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Business Preneur : Jurnal Ilmu Administrasi Bisnis
Published by Universitas Pasundan
ISSN : 26565099     EISSN : 26569361     DOI : http://dx.doi.org/10.23969/bp
Core Subject : Humanities, Social,
Humanities Environmental Science
Pemasaran Keuangan Operasi Bisnis Sumber Daya Manusia Kewirausahaan Kreatifitas dan Inovasi Bisnis Pemodelan Bisnis Bisnis Syariah Etika dan Negosiasi Bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 75 Documents
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POTENSI PENGEMBANGAN INDUSTRI BATIK DI BANDAR LAMPUNG Nur Efendi
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2022): Vol. 4 No. 1 Maret 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v4i1.5269

Abstract

Batik is a product that is very popular with people. This industry is developing not only on the island of Java, but also across Indonesia, including Bandar Lampung. There are several batik enterprises that are developing in Bandar Lampung at small and medium scale. This research aims to identify the development potential of the batik industry in Bandar Lampung. The method of investigation used is descriptive and qualitative. Respondents to the research were Siger Roemah Batik and Rahmad Batik Lampung. Data collection techniques involving interviews with owners, employees and consumers, and compliance techniques. Data analysis based on SWOT analysis. The results showed that the batik industry in Bandar Lampung can be expanded. The external potential of the batik industry is fairly significant because it is supported by local government regulations concerning the use of batik clothing in government institutions and schools. The internal potential of the batik industry is in the medium category because there are still several internal problems that must be resolved, including the source of raw materials that must be sent from Java. The batik enterprises that has the first priority to be developed is Rahmad Batik Lampung's because it has great external potential and its internal potential is in the medium category. Meanwhile, Siger Roemah Batik's has external and internal potential which is in the medium category. Keywords: Batik, Development Potential, Internal and external potential.
ANALISIS LAPORAN KEUANGAN MENGGUNAKAN RASIO LIKUIDITAS PADA PT FAJAR ALAM SCIENTIFIC BANDUNG (PERIODE 2018–2020) Muthia Fanny Febrianty
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2022): Vol. 4 No. 1 Maret 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v4i1.5273

Abstract

This research aims to determine the financial condition and determine the liquidity level of PT. Fajar Alam Scientific Bandung. Based on the results of research that PT. Fajar Alam Scientific Bandung experienced problems in the company's financial condition and fluctuating liquidity levels, which was marked by a decrease in cash and fluctuations in current assets and short-term debt during the 2018-2020 period. Thel research methodl used in this research isl descriptive quantitative researchl method. The datal analysis technique usedl comparative analysis and liquidityl ratio lanalysis. Based onl the resultsl of researchl using thel calculation of the liquidity ratio, it shows thatl the company is in a liquid condition in the calculation of the quick ratio, cash ratio, and inventory to net working capital which means the company is in a good or healthy condition and can pay the company's short-term debt on time. The factors that affect the liquidity level at PT. Fajar Alam Scientific Bandung is some receivables have not been paid by consumers in high amounts, there is no implementation of receivables policy, financial management at the company is considered not good in managing company finances so that there is an increase in short-term debt followed by a decrease in cash, and the company is still unable to manage their cash well. Keywords: Liquidity
Pengaruh Employee Value Propositions Terhadap Kinerja Karyawan Di PT Diamond Internasional Indonesia Ina Arminah
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2022): Vol. 4 No. 1 Maret 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v4i1.4616

