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RISQO M. WAHID
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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 148 Documents
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The Influence of Service Quality and Customer Satisfaction on Customer Loyalty at J&T Express Citeureup Branch, Cimahi, West Java Ulfa, Nabila; Mubarok, Dadan Abdul Aziz
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2581

Abstract

This research was conducted to determine the effect of service quality and customer satisfaction on customer loyalty at the J&T Express branch in Citeureup Cimahi. This research uses a quantitative and verificative approach, namely, using a questionnaire instrument. The primary data used is in the form of tabulated results from questionnaire responses. The sample used by the researcher consists of customers who sent goods for 1 month at J&T Express on Jl. Kamarung No 14B, Cimahi Utara District, Cimahi City, West Java, with 96 respondents. Determination of the sample size, the researcher used the Rao Purba formula. Based on the research results that have been conducted show that service quality and customer satisfaction simultaneously have a positive and significant impact on customer loyalty at J&T Express Citeureup Branch, Cimahi, West Java. This means that the increase in service quality and customer satisfaction together can influence the level of customer loyalty at J&T Express Citeureup Branch, Cimahi, West Java
Influence Of Taxation Socialization, Tax Sanctions, Tax Knowledge On Individual Taxpayer Compliance (At The Bandung Soreang Primary Tax Office) Putra, Raihan Cipta Permana; Ginting, Wajib
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2601

Abstract

This study analyzes the effect of tax socialization, tax sanctions, and tax knowledge on individual taxpayers' compliance at the Soreang Tax Office (KPP Pratama Soreang). Taxpayer compliance is one of the most crucial indicators of the success of Indonesia's tax system. The causes of non-compliance with tax obligations often stem from factors such as a lack of public understanding of their tax responsibilities, insufficient socialization, and inconsistent enforcement of tax sanctions. This study employs a quantitative method, including descriptive and confirmatory measurements. Data was collected by surveying 100 taxpayers at the Soreang Tax Office. The findings reveal that tax socialization positively and significantly impacts taxpayer compliance by giving individuals a stronger understanding of their tax obligations. Tax sanctions also play a significant role, with compliance improving through the consistent application of sanctions. Tax knowledge is a critical factor, as informed taxpayers tend to comply with reporting requirements more promptly. Together, these three variables significantly contribute to enhancing compliance. These findings underscore the importance of expanding tax socialization programs, implementing tax regulations effectively, and educating the public about tax matters to support the success of Indonesia's tax system
Intellectual Capital and Performance of Indonesian Islamic Banks: A Maqasid Sharia Perspective Purwanti, Winaya; Safrudin, Safrudin; Saifudin, Asep; Gustiawan, Deni
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2602

Abstract

This study aims to determine how intellectual capital (IC) affects Islamic general banks' maqashid sharia performance from 2018 to 2022. The components of IC, namely Human Capital (IB-VAHU), Capital Employed (IB-VACA), and Structural Capital (IB-STVA), are the three independent variables under investigation. This study employs a secondary quantitative research design, as determined by Econometric Views (E-Views) version 12's panel data linear regression approach. The study's participants are Islamic Commercial Banks registered with the Financial Services Authority (OJK). With a sample size of 11 businesses, the sample was chosen using the purposive sampling technique, making a total of 13 banks included in the study. Secondary data was employed in this investigation. The data collection process uses the documentation method accessed via each Islamic commercial bank's official website. The study's findings show the positive relationship between human capital and maqashid sharia performance; the higher a company's human capital, the better its maqashid sharia performance. Capital Employed has no bearing on how well Maqashid Sharia works. The performance of maqashid sharia is negatively impacted by structural capital; the coefficient value, which is pointing in the negative direction, shows that the more human capital a corporation has, the lower its maqashid sharia performance.
MSME Sustainability, E-Commerce, Capital Management: An Analysis of Islamic Perspective in the Context of the Digital Economy Risnawati, Henny; Prakoso, Moedigdo Sigit; Jaelani, Achmad; Zabidi, Imron
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2604

