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INDONESIA
International Journal of Economics, Management, Business, and Social Science
Published by CV ODIS
ISSN : -     EISSN : 27745376     DOI : -
International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or both. This journal encompasses original research articles, including: Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Management Financial Management Marketing Management Human Resource Management Strategic Management Operations Management Change Management Management Information Systems Management Education Management of Sharia Tourism Management Organizational Behavior Corporate Governance Industrial Relations Business Entrepreneurship Knowledge and People Management Performance Management Innovation Business Risk Social Science Sociology Political science History Law in society
Articles 399 Documents
Assessing Tourism Security Readiness at Jungleland Adventure Theme Park in Anticipating Threats Siti Mahmudah; Horas Djulius
International Journal of Economics, Management, Business, and Social Science (IJEMBIS) Vol. 6 No. 2 (2026): May, 2026
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/8n10vf95

Abstract

Public Relations (PR) plays a central role in designing effective messages, delivering information transparently, and building positive relationships with the public. Evaluating PR strategies in addressing security issues and strengthening visitor trust is particularly important, given their crucial function in responding to sensitive matters and ensuring accurate public understanding. In this context, the present study aims to provide an in‑depth understanding of the challenges and opportunities related to tourism security through a SWOT analysis approach. In addition, the study evaluates the extent to which public relations strategies contribute to addressing security concerns and enhancing visitor trust. The findings of this research are expected to offer clear and practical recommendations for stakeholders in improving tourism security and reinforcing visitor confidence, thereby enabling the tourism sector to grow sustainably and generate greater positive impacts on economic and social development. This study employs a qualitative research method supported by SWOT analysis.
An Analysis of Segmentation, Targeting, and Positioning Strategies at Tahu Uap Mas Heri in Madiun Djuwitawati Ratnaningtyas; Fatchur Rochman; Nurharibnu Wibisono; Esther Ningtyas Rimbawati; Yeni Kurniawati
International Journal of Economics, Management, Business, and Social Science (IJEMBIS) Vol. 6 No. 2 (2026): May, 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/dezeab83

Abstract

This study examines the segmentation, targeting, and positioning (STP) strategies implemented by Tahu Uap Mas Heri in Madiun Regency, Indonesia. A descriptive qualitative case-study design was employed, with data collected through a semi-structured interview with the business owner, non-participant observations at the Jiwan, Mojopurno, and Kincang Wetan outlets, and analysis of promotional materials and November 2025 sales records. The data were analyzed through condensation, thematic display, cross-outlet comparison, and conclusion verification. The findings show that the business segments its market geographically according to outlet accessibility; demographically into students, workers, homemakers, families, and middle-income consumers; psychographically into consumers concerned with freshness, hygiene, convenience, and less oily food; and behaviorally according to consumption occasions and portion preferences. Its principal target markets are families and consumers from the Millennial and Generation Z cohorts. The product is positioned as a flavorful, warm, hygienic, and perceived-healthier alternative to conventional fried-tofu snacks through its steaming concept, visible freshness, transparent preparation, and distinctive chili sauce. The Jiwan outlet contributed 46.15% of total sales, followed by Mojopurno at 30.77% and Kincang Wetan at 23.08%. The study concludes that integrating product innovation with a focused STP strategy enables a local culinary enterprise to assign new market meaning to a familiar food and establish competitive differentiation.
Determinants of The Role of Human Resource Development and Technological Innovation on Employee Performance In Public Companies Andi Pallawagau; Asyari Asyari; Bambang Susilo
International Journal of Economics, Management, Business, and Social Science (IJEMBIS) Vol. 6 No. 2 (2026): May, 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/8gckrx81

