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International Journal of Social Service and Research
Published by Ridwan Institute
ISSN : 2807839X     EISSN : 28078691     DOI : 10.46799
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
International Journal of Social Service and Research is a double-blind, peer-reviewed academic journal with open access to social and scientific fields. The journal is published monthly by Ridwan Institute. International Journal of Social Service and Research provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal, which can be examined empirically. The journal publishes research articles covering all aspects of Social Sciences, Contemporary Political Science, Educational Sciences, Religious Sciences, Economics, Engineering Sciences, Health Sciences and Design Arts Sciences.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,004 Documents
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Does Social Media Promotion and Tourist Attraction Affect The Intention to Visit Tourist Destinations in Kuningan? Empirical Studies on Instagram Agustin, Amelia; Syalfadhilah, Dinda; Maulany, Soesanty
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.775

Abstract

In this era, social media has brought significant changes in the way businesses communicate and share information with consumers. This makes it easier for potential customers to obtain information as a decision-making flow. One natural tourism destination that recognizes the value of Instagram advertising is Woodland. Woodland has gained significant marketing attention as one of the natural tourist attractions. The reason for choosing this research object stems from the noteworthy progress of several marketing tactics, including digital-based promotion and brand revitalization, after the challenging 2019-2020 era in Woodland (caused by the COVID-19 epidemic), as a result of this noteworthy progress, there were 53.02% more visitors in 2022. This study used quantitative techniques. The t-table values obtained show that social media advertisements significantly influence the intention to visit woodland tourist attractions. The study's findings, which showed that Ha was approved while Ho was rejected, lend support to this claim. In addition, attractiveness significantly and positively affects the tendency of tourists to visit places that have forests. Visit intent is also influenced by social media attraction and advertising. Specifically, social media will create expectations for a destination so that it allows potential tourists to determine their vacation plans. Therefore, business people and related agencies must be able to pay more attention to the long-term management of social media and the attractiveness of their tourist destinations.
Economic Empowerment Strategy of Pesantren in Salafiyah Syafi'iyah Sukorejo Islamic Boarding School Owned Enterprises Situbondo Regency Latifah, Sofiyatul; Nafis, Abdul Wadud; Qoriani, Hersa Farida
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.776

Abstract

Pesantren that live in the midst of society certainly have a great influence on people's lives. In Law no. 18 of 2019 concerning pesantren that there are three roles of pesantren in the implementation of educational functions, da'wah functions and community empowerment functions. Pesantren with its business entities certainly provide great opportunities and become a forum for community empowerment. The success of this empowerment affects the improvement of people's living standards and can even realize welfare through the roles of pesantren. However, there are several problems experienced such as low human resources, low income, there are some pesantren businesses that are not developing. Therefore, it is necessary to design a strategy to compile a business design systematically balanced with mentoring, training and evaluation. This research uses a qualitative approach with a phenomenological type of research location in a business entity owned by the Salafiyah Syafi'iyah Sukorejo Islamic boarding school, Banyuputih District, Situbondo Regency. Data collection is done through interviews, conservation and documentation. The results of this study show that the strategy of economic empowerment of pesantren in pesantren-owned enterprises is carried out with three strategies including: strategy formulation, strategy implementation, and strategy evaluation. Strategy formulation includes: first, formulation of policy direction for economic development of pesantren.
The Effect of Fear of Missing Out, Celebrity Endorsements and Advertisements on Impulsive Buying, Case Study: Brand Skintific on The Tiktok Application Shofaranti, Isna; Putri, Haniva Azzahra Hidayat; Maulana, Yono
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.777

Abstract

This study aims to examine the effect of fear of missing out, celebrity endorsements and advertising on impulsive buying. This study involved 150 respondents domiciled in Ciayumajakuning, selected through a purposive sampling procedure. The analysis method used is a quantitative method. The population of this study is the ciayumajakuning community who have purchased skintific brands on the TikTok application. The results showed that Fear of missing out had a significant positive effect on impulsive buying. Then celebrity endorsements have a positive and significant effect on impulsive buying. In addition, advertising has also proven a relationship between fear of missing out and celebrity endorsements with impulsive buying. This research provides a deeper understanding of the factors that influence impulsive buying in skintific brands on official TikTok. Thus, this study makes an important contribution in understanding the relationship between fear of missing out, celebrity endorsement, advertising and impulsive buying in the context of skintific brands.
Utilization Of Digital Marketing and Product Innovation In Improving Msme Marketing Performance In Talun District Salsabilla, Meisya; Aulia, Dyta; Maulany, Soesanty
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.778

