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Jurnal Abdimas Ekonomi dan Bisnis
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27755134     DOI : https://doi.org/10.31294/abdiekbis
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Abdimas Ekonomi dan Bisnis merupakan Jurnal Pengabdian kepada Masyarakat yang pertama kali publikasi tahun 2021 dengan ISSN (Elektronik) No 2775-5134 dari Lembaga Ilmu Pengetahuan Indonesia. Jurnal Abdimas Ekonomi dan Bisnis merupakan jurnal hasil Pengabdian Kepada Masyarakat dibidang Ekonomi dan Bisnis dengan persyaratan artikel tidak pernah dipublikasikan secara online atau versi cetak sebelumnya. Jurnal Abdimas Ekonomi dan Bisnis diterbitkan dalam versi online dengan jadwal publikasi pada bulan Mei dan November setiap tahunnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 119 Documents
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Kolaboratif PKM Internasional Mobility Consortium Pengelolaan Komunikasi Pemasaran Melalui Digitalisasi Bisnis Di Thailand Cahyani, Nani; Puspitasari, Ratih; Hertati, Lesi; Hidayat, Janthy; Nurfaiza, Nabila
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.3405

Abstract

This service activity was carried out in Thailand in the context of joint International PKM in order to realize effective marketing communications management which is the key to business success in the current digital era. Collaboration in the field of business digitalization offers great opportunities for economic growth and wider market penetration. This PKM aims to explore how collaboration in the PKM International Mobility Consortium can encourage innovation in the field of marketing communications management through business digitalization in Thailand. Through a qualitative approach with in-depth interviews and content analysis, collecting data from business stakeholders, academics and practitioners in Thailand. The pretest and posttest results show that collaboration in the International PKM consortium encourages the exchange of knowledge and resources between organizations from various countries, enriching local perspectives with a global view. Business digitalization developed through collaboration results in more adaptive and effective marketing communications strategies, enabling MSMEs in Thailand to reach a wider audience and increase competitiveness in the global market.
Pelatihan Service Excellence dan Business English Correspondence Bagi Staf Yayasan Kanker Anak Indonesia Hariyani, Reni; Sofiani, Fenti; Raharjo, Didik Hariyadi; Prasetio, Tio
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.3593

Abstract

The importance providing service from the heart to stakeholders noble organization or company needs to do. One of them is service excellence provided to cancer patients, especially children. Apart from that, to collaborate with external parties, Yayasan Kanker Anak Indonesia (YKAI) requires English business correspondence with members of Childhood Cancer International. This training aims to improve service excellence skills for YKAI staff and increase understanding business correspondence in English for YKAI staff. The problem for community service partners is a lack of understanding excellent service and a lack of understanding business correspondence in English. Because the educational backgrounds the staff are different. The training method delivered using the lecture method as well discussion question and answer of delivering material online via the zoom meeting application as the evaluation measurement method implementation the abdimas by providing questionnaire with Google form to the abdimas participants including pre-test and post-test.  The results implementing community service activities are reviewed from three indicators, indicator ability to implement service excellence YKAI staff increased by 35%, the indicator knowledge regarding business correspondence in English has increased by 60%, and the indicator ability to write business correspondence in English has increased by 75%. This training activity very beneficial for partners of compassion and humanity towards others.
Peningkatan Pengetahuan Membuat Digital Asset dan Komersialisasinya Pada Siswa SMK Kesehatan Aras Depok Rofi'i, Muhammad; Hagabean, Ananta; Gani, Ariel Nian; Faisal, Muhammad; Tulasmiyanti, Novia; Rahmasuciana, Dioni Yurinda
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.3639

Abstract

There are two primary challenges faced by students of  SMK Kesehatan Aras Sawangan Depok. Firstly, there is a proficiency issue in videography and photography, considering SMK Kesehatan Aras specializes in health education and lacks focus on videography, photography, or visual communication design. Secondly, students encounter difficulties in utilizing digital platforms as avenues for selling digital assets such as videos and photos. Addressing these issues is crucial for enabling students to commence monetizing digital assets online. The objective of this training program is to enhance students' knowledge and skills in producing digital assets and commercializing them through the Gettyimages application. The method employed is Asset Based Community Development (ABCD). This community service activity was attended by 27 Aras Vocational School students. Based on pretest and posttest analysis, it shows that the increase in participants' knowledge varied between 82%-100%, with an average increase in understanding for the 27 participants of 91.92%. So it can be concluded that the objectives of this training have been achieved, this training has had a positive impact as shown by the increase in participants' understanding of 11 aspects of the science of selling digital assets in the form of videos and photos on the Gettyimages platform.
Pelatihan Perencanaan Keuangan pada Bisnis Baru di Rumah Hasanah Margahayu, Bandung Hasanah, Yulia Nur; Rizaldi, Fikri Mohamad; Prasetiyo, Budi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.4366

