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INDONESIA
Jurnal Bisnis Hospitaliti
Published by Politeknik Pariwisata Bali
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 158 Documents
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PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI THE ANVAYA BEACH RESORT BALI I Nyoman Sukana Sabudi; Ni DesakMade Santi Diwyarthi; Dewa Ayu Yudiari
JURNAL BISNIS HOSPITALITI Vol 8 No 1 (2019): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v8i1.373

Abstract

Kepemimpinan didefinisikan ke dalam ciri – ciri individual, kebiasaan, cara mempengaruhi orang lain, interaksi, kedudukan dalam organisasi dan persepsi mengenai pengaruh untuk menuju tujuan tertentu. Gaya kepemimpinan merupakan salah satu faktor yang mempengaruhi kinerja karyawan. Gaya kepemimpinan yang tidak sesuai akan berdampak pada menurunnya kinerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan terhadap kinerja karyawan pada The Anvaya Beach Resort Bali. Penelitian ini menggunakan data primer yang diperoleh dari hasil penyebaran kuesioner yang dibagikan kepada responden yaitu karyawan The Anvaya Beach Resort Bali. Teknik pengambilan sampel yang digunakan untuk penelitian ini adalah teknik stratified random sampling atau sampel acak dan diperoleh sampel sebanyak 80 orang. Teknik pengumpulan data yang digunakan adalahkuesioner, dokumentasi, dan observasi. Serta teknik analisis data yang digunakan adalah analisis regresi linier sederhana untuk mengetahui besarnya pengaruh variabel X terhadap variabel Y, analisis koefisien determinasi (R2) untuk mengetahui persentase pengaruh variabel X terhadap variabel Y. Hasil penelitian ini menunjukkan bahwa pengaruh gaya kepemimpinan terhadap kinerja berpengaruh secara sangat lemah terhadap kinerja karyawan. Dari hasil analisis regresi sederhana diperoleh Y = 16,619 + 0,167 X. Hal tersebut menunjukkan bahwa gaya kepemimpinan berpengaruh secara positif terhadap kinerja karyawan. Hasil analisis determinasi menunjukkan bahwa kinerja karyawan dipengaruhi oleh gaya kepemimpinan sebesar 10,6% yang berarti sangat rendah.
THE EFFECTIVENESS OF ONLINE MARKETING USING B2C AND B2B AT MOVENPICK RESORT AND SPA JIMBARAN, BALI. Ida Ayu Iswari Pidada
JURNAL BISNIS HOSPITALITI Vol 8 No 1 (2019): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v8i1.374

Abstract

This research aims to determine the effectiveness of online marketing using B2C (Business to Consumer) and B2B (business to business) at Movenpick Resort and Spa Jimbaran, Bali. This research used qualitative methods used a case study approach. Methods of data collection has used library research with previous research and field research with observation, interviews and documentation. The results showed that online marketing using B2B (Business to Business) and B2C (Business to Consumer) was very effective for the sales process at Mövenpick Resort and Spa Jimbaran, Bali it’s seen from the data provided by the sources which showed that the sales period 01 January 2017- 01 January 2019 the biggest sale is through the internet, that is by using CRS (central reservation system) which is connected from OTA (Online Travel Agent), amounting to 73.2 percent. Whereas sales using the official website from Mövenpick, namely www.movenpick.com or MHR.com are only 6.3 percent. Sales obtained by the front desk / walk in, telephone and office reservation are only 0.1 percent
ANALISIS STRATEGI HARGA WHOLESALE UNTUK MENINGKATKAN PENDAPATAN KAMAR DI BVLGARI RESORT BALI Rosiana Santi; Ni Made Suastini
JURNAL BISNIS HOSPITALITI Vol 8 No 1 (2019): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v8i1.375

Abstract

Revenue management adalah menjual produk yang tepat kepada pelanggan yang tepat pada saat yang tepat dengan harga yang tepat melalui saluran distribusi yang tepat. Untuk memaksimalkan revenue diperlukan strategi harga yang tepat. Bvlgari Resort Bali memiliki dua strategi harga yang digunakan untuk wholesale sebagai market segment paling besar, yaitu dynamic dan static pricing. Penelitian ini bertujuan untuk mengetahui strategi harga yang lebih berpotensi untuk meningkatkan pendapatan kamar di Bvlgari Resort Bali. Teknik pengumpulan data yang digunakan adalah wawancara dengan Revenue Manager Bvlgari Resort Bali. Teknik analisis yang digunakan dalam penelitian ini merupakan analisis kualiatif dengan pendekatan deskriptif menggunakan teori dari Herweg & Mierendorff untuk static pricing serta teori dari Forgacs untuk dynamic pricing. Lalu kedua strategi harga tersebut dibandingkan untuk dilihat manakah strategi harga yang lebih berpotensi meningkatkan pendapatan kamar. Hasil penelitian ini menunjukkan bahwa dynamic pricing lebih efektif dan lebih berpotensi untuk mengoptimalkan pendapatan kamar di Bvlgari Resort Bali dibandingkan dengan static pricing.
QUALITY OF HOME STAY SERVICES TOWARDS GUEST’S SATISFACTION IN KALIBUKBUK VILLAGE AT BULELENG REGENCY Ni Desak Made Santi Diwyarthi; I Nyoman GD Mas Wiartha; Putu Diah Prabawati
JURNAL BISNIS HOSPITALITI Vol 8 No 1 (2019): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v8i1.376

