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Economics, Business and Management Science Journal
Published by Mahesa Research Center
ISSN : -     EISSN : 27753794     DOI : 10.34007
Core Subject : Economy,
Economics, Econometrics & Finance
Economics, Business and Management Science Journal is a journal to manage Mahesa Research Center, for aims to serve as a medium of information and exchange of scientific articles between teaching, students, practitioners and obeservers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan Pelanggan di Warkop Agam Jalan Tanjung Selamat Izzah, Edsan Faris; Lubis, Adelina
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.786

Abstract

This study aims to analyze the influence of price and product quality on customer satisfaction at Warkop Agam Jalan Tanjung Selamat. The research method used is associative research with a quantitative approach. The population in this study is Warkop Agam customers over the past month, with a total of 701 customers. The sample was determined using the Slovin formula, so that 87 respondents were obtained. Data analysis was carried out by descriptive methods and multiple linear regression with a significance level of 0.05. The results showed that (1) product quality had a positive and significant influence on customer satisfaction, with a significance value of 0.000 0.05 and t-count 6.601 t-table 1.988, (2) price also had a positive and significant effect on customer satisfaction, with a significance value of 0.000 0.05 and t-count 5.032 t-table 1.988, and (3) product quality and price simultaneously had a significant effect on customer satisfaction. Regression analysis shows that product quality and price together explain 84.1% variability in customer satisfaction, as indicated by an Adjusted R Square value of 0.841. The results of the study show that improving product quality and price adjustment can increase customer satisfaction. Warkop Agam managers are advised to maintain quality, increase menu variety, and set competitive prices to maintain customer loyalty in the midst of business competition.
Pengaruh Intensitas R&D dan Profitabilitas terhadap Corporate Social Responsibility pada Perusahaan Sektor Manufaktur Sari, Warsani Purnama; Utari, Eva Tri; Prayudi, Ahmad
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.812

Abstract

This research aims to analyze the influence of RD intensity and profitability on Corporate Social Responsibility (CSR) in Manufacturing Sector RD companies listed on the Indonesia Stock Exchange for the 2017-2023 period. The samples in this research are several manufacturing sector companies listed on the BEI in 2017-2023 according to predetermined criteria, namely INTP, SMGR, TOTO, ISSP, JPFA, MAIN, SPMA, ASII, CAMP, ICBP, INDF, MLBI, GGRM, WIIM, KAEF, SIDO, INVR and CINT.  The independent variables in this research are RD intensity and profitability, while the dependent variable is CSR.  Data analysis was carried out using multiple linear regression tests. The research results show that RD intensity has a positive and significant effect on the CSR of manufacturing sector companies listed on the Indonesia Stock Exchange. Profitability has a positive and significant effect on the CSR of manufacturing sector companies listed on the Indonesia Stock Exchange. RD intensity and profitability simultaneously have a significant effect on the CSR of manufacturing sector companies listed on the Indonesia Stock Exchange. The influence (determination) of R D intensity and overall profitability on CSR is 21.50%. This shows that CSR is also influenced by other factors outside the variables of CSR intensity and profitability, where this influence is relatively large, namely 78.5%.
Pengaruh E-Marketing terhadap Minat Berwisata di Wisata Pantai Mangrove Kampung Nipah Kecamatan Perbaungan Kabupaten Serdang Bedagai Sitorus, Agnes; Aramita, Finta
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.781

Abstract

This study aims to find out and analyze the influence of e-marketing (website marketing, social media marketing, content marketing, and influencer marketing) on tourism interest in tourists who visit the Mangrove Beach Tourism Object in Kampung Nipah, Serdang Bedagai Regency. This type of research uses a quantitative descriptive method. The data was obtained from a sample of 95 respondents who were visitors to the Mangrove Beach Tourism Object in Kampung Nipah. Sampling was done using hair sampling techniques. Data collection was carried out through the distribution of questionnaires to visiting tourists. The results of the study show that Website Marketing and Influencer Marketing have a positive and significant effect on tourism interest in Mangrove Beach Tourism in Kampung Nipah, while Social Media Marketing and Content Marketing do not show a significant influence. Simultaneously, e-marketing explains 56.5% of the influence on tourist interest. Therefore, tourism managers need to optimize Website Marketing with interesting information and improve Influencer Marketing strategies. Social Media Marketing and Content Marketing also need to be strengthened with interactive and informative content. The results of this study can be a reference in the development of a more effective e-marketing strategy.
Pengaruh Modal, Tenaga Kerja, dan Luas Kolam terhadap Pendapatan Usaha Ikan Mas di Desa Lawe Pangkat Kecamatan Deleng Pokhkisen Kabupaten Aceh Tenggara Hamzah, Raydi; Utama, Amrin Mulia; Aisyah, Nur
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.817

