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RISQO M. WAHID
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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 148 Documents
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The Effect of Competency, Motivation and Discipline on Employee Performance: The Case of Population and Civil Registration Office of Palembang City Andriani, Septi; Idris, Muhammad; Choiriyah, Choiriyah
International Journal of Marketing & Human Resource Research Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i4.3007

Abstract

This study aims to determine 1) the Effect of Competence, Motivation, and Work Discipline on Employee Performance at the Population and Civil Registration Service of Palembang City. 2) The Effect of Competence on Employee Performance at the Population and Civil Registration Service of Palembang City. 3) The Influence of Motivation on the Performance of Employees of the Population and Civil Registration Service of Palembang City. 4) The Influence of Work Discipline on the Performance of Employees of the Population and Civil Registration Service of Palembang City. This type of research is Associative. The variables used by researchers include Competence, Motivation, Work Discipline, and Performance. The population of this study consisted of all Employees of the Population and Civil Registration Service of Palembang City, and the sample size in the study amounted to 101 employees. The sampling technique used was Proportionate Stratified Random Sampling. The data used in this study are primary data collected through a questionnaire. The data analysis technique used is multiple linear regression. The results of this study indicate that: 1) Competence, Motivation, and Work Discipline have a significant effect on the Performance of Employees of the Population and Civil Registration Service of Palembang City. 2) Competence has a significant effect on the Performance of Employees of the Population and Civil Registration Service of Palembang City. 3) Motivation significantly influences the performance of employees at the Palembang City Population and Civil Registration Service. 4) Work discipline significantly influences the performance of employees at the Palembang City Population and Civil Registration Service.
The Effect of Motivation, Leadership and Discipline on Employee Performance: The Case of Population and Civil Registration Office of Palembang City Angriani, Disti Yigi; Moelyati, Trisniarty Adjeng; Choiriyah, Choiriyah
International Journal of Marketing & Human Resource Research Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i4.3008

Abstract

This study aims to determine 1) the influence of work motivation, leadership, and work discipline on employee performance at the Population and Civil Registration Service of Palembang City. 2) The influence of work motivation on employee performance at the Population and Civil Registration Service of Palembang City. 3) The Influence of Leadership on the Performance of Employees of the Population and Civil Registration Service of Palembang City. 4) The Influence of Work Discipline on the Performance of Employees of the Population and Civil Registration Service of Palembang City. This type of research is Associative. The variables used by researchers include Work Motivation, Leadership, Work Discipline, and Performance. The population of this study consisted of all Employees of the Population and Civil Registration Service of Palembang City, and the sample size in the study was 101 employees. The sampling technique used was Proportionate Stratified Random Sampling. The data used in this study are primary data collected through a questionnaire. The data analysis technique used is multiple linear regression. The results of this study indicate that: 1) Work Motivation, Leadership, and Work Discipline have a significant effect on the Performance of Employees of the Population and Civil Registration Service of Palembang City. 2) Work Motivation has a significant effect on the Performance of Employees of the Population and Civil Registration Service of Palembang City. 3) Leadership has a significant influence on the performance of employees at the Palembang City Population and Civil Registration Service. 4) Work discipline has a significant influence on the performance of employees at the Palembang City Population and Civil Registration Service.
Brand Expertise and Unhealthy Lifestyle Behaviors Drive Instant Noodle Purchase Decisions Among University Students, with Materialism as a Moderating Variable Yudhia, Yudhia; Gunarto, Muji
International Journal of Marketing & Human Resource Research Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i4.3011

Abstract

Instant noodles are classified as fast food and are widely favored among university students due to their ease of preparation, affordability, availability, and long shelf life. This study aims to examine the influence of brand expertise and unhealthy lifestyle behaviors on the purchase of instant noodles among university students, with materialism serving as a moderating variable. The research used a survey method with a probability sampling technique, specifically simple random sampling. The data were analyzed using regression analysis methods with a statistical approach, employing descriptive and inferential analyses such as regression tests and moderation tests to examine the research hypotheses. The analytical techniques include multiple linear regression analysis and Structural Equation Modeling (SEM). The findings indicate that brand expertise, unhealthy lifestyle behaviors, and materialism significantly influence the decision to purchase instant noodles among university students.
The Effect of Competency, Discipline and Compensation on Employee Performance: The Case of Population and Civil Registration Office of Palembang City Isa, Muhammad; Rahayu, Sri; Moelyati, Trisniarty Adjeng
International Journal of Marketing & Human Resource Research Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i4.3017