Abstract

Financial Planning Training for New Businesses plays a crucial role in addressing the challenges faced by new business owners, particularly in managing finances. The main problem often encountered is the lack of knowledge and experience in business financial management. This training aims to provide a deep understanding of the process of building a new business while designing efficient financial planning. The implementation method includes the dissemination of basic financial planning concepts, cash flow preparation practices, and simple financial statement simulations. As a result, participants can manage their resources more intelligently, increase operational efficiency, and maximize business investment returns. This training emphasizes resource limitations, such as limited budgets and a lack of experience in financial planning. Moreover, the training focuses on the importance of financial management in business operations through simple transaction recording. In conclusion, this training helps new business owners run their businesses with effective financial management, establishing a solid foundation for achieving success in a competitive business world.
Pelatihan Dasar Pemasaran Digital Sebagai Upaya Memperluas Jaringan Pemasaran Produk Pertanian Kelompok Tani Desa Sidomulyo Kabupaten Mojokerto Provinsi Jawa Timur Rijanto, Achmad; Rahayuningsih, Suesthi; Ardiantoro, Luki
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.5654

Abstract

Seno hamlet, Sidomulyo village, Mojokerto regency, East Java province. The problem faced by the partners was the lack of knowledge and skills regarding digital marketing for agricultural products. So far, marketing of the partners' agricultural products has mostly been done through word of mouth, resulting in a limited marketing reach primarily around Sidomulyo village in Mojokerto regency. This has led to slow sales growth for the partners' agricultural products. The solution implemented was to provide knowledge and skills to the partners about the fundamentals of digital marketing for agricultural products. The aim of this community service activity was to enhance the knowledge and skills of the partners regarding the basics of digital marketing, enabling them to market their agricultural products more widely through digital media. The method used involves providing knowledge and skills to the partners about the fundamentals of digital marketing for agricultural products in the form of training, as well as evaluating the level of knowledge and skills of the training participants. This method was carried out through lectures, discussions, and practical sessions. The results of this community service activity show that 10% of the training participants have excellent knowledge and skills in the fundamentals of digital marketing for agricultural products, 70% have good criteria, and 30% have fairly good criteria. From this community service activity, it can be concluded that this effort increases the number of farmer group members who have knowledge and skills regarding digital marketing for agricultural products.
Pengembangan UMKM Melalui Penggunaan Aplikasi Manajemen Keuangan Pada Kelompok Mitra Usaha UMAMI Di Kabupaten Banyuwangi Handayani, Estu; Sumitro, Arif Hadi; Prasetyo, Nur
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.5724

Abstract

Economic development in Indonesia cannot be separated from the very important role of UMKM in improving the domestic economy. The biggest contribution of UMKM is that they are able to absorb and provide jobs for many workers. But behind that, UMKM have other challenges such as lack of capital and financial literacy, especially in Banyuwangi Regency. Many UMKM players under the UMAMI association have not been disciplined in preparing financial reports so they have difficulty getting financing from banks. To overcome this, the Abdimas team held mobile application-based financial management training activities to help UMKM players improve their ability to record financial reports in a neat and structured manner.  The training method used in Abdimas activities is a participatory approach which begins with preparation of joint activities with UMAMI partners. The next activity is making a work plan which is followed by implementing activities in the form of training on the use of financial applications and ends with an evaluation to determine the effectiveness of using financial applications. Training in the use of financial applications has a positive impact on UMKM. Where previously training was carried out on financial management applications, 56% of UMKM players thought it was not very important. However, after the training, more than 70% of UMKM players felt satisfied and stated that this application was very useful for UMKM players in making financial reports neater and more structured. Based on the benefits obtained, UMKM players will continue to use financial applications on an ongoing basis to increase the awareness and ability of UMKM players in managing finances using technology.
Edukasi Tantangan Transformasi Digital di Dunia Bisnis pada Masyarakat Dapil Sumatera Selatan 2 Sejahtera Surbakti, Feliks Prasepta
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.5769

