Da'watuna: Journal of Communication and Islamic Broadcasting
The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic studies Islamic education Other related issues
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<![CDATA[Analisis Sistem Informasi Merekrut Karyawan Berbasis WEB pada Perusahaan PT.Erafone Artha Retailindo ]]>
<![CDATA[Damila, Miesie Sasikirana]]>;
<![CDATA[Rezeki, Rezeki]]>;
<![CDATA[Afrida, Ayuni]]>;
<![CDATA[Putra, Rachel Pramana]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i2.4966
<![CDATA[Efficient and organized employee recruitment management is very important for the success of a company. In this digital era, web-based technology offers a great opportunity to improve the recruitment process by reducing time, costs and increasing the quality of prospective employees. This study aims to analyze and design an innovative and easy-to-use web-based recruitment system for the company PT ERAFONE ARTHA RETAILINDO to increase efficiency and accuracy in the recruitment process. The research method we use is waterfall and interviews with HR managers and the company's recruitment team to understand the process. current recruitment. We also carry out document analysis, such as historical data on previous recruitment and the recruitment platform used. The results of the system implementation show a significant increase in the response time of the recruitment process and the quality of candidates invited to further selection stages. The HR team also reported reduced workload and increased productivity due to the efficiency of the new recruitment system Keywords: Information systems, recruiting employees, system design, HR, waterfall]]>
<![CDATA[Penerapan Media Flashcard untuk Meningkatkan Kemampuan Menghafal Kosa Kata Bahasa Arab Siswa Kelas VII SMP YAPIDA Gunung Putri Bogor ]]>
<![CDATA[Agustin, Nia Amelya]]>;
<![CDATA[Lisnawati, Santi]]>;
<![CDATA[Triwoelandari, Retno]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i2.4972
<![CDATA[The background of the problem in this research is that class VII students of SMP Yapida have difficulty mastering or memorizing Arabic vocabulary. This study aims to determine whether there is an increase in memorizing Arabic vocabulary for class VII students of SMP Yapida by applying flashcard media. The research method used is Classroom Action Research (CAR), the model used is the Stephen Kemmis and Robin Mc. Taggart. This research includes 2 cycles, each cycle through 4 stages, namely: planning, implementing, observing and reflecting. Data collection used in the form of observation, interviews, tests and documentation. The results showed that there was a significant increase in the ability to memorize students' Arabic vocabulary in class VII B. This was evidenced by the learning outcomes of students who completed cycle I reached 57% and cycle II reached 81% of 21 students. The results of the interviews conducted concluded that students were very enthusiastic in participating in learning Arabic using flashcard media. Students more easily understand Arabic vocabulary (mufrodat) and the learning atmosphere becomes fun and not boring. This study concluded that memorizing Arabic vocabulary using flashcard media can improve students' Arabic vocabulary memorization (mufrodat).]]>
<![CDATA[Representasi Perilaku Nekat Generasi Z Dalam Film Mencuri Raden Saleh: ]]>
<![CDATA[Fiddaroin, Muhammad Farih]]>;
<![CDATA[Claretta, Dyva]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i2.4987
<![CDATA[Generation Z has many desires and goals that they want to achieve. However, to achieve these goals, Generation Z tends to choose instant methods and does not think long about the risks that will occur. Such reckless behavior from Generation Z has become a picture of reality in today's society. Reckless behavior is shown through the actions taken by generation Z in achieving their goals, which often lead to criminal acts. This research aims to find out how the representation of generation Z's reckless behavior in the film Stealing Raden Saleh. Mencuri Raden Saleh depicts the reality of generation Z's reckless behavior that has resulted in criminality in society. By using John Fiske's semiotic analysis method which divides into three levels of coding (Level of Reality, Level of Representation, and Level of Ideology), it was found that Stealing Raden Saleh represents the reckless behavior of generation Z through criminal acts committed by the six main characters such as forgery, hacking, fighting, and theft. Researchers also found that the reckless behavior of generation Z in the film was also influenced by family background factors and socio-economic conditions.]]>
<![CDATA[Peran Lirik Jingle Iklan Luwak White Koffie dalam Pembentukan Identitas: Analisis Semiotika Model Roland Barthes tentang Peran Lirik Jingle Iklan Televisi Luwak White Koffie Versi Tarik Malaka Featuring Via Vallen ]]>
<![CDATA[Yuliah, Lia]]>;
<![CDATA[Yusup, Eka]]>;
<![CDATA[Lubis, Flori Mardiani]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i2.5011
