cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
RISQO M. WAHID
Contact Email
IJMHRR@JIS-INSTITUTE.ORG
Phone
-
Journal Mail Official
IJMHRR@JIS-INSTITUTE.ORG
Editorial Address
Jl. Brigjend Hasan Kasim No.22 Palembang
Location
Unknown,
Unknown
INDONESIA
International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 223 Documents
 19   20   21   22   23 
Examining The Effect Of Managerial Competency, Change Management Practices And Communication Skills On Customer Satisfaction at Blimbing Manis Listrik Unedo Hence Markus; Stefan Kwentino; Syahrilla Sintha; Ramadhina Diffa Walia Saputri; Innocentius Bernarto
International Journal of Marketing & Human Resource Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i2.3237

Abstract

This study aims to examine the influence of managerial competency, change management practices, and communication skills on customer satisfaction at Blimbing Manis Listrik. This study used a quantitative, survey-based approach, involving 219 respondents as the research sample. Data were collected using a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to simultaneously and comprehensively test the causal relationships among variables. The analysis indicates that communication skills have the greatest influence on customer satisfaction, followed by managerial competency, which also contributes positively and significantly. Meanwhile, change management practices exert a smaller but still significant influence on customer perceptions of the company's services. These findings indicate that management's ability to communicate effectively, clearly, and responsively plays a key role in building trust and increasing customer satisfaction levels. In practice, this study provides strategic implications for Blimbing Manis Listrik management to focus on developing communication and managerial competencies to improve service quality and organizational competitiveness
The Implementation of Self Congruency Theory on Online Impulse Buying Intentions Mediated by Consumer Confidence in Online Shopping Towards Gen-Z Linda Anadya Tastya; Yolanda Masnita Siagian; Husna Leila Yusran
International Journal of Marketing & Human Resource Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i2.3311

Abstract

This research focuses on Online Impulse Buying Intentions, defined as the motivation to purchase items without planning while browsing online sites, often triggered by product recommendations. The study employs the Self-Congruency Theory framework, which explains how the alignment between consumer identity and perceptions of influencers or products facilitates impulsive behavior. A contradiction exists in the literature regarding the relationship between Influencer–Product Congruence and Online Impulse Buying Intentions: some studies find a direct influence, while others do not. To address this, a research model was developed to test the influence of Consumer – Influencer Congruence, Consumer – Product Congruence, and Influencer – Product Congruence on Online Impulse Buying Intentions. This model integrates Wishful Identification as a moderating variable and Consumer Confidence in Online Shopping as a mediating variable. The main contribution of this study is to expand the theoretical model by incorporating Consumer Confidence in Online Shopping as a mediating variable. This addition aims to provide comprehensive insights into the psychological mechanisms underlying impulsive behavior in online shopping. These findings suggest that direct congruence between the consumer and the influencer, and between the consumer and the product, is a strong driver of Online Impulse Buying Intentions. The recommendation is that marketers should focus on creating strong congruence between consumer values and the influencer’s image, as well as product suitability with the consumer's lifestyle, as these factors directly trigger Online Impulse Buying Intentions
The Effect of Job Satisfaction and Sense of Calling On the Teaching Resilience of Teachers at The Cileunyi State Special School Irma Srimayanti; Rifqi Farisan Akbar
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3383

