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Jurnal Manajemen dan Bisnis
Published by Universitas Katolik Santo Thomas
ISSN : 14120593     EISSN : 26857294     DOI : 10.54367
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Bisnis (JMB), p-ISSN : 1412-0593, e-ISSN : 2685-7294, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Manajemen Bisnis, Organisasi dan Tata Kelola serta bidang lainnya dalam Rumpun Ilmu Ekonomi Manajemen kepada para akademisi, praktisi, mahasiswa, dan pihak lain yang berminat. JMB menerima kiriman artikel yang ditulis dalam bahasa Indonesia atau bahasa Inggris. Penulis artikel harus menyatakan bahwa artikel yang dikirim ke JMB adalah belum pernah dikirim atau dipublikasikan dalam jurnal yang lain.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 312 Documents
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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN NASABAH IMPLIKASINYA PADA STRATEGI PEMASARAN PADA PT. BANK PERKREDITAN RAKYAT (BPR) PIJER PODI KEKELENGEN CABANG MEDAN Tamba, Darwis; Purba, Betniar
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1739

Abstract

The purpose of this study is to analyze the effect of the service marketing mix which includes product, price, place and promotion, process, people, and physical evidence on customer satisfaction. . The purpose of this study is expected to be able to overcome problems regarding the marketing mix of services which include product (product), price (price), place (place) and promotion (promotion), process (process), people (people), and physical evidence (physical evidence). its effect on customer satisfaction. The research method with a sample of 96 customers, questionnaire data collection techniques and documentation and analysis techniques with multiple linear regression. Based on the results of the study, the multiple linear regression equations are: Y = 4.200 + 0.359X1 + 0.433X2 + 0.261 X3 + 0.321X4 + 0.274X5 + 0.353X6 + 0.345X7. This means that product, price, place, promotion, process, people and physical evidence variables have a positive effect on customer satisfaction and the price dimension has a greater influence on customer satisfaction compared to product, people, physical evidence, process, promotion and place dimensions. The results of the F test show that the variables of product, price, place, promotion, process, people and physical evidence have a simultaneous and significant effect on customer satisfaction, this can be seen from the Fcount which is 25,047 then H0 is rejected and H1 is accepted. The results of the t-test, show that the variables of product, price, place, promotion, process, people and physical evidence have a partial and significant effect on customer satisfaction, then H0 is rejected and H1 is accepted. The value of the determinant coefficient (R Square) = 0.669 means that customer satisfaction can be explained by the service marketing mix (product, price, place, promotion, process, people and physical evidence) of 66.9% while 33.1% is explained by other factors that not described in this study such as safety and convenience. o increase customer satisfaction at BPR Pijer Podi Kekelengen Medan, it is better to make adjustments to those offered by competitors so that they continue to exist in the future
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN RAWAT INAP DI RUMAH SAKIT UMUM BINA KASIH MEDAN Sembiring, Elisabeth; Sinaga, Ria Veronika
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1740

Abstract

The purpose of this study is to analyze the effect of service quality consisting of reliability, responsiveness, assurance, tangible, partial and simultaneous empathy on inpatient satisfaction at Bina Kasih General Hospital Medan. . The purpose of this study is expected to identify the problem of how the influence of service quality on patient satisfaction. This research method uses a sample of 96 respondents, data collection techniques through questionnaires and documentation and data analysis techniques with multiple regression. The results of the study using multiple linear regression equations: KP = 2.641 + 0.103K + 0.131Kt + 0.305Ky + 0.203B + 0.108E. This means that the variables of reliability, responsiveness, confidence, tangibles and empathy have a positive effect on patient satisfaction. The belief variable has a greater influence on inpatient satisfaction compared to other variables. The results of the F test indicate that the variables of reliability, responsiveness, confidence, tangibles and empathy have a simultaneous and significant effect on patient satisfaction, this can be seen from Fcount = 19,027 then H0 is rejected and H1 is accepted. The results of the t-test, showed that reliability, responsiveness, confidence, tangibles and empathy had a partial and significant effect on patient satisfaction, then H0 was rejected and H1 was accepted. The value of the determinant coefficient (R Square) is = r 0.514, which means that inpatient satisfaction can be explained by service quality variables (reliability, responsiveness, confidence, tangibles and empathy) of 51.4% while another 48.6% is explained by other factors that are not described in this study such as security, promotion and communication. The Bina Kasih Hospital Medan should improve the quality of service regarding the variables of reliability, responsiveness, confidence/guarantee, tangible, empathy in order to maintain the level of patient satisfaction for the future
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA PADA KOPERASI SIMPAN PINJAM (KSP) MITRA USAHA MANDIRI SUMATERA UTARA Sagala, Roslinda; Silalahi, Esli
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1741