Abstract

This study aims to identify data relating to the Quality of Home Stay Services towards Guest’s Satisfaction in Kalibukbuk Village, Buleleng Regency, Bali. The sample collection method used ispurposive random sampling, with totally of 103 respondents. Data collection techniques used are interviews, observation, documentation and questionnaires with Likert scale. The data analysis technique used is Structural Equation Model (SEM).There are five aspects measured, including Physical Form, Reliability, Responsiveness, Assurance, and Empathy in the quality of homestay services that affect guest satisfaction in Kalibukbuk Village at Buleleng Regency. The results showed that service quality variables consisting of physical form, reliability, responsiveness, assurance, and empathy simultaneously had an influence on guest satisfaction in quality of homestay services. Service quality variables consist of physical form, reliability, responsiveness, assurance, empathy partially have positive and significant effect on guest satisfaction in quality of homestay services in Kalibukbuk village, Buleleng Regency, Bali.Keywords : Quality of Service, Homestay, Satisfaction
Persepsi Wisatawan Eropa Terhadap Paket Wisata Pedesaan (Rural Activity) Pada D’karang Homestay, Bali Ni Putu Evi Wijayanti
JURNAL BISNIS HOSPITALITI Vol 9 No 1 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i1.498

Abstract

Rural tourism is one tour package that is highly desirable for foreign tourists, especially European tourists. Rural tourism has an important role and provides many benefits in the tourism sector for rural communities. When tourists travel to rural areas, they indirectly help local communities in developing rural areas and living standards. Furthermore, homestay is one of the criteria for a tourist village. Homestay is a product of the tourism industry where tourists can meet directly with local residents. Tourists who stay at the homestay and given an offer of rural tour packages, can be an opportunity for the community to attract tourists to stay longer by enjoying a variety of natural and cultural activities in the tourist village. This study aimed to determine the perceptions of European tourists on rural tour packages at D’Karang Homestay. The benefit of this research is to add references in tourism studies especially about the perceptions of European tourists on rural tourism packages. The research methods used were observation, interview, questionnaire and documentation. This research revealed European tourist perceptions of the rural tour packages offered by D’Karang Homestay but there are still shortcomings that need to be corrected.
Eksistensi Haritage Hotel Di Bali: Studi Kasus Hotel Inna Bali Denpasar I Wayan Sunarsa
JURNAL BISNIS HOSPITALITI Vol 9 No 1 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i1.499

Abstract

The purpose of this study is to determine the existence of Hotel Inna Bali in the development strategy that has been, is being and will be carried out to maintain its status as a historical cultural heritage building. Interview and observation techniques were used to collect data and the informan was the General Manager of Hotel Inna Bali. The results show that the strategies that have been, are being and will be carried out by the hotel management in maintaining its status as a historical cultural heritage building are (1) carrying out maintenance for the physical condition of the Cultural Heritage to remain sustainable (2) restoring the physical condition damaged buildings in accordance with the originality of materials, shapes, layouts and work techniques to extend their life (3) developing the potential value, information and promotion of cultural heritage (4) adapting, namely developing cultural heritage for activities that are more appropriate needs of the present. The challenges faced by Hotel Inna Bali as a historical cultural heritage building are (1) lack of public awareness and concern for the importance of cultural heritage which is not only in terms of art, but also in terms of historical buildings, (2) changing people's perceptions that heritage hotels are not expensive hotels, (3) you cannot carelessly make changes, renovations and revitalization of parts of the hotel building itself.
Identifikasi Competitive Set The Ritz-Carlton Bali Ni Wayan Ayu Indah Megayanti; I Nyoman Sudiksa; Ida Ayu Kalpikawati
JURNAL BISNIS HOSPITALITI Vol 9 No 1 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i1.500

