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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 124 Documents
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The Effect of Communication and Physical Work Environment on Employee Performance at PT.Vadhana International Palembang Branch Ririn Agustina
International Journal of Marketing & Human Resource Research Vol. 4 No. 1 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i1.983

Abstract

This study aims to analyze the effect of communication and physical work environment on the performance of employees of PT Vadhana International Palembang Branch. This research used primary data and secondary data through distributing questionnaires to all 72 respondents. The research method used is multiple linear regression analysis. The resultsindicate that communication (X1) and physical work environment (X2) had a significant effect on employee performance (Y). This research is useful for improving employee performance through communication and the company's physical work environment.
Factors Affecting Interest in Accounting Students As Public Accountants (Empirical Study at Indo Global Mandiri University) Vira Adela; Harsi Romli; Andini Utari Putri
International Journal of Marketing & Human Resource Research Vol. 4 No. 1 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i1.984

Abstract

This study aims to investigate the factors that influence the interest of accounting students to become public accountants (empirical study at Universitas Indo Global Mandiri, 2017-2019). The data used in this study are primary data collected through questionnaires. Sampling using a purposive sampling technique obtained 69 respondents. The research method used is simple linear regression analysis. The research results prove that attitudes, subjective norms, and control over behavior had a significant effect on the interest variable of accounting students as public accountants. Furthermore, the results evince that simultaneously attitudes, subjective norms, and control over behavior had a significant effect on the student interest variable to become public accountants
The Influence of Word of Mouth Talkers and Tools on Consumer Buying Decisions in Sate Taichan Shincan Palembang Indah Tri Satriani; Siti Komariah; Muhammad Wadud
International Journal of Marketing & Human Resource Research Vol. 4 No. 1 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i1.1057

Abstract

This study aims to determine the effect of Word of Mouth Talkers and Tools on Consumer Buying Decisions at Sate Taichan Shinchan Palembang Restaurant. Data was obtained through the distribution of questionnaires and interviews. The sample in this study was 178 consumers. The results showed that there was a positive influence between the influence of word of mouth talkers on buying decisions. The results obtained from the value of the Multiple Linear Regression Coefficient of 5,600 means that the increase in the value of Word of Mouth Talkers and Tools spread by 1 unit will increase the value of consumer purchases by 5,600. The results of the study obtained the value of the Correlation Coefficient (R) between Word of Mouth Talkers and Word of Mouth Tools on the Buying Decision variable, which has a moderate relationship because it has a correlation value of 0.506 (50.6%). Furthermore, research using the analysis of the Coefficient of Determination (R2) explained by Word Of Mouth Talkers, and Word of Mouth Tools, of 25.6% while the rest of 74.4% can be explained by other factors.  
Entrepreneurship networks in the literature from 2019 to 2022 Cruz García Lirios; Gilberto Bermúdez Ruíz
International Journal of Marketing & Human Resource Research Vol. 4 No. 2 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i2.999

Abstract

The discussion of what devices and their dispositions are for an Internet user is the objective of this documentary work with a selection of sources indexed to international repositories; Dialnet, Latindex , Publindex , Redalyc and Scielo, considering the search by keywords; technology, Internet and networks (Facebook, WhatsApp, YouTube, Instagram, SnapChat , Periscope, Twitter). The discussion focused on the differences between habitus and intensive use, although the design of the review limits the scope and proposals of the work to the scenario of privacy and addiction among Internet users.
The Effect of Interpersonal Communication and Work Discipline on Employee Performance at PDAM Tirta Randik, Babat Toman Branch M. Nurul Huda; Roswaty Roswaty; Muhammad Kurniawan DP
International Journal of Marketing & Human Resource Research Vol. 4 No. 2 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i2.1034

Abstract

This study aims to analyze the effect of interpersonal communication and work discipline on employee performance at PDAM Tirta Randik, Babat Toman Branch. The sample in this study was 49 respondents who were collected through a questionnaire. This study utilized multiple linear regression method to analyze the data. This research prove that partially, interpersonal communication and work discipline have a significant effect on employee performance. Simultaneously, interpersonal communication and work discipline have a significant and positive effect on employee performance. This research is expected to be useful for PDAM Tirta Randik, Babat Toman Branch to improve employee performance through interpersonal communication and work discipline factors.
The Effect of Work Motivation and Discipline on the Performance of Contract Employees at PT. Astra International Palembang Muhammad Iqbal Ramadhan; Susi Handayani; Meilin Veronica
International Journal of Marketing & Human Resource Research Vol. 4 No. 2 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i2.1145