Abstract

The purpose of this study is to analyze the effect of service quality on member satisfaction. With this aim, it is expected to identify the problem of how the quality of service of physical evidence (tangible), reliability (reliability), responsiveness (responsiviness), assurance (assurance), and empathy (emphasis) on member satisfaction is expected. The research method used a sample of 154 members, with questionnaire data collection and documentation and data analysis tools with multiple regression. The results showed : Y = 2,096 + 0,285X1 + 0,210X2 + 0,098X3 + 0,046X4 + 0,196X5 . This means that tangible variables, reliability, responsiveness, assurance and empathy have a positive effect on member satisfaction. The results of the F test show that the tangible, reliability, responsiveness, assurance and empathy variables have a simultaneous positive and significant effect on member satisfaction with the provisions of Fcount = 3.157 > Ftable = 2.31 then H0 is rejected and H1 is accepted. The results of the t-test, indicate that the tangible, reliability, responsiveness, assurance and empathy variables have a positive and partially significant effect on member satisfaction, this can be seen from the tcount of all variables > ttable 1.661 then H0 is rejected and H1 is accepted. The value of the correlation coefficient (r) = 0.745 means that the relationship between tangible variables, reliability, responsiveness, assurance and empathy for member satisfaction is very strong. The coefficient of determination (R Square) = 0.555 means that the tangible variables, reliability, responsiveness, assurance and empathy are able to explain the member satisfaction variable of 55.5% while 44.5% is explained by other factors. To increase the level of satisfaction of members, it is better to make various improvements related to the quality of services offered by KSP Mitra Usaha Mandiri, North Sumatra
IMPLIKASI EKONOMI ULOS HOLONG BAGI PENGANTIN BATAK TOBA: PENDEKATAN UTILITAS DAN BIAYA OPORTUNIS Purba, Elvis Fresly; Lastri
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1742

Abstract

The aim of this study is to describe the tradition of ulos holong, that the offering of ulos for bride/groom in every Toba Batak wedding ceremony in Medan, creates an economic impact on the bridegroom. The research was carried out in three sub-districts in two stages of time, that is September 2019 – February 2020 (before the Covid-19 pandemic) and September 2020 to February 2021 (during the Covid-19 pandemic). The sampling method was carried out by accidental sampling by selecting 30 families at each stage of the study. The results showed that all respondents sold most of the received ulos because the utility or use value of the ulos for bride and grooms was very limited. This is a practical and rational choice because the proceeds from the sale (cash) are more useful than ulos, especially in the short term. Meanwhile, implementing ulos tinonun sadari can also be a more practical and economical option as a substitute for ulos holong. However, because ulos holong is still maintained, so that from opportunity cost approach, this tradition has still an economic impact on the bride and groom. The value is the difference between the value of the ulos tinonun sadari which should be received by the bride/grooms from the proceeds of the sale of ulos holong. So, by maintaining the ulos holong tradition, the bride and grooms “lose income” several million rupiah for each traditional wedding ceremony. The value is greater before the pandemic period than during the pandemic.
PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA DALAM KONDISI PANDEMI COVIT 19 DI KECAMATAN MEDAN TUNTUNGAN : ( Studi Kasus : Masyarakat Pembeli Mobil Avanza di Kecamatan Medan Tuntungan) Simanihuruk, Peran; Munthe, Kornel; Manihuruk, Yunika Lucianna
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2135