Abstract

Heavy workloads have been reported to cause high levels of stress among teachers in special-needs schools (SLBs) in Indonesia. Resilience enables teachers to adapt to work pressures, regulate their emotions positively, overcome difficulties, and maintain professionalism in accordance with established norms and environments as they carry out their roles as educators. This study aims to examine the effects of job satisfaction and sense of calling on teaching resilience among teachers at the Cileunyi public special-needs school (SLBN). This study uses a quantitative, sampling-based method. The research sample consisted of 55 special education teachers selected through purposive sampling, with the inclusion criterion of at least 1 year of teaching experience. Data were collected via questionnaires and analyzed using multiple linear regression. The results show that job satisfaction and sense of calling simultaneously affect teachers' teaching resilience (F = 0.000; p < 0.05), explaining 52.4% of the variance (R² = 0.524). Partially, job satisfaction did not significantly affect teachers' resilience (B = 0.124; t = 0.693; p = 0.491), whereas sense of calling had a positive effect on the resilience of special education teachers (B = 0.692; t = 4.539; p = 0.000). This shows that the meaning of calling in the teaching profession is important for building resilience in teaching. This study fulfills the research objectives but could be further developed. This shows that the meaning of calling in the teaching profession is important for building resilience in teaching. This study meets its research objectives but could be expanded to examine additional factors that may influence teachers' resilience in teaching.
Governance Bottlenecks in Civil Servant Pension Decree Services: A Process-Level Analysis Based on Good Corporate Governance Eka Mayasari; Baiq El Badriati; Ummu Rosyidah
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3386

Abstract

The issuance of civil servant pension decrees constitutes a critical public administrative service that directly affects legal certainty and financial continuity for retirees. Although formal regulations and standard operating procedures are in place, pension services frequently experience delays and uncertainty, indicating persistent governance challenges at the operational level. This study examines governance bottlenecks in the process of issuing civil servant pension decrees by applying Good Corporate Governance principles as a process-level analytical framework. This research adopts a qualitative case study approach. Data were collected through semi-structured interviews with key service actors and service users, non-participant observations of administrative processes, and analysis of relevant regulatory and administrative documents. The data were analyzed thematically using five Good Corporate Governance principles, namely transparency, accountability, responsibility, independence, and fairness, to identify governance weaknesses across service stages. Data triangulation and audit trails were applied to enhance the trustworthiness of the findings. The findings indicate that Good Corporate Governance principles are implemented primarily at a normative and procedural level, while their operational effectiveness remains uneven across the service process. Transparency is largely confined to initial procedural information, with limited visibility of service progress due to the absence of an integrated tracking mechanism. Accountability is formally defined through roles and responsibilities, but lacks systematic documentation of process performance. Procedural responsibility contributes to administrative bottlenecks, particularly during document verification and final authorization. In addition, reliance on individual authority at critical stages constrains institutional independence, while equal procedural treatment does not consistently ensure equal access to service information. This study contributes to the public governance literature by demonstrating how Good Corporate Governance principles can be applied to identify governance bottlenecks at the micro-process level of administrative services. From a practical perspective, the findings underscore the importance of process-oriented governance reforms to strengthen transparency, accountability, and institutional resilience in the delivery of civil servant pension services.
The Effect of Compensation, Work Discipline, and Work Environment on Employee Performance: Evidence from an Indonesian Company Agnar Rifky Iswanto; Nugraha Saefudin
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3387

Abstract

Employee performance is a critical determinant of organizational effectiveness and sustainability, particularly in labor-intensive organizations. This study aims to examine the effect of compensation, work discipline, and work environment on employee performance. A quantitative approach with a descriptive and verificative design was employed. The study included all 77 employees of PT Kriya Nusantara Global and employed a census sampling technique. Data were collected via structured questionnaires and analyzed using multiple linear regression, supported by validity and reliability assessments and classical assumption tests. The results indicate that compensation, work discipline, and work environment each have a positive and significant effect on employee performance. Furthermore, the simultaneous test confirms that these variables collectively explain significant variation in employee performance. The findings demonstrate that employee performance is shaped by an integrated human resource system that combines fair compensation, consistent disciplinary practices, and a supportive work environment. This study contributes to the human resource management literature by reinforcing the importance of integrated HR practices in improving employee performance. In practice, the findings provide managerial insights for organizations to design holistic HR policies that align reward systems, behavioral discipline, and workplace conditions to achieve sustainable performance improvements. However, the findings are based on a single-organization context and should be generalized with caution
Brand Trust over Price Consciousness: Driving Generation Z Brand Loyalty in Online Travel Agencies Lady Lady; Vanessa Stephanie; Wisnu Yuwono
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3388

