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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 223 Documents
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The Effect of Workload and Work Stress on Employee Performance with Motivation as an Intervening Variable: The Case at Bhayangkara Hospital, Palembang Devi Sukadiah; Diah Isnaini Asiati; Choiriyah Choiriyah
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3453

Abstract

The purpose of this study is to determine the effects of organizational culture, work motivation, and organizational commitment on employee performance in the Coal Handling and Transportation Unit of PT. Bukitasam, Tbk, Tanjung Enim Mining Unit. This study is a causal associative study using a quantitative approach. The population used in this study comprised all employees of the Coal Handling and Transportation Division of PTBA UPTE, totaling 152. The sample used a purposive sampling technique with a Slovin formula of 111 respondents. The study's results indicate that organizational culture, motivation, and organizational commitment influence employee performance in the Coal Handling and Transportation Unit of PT. Bukit Asam Tbk, Tanjung Enim Mining Unit, both partially and simultaneously.
The Relationship Between Self-Stigma and Negative Social Perceptions on the Intention to Seek Professional Psychological Help Among Young Adults in Bandung Adhistyrizkika Kurnia Putri; Rifqi Farisan Akbar; Prinska Damara Sastri
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3498

Abstract

This study aims to examine the relationships between self-stigma, perceived social negativity, and the intention to seek professional psychological help among emerging adults in Bandung City. A total of 100 participants were selected using a non-probability purposive sampling technique, with the sample size determined using the Slovin formula (10% margin of error). Data were collected using standardized questionnaires measuring self-stigma, perceived social negativity, and help-seeking intention, aafter all statistical assumptions had been met. The findings indicate that self-stigma and perceived social negativity are significantly associated with the intention to seek professional psychological help among emerging adults in Bandung. Perceived social negativity showed a stronger relationship with help-seeking intention than self-stigma. Together, both variables substantially contributed to explaining variations in help-seeking intention. Because the help-seeking intention scale was reverse-scored, higher scores indicated a lower intention to seek professional psychological help. These findings suggest that both psychological and social factors play an important role in shaping emerging adults intention to seek professional psychological help. Therefore, the study highlights the importance of stigma reduction and mental health literacy initiatives to encourage greater willingness to seek professional help
The Relationship Between Self-Efficacy and Adversity Quotient and Academic Stress Among 12th-Grade Students at High School X in Bandung Ananda Salma Aisyatul Mardiah; Pratidina Ekanesia; Rifqi Farisan Akbar
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3499

Abstract

Senior high school students, specifically those in the final year of high school cramming for National Selection Based on Achievement and Academic Aptitude Test, sometimes suffer from academic stress as a result of the heavy intellectual burden they are required to carry. This study aims “to analyze the influence of self-efficacy and adversity quotient on academic stress among 12th-grade students at High School X in Bandung.” The researchers in this study used a multiple correlation design and a quantitative technique. From a total of 360 pupils, 78 were chosen utilizing a purposive sampling method. The researchers used a Likert-scale questionnaire to measure Self-efficacy, Adversity Quotient, and academic stress. Data analysis was performed using classical assumption tests, multiple linear regression, Pearson Product-Moment correlation tests, and the coefficient of determination. The results showed that “self-efficacy had a negative and significant effect on academic stress.” This means that the higher students’ self-efficacy, the lower the level of academic stress they experience. Meanwhile, “Adversity Quotient did not show a significant effect on academic stress when analyzed individually.” However, “Self-efficacy and Adversity Quotient together had a significant effect on academic stress”, contributing 30.4%, while other variables that were not considered in this study accounted for the rest. According to these results, self-efficacy is more important than the adversity quotient for lowering academic stress. Therefore, building students’ self-confidence and psychological resilience should be a priority in efforts to reduce academic stress in the school environment.
Work Stress, Transformational Leadership, and Employees’ Psychological Well-Being: Evidence from PT X Bandung Qansha Ramaniya Ailsa; Pras Rendy; Recky Recky; Kartika Nuradina
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3521