Abstract

The purpose of this study is to examine the influence of digital marketing and product innovation on the marketing performance of MSMEs in Talun District. This study used quantitative methods. The population in this study is culinary MSME business actors in Talun District, with a sample of 100 people. The data collection technique in this study used a questionnaire with a measurement scale using the Likert scale. The data analysis technique used in this study is multiple linear regression analysis. The results of this study show that partially digital marketing and product innovation have a positive and significant influence on marketing performance, and simultaneously digital marketing and product innovation have a positive and significant effect on market performance.
The Effectiveness of Article 31 of Law Number 2 of 2011 Concerning Political Parties Muzizat, Luluk Kamim; Muhibbin, Moh.
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.779

Abstract

Political parties are national organizations and are one of the important elements in a democratic country. Political parties as political institutions are responsible for providing political education to cadres as well as the general public. Political parties are one of the tools to be able to occupy public positions ranging from the executive to the legislature. Political education is one way or effort to realize a good and quality democratic country. This study aims to discuss and find out how the implementation or implementation of political education in Tuban Regency. The method used in this legal research is the Normative juridical method, Data in this study was obtained from the results of interviews and literature studies for analysis materials. The data analysis technique used is qualitative discriptive. The results showed that the implementation of political education in Tuban Regency has not been maximized both for cadres and for the wider community. Political education is carried out only ahead of the big agenda, namely before the elections both Pilkada, Pileg and Presidential Elections. Political education materials presented by political parties are still not so optimal or less applicable. This has an impact on the number of votes, changes in votes compared to the results of votes in the 2014 election. In addition, it also has an impact on the quality of Party cadres in carrying out party functions and objectives, and affects the level of political participation of the community in granting political rights.
Forecasting Palm Oil Production Using Long Short-Term Memory (LSTM) With Time Series Cross Validation (TSCV) Setiawan, Nuke Huda; Zulkarnain, Zulkarnain
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.780

Abstract

Oil palm plant (Elaeis guineensis Jacq.) is a plantation crop that has a high economic value for Indonesia, because the results of oil palm plantations can increase the country's foreign exchange. Oil palm plantations can create jobs for the people of Indonesia, thus reducing unemployment in Indonesia. Oil palm plantations in Indonesia have spread to various regions, besides being found on the islands of Sumatra and Kalimantan, now oil palm plantations are almost found in various regions in Indonesia both small-scale plantations and large-scale plantations. This research uses historical data in the form of monthly palm oil production to predict the price of strategic food commodities. The period of palm oil production used is from January 1997 to December 2023 obtained from the website of PT. X or documentation data at PT. X. In this study the data was divided into 4 data scenarios using the Time Series Cross Validation (TSCV) method. The results of palm oil production modeling with LSTM that have been carried out show that palm oil production data shows differences in forecasting values and accuracy in the number of neurons and epochs used. The conclusion of this study is that from data processing and analysis in the previous chapter, it can be concluded that forecasting the amount of palm oil production in PT X can be modeled with LTSM and SARIMA method using Time Series Cross Validation (TSCV) data.
Synergistic Effects of Content Marketing and Influencers Marketing on the Formation of Brand Awareness and Purchase Interest of TikTok Shop Users (Cirebon City Case Study) Izza, Ahmad Mudrikul; Ardiansyah, Muhammad Nur; Barkah, Fajar; Romdonny, Jefry
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.781

