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Dedi Junaedi
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dedijunaedi@laaroiba.ac.id
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dawatuna@laaroiba.ac.id
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 0218757150 HP 08118114379 Email: dawatuna@laaroiba.ac.id
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INDONESIA
Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : 2798690X     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Education, Social,
Religion Education Languange, Linguistic, Communication & Media Social Sciences
The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic studies Islamic education Other related issues
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 306 Documents
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Pengaruh Penerapan Sistem manajemen Sumber Daya Perusahaan (ERP) dalam meningkatkan Kinerja Manajemen Rantai Pasok (SCM) suatu Organisasi/Perusahaan Tjan, Charles; Kelvin, Kelvin; Lim, Nicholas; Vincent, Vincent; Welwen, Welwen
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3944

Abstract

The food business is one business that can be said to be very popular throughout the world, including in Indonesia itself. The business will continue to grow over time. UMKM Blackforest Cakeshop is one of the developing UMKM in the food sector. in a growing business, the UMKM Blackforest Cakeshop also implements a system called the ERP system. In the ERP system, they use an application called Olsera where the manager works closely with the UMKM manager Blackforest Cakeshop. The research method that we use is to use qualitative methods. Using qualitative methods, we research and seek information about UMKM Blackforest Cakeshop. The purpose of our research is to find out whether UMKM Blackforest Cakeshop can take advantage of existing technology to develop their business. Keywords: ERP, Olsera, techonolgy, Blackforest Cakeshop.
Pengembangan Media Pembelajaran Biologi Menggunakan Aplikasi Camtasia sari, indah karunia; Tanjung, Indayana Febriani; Adlini, Miza Nina
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3945

Abstract

This study aims to determine the validity, practicality, and effectiveness of biology learning media using the Camtasia application which was developed in the form of learning videos on the subject of the human circulatory system. This study uses the Research and Development (R&D) method, with the ADDIE model namely analysis, design, development, implementation, and evaluation. The instruments used were media and material expert validation sheets, teacher and student response questionnaires, and multiple choice tests to assess student effectiveness. The developed media has an average overall media validity score of 0.83 which indicates that it meets the valid criteria. It is said to be "valid" according to the validity criteria (V > 0.8). The average response of teachers and students to each aspect of learning media shows a useful value of 3.90, this shows that the media and all responses of teachers and students fulfill the practical value criteria. For the value of effectiveness, 91 percent of students meet the value of the effectiveness criteria of 79.1 seen from the learning outcomes assessment test. This study shows that biology learning media fulfills the valid, practical, and effective requirements. so that it is expected to be used as a learning resources. Keywords: Development, Learning Media, Video, Camtasia.
Strategi Komunikasi Persuasif Member Bisnis MLM Millionaire Club Indonesia(MCI) untuk Meningkatkan Penjualan di Kabupaten Karawang Nurlela, Nurlela; Ramdhani, Muhammad; Budhiarti, Tri Widya
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3984

Abstract

Multi-Level Marketing (MLM) is a branch of direct selling, in which sellers are expected to have persuasive communication skills to influence consumer attitudes and generate interest in the offered products. Millionaire Club Indonesia (MCI) is one model of Multi Level Marketing (MLM) business that sells and produces health and beauty products and has been established since 2010. Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) are spread across Indonesia, including in Karawang Regency. The objective of this research is to understand the persuasive communication strategies used by MLM members of Millionaire Club Indonesia (MCI) to enhance sales in Karawang Regency, West Java. The theory employed in this study is the AIDDA Theory proposed by Wilbur Schramm. The research findings indicate that Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) employ various persuasive communication strategies such as promoting on social media with appealing captions, sharing testimonials, providing direct consumer education, delivering excellent customer service, offering promotions and easy payment solutions. This aligns with the AIDDA theory, as Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) engage in communication to generate consumer interest (Interest). Once consumers show interest in knowing about the products offered by Millionaire Club Indonesia (MCI) members, the members must strive to cultivate desire (Desire) in the consumers' minds, as interest serves as the starting point for generating the decision (Decision) to purchase the offered products. This is followed by the consumers making the decision to take (Action). Keywords: Multi-Level Marketing (MLM), Millionaire Club Indonesia (MCI), AIDDA
Pengaruh Kampanye di Instagram dengan Penggunaan Kain Tradisional pada Gen Z Sandy M., Bagus Kurnia; Claretta, Dyva
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4003

