cover
Contact Name
Dedi Junaedi
Contact Email
dedijunaedi@laaroiba.ac.id
Phone
+62218757150
Journal Mail Official
dawatuna@laaroiba.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 0218757150 HP 08118114379 Email: dawatuna@laaroiba.ac.id
Location
Kab. bogor,
Jawa barat
INDONESIA
Da'watuna: Journal of Communication and Islamic Broadcasting
ISSN : 2798690X     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic studies Islamic education Other related issues
Articles 306 Documents
Moderasi Beragama di Kalangan Milenial Dalam Rangka Merajut Kebinekaan Kamaludin, Kamaludin; Rahman, Rizki Fachru; Batubara, Raihan Renata; Afriansyah, Yogi; Malahayati, Putri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3327

Abstract

The religious moderation campaign for millennial faces many challenges. The facts on the ground show that the phenomenon of radicalism is deeply rooted. The moderation program offered by the government has lost its reputation with the radicalism movement which is packaged attractively and in accordance with current trends. Through a qualitative approach and a radical paradigm of humanism, this study then tries to explore the root cause of the strengthening of radicalism and how complexities are faced by the discourse of religious moderation. This study then found several conclusions including, First, the moderation movement has been less fast and less attractive to millennial compared to the opposite movement. Second, the geneological roots of moderation and radicalism are not finished and are related to the relationship between religion and the post-independence state. Third, the influence of transnational radicalism. Fourth, socio-political-economic factors, including poverty, state violence, legal injustice, political instability, racial issues, militarism and so on. The only opportunity that the discourse of religious moderation has is the preindependence cultural roots, through strengthening cultural values, Islamic treasures (intellectual Islam) and the welfare economic movement. If such opportunities are not utilized, the movement and discourse of religious moderation will run aground in the middle of the road. Keywords: Religious Moderation, Millennials, Islam, radical humanism
Semiotika Tanda dan Makna Efendi, Erwan; Siregar, Irfan Maulana; Harahap, Rifqi Ramadhan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3329

Abstract

Semiotics is one of the most interpretive methods of communication research in analyzing texts, and its success or failure as a method rests on how well researchers are able to articulate the cases they study. The semiotic tradition consists of a set of theories about how signs represent things, ideas, circumstances, situations, feelings, and conditions beyond the signs themselves. The study of signs not only provides a way of looking at communication, but has had a strong influence on almost all perspectives of communication theory. The basic concept that unifies the semiotic tradition, the sign which is defined as a stimulus that signifies or denotes some other condition, such as when smoke indicates the presence of fire, a symbol which usually signifies a complex sign with many meanings, including very special meanings. Some experts make a strong distinction between signs and symbols. Signs in reality have a clear reference to something, while symbols do not. Semiotics has the advantage of producing textured "thick descriptions" and complex analyses. Keywords: semiotics, signs and symbols
 Representasi Gender Dalam Film Pendek Pria Karya Yudho Aditya: Ginting, Sofhia Rahmadani; Saqina, Elsa Khoriah; Sazali, Hasan; Dalimunthe, Maulana Andinata
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3348

Abstract

Recently, film has often become a means of communication that is used to convey sensitive messages or even those that are difficult to convey clearly, but in accordance with the realities that exist in society. Therefore, this research was conducted to identify gender identity in the film "PRIA". The film "PRIA" itself tells about the life of a schoolboy who is quite different from his other friends. The main character named Aris has a different sexuality from his friends in general. He is gay, and Aris's mother certainly does not believe this, so she thinks that her child is sick. So he without thinking twice immediately matched his son with a woman in his village in the hope that his child would return to normal. Keywords: film, MEN, LGBT, Aris.
Terpasung Dalam Bualan Kepentingan Zalukhu, Bintang; Wirahyuda, Fauzi; Sazali, Hasan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3351

Abstract

This study aims to determine the representation of female beauty in Garnier Sakura White advertisements. This type of research uses a qualitative descriptive research approach. Data obtained from garnier sakura white advertising posters. This research was conducted using the semiotic analysis method of Charles Sanders Peirce and also Marxist analysis. The results of this study show that the advertisement implies that the beautiful label of a woman is just a trick that ends up only for the benefit of certain parties in making coffers of money. As a result, many societies, especially women, are shackled in boasting interests that are only for certain parties to enjoy. It is as if the standard of human living, including the beauty of women is also measured according to the advertisements that are aired. Keywords: Beauty, Advertising, Semiotics, and Marxist.
Pesan Tersirat Dalam Lirik Lagu “The A Team” Karya Penyanyi Eheeran: Nasution, Elza Hasyim; Nugraha, Gentha; Sazali, Hasan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3353

Abstract

The study was intended to describe a music video titled "The A Team" that Ed sheeran sang. The study employed qualitative research methods because the writers considered the problem to be so complex and dynamic that the data that would be obtained from the selected sources would be chosen by a more scientific method - the direct interview with the source and thus have a scientific answer. The sources include students and communications science students who were in the seventh semester. Researchers will ask questions that are pertinent about the video clip and lyrics of the song "The A Team" sung by Ed sheeran. Keywords: Study,Qualitative, Communication
Peran Humas PT Kereta Api Indonesia (Persero) di Kota Medan Dalam Meningkatkan Jumlah Penumpang Kereta Api di Era Pandemi Jumaidi, Jumaidi; Nurhanifah, Nurhanifah; Husna, Ade Humairoh; Rantika, Milla; Hasibuan, Yumna Wiladah; Wafa, Aulia
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3370

