cover
Contact Name
Dedi Junaedi
Contact Email
dedijunaedi@laaroiba.ac.id
Phone
+62218757150
Journal Mail Official
dawatuna@laaroiba.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 0218757150 HP 08118114379 Email: dawatuna@laaroiba.ac.id
Location
Kab. bogor,
Jawa barat
INDONESIA
Da'watuna: Journal of Communication and Islamic Broadcasting
ISSN : 2798690X     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic studies Islamic education Other related issues
Articles 306 Documents
Sistem Kerjasama dan Jaringan Perpustakaan Internasional: Studi Kasus Kerjasama Perpustakaan Indonesia-Malaysia Yusniah Yusniah; Putri Lestari; Syafira Elvina
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.625 KB) | DOI: 10.47467/dawatuna.v3i1.2522

Abstract

The level of interest in reading in Indonesia is now very low, libraries were created to meet the needs of the community in finding information, all forms of programs were created to restore and improve people's reading, Indonesia and Malaysia publish as many as 5000 books per year, this indicates that Indonesia's population is so large but so little in their interest in reading, the library needs cooperation in developing the library, it is necessary to create a library network that can encourage people's interest in literacy. Keywords: Library Cooperation, International Library Network.
Analisis Strategi Komunikasi Pemasaran Lazatto Unsika 2 Dalam Mempromosikan Produk Kepada Konsumen Intan Awalia; Fardiah Oktariani Lubis; Made Panji Teguh Santoso
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.099 KB) | DOI: 10.47467/dawatuna.v3i1.2559

Abstract

\\\\This study aims to analyze the marketing communication strategy used by Lazatto Unsika 2, in promoting its products to consumers. The development process of globalization was initially marked by advances in information and communication technology, which gradually increased rapidly until finally humans were increasingly spoiled by all existing technology. Likewise in the culinary business world, the promotion and transaction process is easier and more practical to do with digital technology. This has led to an increase in consumer interest in culinary products, and has made the culinary industry one of the most profitable industries and has led to more and more entrepreneurs in this field. The results showed that the marketing communication strategy carried out by Lazatto Unsika 2 in promoting products to its customers in Karawang was very well done. The messages and information conveyed by Lazatto Unsika 2 in increasing customer interest in Karawang are carried out with various interesting and unique promos. The promotion process was also quite successful in attracting a lot of customer interest. Keywords: Strategy; Marketing Communication; Promotion
Jaringan Kerjasama Perpustakaan Lapangan Yusniah Yusniah; Nurmala Lubis; Nurul Adilla; Imam Hardani Ritonga
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.206 KB) | DOI: 10.47467/dawatuna.v3i1.2579

Abstract

According to UNESCO, one out of every 1000 Indonesians is interested in reading. This study shows that a lack of interest in reading can be an indication of a lack of awareness of Indonesian culture. According to the Central Bureau of Statistics, 4-5 hours a week is the same as the time for collecting and submitting collections of achievements for making collections of printed and recorded works in 2022 of 2,939,008 copies, which are in the National Library and libraries in the regions. It signifies that we will fulfill the demands of our desire to collect small reading books; You could say 1:90, or one book for every 90 people, right? This has contributed to the low literacy rate in Indonesia. Keywords Collaboration , Library , Field Network , Cooperation Network , Library Cooperation .
Perilaku Pencarian Informasi oleh pemustaka di Layanan Sirkulasi Perpustakaan Universitas Sumatera Utara Nurhayati Gultom; Khoirunnisaa Khoirunnisaa; Nursyahada Sinaga; Sopa Rosa Lubis; Franindya Purwaningtyas
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.59 KB) | DOI: 10.47467/dawatuna.v3i1.2586

Abstract

This study aims to determine information search behavior by users in the service circulation of the University of North Sumatra Library. The method used in this research is descriptive qualitative. The data collection technique used in this research is observation. This study took the subject of the library users as informants and the object of research was information seeking behavior in the circulation of the University of North Sumatra Library. most of the visitors to the library are for the purpose of seeking information, only a small portion is for reading, thus giving rise to several possibilities for library visitors, such as; Some visitors come to the library for the purpose of information, reading and meditation. The information we get actually comes from a process of producing information. This is called information discovery theory, starting with: Initiation, formulation, exploration, formulation, collection, presentation. Human behavior in information sources and channels, including active and passive information seeking and use. Keywords: behavior, information search, library circulation
Perbandingan Pendekatan Politik - Ekonomi Media dan Studi Kebudayaan dalam Kajian Komunikasi Massa Fahrizal Sukma; Udi Rosadi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.436 KB) | DOI: 10.47467/dawatuna.v3i1.2603

Abstract

he influence of mass media on social and cultural interactions is a growing phenomenon. To come up with ideas that provide a thorough understanding of these events in these circumstances may be difficult for scholars who study the mass media. The political economy of media and cultural studies are two categories of critical approaches that share features, strengths, and weaknesses. By paying sufficient attention to these details, the two techniques can complement and learn from each other. This research seeks to study someone's opinion, response, or perception, so the discussion must be qualitative in nature or use descriptive language, so the writer uses a descriptive research methodology. When analyzing texts and explaining various subject positions or views, mass media studies must adopt a multi-perspective approach, or apply a critical methodology. Keywords: mass media, social and cultural interaction, mass communication
Strategi Komunikasi Royale Durian Dalam Menghadapi Krisis Pembuangan Limbah Kulit Durian Melalui Media Sosial Instagram Dimas Putra Dirmagina; Heidy Arviani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.773 KB) | DOI: 10.47467/dawatuna.v3i1.2606