Abstract

The purpose of the study was to analyze the effect of brand image, price and promotion on the decision to purchase a Toyota Avanza in the conditions of the COVID-19 pandemic in Medan Tuntungan District. The number of samples is 96 respondents, collecting data with questionnaires and documentation, using descriptive analysis and multiple linear regression analysis methods and testing hypotheses using t-test and F-test. The results showed that the brand image variable with an average mean = 4.23. The mean range is in the agree (S) category with strongly agree (SS) meaning that the respondents are more dominant in stating that the Toyota Avanza brand image is very good. Variable Price mean mean = 4.25 . The range mean is in the agree category (S) with strongly agree (SS) meaning that the respondent is more dominant in stating the price of the Toyota Avanza is in accordance with the expected quality. Promotion Variable with mean = 4.23 . The mean range is in the agree category (S) with strongly agree (SS) meaning that the respondents are more dominant in stating that the promotion carried out by Toyota has been very good. Purchasing decision variable with average mean = 4.26. The mean range is in the agree category (S) with strongly agree (SS) meaning that the respondents are more dominant in stating that the purchasing decisions made are as expected. Multiple regression equation: KP = 0.485 + 0.341CM + 0.335H + 0.404P, t.counting brand image = 3.417, t.counting price = 3.377 and t.counting promotion = 5.827, F.counting = 29.842 and R2 = 0.510. This means that brand image, price and promotion have a positive influence on purchasing decisions. However, the one that has a greater influence on purchasing decisions is the promotion variable. With the F test there is F count = 29,842 > F table, then Ho is rejected and H4 is accepted. This means that the variables of brand image, price, and promotion simultaneously have a significant effect on the Purchasing Decision variable. With the t test, that the t count (brand image, price, and promotion) is greater than the t table, Ho is rejected and H1, H2 and H3 are accepted. This means that the brand image, price, and promotion variables partially have a significant effect on the Purchase Decision variable. The R2 value of 0.510 means that 51% of the purchasing decision variables can be explained by the brand image, price, and promotion variables and the remaining 49% is influenced by other variables outside the independent variables in this study. The lowest assessment of respondents' responses about promotions regarding gift offers makes consumers interested in buying a toyota avanza car. So it is better to review the gift offer to attract consumers by using a pricing strategy to attract consumers, for example: giving a discount. The lowest assessment of respondents' responses to the price regarding the price of the toyota avanza is commensurate with the quality given. It is hoped that the company can provide additional features in the toyota avanza such as the addition of car accessories. Future researchers should be more careful in selecting respondents. We recommend that you look for respondents who have used Toyota products, then look for a more comfortable place if you are looking for respondents, when respondents fill out questionnaires, researchers give intensive attention to respondents so as not to give careless answers to the questionnaire.
ANALISIS PERBANDINGAN MINAT BERWIRAUSAHA DAN BEKERJA SEBAGAI KARYAWAN DI MASA PANDEMI COVID-19: (Studi Kasus : Alumni Tahun 2020/2021 Fakultas Ekonomi Unika Santo Thomas Medan) Tamba, Darwis; Sipahutar, Robinson; Purba, Antonius M.
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2136