Abstract

Digital transformation has become an essential aspect of economic development and modern society, especially in Indonesia, which is currently a leading player in the ASEAN digital economy. A 2022 study by Google Temasek Bain & Company showed that Indonesia contributes around 40% of the total value of digital economy transactions in ASEAN. One of the challenges of digital transformation in Indonesia lies in the use of information and communication technology in business processes and community activities. This community service project aims to analyze the main challenges in digital transformation in Indonesia's business sector, particularly in utilizing information and communication technology to improve business efficiency. The method used is a national webinar-based community service involving legislators, academics, and practitioners, with an awareness-raising approach through presentations and interactive discussions. The results of this activity show that public awareness of the challenges of digital transformation increased by 70%, with participants gaining a better understanding of the importance of strategies in utilizing digital technologies, such as social media, data analytics, and artificial intelligence (AI). In conclusion, digital transformation is an urgent necessity to enhance business competitiveness in the digital economy era, with the involvement of diverse stakeholders being key to addressing these challenges.
Penerapan Pemasaran Bergerak dan Digital pada Usaha Siomay melalui Pelatihan dan Pendampingan di Surabaya Sihotang, Ellen Theresia; Mukhlis, Iqbal Ramadhani; Murdiawati, Dewi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.5907

Abstract

The culinary business, as part of Micro, Small, and Medium Enterprises (MSMEs), has the potential to generate promising income. One such example is the production of snacks, specifically dumpling, in the form of siomay. Doyan Somay is a business that produce siomay in Surabaya, which has been established since 2018. However, the revenue from this business has not reached its full potential by the end of 2023. The marketing strategy employed is still simple, relying primarily on partnerships with business affilliates and regular customers. Given this situation, the aim of this Community Service activity is to optimize Doyan Somay’s revenue by implementing digital marketing strategies. The solution offered to the partner is the application of marketing strategies through social media and mobile marketing using e-commerce platforms. The method used includes training  and mentoring. The methodology is based on four main stages: preparation, implementation, evalution, and monitoring. This series of community service activities has had a positive impact on the partner, especially in increasing the active use of social media and e-commerce as marketing channels. Gradually, the partner’s revenue has shown an increase of approximately two to three percent per day.
Pelatihan Penggunaan Aplikasi Pengelolaan Bank Sampah Dan Laporan Keuangan Berbasis Website Pada Bank Sampah Melati Bersih, Bojonggede, Bogor Rusiyati, Sri; Handayanna, Frisma; Purnamasari, Indah
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.6007

Abstract

Clean Melati Waste Bank (BSMB) Atsiri Permai is an institution driving community empowerment in terms of effective waste management as an application of the green economy concept which will provide great benefits for the community's economy and environmental sustainability. BSMB Atsiri Permai activities have been running since 2013 with the motto Clean and Smile Movement starting from 3 R (Reduce, Reuse, Recycle) which is an inorganic waste management technique starting from providing information about how to sort inorganic waste and collect used cooking oil. The aim of this PKM Program is to apply digital technology to the management of BSMB Atsiri Permai RW. 12 to improve BSMB activity services for its customers in obtaining the necessary information anytime and anywhere as well as making it easier to create website-based financial reports. The method used is by providing counseling, training and assistance regarding the use of waste bank management applications and website-based financial reports on BSMB and evaluation by providing questionnaires with indicators of website usability, ease of recording and accessing data, types of information and reports on the Waste Bank website Atsiri Permai. The results of the PkM show that the website-based Waste Bank Application Training is very beneficial for BSMB Atsiri Permai, such as providing activity information that can be accessed at any time and can be widely reached as well as making it easier to record, manage the Waste Bank, report to customers and prepare financial reports to increase transparency. and accountability in fund management. Technology and to minimize recording errors. There has been an increase in understanding and skills in using waste bank management applications and preparing financial reports by 90%.
Transformasi Digital untuk Mewujudkan Ruang Publik Yang Lebih Cerdas Haryani, Haryani; Agustiani, Sarifah; Junaidi, Agus; Wahyudin, Wahyudin
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.7289

Abstract

The purpose of this activity is to provide solutions to problems in RPTRA in the form of RPTRA management information systems and provide information technology training in the form of RPTRA website management. The problem in the management of RPTRA so far is that there has been no integrated data, both data on guest visits, activity agendas, and events carried out by RPTRA and external parties that use the Annur RPTRA land. The main problems related to digital infrastructure at RPTRA Annur are the availability of access to digital information such as the use of devices for digital learning for children, access to information and online registration of activities, communication and coordination between RPTRA managers and the community. The expected result in Community Service at RPTRA Annur is to make a product in the form of an RPTRA website profile that contains an agenda of activities and events, and a guest visit book that uses land at RPTRA. In addition, with this digital transformation activity, RPTRA managers also gain increased knowledge in using the Canva application for the learning process carried out.

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