Abstract

Employee performance is reflected in the role of HRD in conducting structured education and training activities—leveraging innovative technological facilities to enhance administrative speed and service efficiency—as well as in the broader role of human capital. This study aims to analyze the impact of HRD, human capital, and technological innovation on employee performance. The research sample consisted of 120 employees from Company XYZ, and the data were analyzed using SEM-PLS. The results indicate a significant positive relationship between HRD and employee performance; human capital also has a significant positive effect on employee performance, as does technological innovation. The R-squared value of 59 percent demonstrates that the independent variables contribute to the improvement of employee performance.
STUDY OF PANDAWA CHARACTERS IN MAHABHARATA'S STORY LEARNED WITH INDONESIAN CHARACTER EDUCATION Arifin, Muhammad; Hakim, Arif Rahman
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.15

Abstract

Wayang has been recognized by UNESCO as a Masterpiece of Oral and Intangible Heritage of Humanity. However, in reality, there are facts among the younger generation of Indonesians who are still low on an understanding of Wayang culture, especially in the Mahabharata story. Specifically, it is often found that the young generation in formal education circles understands the character of the Pandawa characters in the Mahabharata story. On the other hand, the younger generation of Indonesia is also being encouraged to have a character that is following the character education program of the Indonesian nation. This article, which is compiled in the form of a literature review, aims to examine the character of the Pandawa figures in the Mahabharata story to be aligned with the character education of the Indonesian nation in the formal education environment. The conceptual substance of this article is in the form of an effort to optimize character education through understanding the Pandawa characters in the Mahabharata story so that it can form the younger generation as human resources who have superior competencies as well as holistic characteristics as a manifestation of building the civilization of the life of the nation and state of Indonesia.
The Influence of Accrual Basis Method on PT Elnusa, Tbk’s External Parties in Mids Of Pandemic Covid 19 Rahman, Abdul; Sari , Hanifah Qianis
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.16

Abstract

The covid 19 pandemic has quite a several impacts on various businesses or companies in Indonesia, thus affecting economic growth. This pandemic also affected PT Elnusa whose engaged in natural gas and petroleum. The impact can be seen from the declining external parties (investors) of the company. The decrease of investors to invest in the company will affect the financial rate. The accrual basis method as a provider of financial statements will show the calculation of data from the company’s finances. The accrual basis can be used by investors as an analysis of company growth through finance for the target company. Pandemics that affect the company’s financial rate will be visible in the financial statements using the accrual basis method. Accrual basis provides comprehensive financial statements or all transactions so that they will be clearer and more actual, especially for the company’s external parties. External parties of the company need appropriate and factual financial reports to be able to see the clarity and optimal performance of the company so that it will be an attraction for investors.
THE RELATIONSHIP BETWEEN SELF-TRUST AND PARENTAL SUPPORT WITH ENTREPRENEURIAL MOTIVATION OF STUDENTS IN CLASS XI AUTOMATION EXPERTISE AND OFFICE MANAGEMENT PROGRAM AT SMK N 2 MAGELANG Annisa, Nenden Nur; Amallia, Fitria; Purwaningsri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.18

Abstract

The purpose of this study is to determine the relationship between self-confidence and parental support with entrepreneurial motivation in class XI students of automation and governance expertise program offices of SMK N 2 Magelang. This study used a sample of 102 students. The technique used in data collection in this study is to use saturated samples with a questionnaire or a questionnaire that contains three variables, namely self-confidence, parental support, and entrepreneurial motivation. The results of the study are to show there is a positive and significant relationship between self-confidence and parental support for the entrepreneurial motivation of students at SMK N 2 Magelang. 
The Effect of Two-Way Conflict on Work Engagement of SPBU PT. Pertamina Retail Ketintang and Jemursari Surabaya Hadi, Hafid Kholidi
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.19