Abstract

This study examines the relationships between work stress, transformational leadership, and employees’ psychological well-being at PT X Bandung. A quantitative explanatory design was employed using a cross-sectional survey. The study involved all 65 active employees, who were selected through total sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed with descriptive statistics, item validity testing, reliability testing, regression diagnostics, and multiple linear regression using IBM SPSS Statistics version 26. The results showed that work stress had a negative but statistically nonsignificant association with psychological well-being (B = −0.063, t = −0.355, p = 0.724). This finding indicates that the available data did not provide sufficient evidence that work stress independently predicted psychological well-being after transformational leadership was controlled. In contrast, transformational leadership had a positive and statistically significant association with psychological well-being (B = 0.814, t = 4.273, p < 0.001). The overall regression model was significant, F(2, 62) = 22.644, p < 0.001, and explained 42.2% of the variance in psychological well-being, with an adjusted R² of 0.403. These findings suggest that transformational leadership is an important organizational factor associated with employees’ psychological well-being. However, the results should be interpreted cautiously because the study used a cross-sectional design, involved a single organization, and identified non-normal regression residuals
Self-Esteem and Coping Strategies as Correlates of Resilience among Emerging Adults in Bandung Ahmad Baihaqi; Rifqi Farisan Akbar; Prinska Damara Sastri
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3581

Abstract

This research investigated the relationships among self-esteem, coping strategies, and resilience among emerging adults living in Bandung. The study used a quantitative correlational design and involved 150 participants aged 19-29 recruited through purposive, nonprobability sampling. Participants completed measures of self-esteem, coping strategies, and resilience. The analyses included descriptive statistics, gender comparisons, Pearson correlations, tests of regression assumptions, and multiple linear regression. The results showed a positive and statistically significant association between self-esteem and resilience. By contrast, coping strategies were not significantly associated with resilience, either in the bivariate analysis or after self-esteem was entered into the regression model. Although the model as a whole reached statistical significance, it explained only a limited proportion of the variance in resilience. Self-esteem, therefore, emerged as the more salient correlate in this sample. The findings also suggest that resilience may be associated with personal, interpersonal, and contextual resources beyond those examined in this study. Interventions for emerging adults may consequently benefit from promoting constructive self-evaluation while considering the effectiveness and situational suitability of coping responses, rather than their frequency alone
Loneliness, Hopelessness, and Meaning in Life among Young Adults Following a Romantic Breakup Hanhan Muhammad Doddy; Rifqi Farisan Akbar; Prinska Damara Sastri
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3584

Abstract

This study examined the relationships and predictive contributions of loneliness and hopelessness to meaning in life among young adults following a romantic breakup. A quantitative correlational design was employed using an online questionnaire distributed to individuals aged 20–25 years who had experienced the end of a romantic relationship lasting at least six months. Of the 81 responses received, 67 met the eligibility criteria and were included in the analysis. Data were analyzed using Pearson’s correlation, multiple linear regression, and supplementary analyses of the Presence of Meaning and Search for Meaning dimensions. The results showed that loneliness was negatively associated with meaning in life, although it did not make a significant unique contribution when hopelessness was included in the regression model. Hopelessness, in contrast, emerged as a significant negative predictor and the strongest variable in the model. Together, loneliness and hopelessness explained 49.2% of the variance in meaning in life. Additional findings indicated that hopelessness was more strongly related to the Presence of Meaning than to the Search for Meaning. These results suggest that meaning in life after a romantic breakup is more closely associated with hope, future orientation, and confidence in the possibility of a better life than with loneliness alone
The Effect of Discipline and Working Environment on Employee Performance with Job Satisfaction as Intervening Variable: The Case of PT Gapura Medika Vetisia Rahmad Saidi; Fadhil Yamaly; Tobari Tobari
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3591

Abstract

This study aims to determine 1) the Effect of Work Discipline on Job Satisfaction at PT Gapura Medika Vetisia. 2) The Effect of the Work Environment on Job Satisfaction at PT Gapura Medika Vetisia. 3) The Effect of Work Discipline on Employee Performance at PT Gapura Medika Vetisia. 4) The Effect of the Work Environment on Employee Performance at PT Gapura Medika Vetisia. 5) The Effect of Job Satisfaction on Employee Performance at PT Gapura Medika Vetisia. This research is associative. The population of this study comprised all 132 employees, and the sample size was 120. The sampling technique used was cluster sampling. The data used in this study were primary data collected using a questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with the LISREL program. The results of this study indicate that: 1) there is an effect of work discipline on job satisfaction. 2) There is a significant effect of the work environment on job satisfaction. 3) There is a significant effect of work discipline on performance. 4) There is a significant effect of the work environment on performance. 5) There is a significant effect of job satisfaction on performance. Job satisfaction strengthens the influence of work discipline and work environment on employee performance at PT Gapura Medika Vetisia.
The Relationship Between Avoidant Attachment and Self-Disclosure and the Quality of Interpersonal Relationships Among Young Adults in Romantic Relationships in Bandung Aulia Luthfiyah; Rifqi Farisan Akbar; Prinska Damara Sastri
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3595