<![CDATA[The Lyrical Role of Jingle Luwak White Koffie Advertising in Identity Formation (Semiotic Analysis of Roland Barthes Model on the Lyric Roles of Luwak White Koffie Television Advertence Jingles Version of Tarik Malaka Featuring Via Vallen). The jingle advertising is used to deliver messages to the audience and as one of the communication strategies, to convey messages that risk the identity or purposes of the company itself. The purpose of this research is to find out how lyrics and visual jingle advertising luwak white coffee in the formation of identity and how the word selection strategy in lyrics writing jingle television advertising luwak white koffie in shaping identity. The research method used in this research is a qualitative method with Roland Barthes' semiotic analysis, with data collection techniques, observations of library studies and documentation. This research uses Roland Barthe's theory with denotations, connotations and myths. The results show that lyrics from the jingle advertisement luwak white koffie tarik malaka helped shape the identity of the product with the selection of supportive words in the lyrics of the advertisement.]]>
<![CDATA[Analisis bentuk Kasih Sayang Seorang Ayah kepada anaknya dalam film Miracle In Cell No.07 : Analisis isi Deskriptif ]]>
<![CDATA[Sari, Indah Permata]]>;
<![CDATA[Abidin, Zainal]]>;
<![CDATA[Tayo, Yanti]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i2.5016
<![CDATA[This research examines the analysis of the form of a father's affection for his child in the film Miracle in Cell No. 07. This research uses qualitative methods to produce descriptive data in the form of written or spoken words from Film Miracle in Cell No. 07. Film is the mass media that has the most influence on imitation of human behavior patterns, sometimes information from films enters the subconscious of the human mind. This study aims to determine the form of father's affection for his child verbally and non-verbally from Film Miracle in Cell No. 07 07. Affection is a unique relationship pattern between two or more human beings. This relationship pattern is characterized by feelings of affection, mutual love, mutual love, mutual care and mutual giving, thus, it can be said that, affection is a basic human need. , so it will affect someone's life.]]>
<![CDATA[Hubungan Promosi melalui Media Sosial Instagram dengan Minat Travelling pada Himpunan Mahasiswa Cirebon di Karawang ]]>
<![CDATA[Nurhidayah, Widia]]>;
<![CDATA[Lubis, Flori Mardiani]]>;
<![CDATA[Nurkinan, Nurkinan]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i2.5052
<![CDATA[The lifestyle of people who move fast and are in direct contact with the internet, has caused the promotion model to be very relevant to be applied to both tourist destinations and tourism accommodation managers to do good imagery, recently it has graced the Instagram timeline of the many Instagram accounts that promote Indonesian tourism, especially regency areas. Majalengka, namely the Instagram account @exploremajalengka. The purpose of this study was to determine the effect of the Instagram account @exploremajalengka promoting tourist objects or attractions on tourists' interest in visiting tourist attractions in Majalengka. This research uses a quantitative methodology and approach. The population in this study is the Cirebon Karawang Student Association (HIMACIKA) followers from the @exploremajalengka account which are known to number 70 people. The sample in this study were 60 respondents. The results of this study through a questionnaire research instrument. The percentage of variable X (Instagram account @exploremajalengka) is 92.5% and is categorized as very good. The percentage of the variable Y (interest in visiting tourist attractions in Majalengka) is 94.25% and is categorized as very good. The Product Moment correlation value between variables X (to Y) shows a number of 0.627, the correlation value of the relationship between the account variable @exploremajalengka and the variable interest in visiting (traveling) to tourist spots in Majalengka, the relationship between the two variables has a strong value. The determining coefficient (determination) shows that the R square value is 0.947, meaning that the correlation between variable X and variable Y is 94.7% and the rest is determined by other factors. The linear regression equation in this study is Y = 10.57 + 0.28 X. The t test shows that the independent variable has a specification of less than 0.05, tcount (3.809) > ttable (1.671). The F test on variable X on variable Y is 31.345 greater than F table 4.001.]]>
<![CDATA[Studi Kasus Pola Komunikasi dalam Meningkatkan Kinerja pada Dinas Komunikasi dan Informatika Provisi Sumatera Selatan ]]>
<![CDATA[Mahendra, Yusril Ihza]]>;
<![CDATA[Maharani, Dwi]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i2.5139