Abstract

The purpose of this study is to analyze the competitor identification by the management of The Ritz-Carlton Bali as well as hotels which are competitors to The Ritz-Carlton Bali. The data used in this study were secondary data and primary data obtained through data collection by observation, documentation study, and interviews to obtain information related to competitive set identification. The method used in this research is sequential mixed method design with two approaches, qualitative and quantitative approaches. The results of data analysis showed that among the 4 competitive set hotels identified by The Ritz-Carlton Bali management, only one hotel, Conrad Resort & Spa, that has a similar corporate identity, location, size, and product type to The Ritz-Carlton Bali. Meanwhile, based on the similarity of corporate identity, location, size, product type, room rate, ADR and RevPar, the hotels which are the competitive set of The Ritz-Carlton Bali are Intercontinental Bali Resort, Conrad Bali Resort, Ayana Resort & Spa Bali Hotel, Hilton. Bali Resort, and The Apurva Kempinski Bali.
Pengaruh Kepuasan Kerja dan Stres Kerja terhadap Turnover Intention pada Divisi Culinary Mandapa, A Ritz-Carlton Reserve Ubud, Bali Ni Luh Ketut Sri Sulistyawati; Ni Putu Shintia Wedani; I Nyoman Gede Mas Wiartha
JURNAL BISNIS HOSPITALITI Vol 9 No 1 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i1.501

Abstract

Turnover intention is very much avoided by companies because it can create instability for labor conditions in the company. Turnover intention can be caused by factors of age, length of work, environmental factors, job stress, and job satisfaction. Mandapa, a Ritz-Carlton Reserve has made various efforts to ensure employee job satisfaction, however, there are many complaints that employees experience regarding workloads that are felt to be quite heavy, causing work stress. Overall, the culinary division has the highest turnover rate compared to other divisions. The population and sample in this study were 50 employees of the culinary division. Methods of data collection using interviews, questionnaires, documentation and observation. Data analysis used quantitative descriptive analysis. The results of multiple linear regression obtained the equation Y = 0.655 - 0.246X1 + 0.399X2. Based on the t test, job satisfaction partially has a negative and significant effect on turnover intention and job stress partially has a positive and significant effect on turnover intention. The results of the determination analysis show that simultaneously job satisfaction and job stress have a contribution of 47% to turnover intention.
Korelasi Faktor Demografi terhadap Kepercayaan Diri Menghadapi Pensiun Karyawan Padma Resort Legian I Putu Esa Widaharthana; Ni Made Dwi Oktavianthi; Made Artajaya
JURNAL BISNIS HOSPITALITI Vol 9 No 1 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i1.502

Abstract

The main aim of the study is to analyze the correlation between demographic factors in determining the employee’s retirement confidence in hotel industry especially Padma Resort Legian. While the objectives of the study are to determine the relationship between demographic factors consist of gender, age, education, income and family dependent towards employee’s retirement confidence. The methods of collecting data is through the 98 questionnaires distribution to the pre-retiree employees from Housekeeping, Engineering and Food & Beverage Service and Product Department in Padma Resort Legian.. The techniques of analyzing data that used in this research are Crosstabs and Chi-Square test program. The findings of this research shows that two of demographic factors which are gender and age did not show any positive relationship with the retirement confidence. Otherwise, the three other factors which are income, education and family dependent show strong and positive relationship with the retirement confidence. The study also finds that income is the most important thing in building the retirement confidence of the employees.
Pengaruh Kualitas Layanan Internal dan Kepuasan Kerja terhadap Kinerja Karyawan Hotel I Ketut Surata; Anak Agung Istri Manik Mahayani; I Gusti Agung Febrianto
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.503

Abstract

The aims of this study were to (1) analyze the influence of service quality to customer loyalty, (2) analyze the influence of service quality to customer satisfaction, (3) analyze the influence of customer satisfaction to customer loyalty, and (4) analyze the influence of service quality to customer loyalty with customer satisfaction as mediating variabel in Prime Plaza Suites Sanur – Bali. This study used questionnaires as the data collection techniques which were distributed to 100 guests who have stayed at Prime Plaza Suites Sanur – Bali as the respondents of this study. Data were analyzed quantitatively using classic assumption testing, simple linear regression analysis, t-test, path analysis and analysis of determination. The result of this study indicated (1) service quality has a positive and significant effect on customer loyalty (? = 0,257; t-value = 2,638; p < 0,05), (2) service quality has a positive and significant effect on customer satisfaction (? = 0,964; t-value = 30,814; p < 0,05), (3) customer satisfaction has a positive and significant effect on customer loyalty (? = 0,252; t-value = 2,617; p < 0,05) and (4) customer satisfaction has a partial mediating on the positive and significant relationship between service quality on customer loyalty ? = 0,961; t-value = 29,552; p < 0,05).

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