Abstract

This study examines and discusses the communication strategy used by Royale Durian in dealing with the crisis of disposing of durian skin waste through Instagram social media. The research method used is descriptive research with qualitative analysis, this approach is used because the data needed by the author is in the form of information from informants. The data needed in this study were obtained through information from managers and social media officers at Royale Durian. In collecting data, researchers used several techniques, namely observation, interviews, and documentation. The collected data is analyzed by data reduction, data presentation and data verification or drawing conclusions. From the results of the study it can be concluded that the Royale Durian communication strategy has five parts of the strategy used, namely Research, Design, Excute, Measurement or Evaluation, Report. However, there are facts that make it awkward at the plam (planning) and excute (implementation) stages. The obstacle to Royale Durian's communication strategy in dealing with crises is the media factor. Royale Durian also works closely with micro influencers to act as buzzers and hoard negative issues. Keywords: strategy, communication, instagram, buzzer
Pengaruh Ide Kreatif Dalam Mengembangkan Dakwah di Masjid Jami’ Nurul Ikhsan Nurmia Shinta; Erwan Effendy,; Zulfikar Kelana Sipayung
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.486 KB) | DOI: 10.47467/dawatuna.v3i1.2613

Abstract

This study aims to develop students' insights in creating creative ideas for da'wah activities, so that the da'wah delivered is more interesting so that mad'u are not bored and understand the material presented more easily. A Da'i and Da'iyah must be able to create good creative ideas, namely by always paying attention to the people they face (the congregation), because preaching must be adapted to the conditions of their mad'u. Therefore preaching to children, youth and parents should ideally be different. This is considering that intelligence and the problems faced by the mad'u. The analytical method used in this research is descriptive qualitative analysis, in which the research process is more focused on interviews and direct field observations so that researchers better understand how the conditions related to the things studied are perfect. Basically, in preaching we will be more effective and not boring when we are going to convey da'wah materials. We must have creative ideas and think about how the da'wah delivered can be accepted and understood by the mad'u. Keywords: creating ideas, creative, preaching
Peningkatan Kualitas Pelayanan Perpustakaan UINSU Melalui Kerjasama Antar Perpustakaan Elgy Wijayanti; Sarida Sinulingga; Yusniah Yusniah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.471 KB) | DOI: 10.47467/dawatuna.v3i1.2618

Abstract

This article explains how to improve the quality of university libraries through collaboration between libraries. The quality of the library can be interpreted as an achievement that is carried out through a series of processes, both in short and long term activities. The process of creating a series of quality libraries can be specified in three ways, namely paying attention to the quality of input, process and context quality and quality of results. Viewed as a means of input quality achievement has mental preparation, service processes are supported and adapted to user needs so that in the end it can produce results as the previous product series. The library is one of the information provider institutions. For this reason, the library must be able to provide the information needed by its users. To maintain and increase user satisfaction with library services, various things can be attempted, including establishing cooperation with the library. With this collaboration, it is possible for users to be able to access information owned by other libraries and sources of information outside their library. This collaboration will complement each other and better meet the information needs of its users. Keywords: library; service; collaboration between libraries
Media Sosial sebagai Pendukung Jaringan Komunikasi Politik Priadji Priadji; Udi Rusadi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.429 KB) | DOI: 10.47467/dawatuna.v3i1.2621

Abstract

ABSTRACT Individual and group interactions are facilitated by advances in information and communication technology. The state does not fully regulate the flow of communication and news to the general public. Social media that has the ability to disseminate information can be used by messengers to persuade, inspire, and take the desired action. At the same time, the power of the mainstream media is eroding. The aims of this study were to: (1) characterize social media users regardless of their socioeconomic status or political affiliation; (2) examine efforts to reach audiences through social media and traditional media; and (3) recommend future research. (3) investigate the role of social media in democracy as a promoter of parliamentary network technology. To present a comprehensive picture of social media in relation to the political communication networks used by people, organizations and other political institutions, this study uses a qualitative approach. According to the research findings, participants were not constrained by their social, economic or political position. They also differ from conventional mass media in the way they reach audiences and promote the connectivity of political networks in democracies. Keywords: Social media, Traditional media, Online political networks, State democracy
Analisis Literasi Informasi Pengguna Taman Baca Yayasan Pendidikan SDIT Al-Ikhlas Medan Yusniah Yusniah; Hannum Angginami; Dinda Salsabilla Mahendra; Juni Yanti; Rizki Mahyani Br Hasibuan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 2 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.534 KB) | DOI: 10.47467/dawatuna.v3i2.2631

Abstract

Information literacy analysis of SDIT Al-Ikhlas reading garden is the focus of this research. Examination of information literacy in the reading garden of the SDIT Al-Ikhlas educational foundation is the subject of this study. Through direct interviews and documentation, this study used a qualitative research approach. Based on the findings of this study, children's magazines, math and science comics, and children's magazines are types of children's collection materials that can be found in reading gardens. Children's comics are the type of children's collection material that is most often read and used, while children's magazines are the type of children's collection material that is rarely used or read. Keywords: Literacy, Information, Reading Center of Sdit Al- Ikhlas Medan

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