Abstract

ABSTRAK Globalisasi yang berkembang pesat saat ini, membuat perkembangan bisnis di Indonesia juga menjadi semakin pesat. Hal ini ditandai dengan persaingan yang ketat antar perusahaan, dan membuat banyak perusahaan memacu dalam mengejar efektivitas dan efisiensi. Melihat permasalahan tersebut, maka kebutuhan utama dalam mengoperasikan perusahaan adalah Sumber Daya Manusia (SDM) yang memegang peran penting dalam menentukan capaian tujuan perusahaan. Pencapaian perusahaan dapat terwujud karena adanya langkah strategis dari perusahaan, terhadap kontribusi SDM yang akan membangun rasa komitmen dalam mengembangkan skill dengan baik terhadap organisasinya (perusahaan). Adapun faktor yang mempengaruhi komitmen organisasi adalah Employee Value Proposition. Employee Value Proposition merupakan salah satu faktor penting yang harus dimiliki oleh perusahaan dalam menarik dan mempertahankan karyawan yang mempunyai potensi baik. Hasil penelitian menunjukkan bahwa terdapat pengaruh Employee Value Propositionterhadap peningkatan kinerja karyawan. Dibuktikan dengan kemampuannya dalam menarik (merekrut) dan mempertahankan karyawan yang mempunyai potensi atau talenta yang dibutuhkan oleh suatu perusahaan. Kata Kunci: Employee Value Proposition, Kinerja Karyawan, Perusahaan, dan Sumber Daya Manusia. Abstract Globalization is growing rapidly at this time, making business development in Indonesia also become increasingly rapid. This is characterized by intense competition between companies, and makes many companies spur on the pursuit of effectiveness and efficiency. Seeing these problems, the main need in operating the company is Human Resources (HR) which plays an important role in determining the achievement of company goals. The company's achievements can be realized due to strategic steps from the company, towards the contribution of HR which will build a sense of commitment in developing skills well for the organization (company). The factor that influences organizational commitment is the Employee Value Proposition. Employee Value Proposition is one of the important factors that must be owned by the company in attracting and retaining employees who have good potential. The results of the study indicate that there is an influence of the Employee Value Proposition on improving employee performance. Evidenced by its ability to attract (recruit) and retain employees who have the potential or talent needed by a company. Keywords: Employee Value Proposition, Employee Performance, Company, and Human Resources.
PENGARUH INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BATIK AMALIA DI KABUPATEN TEGAL Neta Aprilisyana
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2022): Vol. 4 No. 1 Maret 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v4i1.5219

Abstract

Pandemi global Covid-19 menyebabkan penyusutan terbesar dalam beberapa dekade terakhir yang akan membuat ekonomi global mengalami penyusutan sebesar 3% tahun ini, menurut Dana Moneter Internasional (IMF).Salah satunya yang terjadi di Kabupaten Tegal mengalami penurunan penjualan produk UKM sendiri salah satu produk UKM yang mengalami penurunan penjualan selama pandemic COVID -19 yaitu Batik Tegalan.Dalam penelitian ini, desain yang digunakan adalah desain penelitian kualitatif dan penelitian kuantitatif. peneliti melakukan pendekatan secara langsung kepada informan untuk mengamati perilaku, pendapat, sikap serta tanggapan informan terkait dengan subjek penelitian. Peneliti juga melakukan pendekatan descriptive analysis Sedangkan secara tidak langsung melalui promosi juga memberikan pengaruh yang masih rendah (-10,4%). Pengaruh promosi secara langsung terhadap keputusan membeli dari konsumen Batik Amalia di Kabupaten Tegal menjelaskan adanya pengaruh yang termasuk kedalam kategori cukup (21,2%) dan juga secara tidak langsung melalui inovasi produk memberikan pengaruh yang rendah yaitu (10,8%). Inovasi produk dan promosi secara simultan menjelaskan adanya pengaruh yang termasuk kedalam kategori kuat (63,6%) dan sisanya sebesar 36,4% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitan ini. agar melakukan promosi secara terus menerus khusus nya promosi dengan cara digital di platform media sosial ataupun di platform jual beli online
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pt.Sicepat Ekspres Indonesia (Studi Kasus Pelanggan Ekspedisi Sicepat Di Kota Surabaya) Emmas Win Faulina Marbun; Sonja Andarini
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