Abstract

This study discusses the role of E-Commerce transactions and capital analysis in supporting micro, small, and medium enterprises (MSMEs) from an Islamic perspective. This study is qualitative with a descriptive approach, using triangulation as a data collection technique through observation, interviews, and documentation. This study focuses on culinary industry business actors in Segara Jaya Village, Bekasi City. The results of the study show that most respondents believe that the application of Islamic principles in capital and using the E-Commerce platform in business management is a good thing. This includes maintaining product quality, using halal-labeled raw materials, and prioritizing customer satisfaction. Respondents are committed to ensuring that every aspect of their business reflects the values and principles of Islamic teachings, making their business legally valid and based on Islamic ethics. These beliefs and practices positively impact the sustainability of their business. Furthermore, maximizing the potential of E-Commerce can help MSMEs adapt to the era of digital economic growth, thus providing opportunities for them to improve their business performance and sustainability in the digital world. Providing valuable guidance for entrepreneurs, governments, and related stakeholders. For culinary MSMEs, understanding that implementing E-Commerce is not a universal solution and the need for effective capital management can help in strategic decision-making. The government and MSME support institutions can utilize findings on the challenges of implementing E-Commerce to design more targeted support programs, including online marketing training and mentoring
The Influence of Social Media Marketing and Influencers on Purchase Decisions of Culinary MSMEs in Bandung Regency Salsabila, Nabilah; Sumawidjaja, Riyandi Nur
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2612

Abstract

Purchase decision is a crucial concept in marketing because various elements that support or hinder a purchase decision significantly affect the choice to acquire a good or service. One element that affects the purcahse decision is social media marketing and influencers. This research was carried out to understand the extent of the impact of marketing through social media and influencers on purchase decisions. This research method implements qualitative and quantitative analysis using questionnaire data collection techniques. Sampling was done by probability sampling with simple random sampling involving 100 respondents. To analyze the data to answer the research question, validity and reliability tests, descriptive analysis, classical assumption testing, multiple linear regression, and hypothesis testing both partially and simultaneously were used. The results showed that (1) every aspect of the purchase decision received a positive rating in the good category. (2) respondents also gave a good rating on social media marketing in all questions (3) for influencers; they scored good on 4 and a fair rating on 2. (4) Social media marketing positively influences individual purchasing decisions. (5) Influencers positively impact purchase decisions (6) Simultaneously, social media marketing and influencers show a positive and significant influence on purchase decisions. That way, if the marketing strategy on social media and the use of influencers in promotions in the MSME culinary sector are more effective, then it will affect the level of consumer purchase decisions for MSME culinary.
The Influence of Work Discipline, Motivation and Work work-life balance on Employee Engagement at PT Bank Syariah Indonesia (BSI) KCP Buah Batu Sudjati, Levan David; Siddiq, Andhika Mochamad
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2620

Abstract

This research aims to analyze the influence of work discipline, motivation, and work-life balance on employee engagement at Bank Syariah Indonesia (BSI) KCP Buah Batu 2, using quantitative research methods and descriptive and verification analysis approaches. The primary data was obtained through pre-surveys, questionnaires, document collection, and interviews with Bank Syariah Indonesia (BSI) KCP Buah Batu 2 employees. The research sample was taken using a non-probability sampling method, namely the assessment sample technique, which resulted in 31 people employees as the population and research sample. The results of the regression analysis show that work discipline, motivation, and work-life balance have a significant effect on employee engagement. The coefficient of determination shows a value of 0.699 or 69.9%, which means that overall, the variables of work discipline, motivation and work life balance simultaneously contribute 69.9% to employee engagement. In comparison, 30.1% is influenced by other factors.
The Effect of Brand Image, Price, and Electronic Word of Mouth on Student Interest in Choosing a Private College in Bandung City (Study at Pasundan 2 Cimahi High School) Sena, Muhamad Adryan Arya; Karamang, Ezra; Ali, Mochammad Mukti
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2621

