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Studi Ilmu Manajemen dan Organisasi
Published by Goodwood Publishing
ISSN : -     EISSN : 27457826     DOI : https://doi.org/10.35912/simo
Core Subject : Economy,
Economics, Econometrics & Finance
Studi Ilmu Manajemen dan Organisasi (SIMO) merupakan media publikasi ilmiah yang memuat artiket-artikel dibidang manajemen dan organisasi. Jurnal Penelitian Manajemen dan Organisasi didedikasikan untuk sharing idea dikalangan akademisi, industri atau praktisi serta pengambil kebijakan. SIMO menerima artikel dari berbagai pihak untuk dimuat pada jurnal ini dan diharapkan dapat berguna untuk pengembangan ilmu pengetahuan dan praktik terkait manajemen dan organisasi dimasa mendatang.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 287 Documents
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Dividend Yield, Earning Volatility, And Leverage Effect On Volatility Stock Prices Of Consumption Goods Companies 2018-2022 Winata, Verlyn; Ekadjaja, Agustin
Studi Ilmu Manajemen dan Organisasi Vol 6 No 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3587

Abstract

Abstract:Purpose: This study aims to analyze the impact of dividend yield, earnings volatility, and leverage on stock price volatility in consumer goods companies from 2018-2022 and test the relevance of existing theories in the Indonesian context.Research methodology: This study is a quantitative study, examining the causal relationship of independent variables such as dividend yield, earning volatility and leverage to the dependent variable, namely stock price volatility. Data were collected by looking at the financial statements of each company and the stock prices of companies engaged in the consumer goods industry listed on the Indonesian Stock Exchange for the period 2018-2022. The collected data were then processed using the SPSS program.Results: Dividend yield and earning volatility variables have a negative but insignificant effect on stock price volatility in consumer goods industry companies. While the leverage variable has a significant and positive effect on stock price volatility in consumer goods industry companies.Conslusions: This study found that dividend yield and earnings volatility do not significantly affect stock price volatility, while leverage has a significant impact. The study is limited to the period of 2018-2022 and consumer goods companies listed on the IDX.Limitations: The independent variables used in the study that explain stock price volatility are only limited to three variables, namely dividend yield, earning volatility and leverage. There are limitations to the research period used in the study, namely 2018-2022 so that the study is only able to explain conditions in that period, and the limited research sample used, namely around companies engaged in the consumer goods sector listed on the Indonesia Stock Exchange (IDX)Contribution: This study contributes to the existing literature by providing insights to new investors regarding stock information that influences investment decisions. This study highlights that stock price volatility that occurs can be influenced by many factors and can be additional information in an investor's investment decision.Keywords: Dividend Yield, Earning Volatility, Leverage, Stock Price VolatilityHow to Cite: Winata, V, F., Ekadjaja, A. (2025). Dividend Yield, Earning Volatility, And Leverage Effect On Volatility Stock Prices Of Consumption Goods Companies 2018-2022. Studi Manajemen dan Ilmu Organisasi, 6(1), 53-61.
Tingkat Kepuasan Masyarakat dalam Pelayanan Kesehatan di Provinsi Maluku Utara: Studi Kasus RSUD. Chasan Boesoiri Sun’an, Muammil; Soleman, Marwan Man; Nurlaila, Nurlaila
Studi Ilmu Manajemen dan Organisasi Vol 5 No 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3591

Abstract

Purpose: This research aims to identify and analyze the quality of health services in North Maluku Province, the level of community satisfaction with these services, and the role of the government in encouraging efforts to improve health services.Methodology: The data was analyzed using descriptive and qualitative statistical analysis frameworks. Descriptive statistics analyze variables presented in frequency distributions, both in absolute numbers and percentages.Results: The research results show that there are still various aspects of government health services that require improvement, such as administrative problems, medical personnel, equipment, and supporting facilities. Public complaints include medical costs not commensurate with services, a less clean and comfortable environment, and service delays due to a lack of medical personnel. Conclusions: Public satisfaction with government-provided health services still faces various shortcomings that need to be continuously improved, including administrative issues, workforce, equipment, and other supporting facilities. Therefore, the government needs to allocate a budget for health subsidies.Limitations: Factors such as demographic differences and economic conditions have not been explored, nor have service provider perspectives that could provide insight into internal constraints. This limitation must be considered in further research with more diverse methods and data.Contribution: These findings can be a basis for policymakers in designing strategies for improving health services, including more appropriate budget allocation and improved procedures. This research also opens opportunities to explore demographic factors and service provider perspectives to enrich understanding of challenges and solutions in the health system.
Marketing Strategy Implementation for Business Plan at Material Handling Rental Services Startup LogisMe Rosdiana, Rosdiana; Rhian Indradewa; Edi Hamdi; Ketut Sunaryanto
Studi Ilmu Manajemen dan Organisasi Vol 6 No 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3595