Abstract

This study aims to find out whether the #BerkainituKeren campaign carried out by the Pemuda Berkain Surabaya has a significant influence on the use of traditional fabrics in generation z followers of the Instagram account @pemudaberkain.sub. This study uses quantitative methods to determine causal relationships or is called association-correlation type research. The sampling technique uses simple random sampling using Google Forms in the data collection process. Data processing is done with the help of SPSS and Microsoft Excel. Based on the results of the study concluded that the #BerkainituKeren campaign had a significant influence on the use of traditional cloth in generation z on Instagram @pemudaberkain.sub. Keywords: campaign; use of tradisional fabrics; Pemuda Berkain Surabaya; generation z
Makna Ibu Nyai Bagi Santriwati di Pondok Pesantren Al-I’tishom Karawang Nurhalimah, Juag; Utamidewi, Wahyu; Budhiarti, Tri Widya
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4015

Abstract

The hectic problem of decreasing character education, especially student manners and decency and high juvenile delinquency in the world of formal education does not affect the existence of Islamic boarding schools as educational institutions that excel in the moral education of their students, with more and more people looking at Islamic boarding schools to educate children's character and morals. they. This certainly cannot be separated from the role of the teacher, caregiver or supervisor of the students. Mrs. Nyai is one of the figures who has a role in nurturing, educating and guiding Santri, especially female Santri. Departing from this phenomenon, this study aims to find out what the meaning of the figure of Mrs. Nyai is for Santriwati at the Al-I'tishom Karawang Islamic Boarding School. This research method uses a qualitative method with a phenomenological approach, because researchers are trying to find out the phenomenon of the meaning of Mrs. Nyai for Santriwati based on the experience and role of Mrs. Nyai in Islamic boarding schools. The theory used in this study is the theory of symbolic interaction and the data obtained by this research were generated through in-depth interviews, observation, and documentation. The results of this study indicate that Santriwati interprets the figure of Mrs. Nyai as a teacher as well as a parent at the Islamic Boarding School. Based on her communication experience, Santriwati interprets the figure of Mrs. Nyai as a person who is friendly, kind-hearted, has a high sense of sympathy, firm and wise. Keywords: Santriwati, Mrs. Nyai, Meaning, Islamic boarding school
Representasi Waria dalam Sinema Indonesia pada Masa Orde Baru Sampai Era Moral Panic Febriyanti, Shabrina Farahiyah; Gietty, Shuri Mariasih; Rahmi, Rias Antho
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.4370

Abstract

The banning of transgender representation in the mainstream media by KPI has limit the way society is empowered on the issues concerning transgender in Indonesia. The development of transgender representation in the media are not as progressive as it could be without the banning from KPI. This research aims to investigate Betty Bencong Slebor (1978), Dulu Banci (2011), Aku Bukan Banci Kaleng (2012), Bias (2015), and On Friday Noon (2016) films in reference to representation theory to compare and contrast on how waria is represented during the New Order , post-reformation, and moral panic eras. Research findings reveal that films produced during the post-reformation period tend to perpetuate the stereotype of waria as it was constructed during the New Order era because of the government's refusal to classify waria as women. Furthermore, waria are often represented in the context of religious, spesifically Islamic, values. During the moral panic era, several stereotypes have actually been contested in the films even though stereotypes regarding waria’s appearance and job are still strongly discriminating. Keywords: identity; Indonesia cinema; KPI; representation; waria
Implementation of Journalistic Language in the Organization Category of Visi Nusantara Online Media   Wahyunengsih, Wahyunengsih; Awaliyah, Syifa
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4430