Abstract

Instruction plays a critical part in the advancement of Indonesia, but there are still inequalities in higher education opportunities. This study looks at the effect of Brand Image, Cost, and Electronic Word of Mouth (e-WOM) on prospective students' interest in choosing a Private University (PTS) in Bandung City centred on Pasundan 2 Cimahi High School. This is done to analyze the effect of Brand Image, Cost, and e-WOM on interest in choosing PTS in Bandung City using a quantitative strategy with a purposive sampling method. Information was analyzed through validity, reliability, multiple linear regression, and F and T tests with an error rate of 5%. The results showed that Brand Image (X1) and e-WOM (X3) have a significant influence (p = 0.000 < xss=removed> 0.05). Thus, H1 and H3 are accepted, while H2 is rejected. This finding emphasizes that Brand Picture and e-WOM influence student interest, while Price has a smaller impact. This shows the importance of positive branding and computerized engagement for HEIs to remain competitive in attracting students. This research provides insights for educational institutions to develop strategies to address these factors and increase their attractiveness to prospective students amidst the increasingly fierce competition in higher education
The Effect of Motivation, Discipline, and Satisfaction on Employee’s Performance: PT Bank Sinarmas Palembang City Pratama, M. Yogie Agustian; Moelyati, Trisniarty Adjeng; Tobari, Tobari
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2622

Abstract

This research aims to determine the influence of work motivation, discipline, and job satisfaction on employee performance at PT Bank Sinarmas in Palembang City. This type of research is associative. Researchers use motivation, discipline, employee satisfaction, and performance variables. The sample in this research is employees of PT. Bank Sinarmas, Palembang City, totaling 86 people, was selected using Cluster Random Sampling. The primary data used in this research was collected through a questionnaire. The data analysis technique used is Multiple Linear Regression with the SPSS Program Application. This research shows that (1) Work Motivation, Discipline, and Job Satisfaction significantly affect employee performance. (2) Motivation has a positive and significant effect on employee performance, (3) Discipline has a positive and significant effect on employee performance, and (4) Satisfaction has a positive but not significant effect on employee performance at PT. Bank Sinarmas in Palembang City
The Effect of Leadershi and Personal Factor on Employee’s Performance with a Motivation as an Intervening Variable: The Case of PT. Pupuk Sriwidjaja Palembang Fatrin, Dian Kartika; Fatimah, Fatimah; Moelyati, Trisniarty Adjeng
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2627

Abstract

This research aims to determine the influence of leadership and personal factors on employee performance at PT. Pupuk Sriwijaya Palembang, with motivation as an intervening variable. This is an associative study. The variables used in this research include leadership, personal factors, motivation, and employee performance. The sample consists of 120 PT employees. Pupuk Sriwidjaya Palembang, selected using Cluster Sampling. The primary data used in this research was collected through a questionnaire. Data analysis was conducted using Structural Equation Modeling (SEM) with the Lisrel application. Research Findings: 1. Leadership positively and significantly affects work motivation. 2. Personal factors have a positive and significant effect on work motivation. 3. Leadership has a positive and significant effect on employee performance. 4. Personal factors negatively but not significantly affect employee performance. 5. Motivation has a positive and significant effect on employee performance. 6. Motivation strengthens the influence of leadership on employee performance. 7. Motivation also strengthens the influence of personal factors on employee performance at PT. Pupuk Sriwidjaya Palembang
Influence Product Quality, Prices and Social Media Marketing On Purchasing Decisions Product Gurita Bouquet ( Flower Bouquet ) Alfiyanti, Annisa Putri; Karamang, Ezra
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2629

Abstract

This investigation aims to evaluate the impact of product quality, price, and social media marketing on the purchasing decisions of Gurita Bouquet products in Bandung City. Companies must develop effective marketing strategies to pique consumer interest in the florist industry, characterized by intense competition. A quantitative methodology is implemented in this investigation, which includes 95 participants. This investigation employed A Purposive Sampling approach in conjunction with Non-Probability Sampling. A total of 95 questionnaires were distributed to respondents who are 19 years of age or older and have purchased Gurita Bouquet products to investigate the impact of product quality, price, and social media marketing on their purchasing decisions for Gurita Bouquet products. The questionnaires were successfully collected. The findings indicated that purchasing decisions were significantly influenced by product quality, price, and social media marketing. The r count and Cronbach Alpha values are above the standard, indicating that the validity and reliability tests yield satisfactory results. The t-test, which was employed to test the hypothesis, demonstrates that the three independent variables substantially impact purchasing decisions. The sig value is less than 0.05, and the t count exceeds the t table. The F test demonstrates that the three variables substantially impact purchasing decisions simultaneously. In general, the findings of this investigation indicate that the quality of the product, the pricing, and the use of social media marketing are significant factors in the decision-making process for Gurita Bouquet products

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