Abstract

Purpose: This study aims to analyze the marketing strategies and operational practices of LogisMe, a logistics company focused on material handling. It explores the use of the B2B model, NICE marketing mix, and Porter’s Generic Strategy for market differentiation. Additionally, the research examines customer relationship management, relationship marketing, digital marketing, and employee expertise in enhancing sales effectiveness. Methodology/approach: This research employs a qualitative approach, gathering data from LogisMe’s internal documents, marketing strategies, and operational plans. A case study method is used to gain an in-depth understanding of the company's marketing practices. Data were collected through interviews with key management personnel and analyzed using the Sales Effectiveness Drivers framework, which consists of five elements: definer, shaper, exciter, enlightener, and controller drivers. Each of these elements was assessed to determine their impact on LogisMe’s sales force structure and marketing strategies. Results/findings: The study reveals that LogisMe successfully leverages its B2B model by employing the NICE marketing mix strategy to foster strong business networks and customer engagement. By focusing on specific market segments and utilizing Porter’s differentiation strategy, LogisMe has been able to carve a niche in the logistics industry. The company’s investment in skilled employees, digital marketing, and relationship marketing further contributes to its sales effectiveness. The Sales Effectiveness Drivers framework has helped LogisMe optimize its sales force structure and activities, resulting in improved operational efficiency and market competitiveness. Limitations: The study is limited to LogisMe’s current operations and marketing strategies, which may not fully capture long-term trends or challenges in the logistics and warehousing sector. Additionally, the research is based on qualitative data from a single company, which may limit the generalizability of the findings to other logistics firms or industries. Contribution: This research contributes to the understanding of how B2B companies in the logistics industry can use strategic marketing and operational frameworks to enhance their sales effectiveness and competitiveness. It provides a practical application of the NICE marketing mix, Porter's Generic Strategy, and the Sales Effectiveness Drivers framework in the context of logistics and warehousing. The study offers valuable insights for other companies aiming to differentiate themselves and optimize their sales and marketing efforts Novelty: The novelty of this study lies in its exploration of the NICE marketing mix in a B2B logistics setting, combined with the use of the Sales Effectiveness Drivers framework. This integration provides a unique perspective on how logistics companies can align their marketing and sales strategies with organizational goals to achieve differentiation and enhance customer relationships in a competitive market.
Optimalisasi Kualitas Layanan Transportasi Publik: Pendekatan Model P-Transqual dalam Mengevaluasi Kinerja di PO. Moedah Barinta, Dunga Dwi; Lestari, Yetty Dwi; Kharisma, Ariefky Pramudya
Studi Ilmu Manajemen dan Organisasi Vol 5 No 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3620

Abstract

Purpose: This study aims to quantify and scrutinize the caliber of public transportation services through meticulous application of the Public Transportation Quality (P-TRANSQUAL) framework. Methodology: The proposed research method involves a qualitative approach that integrates the use of Public Transportation Service Quality (PTSQ) and fishbone diagrams. The research population consisted of users of PO Moedah services, selected randomly based on predetermined inclusion criteria, including diverse age groups, gender, occupation, and monthly income range.Results: The empirical findings suggest that, while functionally proficient, the public transportation services administered by PO Moedah are not immune to deficiencies, warranting remedial intervention.Conclusions: He need for public transportation services in Indonesia is very high because people want time efficiency and a reduction in problems such as congestion and accidents.Limitations: The study was limited by subjective customer opinions and potential sample bias due to inclusion criteria such as age and income. Additionally, the findings are specific to PO Moedah's area and offer only a snapshot in time, limiting the generalizability and long-term relevance.Contribution: This study offers practical insights for PO Moedah to improve services and demonstrates the use of the P-TRANSQUAL framework to assess public-transportation quality. It highlights the importance of customer satisfaction and promotes sustainable urban transportation by addressing key issues, such as fuel consumption and traffic congestion.
Pengaruh Disiplin, Motivasi Kerja, dan Analisis Beban Kerja (ABK) terhadap Kinerja Pegawai (Studi Kasus : KPP Pratama Gresik) Fariz, Miftahul; Setiadi, Pompong Budi; Rahayu, Sri
Studi Ilmu Manajemen dan Organisasi Vol 6 No 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3671