Abstract

This study aims to determine the effect of motivation and work discipline on employee performance at PT. Astra International Tbk plaju palembang. This type of research was quantitative research. The analysis in this research utilized Multiple Linear Regression analysis. The results of this study indicate that there is a significant influence of motivation and work discipline on the performance of contract employees at PT. Astra International Tbk Plaju Palembang. The results of this study are expected to provide benefits for companies to evaluate the performance of contract employees through increasing motivation and work discipline.
The Effect of Organizational Culture and Compensation on Employee Satisfaction at PT Pertamina Unit Business SPBG Palembang Gandi Gandi; Neny Rostiati; Roswaty Roswaty
International Journal of Marketing & Human Resource Research Vol. 4 No. 2 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i2.1146

Abstract

This study aims to analyze the influence of organizational culture and compensation partially on employee job satisfaction, as well as the influence of organizational culture and compensation simultaneously on job satisfaction at PT Pertamina Business Unit SPBG Palembang. The data collection technique used is a questionnaire using a Likert scale. The analysis technique used is multiple regression analysis and thematic analysis. The results of this study indicate that the variables of organizational culture (X1) and compensation (X2) partially have a significant effect on employee job satisfaction. The variable partially has a significant effect on job satisfaction. Simultaneously, the variables of organizational culture (X1) and compensation (X2) have a significant effect on employee job satisfaction. Furthermore, it can be concluded that the two independent variables, namely organizational culture and compensation, have a positive relationship to employee job satisfaction. The results of the study using the correlation test (R) obtained a value of 0.782. This shows that the relationship between organizational culture and compensation together with employee job satisfaction is very strong (78.2%). The results of the final study using the coefficient of determination (R2) obtained a value of 0.588. This shows that organizational culture and compensation variables can explain employee job satisfaction, which is 58.8%, while the rest (41.2%) can be explained by other variables not included in this study. This research is expected to be an additional literacy material regarding employee job satisfaction
The Influence of Satisfaction and Compensation on Employee Performance at Hotel Peninsula Palembang Anggi Prissilia; Juhaini Alie; Muhammad Kurniawan DP
International Journal of Marketing & Human Resource Research Vol. 4 No. 2 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i2.1147

Abstract

The objective of this study is to analyze the effect of satisfaction and compensation on employee performance at Hotel Peninsula Palembang. The data collection technique in this study was by questionnaire and obtained a total sample of 55 employees. The data analysis used is multiple linear regression analysis model. The test results indicate that satisfaction (X1) has a significant effect on employee performance (Y). While compensation (X2) partially significant effect on employee performance (Y). The test results also show that satisfaction (X1) and compensation (X2) simultaneously have a significant effect on employee performance. This research is expected to be taken into consideration by the company to improve the performance of its employees.
SWOT Analysis in a Disruptive 5.0 Society on Human Resources Management Mohammad Syarief Nur Maulana
International Journal of Marketing & Human Resource Research Vol. 4 No. 2 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i2.1148

Abstract

Human resource management is now faced with the disruptive society 5.0, which is closely related to human resource performance and which in the long run is correlated with economic growth. The purpose of this study is to investigate whether or not the SWOT analysis tool is useful for generating suggestions for different approaches to human resource management. In this study, descriptive and qualitative research techniques were used to analyze the social conditions necessary for human survival. This research teaches us that the WT Strategy, which consists of defending human resource management against errors and risks, is the most important strategy to implement. We obtained this information through reading studies. Research needs to be carried out in various disciplines to determine what the nation needs to fulfill the vision and capabilities of 5.0.
The Influence of Transformational Leadership and Motivation on Employee Performance at Anugerah Palembang Hotel Agung Wijaya; Muhammad Wadud; M. Kurniawan DP
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1149

Abstract

This study aims to analyze the effect of transformational leadership and motivation on employee performance at Anugerah Palembang Hotel. The number of samples in this study were 35 respondents. The data collection technique utilizedquestionnaires. The data analysis technique utilized multiple linear regression analysis. This study finds that transformational leadership and motivation have a significant effect on employee performance partially and simultaneously. The results of this study are expected to provide benefits for Hotel Anugerah Palembang to improve employee performance through transformational leadership and motivation.

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