Abstract

The purpose of this study is to compare interest in entrepreneurship and working as an employee during the Covid-19 pandemic. The population is all alumni of the Faculty of Economics, Unika Santo Thomas, Medan. A sample of 96 respondents, data collection techniques using questionnaires, documentation and interviews, data analysis techniques referring to Miles & Huberman (1992: 16) with three flow of activities that occur simultaneously, namely: data reduction, data presentation, conclusion drawing/verification. The results showed that interest in entrepreneurship during the Covid-19 pandemic among alumni of the Faculty of Economics, Unika Santo Thomas, Medan, was higher, namely 56 respondents compared to interest in working as an employee during the Covid-19 pandemic, which was 40 respondents. The reason respondents chose to be interested in entrepreneurship is because during the Covid-19 pandemic, many companies have reduced the number of employees or terminated their employment relationship. With entrepreneurship, they will open up new job opportunities for people affected by Covid-19. And they also want to be free to manage their own work. The reason respondents chose interest in working as an employee is because by working as an employee they will get a steady income every month. Even though during the Covid-19 pandemic, many companies or agencies have reduced the number of employees, the respondents will remain firm in their stance and will be more active in preparing themselves to compete in the world of work. To conduct a comparative analysis of interest in entrepreneurship and working as an employee during the COVID-19 pandemic, an in-depth evaluation should be carried out by adding an indicator of questions about the reasons for alumni to become entrepreneurs and work as employees and increase the number of respondents observed.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY PLANNED OF BEHAVIOUR: (Studi Kasus : Mahasiswa Fakultas Ekonomi Universitas Katolik Santo Thomas Medan) Sitompul, Pandapotan; Silalahi, Esli; Ritonga, Sinar
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2137

Abstract

The purpose of this study is to analyze what are the dominant factors that influence student interest in entrepreneurship. The population of this research is all students of the management study program of the Faculty of Economics, Santo Thomas Catholic University who have taken entrepreneurship courses. The sample is 100 students, the method of collecting data is through questionnaires and documentation, the variables studied are about the factors that influence student interest in entrepreneurship, analysis techniques with factor analysis. The results show that, of the 20 factors that influence student interest in entrepreneurship, the most dominant are: The first factor consists of: Leadership, Friends support which is considered important, Friends support, Realistic thinking, Family support and high commitment, Second factor consists of : Have a confident attitude, Foresight, Support business partners, Creative Innovative, Cooperate with business partners and Have experience. The third factor consists of: being disciplined, encouraging parents and being interested in business opportunities. The fourth factor consists of: Courage to face risks. The fifth factor consists of: reliable expertise, perceived ease and careful planning. The sixth factor consists of: Independence. It is better for students during the lecture process to innovate to do a simple type of business as an entrepreneurship learning material. Parents support and motivate their children to become entrepreneurs, because parents have a very strong role in forming entrepreneurial interests. There needs to be an improvement for the campus in providing understanding and training to students so that their entrepreneurial interest is increasingly formed so that after completing their studies their entrepreneurial spirit will be awakened.
PENGARUH PREDIKTABILITAS MEREK, KESUKAAN PADA MEREK, KOMPETENSI MEREK, REPUTASI MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK HONDA: ( Studi Kasus : Mahasiswa Pengguna Sepeda Motor Honda di Fakultas Ekonomi Unika Santo Thomas Medan ) Simangunsong, Elisabeth; Sinaga, Ria Veronika; Manihuruk, Yosefa Pasca Ulina
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2138