Abstract

Purpose: This investigation seeks to ascertain the impact between the variables of discipline, work motivation and workload analysis (ABK) on the performance of KPP Pratama Gresik employees.Research methodology: Three statistical tests are used in this quantitative study: multiple linear regression, reliability testing, and validity testing. Questionnaires were distributed to 50 KPP Pratama Gresik personnel in order to ensure sufficient data representation and statistical power. The questionnaires were distributed online to facilitate efficient data collection and improve response rates, considering the constraints on time and access associated with in-person data collection.Results: Employee performance at KPP Pratama is significantly and positively impacted by work discipline. Workplace motivation has a small but favorable impact on KPP Pratama Gresik employees' performance. Employee performance is significantly and positively impacted by workload. Workplace motivation, work discipline, and workload all (simultaneously) have a big impact on KPP Pratama Gresik employees' performance.Conclusions: The study concludes that: (1) Work discipline affects employee performance, (2) Work motivation does not have a significant impact, and (3) A balanced workload supports employee performance.Limitations: This study only focuses on three variables that affect employee performance, namely work discipline, work motivation, and workload, and this research is limited to KPP Pratama Gresik and researchers also realize that some respondents may provide answers that do not reflect the actual reality. so that researchers had difficultly coming directly to the field in the data search process.Contribution: In order to increase employee performance, KPP Pratama Gresik is required to pay attention to the degree of work discipline, work motivation, and workload given by using this research as a reference for future research of a similar kind.Keywords: Discipline Work, Employee Performance, Motivation Work, Workload How to Cite: Fariz, M., Setiadi, P, B. (2025). Pengaruh Disiplin, Motivasi Kerja, dan Analisis Beban Kerja (ABK) Terhadap Kinerja Pegawai (Studi Kasus : KPP Pratama Gresik). Studi Ilmu Manajemen dan Organisasi, 6(1), 63-74.
Pengaruh Penggunaan Instagram dan TikTok terhadap Peningkatan Penjualan di Beeancashop Isman, Syahvira Bainca; Maulidizen, Ahmad
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3714

Abstract

Purpose: This study investigates which social media platform, Instagram or TikTok, has a greater influence on increasing sales at Beeancashop Methodology/approach: A quantitative research method was employed with 100 respondents. Data was analyzed using SPSS Version 26 to measure the impact of both platforms on sales. Results/findings: The study revealed that Instagram and TikTok together contribute 90.1% to Beeancashop’s sales. While both platforms had a positive influence, TikTok showed a significant effect on sales, whereas Instagram alone did not. Conclusions: The study concludes that Instagram does not have a significant effect on sales at Beeancashop, while TikTok has a significant positive effect. Furthermore, Instagram and TikTok together significantly influence sales, indicating that social media content, particularly on TikTok, plays a key role in driving sales growth at Beeancashop. Limitations: The study only focused on two social media platforms and limited the sample size to 100 respondents, which may not fully represent a broader consumer base. Contribution: This research offers insights into how TikTok plays a more significant role than Instagram in driving sales for a local fashion brand like Beeancashop in Indonesia, emphasizing the need for a targeted social media strategy.
Creating the Perfect Vibe: How Café Atmosphere Drives Customer Repurchase Intentions Siallagan, Andrew Henradoth Grimaldi; Putri, Yulia; Iisnawati, Iisnawati
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3756

Abstract

Purpose: This study aims to analyze the impact of Store Atmosphere on Repurchase Intention at Pojok Kopi Café in Indralaya. This study seeks to enhance the understanding of how different dimensions of the store environment influence customers' intentions to make repeat purchases. This study aims to provide valuable insights that can be applied practically and contribute to academic knowledge in the fields of Store Atmosphere and Repurchase Intention. Methodology/approach: This research was conducted at Kafe Pojok Kopi, Indralaya involving 100 respondents as the object of study. This study also uses quantitative methods and is analyzed using Multiple Linear Regression. Results/findings: This study found that Cleanliness, Music, Temperature, and Layout significantly affect Repurchase Intention. Scent, lighting, and color do not significantly influence Repurchase Intention. Store Atmosphere significantly influences Repurchase Intention. Conclusion: The study found that cleanliness, music, temperature, and layout significantly affect repurchase intention at Kafe Pojok Kopi, while aroma, lighting, and color do not. Future research should include factors such as price, location, and service to provide broader insights. Limitations: Other variables should be considered in future studies to address the problems that are the background of this study, such as price. This is because the results of the study could not answer the background of this study. Contribution: This study aims to guide Café Pojok Kopi in innovating its store atmosphere and illustrates how the store environment significantly influences repurchase intentions. The findings will support practical applications and academic advancements in this area.
Manajemen Pengetahuan dan Kinerja Terhadap Pengembangan Karir Karyawan: Studi SMA YBPK I Surabaya Andini, Aprilia; Mukayah, Alimatul; Ismail, Iriani
Studi Ilmu Manajemen dan Organisasi Vol 6 No 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3775