Abstract

The quality of interpersonal relationships among young adults in romantic relationships is an important aspect of an individual’s psychological and relational life. The quality of these relationships is related to various psychological factors, including avoidant attachment and self-disclosure. This study aims to examine the relationship between avoidant attachment and self-disclosure and the quality of interpersonal relationships among young adults aged 18–25 in Bandung. This study employed a quantitative approach with a correlational design. The sample consisted of 100 young adults currently in romantic relationships and was selected using purposive sampling. Data were collected via a questionnaire and analyzed using the Pearson product-moment correlation test and the coefficient of determination (R²). The results showed that avoidant attachment and self-disclosure together had a strong and significant relationship with the quality of interpersonal relationships (R = 0.743; Adjusted R² = 0.542; p < 0.001). Specifically, avoidant attachment was found to have a significant negative correlation (r = -0.514; p < 0.001), while self-disclosure had a significant positive correlation (r = 0.586; p < 0.001) with the quality of interpersonal relationships. The results of the study indicate that the quality of interpersonal relationships tends to be better among individuals with lower levels of avoidant attachment and higher levels of self-disclosure.
The Relationship Between Stress Levels and Social Support and the Psychological Well-being of Parents of Children with Special Needs in Bandung Nia Nur Oktafiani; Pratidina Ekanesia; Rifqi Farisan Akbar
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3597

Abstract

The emotional health of parents is frequently influenced by the complex responsibilities associated with raising a child who has special needs. Their ability to adjust to their child’s condition is shaped by numerous elements, particularly the degree of stress they experience and the availability of supportive social relationships. Accordingly, this research was designed to investigate how parental stress and social support are associated with the psychological well-being of parents caring for children with special needs in Bandung. Using a quantitative, correlational methodology, the study involved 56 respondents selected through purposive sampling. Information was gathered by administering structured questionnaires, while the data were processed using Pearson’s correlation analysis and multiple correlation procedures. The findings revealed a statistically significant positive association between stress levels and psychological well-being (r = 0.757, p < 0.001). Likewise, social support demonstrated a meaningful positive relationship with psychological well-being (r = 0.640, p < 0.001). Furthermore, the combined influence of stress and social support exhibited a very strong connection with psychological well-being (R = 0.806, p < 0.001). Overall, these outcomes suggest that both parents’ emotional experiences and the social assistance they receive are closely interconnected with their overall psychological well-being
The Relationship Between Emotion Regulation and Perceived Social Support with Resilience Among Generation Z in Bandung Muhammad Salma Tegar; Rifqi Farisan Akbar; Prinska Damara Sastri
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3601

Abstract

Generation Z is often the subject of public attention, particularly regarding how they respond to challenging situations. Despite various perceptions, Generation Z faces increasingly complex life challenges, making resilience an essential capacity. This study was conducted to further investigate the factors associated with resilience among Generation Z in Bandung, namely emotion regulation and perceived social support. A quantitative correlational design was employed. involving 100 respondents aged 18–28 years who belonged to Generation Z and resided in Bandung were recruited through purposive sampling. Data were gathered using the Connor-Davidson Resilience Scale (CD-RISC), the Emotional Regulation Questionnaire (ERQ), and the Multidimensional Scale of Perceived Social Support (MSPSS) with questionnaires distributed online via Google Forms. The results showed that emotional regulation demonstrated a significant association with resilience (r = 0,550, p <0,05), and perceived social support likewise showed a significant association with resilience (r = 0,493, p <0,05), and both variables jointly demonstrated a significant relations  hip with resilience (R = 0,670, p < 0,05). The present findings suggest that emotion regulation and perceived social support play an important role in shaping resilience among Generation Z in Bandung.

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