Abstract

While digital platforms frequently employ aggressive pricing to capture the Generation Z market, prior research yields inconsistent evidence on whether economic incentives or psychological factors more effectively secure long-term commitment. This study addresses this gap by examining the interplay between brand communication, online reviews, and brand loyalty, with brand trust as a mediator and price consciousness as a moderator. Using a quantitative approach, data were collected from 193 Gen Z consumers and analyzed through partial least squares structural equation modeling (PLS-SEM). The novelty of this research lies in identifying a "full mediation" mechanism: the findings reveal that brand communication and online reviews have no direct effect on brand loyalty, as their influence is entirely mediated by brand trust. Furthermore, this study uncovers a significant resilience against price-driven strategies, as price consciousness demonstrated no significant direct or moderating effect on the trust-loyalty relationship. This contradicts the prevailing assumption that Generation Z's purely price-sensitive and highlights that, for digital natives, platform integrity and reliability serve as the ultimate anchors of loyalty. These insights suggest that online travel agencies must pivot from price-centric models toward trust-centric architectures to maintain competitive advantages.
The Relationship of Family Attachment and Resilience with Psychological Well-Being among Adolescents Experiencing Parental Divorce in Baleendah District, Bandung Regency Delisa Astuti; Prinska Damara Sastri
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3392

Abstract

Parental divorce represents a significant life stressor that may disrupt adolescents’ psychological well-being. This study aims to examine the effects of family attachment and resilience on psychological well-being among adolescents experiencing parental divorce. A quantitative, cross-sectional design was employed, involving 60 adolescents aged 12–18 years from divorced families in Baleendah District, Indonesia. Data were collected using self-report scales assessing family attachment, resilience, and psychological well-being, and analyzed using multiple linear regression. The findings indicate that resilience has a positive and significant effect on adolescents’ psychological well-being, whereas family attachment does not demonstrate a significant direct effect. However, both variables jointly explain variation in psychological well-being, with resilience playing a more dominant role. These results suggest that adolescents’ internal adaptive capacities are more critical than relational factors alone in maintaining psychological well-being following parental divorce. This study contributes to the literature by integrating relational and adaptive factors within a single empirical model and highlights the importance of resilience-building interventions to support adolescents’ psychological adjustment in post-divorce family contexts
Influence Organizational Commitment , Motivation Work and Compensation on the Performance of Bank Syariah Indonesia Employees in the South Sumatra and Bangka Belitung Region Herlian Agung Fahmi; Muhammad Idris; Maftuha Nurrahmi
International Journal of Marketing & Human Resource Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i2.3431

Abstract

This study aims to determine: (1) the effect of organizational commitment, work motivation, and compensation on the performance of marketing employees at Bank Syariah Indonesia in the South Sumatra and Bangka Belitung regions; (2) the effect of organizational commitment on the performance of marketing employees; (3) the effect of work motivation on the performance of marketing employees; and (4) the effect of compensation on the performance of marketing employees at Bank Syariah Indonesia in the South Sumatra and Bangka Belitung regions. This research is an associative study. The variables examined in this study include organizational commitment, work motivation, compensation, and employee performance. The population consists of all marketing employees at Bank Syariah Indonesia in the South Sumatra and Bangka Belitung regions, totaling 101 employees. The sampling technique applied was proportionate stratified random sampling. Primary data were collected using questionnaires. The data were analyzed using multiple linear regression. The results indicate that: (1) organizational commitment, work motivation, and compensation have a significant effect on the performance of marketing employees at Bank Syariah Indonesia in the South Sumatra and Bangka Belitung regions; (2) organizational commitment has a significant effect on employee performance; (3) work motivation has a significant effect on employee performance; and (4) compensation has a significant effect on the performance of marketing employees at Bank Syariah Indonesia in the South Sumatra and Bangka Belitung regions
Employee/Work Engagement and Organizational Performance: A Combined Bibliometric and Systematic Literature Review Maurits Sahata Sipayung; Gordius Ago
International Journal of Marketing & Human Resource Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i2.3434