Abstract

Purpose: The purpose of this study is to examine how knowledge management and performance management affect the career development of employees at SMA YBPK I Surabaya.Methodology/approach: This study employs a qualitative descriptive methodology, gathering data from the Principal of SMA YBPK I Surabaya through structured interviews.Results/findings: Knowledge management and performance management, when used effectively, can enhance staff members' career development in the educational setting by raising their level of competence and drive for growth.Conclusions: Effective implementation of knowledge management can improve employee competence and adaptability, which in turn accelerates their career development. On the other hand, performance management helps evaluate and direct employees to achieve better targets through a regular evaluation systemLimitations: This research is limited to SMA YBPK I Surabaya, therefore the findings cannot be assumed universally applied to other schools. Moreover, data limitations could affect the analysis subjectively in order to provide a better understanding.Contribution: This research has the potential to enrich public understanding by providing valuable insights for all education stakeholders by highlighting the positive effect of knowledge and performance management combined.Keywords: Knowledge Management, Performance Management, Career DevelopmentHow to Cite: Andini, A., Mukayah, A., Ismail, I. (2025). Manajemen Pengetahuan dan Kinerja Terhadap Pengembangan Karir Karyawan: Studi SMA YBPK I Surabaya. Studi Ilmu Manajemen dan Organisasi, 6(1), 111-122.
Pengaruh Literasi Keuangan terhadap Pengelolaan Keuangan melalui Locus of Control dan Self-Efficacy Pramithasari, Cindy; Wibowo, Purwo Adi
Studi Ilmu Manajemen dan Organisasi Vol 6 No 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3788

Abstract

Purpose: This study aims to reveal the most important things among financial literacy, financial locus of control, and financial self-efficacy towards personal financial management. Methodology: The population consists of 52 security guards working at PT Berkah Mitra Abadi. Sampling method with a census and data collection using a questionnaire. The data obtained were then processed using the partial least square (PLS) method with SmartPLS 3.2.9 software. Results: Financial literacy has a significant positive effect on personal financial management, financial locus of control, and financial self-efficacy. The financial self-efficacy variable can act as a mediating variable for personal financial management (because financial self-efficacy has a significant positive effect on personal financial management), whereas financial locus of control cannot act as a mediating variable (because financial locus of control has no effect on personal financial management). Conclusion: Financial literacy has a significant positive effect on personal financial management, financial locus of control and financial self-efficacy in security guards. Limitations: This research only takes the unit of analysis of security guards at PT Berkah Mitra Abadi Semarang employees, so it cannot represent other professions. Contribution: The research results provide an overview of personal financial management in the security profession.
Potensi Masalah Pinjaman Online Akibat Ilitrasi Keuangan : Indonesia Sari, Syara Purnama; Qodri, Lailatul
Studi Ilmu Manajemen dan Organisasi Vol 6 No 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3870

Abstract

Purpose: The objectives of this study are: to examine the influence of financial literacy on financial attitudes, financial literacy on self-efficacy, financial attitudes on financial skills, self-efficacy on financial skills and financial skills on financial behavior. Methodology: This research is a quantitative research. The data source used in the research process is primary data. The population in this study is all Micro, Small and Medium Enterprises (MSMEs) in Lampung Province. Sampling in this study uses the purposive sampling method with the following criteria: 1. MSMEs that have been run for at least 6 months, 2. MSMEs that sell food and beverages, 3. MSMEs whose source of funds comes from online loans. Using the Slovin formula, the sample used was 200 respondents. Statistical tests use AMOS 24 with the Structural Equation Model (SEM) approach. Result: The results of the study showed that financial literacy had an effect on financial attitudes, financial literacy had an effect on self-efficacy, self-efficacy had an effect on financial skills and financial skills had an effect on financial behavior. While financial attitudes have no effect on financial skills. Conclusion: The Financial Literacy variable has an effect on the Financial Attitude variable, the Financial Literacy variable has an effect on the Self-Efficacy variable. Limitations:. The sample of this study is only limited to food and beverage MSMEs in Lampung Province, it is hoped that future research can use a wider and more sample. Contribution: The impact for MSMEs due to low financial illiteracy is difficulties in making financial statements, conducting financial records and managing debts. As a result, many MSMEs are often late in paying and are subject to fines. Even if MSMEs are unable to pay the loan, they will be included in the Financial Services Authority (OJK) blacklist.

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