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Studi Ilmu Manajemen dan Organisasi
Published by Goodwood Publishing
ISSN : -     EISSN : 27457826     DOI : https://doi.org/10.35912/simo
Core Subject : Economy,
Economics, Econometrics & Finance
Studi Ilmu Manajemen dan Organisasi (SIMO) merupakan media publikasi ilmiah yang memuat artiket-artikel dibidang manajemen dan organisasi. Jurnal Penelitian Manajemen dan Organisasi didedikasikan untuk sharing idea dikalangan akademisi, industri atau praktisi serta pengambil kebijakan. SIMO menerima artikel dari berbagai pihak untuk dimuat pada jurnal ini dan diharapkan dapat berguna untuk pengembangan ilmu pengetahuan dan praktik terkait manajemen dan organisasi dimasa mendatang.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 231 Documents
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Analisis Faktor yang Mempengaruhi Konsumen untuk Keputusan Membeli di Rumah Potong Hewan Padil Pratama Kota Palopo Mirsan Mirsan; Naimah Haruna; Hamja Abd Malik; Burhanuddin Harahap
Studi Ilmu Manajemen dan Organisasi Vol 5 No 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.3334

Abstract

Purpose: The Slaughterhouse (RPH), is generally known by the community as a place to slaughter cows and buffaloes or also called large ruminants, this place is usually to slaughter cows and buffaloes for meat. Methodology/approach: This study is designed as descriptive research with an explanatory quantitative approach, studies the variables observed descriptively, and analyzes the influence that occurs between dependent variables on independent variables. The dependent variable consists of the purchase decision (Y), while the independent variable consists of consumption (X1), meat price (X2), location (X3) Results/findings: Results obtained the study found that the influence of the consumption variable is a positive and significant effect on the purchase decision at RPH Padil Pratama Palopo City, the influence of the price variable of the yield obtained meat did not have a positive and significant effect on the purchase decision at RPH Padil Pratama Palopo City, the influence of the variable location of the results obtained had a positive and significant effect on the decision to buy at RPH Padil Pratama Palopo City. Limitations: The analysis in this study still requires additional in-depth variables, such as marketing mix and loyalty, to obtain more in-depth measurement results. Contribution: The theoretical implications of this study underscore the importance of maintaining consumer loyalty to meat consumption in RPH Padil Pratama.
Strengthening Organizational Culture, Work Discipline, and Job Satisfaction to Build Civil Servants’ Organizational Citizenship Behavior Muhammad Tafsir; Syamsul Alam; Nurlaely Razak; Hasyim Mochtar; Marwah Yusuf; Heslina Heslina; Abdul Malik
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.5736

Abstract

Purpose: This study aims to examine the effects of organizational culture and work discipline on Organizational Citizenship Behavior (OCB), with job satisfaction as a mediating variable among civil servants (Aparatur Sipil Negara) in Makassar City Government institutions. Methodology: A cross-sectional quantitative design was used. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Purposive sampling was employed, involving 77 respondents in total. Results: The findings show that organizational culture and work discipline significantly and positively affect job satisfaction but do not directly influence the OCB. Job satisfaction significantly and positively affected OCB and served as a significant mediator between organizational culture, work discipline, and OCB. Thus, organizational factors influence OCB primarily through an employee’s job satisfaction. Conclusion: Job satisfaction is a crucial psychological mechanism linking organizational culture and work discipline to OCB among civil servants. Limitations: The cross-sectional design limits causal inference, and the single-region scope restricts the generalizability of the findings. Contribution: This study reinforces the role of job satisfaction as a mediator in public sector organizational behavior research and offers practical implications for improving OCB among civil servants through better organizational culture and fair work discipline.
Post-Pandemic Change Strategies in Indonesian Insurance: A Critical Literature Review Using a Systematic Interpretive Approach Alvin Ayodhia Siregar
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.5770

Abstract

Purpose: This study examines how Indonesia insurance industry adapted to the major disruptions caused by the COVID-19 pandemic, with particular attention to digital transformation, organizational change, leadership, workforce adaptation, and regulatory responses in the post-pandemic period.Methodology: This study uses a critical literature review approach, synthesizing 22 academic publications and professional reports published between 2020 and 2025. This review combines systematic search methods with interpretive analysis to identify key themes and evaluate the relevance and quality of each source.Results: The findings indicate that the pandemic accelerated digital adoption, redesigned service delivery, and intensified collaboration with insures firms. Many organizations lack structured change management frameworks, leading to inconsistent preparedness and uneven progress. The review also highlights that effective leadership, open communication, and workforce reskilling played a central role in successful adaptation while complying with regulatory adjustments that emphasized risk governance and encouraged digital and ESG-oriented reforms.Conclusion: The dynamics of change management in Indonesia insurance sector during and after the COVID-19 pandemic are examined. This study identifies three main domains of transformation such us digital acceleration and business model reconfiguration, leadership, culture, and workforce adaptation, and regulatory and risk governance transformation.Limitations: The study acknowledges limitations, largely due to the limited Indonesian-language research and industry developments that are not yet fully documented.Contribution: This study integrates crisis management, organizational ambidexterity, and adaptive change theories to explain the sector's post-pandemic transition and identifies key areas for future research on organizational learning and digital governance.
Boosting Work Productivity: The Crucial Roles of Employee Engagement, Organizational Climate, and Ability Asep Qustolani; Isrof Oktiasih
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6383