Abstract

This study aims to determine 1) The Effect of Competence, Discipline, and Compensation on the Performance of Digital Population Identity (IKD) Service Officers at the Palembang City Population and Civil Registration Service Office. 2) The Effect of Competence on the Performance of Digital Population Identity Service Officers (IKD) of the Population and Civil Registration Office of Palembang City. 3) The Effect of Discipline on the Performance of Digital Population Identity Service Officers (IKD) of the Population and Civil Registration Office of Palembang City. 4) The Effect of Compensation on the Performance of Digital Population Identity Service Officers (IKD) of the Population and Civil Registration Office of Palembang City. This type of research is Associative. The variables used by researchers include Competence, Discipline, Compensation, and Performance. The population of this study consisted of all employees of the Population and Civil Registration Office in Palembang City, and the sample size in the study was 101 employees. The sampling technique used was Proportionate Stratified Random Sampling. The data used in this study were primary data with a questionnaire data collection method. The data analysis technique used was multiple linear regression, as implemented in the SPSS Program Application. The results of this study indicate that: 1) Competence, Discipline, and Compensation significantly influence the performance of Digital Population Identity (IKD) Service Officers at the Palembang City Population and Civil Registration Office. 2) Competence significantly influences the performance of Digital Population Identity (IKD) Service Officers at the Palembang City Population and Civil Registration Office. 3) Discipline significantly influences the performance of Digital Population Identity (IKD) Service Officers at the Palembang City Population and Civil Registration Office. 4) Compensation significantly influences the performance of Digital Population Identity (IKD) Service Officers at the Palembang City Population and Civil Registration Office
Online Shopping Behavior of Employees of PT Bukit Asam Tbk Tanjung Enim Mining Unit Cristian, Andi; Gunarto, Muji; Helmi, Sulaiman
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2530

Abstract

This study investigates the online shopping behavior of employees at PT Bukit Asam Tbk (PTBA) Tanjung Enim Mining Unit. Using a qualitative case study method, data were collected through in-depth interviews with ten purposively selected respondents. The findings highlight convenience, promotions, and social influences as key factors shaping online shopping habits, alongside challenges such as financial control and shopping addiction. The study provides insights into consumer behavior dynamics among mining employees and offers recommendations for improving financial management and online shopping platforms.
Future Energy: Palembang Public Perception Of Briquettes As An Environmentally Friendly Energy Alternative Zuhri, Aswan; Gunarto, Muji; Helmi, Sulaiman
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2549

Abstract

Non-renewable fossil fuels have raised global concerns due to their impact on the environment, including air pollution and climate change. As an alternative fuel, Briquettes offer an environmentally friendly solution by utilizing organic waste such as sawdust and coconut shells. This study explores Palembang residents' perception of briquettes as an alternative fuel, focusing on awareness, accessibility, price, and promotion. Interview findings indicate that although some residents know the benefits of briquettes, their adoption is hampered by uneven distribution, ineffective promotion, and less competitive prices. This study highlights the importance of technological innovation in improving the quality of briquettes as well as the role of the government in providing subsidies and education to the community. With the right strategy, briquettes have great potential to support the transition to more sustainable energy use
Preparation of Information Security Risk Management Based on Iso / IEC 27001: 2022 at Diskominfo West Java Province Nugraha, Ginanjar; Nurhasanah, Ina Siti; Sumardi, Idi; Nugraha, Yuda Prasetia
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2596