Abstract

This study examines the role of humans in increasing KAI Medan passengers. This study uses a qualitative method. The results of this study show that PT KAI through its three strategic steps, namely adaptive, solutive and collaborative, has made a number of adaptations during the pandemic. We should appreciate the conditions that have been implemented, including by supporting PT KAI's condition to boost the performance of freight or passenger transportation. Keywords: Role, Public Relations, Number of Passengers
Tren Dalam Ekonomi Politik Komunikasi Hendrawati, Lely; Rusadi, Udi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3383

Abstract

The globalization of the field, the expansion of a long-standing emphasis on historical research, the growth of research from alternative viewpoints, particularly feminism and labor, the shift from an emphasis on old to new media, and the growth of activism linked to the political economy tradition are five major trends in the political economy of communication that are addressed in this paper. None of them are really new trends; rather, they build on earlier ones that were frequently buried behind more prevalent ones at the time. However, the results of particular battles within each of these areas point to political economists as having significantly contributed to the general upsurge in activity surrounding important communication concerns. Keywords: Globalization, feminism, labor, political economy of communication, communication history, and activism
Strategi Viral Marketing Melalui Instagram @Suweger.Indonesia Dalam Membangun Brand Awareness Wahyuning M., Diana Nur; Tranggono, Didiek
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3393

Abstract

This study aims to describe how a viral marketing strategy can occur on the Instagram account @suweger.indonesia and how the viral marketing activities carried out can build brand awareness. Considering that after the pandemic, people's interest in consuming modern drinks has increased, however, a large number of competitors in the city of Surabaya has made the business competition even tougher, therefore a strategy is needed to build brand awareness. This research is descriptive qualitative research, where the data collection method is through in-depth interviews, observation, and documentation. The informants were selected based on a purposive sampling technique consisting of key informants, namely the Human Resources Officer and Marketing Manager of Suweger Indonesia, the main informant, namely the Content & Social Media Officer who manages Instagram Suweger Indonesia and supporting informants, namely five Instagram followers @Suweger.Indonesia. The results of this study indicate that Suweger Indonesia uses a viral marketing strategy by implementing a viral marketing component. Meanwhile, Suweger Indonesia's marketing messages were analyzed based on the viral marketing dimension which influences a person's attitude in spreading the message, showing that the majority of supporting informants liked the messages shared by Suweger Indonesia. In addition, Suweger Indonesia also utilizes viral marketing elements so that the viral marketing activities carried out can be more effective. Based on supporting informant data, the viral marketing activities carried out by Suweger Indonesia have made the public aware of the Suweger Indonesia brand. Keywords: Viral Marketing; Instagram; Brand Awareness
Pengaruh Tayangan Drama Korea di Media Baru terhadap Minat Belajar Bahasa bagi Remaja Putri, Assyifa Nurtasya; Abidin, Zainal; Nayiroh, Luluatu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3396

Abstract

Since the COVID-19 pandemic hit the world, many countries have imposed restrictions on activities outside the home, so all action has been shifted to the house which has increased users of video-on-demand services. Currently, most people access it through various special applications available on their smartphones on the Google Play Store or Apple Store. This study aims to determine the effect of showing Korean dramas in new media on interest in learning the language in adolescents. The subjects of this study were teenagers from SMAN 1 SETU Kabupaten Bekasi, with a total of 115 students as respondents. This research is quantitative using explanatory survey methods and use and effect theory, which explain the relationship between mass communication communicated through mass media so that it has impact on mass media users. The results of this study indicate that Korean drama shows have an impact on interest in learning a language, with a significance value of 0.000 < 0.05 so it can be concluded that the variable showing Korean dramas (X) influences the variable interest in learning the language (Y). Keywords: Drama, Video on Demand, an Interest in Learning
Persepsi Khalayak pada Postingan Akun Instagram Publik Figure @Krisdayantilemos Terkait  Penghapusan Syarat PCR dan Swab Antigen Pelaku Perjalanan Domestik Anggraeny, Dwi Nuning; Tutiasri, Ririn Puspita; Achmad, Zainal Abidin; Zuhri4, Saifuddin
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3503

Abstract

Dwi Nuning Anggraeny1, Ririn Puspita Tutiasri2, 3, 1-4Program Studi Ilmu Komunikasi, UPN “Veteran” Jawa Timur dwinuninganggraeni2@gmail.com ABSTRACT This study aims to find out how the public perceives the posting of the Instagram Public Figure @Krisdayantilemos Account regarding SE Regulation Number 22 of 2022 Regarding the Elimination of PCR Requirements and Antigen Swabs for Domestic Travel Users. Social media has become a good medium during the current Covid-19 pandemic, as a means of sharing information and policies related to Covid-19. The availability of information on digital technology, especially on Instagram social media, greatly influences the formation of public perceptions. The method used in this study is a qualitative descriptive method that aims to explain certain phenomena clearly and in detail. By conducting interviews through the personal Instagram of the informants. Based on the results of research conducted using 7 informants who knew and commented on posts from Instagram @krisdayantilemos, who posted that Krisdayanti disagreed regarding the abolition of PCR requirements and antigen swabs for domestic travel users. Information regarding Krisdayanti's disapproval of domestic travel regulations without antigen and PCR swab tests on the Instagram social media account @krisdayantileos gave rise to various perceptions from the large number of audiences who gave pros and cons of Krisdayant's posts. Keywords: Perception, The Latest Domestic Travel Regulations, Audience, Instagram