Pada era modern saat ini,perkembangan industri jasa dibidang logistik semakin mengalami peningkatan hal ini sejalan dengan semakin berkembangnya bisnis online dan juga semakin banyaknya aplikasi-aplikasi yang memberikan kesempatan bagi masyarakat untuk melakukan transaksi jual-beli secara online, sehingga perusahaan ekspedisi di Indonesia tentunya memanfaatkan kesempatan yang ada. Tujuan dalam penelitian ini adalah untuk mengetahui adanya pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan.Objek pada penelitian ini adalah pelanggan dari PT.SiCepat Ekspres Indonesia wilayah kota Surabaya. Penelitian ini menggunakan metode Kuantitatif dengan jenis Asosiatif.Teknik pengumpulan data pada penelitian ini menggunakan kuesioner dengan teknik Non-Probability Sampling. Hasil dari penelitian menunjukkan bahwa kualitas pelayanan dan harga memiliki pengaruh positif dan signifikan secara simultan terhadap kepuasan pelanggan. Harga memberikan pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan namun kualitas pelayanan diketahui secara parsial memberikan pengaruh positif namun tidak signifikan terhadap kepuasan pelanggan ekspedisi SiCepat di kota Surabaya.
Analisis Pengaruh Green Product dan Green Packaging Terhadap Brand Loyalty Melalui Brand Image Sebagai Variabel Intervening (Studi Pada Pengguna Produk Tupperware di Surabaya) nur rahmawati; Nurul Azizah
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

The development of the business industry is rapidly increasing the consumption pattern of the community towards the use of products in the midst of environmental issues that become problems in human life. The consequence of this is that the accumulation of waste, one of which is plastic, can cause environmental damage. The application of green marketing is an effort to achieve global competitiveness through product development through green products and green packaging. The purpose of this study was to analyze the effect of green products and green packaging on brand loyalty through brand image as an intervening variable for Tupperware products. This type of research is a quantitative research. The research population is users of Tupperware products in Surabaya. While the research sample is 150 respondents who are determined through non-probability sampling method. The data collection method used a questionnaire. The data analysis technique used is descriptive statistics and inferensial with smart pls 3.0. Based on the results of the study, it was found that green products had a positive and significant effect on brand image. Green packaging has a positive and significant effect on brand image. Brand image has a positive and significant effect on brand loyalty. Green product has a positive and significant effect on brand loyalty. Green packaging has a positive but not significant effect on brand loyalty. Green products have a negative and positive effect on brand loyalty through brand image. Green packaging has a positive and significant effect on brand loyalty through brand image.
Penguatan Pemasaran Usaha Rumahan Melalui Facebook Ads Dan Instagram Ads Muhammad Aqshel Revinzky; Andry Mochamad Ramdan; Muhammad Fikri Maulana
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

Pelaksanaan KKN-PPM integratif tahun 2021 ini dilakukan secara virtual dengan segala pertimbangan yang telah ditetapkan dan dipikirkan. Pertimbangan tersebut tidak lain karena untuk meminimalisir penyebaran COVID-19. KKN-PPM integratif dilakukan mulai dari tanggal 6 Januari sampai dengan 12 Februari 2021. Kontribusi mahasiswa kepada masyarakat oleh subkelompok FB dan IG Ads KKN 14 Unpad dilakukan dengan memberikan bimbingan kepada UMKM mengenai prosedur memasarkan produk atau jasa secara berbayar namun efektif. Topik yang diangkat oleh Dosen Pembimbing Lapangan (DPL) adalah “Bimbingan Kewirausahaan Digital pada Masyarakat”. Sebelum melakukan program KKN-PPM virtual integratif, mahasiswa diberikan pembekalan oleh DPL. Setelah melakukan perancangan program, akhirnya materi mengenai Facebook dan Instagram Ads disusun dan disiapkan untuk kemudian dipresentasikan pada “Workshop Digital Marketing untuk UMKM di Masa Pandemi”. Output dari kegiatan Workshop tersebut adalah para mitra (UMKM) menjadi tahu dan paham bagaimana cara menggunakan fitur Facebook dan Instagram Ads sebagai salah satu media pemasaran digital.
Analisa Konten Marketing Di Sosial Media Tiktok Terhadap Brand Awareness Bittersweet By Najla Andry Mochamad Ramdan; Muhammad Fikri Maulana; Muhammad Aqshel Revinzky
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