Abstract

Information security and awareness of the dangers of information leakage are the most important things in information technology, especially information that is classified and has strategic value. Information security risk management is an approach organizations use to identify, distribute, measure, and manage risks related to information security, which, if left unchecked, can paralyze existing business process activities in the organization. In carrying out its business processes, the West Java Province Diskominfo still has risk problems, namely that information security incidents often disrupt institutional business processes, where some incidents can be handled directly (reactively) in the field. However, several other incidents require planning and time. There are quite a few solutions, and there is no proper supervision and planning in managing data and information security, so Information Security Risk Management based on ISO/IEC 27001:2022 is needed. The results of this research show that there are forty-one information security risks in the West Java Province Diskominfo, and recommendations have been given for each risk in accordance with the ISO/IEC 27001:2022 standard.
Corporate Communication Strategy in Building Corporate Identity (A Study on RH Petrogas Company in Indonesia) Heraziza, Dinda Prilla; Sunarto, Sunarto; Santoso, Prasetya Yoga
International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i2.2680

Abstract

This study aims to analyze how the corporate identity and corporate communication strategies of RH Petrogas contribute to building the company's image, as well as how internal and external communication influence employees' understanding of the company's identity. Employing a qualitative approach with a case study method, the research reveals that while the company's external communication strategy has successfully built a positive reputation among stakeholders, internal communication still faces challenges in disseminating a consistent understanding of the company's values and philosophy to all employee levels. The findings indicate that many employees, particularly at the operational level, have not fully grasped the deeper meaning of the company's identity elements due to the lack of effective socialization and internal communication. Therefore, this study recommends improving the internal communication strategy to be more interactive and involve various organizational layers to enhance employees' comprehension and engagement with the company's corporate identity. To address these challenges, the study suggests that RH Petrogas should invest in more robust internal communication initiatives, such as implementing interactive forums, regular town hall meetings, and tailored training programs to ensure the company's values, philosophy, and identity are consistently understood and embraced by all employees across the organization. This is crucial for ensuring all employees can understand and internalize the company's corporate identity, enabling them to contribute more effectively in building the company's positive image among stakeholders.
Marketing Communication Strategies Through Social Media Content to Increase Brand Awareness on ESS Coffeeshop Septihani, Aulia; Sari, Yunita; Santoso, Prasetya Yoga
International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i2.2681

Abstract

Digital technology has transformed how businesses communicate with their consumers, particularly in the food and beverage (F&B) industry. One of the key strategies to enhance brand awareness is marketing communication via social media. This study aims to analyze marketing communication strategies through Instagram content to increase brand awareness, with a case study on Coffeeshop ESS. This research employs a qualitative approach, utilizing data collection techniques such as interviews, observations, and content analysis of social media platforms. The findings indicate that ESS leverages various Instagram features, including feed posts, stories, reels, and IGTV, to engage with its audience. The marketing strategies implemented include consistent branding, engaging storytelling, collaboration with influencers, and interactive promotional activities. However, challenges such as intense competition in the F&B industry and changing social media algorithms affecting content reach remain significant. The study concludes that an effective digital marketing communication strategy can enhance brand awareness and customer engagement. Recommendations from this research include optimizing visual content, leveraging social media trends, and increasing customer interaction to maintain brand loyalty.
Perception of Gen Z of Palembang City Towards Food Waste Wulandari, Martha; Helmi, Sulaiman; Sartika, Dewi
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2691

Abstract

The problem of food waste has become a global issue that impacts economic, environmental, and social aspects. Indonesia is one of the countries with the highest levels of food waste, with around 41.4% of national waste in 2021 originating from food waste. In urban centers like Palembang, the rapid growth of population and urbanization contribute to increased food waste. Generation Z, representing about 24.34% of Indonesia's population, is identified as the age group that produces the most food waste. This research aims to explore the perceptions of Generation Z in Palembang City towards food waste, the factors influencing their behaviors, and the challenges they face. Using a descriptive quantitative method with purposive sampling, data were collected through online questionnaires and analyzed with descriptive statistics. The findings reveal that while Gen Z in Palembang is aware of the environmental and economic impacts of food waste, behavioral gaps persist due to impulsive buying, difficulties in portion estimation, and the influence of food delivery promotions. Efforts to reduce waste, such as proper food storage and reprocessing leftovers, have begun, but challenges persist. The study emphasizes the significance of targeted educational interventions, policy innovations, and community-based campaigns in promoting sustainable food consumption behaviors among Gen Z in Palembang

Page 13 of 15 | Total Record : 148

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