Abstract

This study aims to analyze the influence of business capital, labor, and pond area on goldfish business income in Lawe Angkat Village, Deleng Pokhksen District, Southeast Aceh Regency. This study uses a quantitative approach with the type of associative research. The research population was 50 goldfish business actors who were also used as samples using census techniques. Data collection was carried out through a closed questionnaire using the Likert scale. Data were analyzed using multiple linear regression, with classical assumptions including normality, multicollinearity, and heteroscedasticity. The results of the study show that partially, business capital, labor, and pond area each have a significant effect on the carp business income. Simultaneously, these three variables contributed significantly to revenue, with an Adjusted R Square value of 0.562. This means that 56.2% of the income variation was explained by all three variables, while the rest was influenced by other factors outside of the study. These findings show that capital increase, labor optimization, and pond expansion are key factors in increasing the income of goldfish farming businesses. This research is expected to be the basis for cultivators and local governments in formulating small-scale fisheries development strategies in rural areas.
Pengaruh Media Sosial dan Konten Marketing terhadap Repurchase Intention pada Butik Zeuty di Johor Medan Sumatera Utara Nasution, Amelia Andari Wicaksana; Sahir, Syafrida Hafni
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.836

Abstract

This research aims to find out whether social media and marketing content have an influence on repurchase intention at the zeuty.of boutique in Johor, Medan, North Sumatra. Zeuty.of boutique the population used in this research were consumers . This study used a sample of 63 respondents, hypothesis testing in this study used statistical model analysis consisting of validity test, reliability test, classical assumption test, multiple linear regression, F test, t test, and coefficient of determination (R2) using SPSS software 25 (Statistics Product and Services Solution) for windows. Research data comes from primary data and the data collection process and uses questionnaires. The research results show that there is a relationship between the independent variables, namely social media and marketing content, and the dependent variable, namely repurchase intention. For the social media variable, the t value obtained is tcount ttable (7,361 1.670) with a significance level of 0.000 0.05 and for the marketing content variable, the tcount ttable value is obtained (5,915 1.670) with a significance level of 0.004 0.05 so it can be concluded that media social and content marketing have a significant positive effect on repurchase intention at the zeuty.of boutique in Johor Medan North Sumatra. And the F test obtained a value of fcount ftable (46.175 4.00), with the hypothesis being accepted so it can be concluded that the social media variable (X1) and the marketing content variable (X2) simultaneously influence repurchase intention (Y).
Pengaruh Affiliate Marketing dan Live Streaming Terhadap Keputusan Pembelian Shopee di Komplek TNI-AU Flamingo Medan Ayu, Younda Dwi; Siregar, Muhammad Yamin; Rafiki, Ahmad
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.819

Abstract

The purpose of this study was to determine the business capital, labor and pond area partially and simultaneously affect the income of the Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village. The population in this study were people who had a Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village as many as 50 people. The sample in the study was 50 people obtained using saturated samples. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this study was multiple linear regression, partial test (t-test), simultaneous significance test (F-test) and coefficient of determination. The results showed that business capital, labor and pond area had a positive and significant effect partially and simultaneously on the income of the Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village. Based on the determination coefficient test (R2) shows that the Adjusted R Square value of 0.562% means that business capital, labor and pond area affect business income by 56.2% and the remaining 43.8% are other variables not examined by this study, such as experience, entrepreneurial ability and other variables.
Pengaruh Customer Experience dan E-Service Quality terhadap Loyalitas Pelanggan melalui Customer Satisfaction pada Pengguna Aplikasi Dana. Simatupang, Amrin Januarson; Lestari, Indawati
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.838