<![CDATA[This research aims to determine organizational communication patterns in the departmen tcommunication and informatics in the city of Palembang. Humans as social creatures need communication in their lives, meaning they need other people or groups to interact with each other. The method used is qualitative research. Then the research object is in the communication and information service of the city of Palembang, Sumatra, while the research subject is the head of the e-government services sector, head of the application development section, technical personnel. The results of this research are agencies under the auspices of the Palembang city government which carries out the authority for communication and government affairs. informatics]]>
<![CDATA[Potensi Daya Tarik Gastronomi Wisata Kuliner sebagai Faktor Kunci dalam Mengembangkan Pariwisata Kuliner Pempek 26 Ilir Palembang ]]>
<![CDATA[Sauky, Muhammad]]>;
<![CDATA[Misnawati, Desy]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i2.5254
<![CDATA[Gastronomy tourism is an important aspect of the tourism industry which is able to attract the attention of visitors from various corners of the world. One of the special foods that stands out in Palembang is pempek, especially Pempek 26 Ilir. This research aims to reveal the potential gastronomic of Pempek 26 Ilir Palembang as the main attraction for tourists. The theories used are Symbolic Communication Theory and Tourist Experience Theory. The research method used involved surveys, interviews, and direct observation of visitors and owners of pempek culinary businesses in the Pempek 26 Ilir area. The research results show that Pempek 26 Ilir has a strong appeal in various gastronomic aspects. The unique taste and texture of pempek, as well as the variety of cuko (gravy) and accompaniments, make visitors come back again to enjoy this dish. Apart from that, the local culinary potential and the pempek raw materials quality are also added value to the culinary experience. The comfortable atmosphere of the stall, the closeness between the owner and visitors, as well as various special promotional programs also enrich the gastronomic experience of tourists. The potential gastronomic attraction of Pempek 26 Ilir Palembang can be a basis for related parties to develop and promote culinary tourism in Palembang. Thus, it can increase tourist visits and contribute to the local economy.]]>
<![CDATA[Strategi Branding PT Pupuk Kujang dalam Pembentukan Citra melalui Akun Instagram @pupukkujang ]]>
<![CDATA[Habibah, Dian]]>;
<![CDATA[Kusumaningrum, Rasti]]>;
<![CDATA[Teguh Santoso, Made Panji]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i2.5264
<![CDATA[Currently, many companies are competing to build their image through social media platforms like Instagram. PT Pupuk Kujang is also using Instagram for branding and engaging with the public to maintain the company's existence. This research aims to uncover PT Pupuk Kujang's branding strategy using the concept of The Circular Model of Some by Regina Luttrell. The research method employed is qualitative with a descriptive approach. It utilizes interview, observation, and documentation techniques. The research findings indicate that in the "Share" stage, PT Pupuk Kujang shares the latest content using a call-to-action method, shares social activity content to build public trust in the company, and provides company contact information on Instagram. In the "Optimize" stage, they monitor trending topics and conduct satisfaction surveys to ensure that @pupukkujang is optimal in sharing content. In the "Manage" stage, the management of @pupukkujang is done manually without using tools. In the "Engage" stage, they target native digital audiences by creating persuasive content without relying on specific brand influencers.Top of Form]]>
<![CDATA[Pengaruh Word Of Mouth terhadap Keputusan Mahasiswi Fisip Unsika Membeli Produk Kosmetik Hanasui Mattedorable Lip Cream Boba Edition ]]>
<![CDATA[Hidayat, Zahra Rusydina]]>;
<![CDATA[Kusumaningrum, Rastri]]>;
<![CDATA[Teguh Santoso, Made Panji]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v4i2.5448
<![CDATA[This research aims to determine the influence of Word of Mouth on the decision college students Faculty of Social Science and Political science Singaperbangsa Karawang University to buy the Hanasui Mattedorable Lip Cream Boba Edition cosmetic product. The research object is word of mouth as the (independent variable) and buying decisions as the (dependent variable) and use Elaboration Likelihood Model (ELM). The research method used is quantitative method with a survey design for 88 college students respondents who knew and had purchased the Hanasui Mattedorable Lip Cream Boba Edition cosmetic product. The questionnaire was used to measure how much influence word of mouth had on Unsika FISIP students in making purchasing decisions. The analysis technique used is Simple Linear Regression. The result of this research was that the word of mouth had a significant effect on purchasing desicision. Three variables that are believed to be indicators of word of mouth, namely discussing, recommending, encouraging. The research results of hypothesis testing recommend variables have no influence on purchasing decisions, while the variables discussing and encouraging influence purchasing decisions. Based on the results of the coefficient of determination test, it shows that word of mouth has a significant influence of 54.8% on purchasing decisions]]>