Digital Marketing is a marketing activity including branding that uses various media. Digital Marketing is also their tool in promoting their business, one of which is by utilizing social media or the term is called Social Media Marketing. Brand awareness or brand awareness is the ability of a prospective customer to be able to recognize a brand that is part of a certain product category. The purpose of this study is to analyze Content Marketing on social media Tiktok on Brand awareness Bittersweet By Najla. The method used in this study is a qualitative method and the data collection technique used in this study is an interview with a phenomenological approach. The data analysis technique used is descriptive data technique and uses triangulation of data sources. So, based on the research conducted, the results obtained are proven that bittersweet by najla increases brand awareness through the content displayed on the bittersweet by najla tiktok platform.
Pengaruh Iklan Layanan Spotify Premium Terhadap Minat Berlangganan Konsumen Muhammad Fikri Maulana; Muhammad Aqshel Revinzky; Andry Mochmad Ramdan
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

The streaming audio application Spotify often inserts advertisements for users who do not subscribe to a premium subscription to the application. Advertising is needed by the company as a marketing strategy to influence consumer buying interest in order to increase profits for the company. Relying on quantitative methods with the Spearman Rank correlation test analysis technique. Researchers reveal the effect of Spotify Premium advertising on Digital Natives' interest in Bandung in buying premium features. The researcher collected samples using purposive sampling in the survey and determined the number of samples using Isaac and Michael's tables. The theory of A-T-R as an indicator of the independent variable and the AISAS model as an indicator of the dependent variable. The results of the study reveal that there is an influence between attractiveness variables such as awareness, trial, and reinforcement, on the buying interest variable seen from the significant and unidirectional correlation between variable X and Variable Y. Spotify premium service advertisements have been designed in such a way as to build a feeling of Awareness. Trial, and Reinforcement consumers, so as to trigger consumer buying interest. Research has strengthened the claim that audiences can be influenced by advertising.
PENGARUH SERVICE QUALITY TERHADAP BRAND IMAGE SERTA DAMPAKNYA PADA RE-PURCHASE INTENTIONS DI REXCYCLE Reza Pratama Wiradire; Marcellia Susan Karnadi
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 5 No. 1 (2023): Vol. 5 No. 1 Maret 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

ABSTRACT The cycling trend itself became the stimulus for the birth of Rex Cycle, a bicycle shop located in Bandung. The Rex Cycle shop has also moved from Jalan Naripan Bandung to Jalan Pandu Bandung with the hope that consumers and the community will have a new experience and service quality which of course can support a good brand image and make consumers able to make repeat purchases. In this study, the method that will be used is a quantitative method using a descriptive and verification approach. The problems studied are based on several variables, namely service quality as a variable (X), brand image as a variable (Y), and re-purchase intentions as a variable (Z). This type of data collection is done by means of a questionnaire. In this study, the respondents are consumers who have purchased a bicycle from the Rex Cycle bicycle shop. The questions and statements that will be asked will use a Likert scale of 1 – 5. The analysis used is Structural Equation Modeling (SEM). The results show that service quality has a significant effect on brand image, service quality has a significant influence on re-purchase intention, and brand image has an influence on re-purchase intention. Keywords: service quality, brand image, re-purchase intention. ABSTRAK Tren bersepeda sendiri menjadi stimulus lahirnya Rex Cycle, sebuah toko sepeda berlokasi di Bandung. Toko Rex Cycle juga berpindah dari jalan Naripan Bandung ke jalan Pandu Bandung dengan harapan para konsumen serta komunitas memiliki experience dan service quality yang baru yang tentunya dapat menunjang citra merek yang baik dan membuat konsumen dapat melakukan pembelian ulang. Dalam penelitian ini, metode yang akan digunakan adalah metode kuantitatif dengan menggunakan pendekatan deskriptif dan verifikatif. Pada permasalahan yang diteliti bersumber pada beberapa variabel, yaitu service quality sebagai variabel (X), brand image sebagai variabel (Y), dan re-purchase intentions sebagai variabel (Z). Pengumpulan data jenis ini dilakukan dengan kuesioner. Dalam penelitian ini, responden merupakan para konsumen yang telah membeli sepeda toko sepeda Rex Cycle. Pertanyaan dan pernyataan yang akan diajukan akan menggunakan skala likert 1 – 5. Analisis yang digunakan adalah Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa service quality memiliki pengaruh signifikan terhadap brand image, service quality memiliki pengaruh signifikan terhadap re-purchase intention, dan brand image memiliki pengaruh terhadap re-purchase intention.

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