Abstract

This study analyzes the effect of customer experience and e-service quality on customer loyalty through customer satisfaction for DANA application users in Medan Selayang District. With the increasing use of digital wallets, customer satisfaction is a major factor in building loyalty. This research uses a quantitative approach with a survey method. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM). The results show that customer experience and e-service quality have a positive effect on customer satisfaction, which in turn increases customer loyalty. The findings confirm that user experience and e-service quality play an important role in retaining customers. The implications of this research can be a reference for digital wallet service providers, especially DANA, in improving user experience strategies and service optimization to increase customer loyalty.
Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian Konsumen Satuone Coffee and Roastery Fauzi, M. Fachri; Utama, Amrin Mulia; Syahputri, Yuni
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.822

Abstract

Coffee and Roastery Trend. In addition, consumer lifestyle about coffee is also a factor causing the increase in coffee shop trends. With the many coffee shops in Binjai City with various concepts, it is a challenge for Satuan Coffee and Roastery to compete in offering their products at different prices according to the needs of their customers and marketers need to have a superior marketing strategy. The objectives of this study are: To find out whether Brand Image has a positive effect on Satuone Coffee and Roastery. To find out whether Social Media Marketing has a positive effect on Satuone Coffee and Roastery. To find out whether Brand Image and Social Media Marketing have a positive effect simultaneously on purchasing decisions at Satuone Coffee and Roastery. In this study, the author uses quantitative research by using descriptive analysis on each variable and further analyzed in data analysis. This study consists of two variables, namely the independent variable and the dependent variable. The results of the study showed that the Brand Image variable obtained a tcount value ttable (12.348 2.0) so it can be concluded that Brand Image influences consumer purchasing decisions at Satuone Coffee and Roastery. The Social Media Marketing variable obtained a tcount value ttable (2.216 2.0) so it can be concluded that Social Media Marketing influences consumer purchasing decisions at Satuone Coffee and Roastery. The taste variable for purchasing decisions obtained a tcount value ttable (3.931 2.0) so it can be concluded that Brand Image and Social Media Marketing partially influence consumer purchasing decisions at Satuone Coffee and Roastery.
Analisis Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Konsumen Menggunakan Jasa JNE Express Yunus, Muhammad; Tobing, Fitriani
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.840

Abstract

This study aims to determine "Analysis of Service Quality and Trust on Consumer Satisfaction Using JNE EXPRESS Services (Case Study at PT. JNE EXPRESS Branch, Batang Kuis District)". This type of research is an associative and quantitative approach. The population in this study were consumers of PT. JNE EXPRESS as many as 149 customers using the slovin formula technique, so the number of samples in this study was 100 respondents taken from part of the population. Based on the results of the t test, it can be seen that the t count on the Service Quality and Trust variables is 3.191 and 5.831 t table of 1.659 with a probability of t, namely sig 0.05 on the Consumer Satisfaction variable. Based on the results of the F test, the F count value is 68.575 3.08 with Sig 0.000 0.05 indicating that Service Quality and Trust simultaneously have a positive and significant effect on the Consumer Satisfaction variable. The Adjusted R Square value obtained is 0.558 or 55.8% Consumer Satisfaction can be explained by Service Quality and Trust, the remaining 44.2% is influenced by other factors not explained in this study.
Pengaruh Modal Usaha, Karakteristik Kewirausahaan Dan Pengetahuan Kewirausahaan Terhadap Keberhasilan Usaha Pada Usaha Showroom Mobil Di Jalan Nibung Raya Medan Mentari, Nabilla; Darmansyah, Muthya Rahmi; Aramita, Finta; Tobing, Fitriani
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.823

Abstract

Determining the partial effects of business capital, entrepreneurial traits, and entrepreneurial knowledge on business success is the aim of this study. The study also seeks to determine the concurrent impacts of company capital, entrepreneurial characteristics, and entrepreneurial knowledge on business success at the Car Showroom business located on Jalan Nibung Raya Medan. 147 MSMEs that operated successful car showrooms on Jalan Nibung Raya Medan made up the study's population. Using the Slovin formula, 60 business actors made up the research sample. Questionnaires were The analysis techniques used in this work include multiple linear regression, the partial test (t test), the simultaneous significance test (F test), and the coefficient of determination. The study's conclusions show that business capital, entrepreneurial traits, and entrepreneurial expertise all significantly and favorably affect the success of the Car Showroom enterprise on Jalan Nibung Raya Medan. Furthermore, business success is positively and significantly impacted by business capital, entrepreneurial expertise, and entrepreneurial traits.

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