Abstract

By using the theory of suitability and resource conservation as a theoretical basis, the aim of this study is to propose and test a research model that investigates two-way conflict (work – family conflict and family – work conflict) on work engagement. The data were collected from 60 employees of PT. Pertamina Retail Ketintang and Jemursari Surabaya, Indonesia, in one week apart in two waves which were used to assess the above-mentioned relationship through multiple linear regression on SPSS 23. The results showed that work – family conflict and family – work conflict respectively did not partially affect the work engagement of the employees of the gas station of PT. Pertamina Retail Ketintang and Jemursari Surabaya. In addition, work – family conflict and family – work conflict together (simultaneously) also have no effect on employee work engagement. This study contributes to current knowledge by investigating the interrelationship of two-way conflict in relation to work engagement.
Social Economic Analysis Of Women's Role In Informal Sector House: Case Study: Ibu Nyai , Babakan Lebak Village, Dramaga, West Java Sadiqin, Amin
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.21

Abstract

Differences in the division of labor within the household are often one of the issues discussed. Women are considered to do more double work roles than men. This can be seen from the many activities carried out by women ranging from cooking, washing, caring for children, to working. In this study, the authors intend to find out how the pattern of division of labor, access, and control of resources, as well as daily activities of a woman and a man from a family. The focus of this research is on household assistants who work in the informal sector and double work in the Babakan Lebak Village area, Dramaga, Bogor. In addition, the factors that influence these things also want to be known by the author. The method used in this research is the qualitative method. Case studies, observations, and in-depth interviews were conducted in this study which was then analyzed using Harvard's gender approach. The results of this study indicate that women hold more multiple roles than men. The role of access has the same access between men and women. The supporting factors are economic, socio-cultural, religious, and environmental patterns.
Influence of Political Skill and Servant Leadership Toward Career Satisfaction in PT. Bank Tabungan Negara (Persero) Tbk – Surabaya Branch Office Tesdanahadi, Fatory; Kistyanto , Anang
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.22

Abstract

This research aimed to explain and analyze the influence of political skill and servant leadership on career satisfaction among employees PT. Bank Tabungan Negara (Persero) Tbk – Surabaya Branch Office. This study used quantitative methods to obtain data taken from the result of an online questionnaire for employees, with a response rate of 57%. The populations of this study were employees of PT. Bank Tabungan Negara (Persero) Tbk - Surabaya Branch Office. The sampling technique used was saturated sampling method on 40 organic employees. The data analysis used in this research was Partial Square (PLS) by using smartPLS 3.0 software. The research showed that political skill has no effect on career satisfaction. The further results revealed that servant leadership has a significant positive effect on career satisfaction. The findings of this study provided banking company managers with a way to identify the constructs that best in explaining servant leadership, especially during these times of the Covid-19 pandemic. All employees needed to improve the quality of the agenda that was held outside working hours that aimed to strengthen relations between employees such as seminars, arisan, and gatherings that could train communication to improve political skill. In addition, the company was advised to increase career satisfaction surveys so the level of employee satisfaction with their careers could be known so that employees remain loyal to the company.
POSITIVE AND NORMATIVE ACCOUNTING THEORY: Definition and Development Patty, Thadeus Fransesco Quelmo; Lamawitak, Paulus Libu; Goo, Emilianus Eo Kutu; Herdi, Henrikus
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.24

Abstract

This study aims to explain the definition rather than accounting theory, in this case, it is more focused on normative accounting theory and positive accounting theory. The author uses various sources, both from previous research journals and from articles on the internet. The conclusion of this research is that theory is often used as the basis for an action or practice. The development of accounting theory was initiated by the writings of Patton and Littleton (1940) entitled An Introduction to Corporate Accounting Standards. The result of normative accounting theory is a statement or proposition that requires or requires in accounting practice, normative accounting theory focuses on prescriptions (norms) and is not intended for theory development. While positive accounting theory seeks to explain and predict phenomena related to accounting. By using an approach that comes from positivism, empirical accounting research is developed to support and justify various accounting methods or practices in the real world. There are four periods of accounting theory, starting with the Pre-Theory period from 1492-1800. Then continued with the Pragmatic accounting period (general scientific period) from 1800-1955. The period 1956-1970 is labeled the 'normative period'. The last is the period of positive accounting theory from 1970 to the present.

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