategies for MSMEs in the procurement sector as well as theoretical implications for digital-based business development models in the public sector.
Predictors Financial Management Behavior of MSMEs in Bandung Ridwan, Ridwan; Berliani, Kartika; Akbar, Rifqi Farisan
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2921

Abstract

The objective was to identify the financial management practices of MSMEs in Bandung, West Java, Indonesia, using quantitative method with a Likert scale for measurement of variables. The independent variables include financial literacy, financial attitude, financial experience, personality, and locus of control, while the dependent variable is the finance management behavior. The analysis yielded the following findings: financial literacy, financial attitude, and locus of control exerted a detrimental influence on financial management behavior, whereas personality demonstrated a favorable impact on the same. Conversely, financial experience was observed to exert no discernible effect on financial management behavior. The results demonstrate that all variables in this study exert a simultaneous influence on financial management behavior. The findings of this study may prove useful as a reference point for a variety of stakeholders, particularly the Government of Bandung, in formulating policies aimed at enhancing the financial management practices of MSMEs
The Effect of Competency, Motivation and Organizational Culture on Employee Performance: The Case of Population and Civil Registration Office of Palembang City Hadinata, Kristian; Rahayu, Sri; Choiriyah, Choiriyah
International Journal of Marketing & Human Resource Research Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i4.3006

Abstract

This study aims to determine 1) the Effect of Competence, Work Motivation, and Organizational Culture on Employee Performance at the Population and Civil Registration Service of Palembang City. 2) The Effect of Competence on Employee Performance at the Population and Civil Registration Service of Palembang City. 3) The Influence of Work Motivation on the Performance of Employees of the Population and Civil Registration Service of Palembang City. 4) The Influence of Organizational Culture on the Performance of Employees of the Population and Civil Registration Service of Palembang City. This type of research is Associative. The variables used by researchers are Competence, Work Motivation, Organizational Culture, and Performance. The population of this study consisted of all Employees of the Population and Civil Registration Service of Palembang City, and the sample size in the study was 101 employees. The sampling technique used was Proportionate Stratified Random Sampling. The data used in this study are primary data collected through a questionnaire. The data analysis technique used is multiple linear regression, as implemented in the SPSS Program Application. The results of this study indicate that: 1) Competence, Work Motivation, and Organizational Culture have a significant effect on the Performance of Employees of the Population and Civil Registration Service of Palembang City. 2) Competence has a significant effect on the Performance of Employees of the Population and Civil Registration Service of Palembang City. 3) Work motivation significantly influences the performance of employees at the Palembang City Population and Civil Registration Service. 4) Organizational culture significantly influences the performance of employees at the Palembang City Population and Civil Registration Service.

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