Abstract

This research aims to investigate the synergistic influence between Content Marketing and Influencer Marketing on the formation of Brand Awareness and Purchase Interest of TikTok Shop users in Cirebon City. The aim is to analyze the impact of these two marketing strategies on brand awareness and purchase intention and to test their influence significantly. The research method uses a quantitative approach using research instruments and statistical analysis, especially with SPSS version 24. Samples were taken through non-probability sampling with purposive sampling criteria for respondents aged 17-30 years who are users of the TikTok application in the Cirebon area. Research variables include Content Marketing (X1), Influencer Marketing (X2), Brand Awareness (Y1), and Purchase Intention (Y2). The analysis results show that Content Marketing and Influencer Marketing have a significant influence on Brand Awareness and Purchase Interest, with a high R Square value indicating the influence of these variables on the outcome. In conclusion, this research found that Content Marketing and Influencer Marketing play an important role in forming brand awareness and interest in purchasing products on the TikTok Shop. Recommendations include strengthening content-based marketing strategies and collaboration with influencers, as well as paying attention to the relationship between Brand Awareness and Purchase Interest to improve sales performance through the TikTok Shop platform. This research can be the basis for further research regarding the influence of Content Marketing and Influencer Marketing in the context of digital marketing.
Additional Criminal Restitution In The Handling Of General Criminal Cases By The Prosecutor's Office Nyndhya, Rozzyana; Supardi, Supardi; Prasetyo, Handoyo
International Journal of Social Service and Research Vol. 4 No. 6 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i6.785

Abstract

The provision of restitution to victims of criminal acts is considered not optimal in its implementation with various problems such as from the regulatory aspect and at the level of implementing relevant stakeholders in the implementation of prosecutions. The results of this study will be presented by describing the data obtained through literature studies analyzed by quantitative methods. The study shows that there is a need for an arrangement that contains a substitute crime if the defendant or convicted person is not able to pay a replacement crime as a norm that becomes the legal basis for public prosecutors and judges in prosecuting and deciding cases. The problem arises due to the lack of comprehensive regulations regarding criminal charges in lieu of the payment of compensation, the non-regulation of criminal substitutes for the payment, and the nonregulation of the amount of the criminal substitute. The ideal arrangement in a criminal prosecution that is carried out comprehensively and correctly by the relevant parties is expected to provide legal certainty, justice, and expediency.
The Effect Of Thin Capitalization Towards Tax Avoidance Upon Finance Minister Regulation Pmk No. 169/Pmk.010/2015 On Healthcare Companies Listed In Idx From 2016 To 2021 Sari, Prima
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Government of Indonesia implemented thin capitalization rules to limit the debt shifting practice as a tax avoidance scheme after the regulation cancellation in 1985. The regulation had also been enforced since the 2016 Fiscal Year. This study examines the effect of thin capitalization toward tax avoidance upon PMK no.169/PMK.010/2015 on healthcare companies listed in IDX. Based on six healthcare companies listed in Indonesia Stock Exchange period 2016-2021, regression results indicate that the thin capitalization is significantly and positively influence with tax avoidance. Companies with high thin capitalization have thin effective tax rate. Meanwhile, firm size and profitability doesn’t have significant influence on tax avoidance.
DEVELOPMENT OF A REFERENCE BOOK BASED ON THE IDENTIFICATION DATA OF MEDICINAL PLANTS IN THE COMMUNITY OF THE SULTANATE OF MOLOKU KIERAHA, NORTH MALUKU, INDONESIA Haerullah, Ade; Hasan, Said; Sahil, Jailan
International Journal of Social Service and Research Vol. 4 No. 6 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i6.793

Abstract

The aim of this research is to develop teaching materials in the form of a reference book based on studies of plant medicinal identification in the people of the Moloku Kieraha sultanate. The research involved students in semester 2 of the Unkhair Postgraduate Biology Education program for the 2023/2024 academic year. The study used interview sheets, observation sheets, validation sheets, and response questionnaires for data collection, and validation sheet and product trial analysis for analysis. The results of the research identifies 36 medicinal plants used by the Serawai tribe community in Torano Village, Central Ternate District, Maluku Province. Phytochemical analysis reveals that these plants contain secondary metabolite compounds, including tannins, alkaloids, saponins, flavonoids, terpenoids, and steroids. Students showed a positive response to the medicinal plant reference book that had been developed, with an interest level reaching 98%. Therefore, teaching materials are needed to guide students in conducting phytochemical tests to determine the content, benefits, and techniques of phytochemical screening in natural materials.

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