Abstract

Purpose: The objective of this study is to examine the influence of employee engagement, organizational climate, and ability on work productivity among employees at PT Kaldu Sari Nabati Indonesia Research Methodology: This study uses a quantitative approach, combining descriptive and verification methods to test the hypotheses. Data were collected via questionnaires from 99 employees randomly sampled from a large population of 9,374. To ensure statistical accuracy, we used SPSS 25 to perform classical assumption tests and multiple linear regressions (t-tests and F-tests). Results: The results indicate that employee engagement, organizational climate, and ability have a positive and significant effect on work productivity. specifically, ability had the most dominant influence (28%), followed by employee engagement (22.8%) and organizational climate (21.6%). Conclusions: Increasing Employee Engagement, creating a conducive organizational climate, and improving employee ability significantly enhance work productivity at PT Kaldu Sari Nabati Indonesia. Limitations: This study offers a targeted exploration of the Majalengka Plant, prioritizing a deep dive into three pivotal performance drivers over a broad, multi-industry scope. While the findings are inherently localized to this facility, the study serves as a specialized benchmark for understanding workforce productivity within high-output manufacturing environments Contributions: This research enriches the Human Resource Management literature by providing rare empirical evidence on the specific drivers of productivity within the food manufacturing sector. Beyond its theoretical value, this study provides management with actionable, evidence-based insights to strategically optimize workforce performance in high-output industrial environments.
The Effects of Price Perception, Menu Variety, and Taste on Satisfaction and Repurchase Intention Rahayu Lestari; Resti Hardini
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6412

Abstract

Purpose: This study aims to analyze the influence of price perception, menu variation, and taste on customer satisfaction and repurchase intention among consumers at South Tangerang Snack Park.Metodhology: This research used a quantitative approach method with primary data collected by questionnaires distributed to 95 consumers. The data selected by using purposive sampling and the data analyzed by using Partial Least Squares with SmartPLS 3.0.Result: The findings show that price perception, menu variation, and taste show significant effect and positive on customer satisfaction. Customer satisfaction also contributes to consumers’ intention to repurchase. However, menu variation does not directly influence repurchase intentionConclusions: Consumer satisfaction is an important factor in encouraging repeat purchases. Fair price perception and good taste can strengthen satisfaction and increase consumers’ willingness to buy againLimitations: This study is limited to consumers of South Tangerang Snack Park, with only 95 respondents, restricting generalizability to broader culinary markets. The small sample size, single location focus, and specific timeframe may not fully represent diverse consumer behaviors, seasonal fluctuations, or regional differences across other culinary destinations in Indonesia.Contributions: This study provides practical insights for culinary business owners to improve customer satisfaction and loyalty by optimizing price perception, menu variation, and taste quality to strengthen competitiveness and repurchase intention.
E-Trust Mediating E-Service Quality and Online Purchase Decision in Digital Intercity Transportation Eveline Nathalie A. Sitohang; Budi Prasetiyo
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6417

Abstract

Purpose: This study addresses the gap between digital investment and declining online sales at Primajasa company. It evaluates how E-Service Quality affects Online Purchase Decisions through the mediating role of e-trust among university students. Research Methodology: A quantitative causal approach was used to gather data from 268 Telkom University students who used Primajasa’s digital website. The structural model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 3.0 software. Results: The analysis revealed that E-Service Quality is a strong predictor of e-trust (? = 0.880, p = 0.000), which subsequently drives Online Purchase Decisions (? = 0.735, p = 0.000). Because the direct link between service quality and purchase behavior is statistically insignificant (? = 0.195, p = 0.131), this study confirms that e-trust acts as a total mediator (? = 0.647, p = 0.000). Conclusions: Perceived trust is the primary mechanism that transforms service quality into actual transaction. Digital transport providers must prioritize trust-building strategies to ensure successful adoption by users. Limitations: The sample was restricted to students from one institution on a single route, excluding potential moderators such as perceived risk and price sensitivity. Contributions: As one of the few studies focusing on Indonesia's intercity transport, this study validates the essential role of e-trust in driving digital conversion rates.
Influence of Social Media, Influencers, and Word of Mouth on Purchasing Decisions: Bakso Panjul Majalengka Eli Achmad Mahiri; Engkun Kurnadi; Nia Rosdiana
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6442