Abstract

The use of journalistic language cannot be separated from the journey of print media in everyday life. The meaning conveyed through arranged words can give birth to meaning. Understanding related to the implementation of journalistic language must be in accordance with the rules or guidelines of journalistic language, so that a journalist is required to master the rules of writing journalistic language. The purpose of this study is to determine the application and characteristics of journalistic language characteristics used by the news category of the Visi Nusantara online media organization, then to find out the impact of the news category for students who are active in organizations. The researcher conducted a document analysis on Visi Nusantara’s organizational category news as many as 18 news editions in 2022. The results show that the characteristics of journalistic language consist of simple, short, dense, straightforward, clear, clear, interesting, populist, logical, democratic, grammatical, avoiding speech, foreign words and terms, appropriate diction, prioritizing active sentences, avoiding technical words or terms, and submitting to ethical rules. The existence of this category of news has a positive impact on students because the news contained is packaged informatively, although there are some mistakes in the writing, it does not rule out the possibility of this news becoming a field of information and inspiration for students and people who play a role in the world of organizations. Keywords: journalistic, journalistic language, organization, Visi Nusantara
Strategi Pemko Medan Dalam Mempertahankan Istana Maimun sebagai Ikon Wisata Kota Medan Fadilah, Nurhikmah; Saritza, Zahra; Aulia, Fadlan; Anwar, M. Fachri; Simamora, Irma Yusriani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.4432

Abstract

The tourist icon is one of the signs that characterizes a particular area. Each region must have its own tourist icon. One of them is the city of Medan, which has a tourit icon, the Maimoon Palace or what is commonly called the Deli Sultanate Palace. Is one of the icons of the country. To find out the strathey of Pemko Medan in mainting the Maimun palace, researchers used qualitative methodes with a socio-cultural approach. The method used is in- depth interviews and documentation. From the results of the interview the strstegy adopted by Pemko Medan is to continue to promote the Maimoon Palace on various social media, or major events helid im the city of Medan. From the Maimoon palace self, ot major events held ini the city of Medan. From the Maimoon Palace itserlf , it is to. Maintain comfot and cleanliess at the Maimun Palace itself. Keywords: strategy, maimoon palace, travel icon
Manfaat Penambahan Tiang Jaringan Guna Meningkatkan Komunikasi Digital di Jl. H.M. Yamin Kel. Sidodadi Kec.Medan Timur Br Nasution, Najiah Maisaro; Siregar, Susilawati; Humaidi, Samir; Zidansyah, Arif; Simamora, Irma Yusriani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.4433

Abstract

Information technology is the latest long wave of the socio-economic evolution of mankind by bringing changes in all lines of human life, including social, economic and political. The birth of digital communication has brought changes in people's behavior, including shifts in culture, ethics and existing norms. Research on information technology and social change has progressed significantly, ranging from speculative studies of its potential impact on social and economic life to detailed analysis of digital communications[1]. The discussion of digital communications and social change is part of the wider literature on innovation theory that began with Shannon's "digital" conceptualization in 1948. And this is very influential whether or not the internet network. Therefore, additional network poles were carried out to facilitate the telecommunication network on Jl. HM Yamin. This work was carried out by PT. Fiber. The results discussed in this study are the addition of network poles carried out by PT. Fiber Network on Jl. H.M Yamin and its benefits for digital communication. This study uses qualitative methods, using a descriptive approach. In the process of qualitative research the emphasis is on the views of the subject and the theoretical basis used by the researcher as a guide, so that the research process is in accordance with the facts found in the field when conducting research. Keywords: network pole, digital communication
Analisis Semiotika pada Music Video Jkt 48 dengan Judul Benang Sari, Putik dan Kupu-Kupu Malam Sari, Sri Indah; Ananda, Rizki Ayu; Sazali, Hasan; Dalimunthe, Maulana Andinata
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4444

Abstract

This research focuses on semiotic analysis of music videos which are the pros and cons in society. The music video for JKT 48 is entitled "Stamen and Night Butterflies". The method used in this study is a qualitative method, which includes: ideas, descriptions of meanings, definitions, characteristics, metaphors, symbols, and others. Based on the author's observations and analysis, in the music video there are scenes that are not in accordance with the culture of our country, namely those that lead to LGBT and are inappropriate for viewing by minors. And using the concept of queerbaiting which refers to and implies heterosexual/LGBT relationships because it uses talent that is entirely female. Keywords: music, symbols, video

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