Abstract

This paper examines the relationship between employee/work engagement (EE/WE) and organizational performance by combining bibliometric analysis and a systematic literature review (SLR). It aims to map the development of the literature, identify the main thematic structure of the field, and synthesize direct and supporting evidence linking EE/WE to organizational performance. Lens was used as the primary database, while Google Scholar via Publish or Perish served as a supplementary source. After deduplication and title–abstract screening, 266 records were retained for bibliometric mapping. From this corpus, 74 full-text articles were reviewed in detail and classified into 31 core studies, 26 supporting studies, and 17 non-core studies. The bibliometric results reported in this paper focus on publication trends, keyword co-occurrence and thematic evolution, and bibliographic coupling by source. The findings show that the literature has expanded markedly since 2022 and has increasingly shifted from a traditional organizational behavior orientation toward a more strategic and capability-based perspective. The systematic synthesis further indicates that EE/WE is generally associated with stronger organizational outcomes across sectors, although the evidence is stronger for non-financial and multidimensional organizational performance than for purely financial performance. The review also suggests that the engagement–performance relationship frequently operates through indirect pathways such as job satisfaction, commitment, resilience, customer-oriented behavior, and HRM-related processes. Overall, EE/WE emerges as a strategic organizational resource, while the literature still requires more longitudinal, multi-source, organization-level, and financially focused studies
The Role of Cognitive Potential in Predicting First-Semester GPA of KIP-Kuliah Scholarship Recipients Prinska Damara Sastri; Recky Recky; Rifqi Farisan Akbar
International Journal of Marketing & Human Resource Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i2.3446

Abstract

This study aims to investigate the influence of cognitive potential, measured via the Wonderlic Personnel Test (WPT), on the first-semester Grade Point Average (GPA) of KIP-Kuliah scholarship recipients (Class of 2025) at Universitas Indonesia Membangun (INABA). Using a saturated sampling technique, 94 participants were involved, predominantly female, aged 19, from the Communication Science program, with average IQ scores categorized as "Low Average" (80-90). Data were analyzed using simple linear regression, supported by classical assumption tests including normality, multicollinearity, and autocorrelation. The findings reveal a significant influence of cognitive potential on GPA (p < .05). Notably, the coefficient of determination (R² = .983) indicated that cognitive potential accounts for 98.3% of the variance in academic performance, with only 1.7% attributable to external factors. However, the regression coefficient (B = -2.185) indicated a significant negative direction, suggesting that higher cognitive scores within this specific group did not correspond to higher academic achievement during the first-semester transition. This phenomenon highlights a critical gap in academic adaptation, wherein students with "Low Average" cognitive profiles may struggle with the heightened analytical demands of higher education in the absence of adequate self-regulated learning strategies. These results underscore the need for institutional interventions, such as specialized academic mentoring, to support scholarship recipients in maintaining their academic eligibility.

Page 21 of 23 | Total Record : 223

 19   20   21   22   23 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research Vol. 5 No. 3 (2024): International Journal of Marketing and Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research Vol. 5 No. 1 (2024) Vol. 4 No. 4 (2023) Vol. 4 No. 3 (2023) Vol. 4 No. 2 (2023) Vol. 4 No. 1 (2023) Vol. 3 No. 4 (2022) Vol. 3 No. 3 (2022) Vol. 3 No. 2 (2022) Vol. 3 No. 1 (2022) Vol. 2 No. 4 (2021) Vol. 2 No. 3 (2021) Vol. 2 No. 2 (2021) Vol. 2 No. 1 (2021) Vol. 1 No. 01 (2020) More Issue