Abstract

Purpose: This study examined the effects of social media marketing, influencers, and word of mouth on the purchasing decisions of Bakso Panjul consumers in Majalengka Regency.Research Methodology: A quantitative survey with descriptive and verification approaches was conducted. Using non-probability accidental sampling and the RAE formula, 100 consumers were selected. Data were analyzed using multiple linear regression with SPSS version 21.Results: The model explained 73.6% of the variance in purchase decisions (R² = 0.736, p < 0.001). Social media marketing, influencers, and word of mouth all had positive and significant effects, with word of mouth showing the strongest influence (? = 0.505), followed by influencer marketing (? = 0.245) and social media marketing (? = 0.227).Conclusion: Social media marketing, influencers, and word of mouth significantly and positively influence consumers' purchasing decisions.Limitations: The study focused only on Bakso Panjul consumers in Majalengka Regency, limiting the generalizability of the findings to other businesses and regions.Contribution: This study contributes to marketing management by confirming the importance of social media marketing, influencers, and word of mouth in shaping consumer purchasing decisions.
Customer Loyalty Revisited: A Mediation Moderated Analysis of Perceived Value, Customer Satisfaction, And Café Atmosphere Ikramuddin Ikramuddin; Mariyudi Mariyudi; Ghazali Syamni; Rico Nur Ilham; Sariyulis Terfiadi; Em. Yusuf Iis
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6448

Abstract

Purpose: This study aims to explore how perceived value influences customer loyalty, with customer satisfaction acting as a mediating variable and café atmosphere as a moderating factor. Research Methodology: A quantitative research method was used. Data were gathered using self-administered questionnaires distributed at the cashier desk of a café in Lhokseumawe, Indonesia. A total of 190 customers were selected using convenience and intercept sampling techniques. Conditional process analysis was used to assess the direct, mediating, and moderating relationships among the variables. Results: The results revealed that perceived value significantly and positively affected both customer satisfaction and loyalty. Customer satisfaction has a strong positive impact on customer loyalty and partially mediates the relationship between perceived value and loyalty. Furthermore, the café atmosphere significantly moderates the relationship between customer satisfaction and loyalty, indicating that a more pleasant atmosphere enhances this connection. Conclusions: This study shows that perceived value enhances loyalty through customer satisfaction, with the café atmosphere strengthening these relationships. Limitations: This study's limitations include the fact that it was limited to the city of Lhokseumawe and did not differentiate between café sizes. Contributions: This study provides an integrated view by combining perceived value, customer satisfaction, and café atmosphere within a moderated-mediation framework. This study contributes to the understanding of customer loyalty formation, particularly in the café industry, both theoretically and practically.
Customer Satisfaction Linking Relationship Marketing, Service Quality, and Repurchase Intention at Fore Coffee Bandung Juwita Khoirunnisa Dzaqia; Arlin Ferlina Mochamad Trenggana
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6449

Abstract

Purpose: Through the mediating function of customer satisfaction, this study examines the direct and indirect impacts of relationship marketing and service quality on repurchase intention among Fore Coffee consumers in Bandung, Indonesia. Research Methodology: A quantitative study with purposive sampling was conducted with 150 respondents. An online survey was used to gather data, and Partial Least Squares Structural Equation Modeling (PLS-SEM) with Structural Equation Modeling berbasis Partial Least Squares (SmartPLS) 3.0 was used for analysis. Results: Relationship marketing and service quality strongly influenced customer satisfaction and repurchase intention. Service quality was expected to be the most significant factor among all predictors. Additionally, customer satisfaction serves as an important mediator, particularly in enhancing the impact of service quality on consumers' propensity to make additional purchases. Conclusions: Customer satisfaction is a crucial link that transforms service quality into repeat purchase behavior. Relationship marketing and service quality are important factors that influence customer satisfaction and repurchase intentions. Limitations: This study had a small sample size and was restricted to a particular geographic location. Future studies should broaden their focus and incorporate other factors, such as perceived value and brand image. Contributions: By combining relationship marketing and service quality in the context of Indonesian digital coffee shops, this study provides innovation and empirical data on the mediating function of customer happiness in influencing repurchase intention.
The Impact of Price and Service Quality on Purchase Decision at Mitra Jaya Mandiri Nisrina Audya Putri; Budi Prasetiyo
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6535

Abstract

Purpose: This study aims to examine the effect of price and service quality on purchase decision at Mitra Jaya Mandiri, a textile Small and Medium Industries (SMI) in Majalaya, West Java, Indonesia. Research Methodology: This study used a quantitative method with a descriptive and causal approach. Data from 83 respondents were collected through purposive sampling and analyzed using multiple linear regression with IBM SPSS (version 29). Results: All variables fell into the very good category. Price positively and significantly influenced purchase decisions partially, as did service quality. Simultaneously, these two variables also have a significant impact, with an adjusted R² of 0.620, explaining 62% of the variance in purchase decisions. Conclusions: Price and service quality positively and significantly influenced purchase decisions at Mitra Jaya Mandiri, both individually and collectively. Therefore, companies are advised to improve their price competitiveness and packaging standards to better meet customer expectations and enhance sales performance. Limitations: This study is confined to customers of one company in 2025, with only two variables examined under a cross-sectional design. Contributions: This study adds empirical evidence on the influence of price and service quality on purchase decisions in the textile SMI sector in Majalaya. The findings indicate that service quality has a stronger influence than price, offering practical insights for SMI practitioners.

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