Abstract

The purpose of the study was to analyze the effect of brand predictability, brand preference, brand competence, brand reputation, trust in the company on brand loyalty. The sample size was 96 respondents. Data were collected through questionnaires and documentation. The data analysis method used descriptive analysis and multiple linear regression and to test the hypothesis used t test and F test. The results showed the multiple regression equation: LM = 6.337 + .032PM + .755KPM + .119KM + .030RM + .163KPP, meaning that all observed independent variables have a positive influence on brand loyalty. The variable that has a greater influence is the brand preference variable than the other variables. With the t test there are two variables that are not significant, namely the brand predictability variable and brand reputation with t value < t table. While the other three variables, namely brand preference, brand competence and trust in the company have a significant influence on Honda brand loyalty. While the calculated F value = 51.065 > F table, this means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company have a significant influence simultaneously on Honda brand loyalty. The value of the correlation coefficient of brand predictability, brand preference, brand competence, brand reputation and trust in the company to brand loyalty has a strong relationship of r = 0.826. While the coefficient of determination is 0.682 which means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company are able to explain 68.2% of brand loyalty while 31.8% is influenced by other factors. It is advisable for PT Astra Honda Motor to increase the variables of brand preference (KPM), brand competence (KM), and trust in the company (KPP) which have a positive influence on brand loyalty. Then PT Astra Honda Motor needs to improve the variables related to brand predictability (PM) and brand reputation (RM) because they do not have a positive influence on Honda brand loyalty. Based on the correlation coefficient value of the brand predictability variable, brand preference, brand competence, brand reputation and trust in the company to brand loyalty have a strong relationship of r = 0.826. While the coefficient of determination is 0.682, which means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company are able to explain 68.2% of brand loyalty while 31.8% is influenced by other factors. these other factors (for example, service quality, speed of service, friendliness in service and other factors)
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN PT. SINAR BINTANG MANDIRI MEDAN Silalahi, Magdalena; Sitanggang, Darna; Sihombing, Sarimonang
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2139

Abstract

PT Sinar Bintang Mandiri is a company engaged in the procurement of goods, and mechanical and electrical services serving medium and large companies, both private and government. This study discusses improving employee performance which is influenced by various factors. Factors that affect performance are stress level, compensation system, job design, effectiveness and efficiency, initiative, ability and expertise, knowledge, personality, work motivation, job satisfaction, work environment, leadership style, organizational culture, commitment, and work discipline. The purpose of this study was to determine the factors that affect employee performance at PT. Sinar Bintang Mandiri Medan. The population in this study were employees of PT. Sinar Bintang Mandiri Medan, which is in the field of providing services for technicians and mechanical helpers, totaling 75 people. This study uses primary data by distributing questionnaires. The sample used in this study were all employees of PT. Sinar Bintang Mandiri Medan for technicians and mechanical helpers. The analysis technique used is factor analysis. The analysis was carried out using the SPSS version 22 program. From the 15 variables formed 5 factors that affect the performance of employees at PT. Sinar Bintang Mandiri Medan. The results of this study indicate that the dominant factor affecting the performance of employees at PT. Sinar Bintang Mandiri Medan is a job design factor that has a correlation value of 0.768, the ability and expertise factor has a correlation value of (0.816), the personality factor has a correlation value (0.821), job satisfaction has a correlation value (0.805), organizational culture has a correlation value (0.816).
ANALISIS PENGARUH KEPEMIMPINAN, KOMUNIKASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN BAGIAN PRODUKSI PADA PT. UNITED ROPE MEDAN Simbolon, Sahat; Simbolon, Dwi Maria; Parhusip, Poltak T.
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2141

Abstract

This study aims to describe the influence of leadership, communication and work environment on job satisfaction of employees in the production department at PT. United Rope Medan. The research subject was conducted on employees of the production division of PT. United Rope Medan with a population of 577 people. The research have 236 sample using simple random sampling method.The instrument used is a questionnaire to collect data from the variables of leadership, communication and work environment and employee job satisfaction. The data analysis technique used is validity test, reliability test, descriptive analysis, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, T test, F test and coefficient of determination test. The results of the analysis in the variables of leadership, communication and work environment in the very good category, while the variable job satisfaction in the very good category. The results of the analysis for the variables of leadership, communication, work environment and employee job satisfaction are in the very good category at PT. United Rope Medan. Based on the partial analysis, leadership have a positive and significant influence on job satisfaction, communication have a positive and significant influence on job satisfaction and work environment have a positive and significant influence on job satisfaction. Based on the simultan analysis, leadership, communication and work environment have a positive and significant influence on job satisfaction of production employees at PT. United Rope Medan. The contribution of leadership, communication and work environment to increase job satisfaction variable is 0.821 or 82.1%, while the remaining 0.179 or 17.9% is influenced by other variables not examined in this study such as career path, work conflict, work motivation and others. etc.

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