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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
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The Effect Of Ease Of Accessibility, Transaction Security, And Product Quality On Purchasing Decisions For Electronic Devices Online In Jabodetabek Case Study: (Tokopedia Users In Millennials) Mohamad Ridwan; Sutopo, Sutopo
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

In this technological era, the use of e-commerce in purchasing goods makes it very easy for consumers, including electronic purchases. This research aims to analyze the direct influence of the variables ease of access, transaction security, ease of accessibility, transaction security and product quality on online purchasing decisions for electronic devices in Jabodetabek with the research object being the millennial generation. as a research object. The approach used is quantitative with an associative method, where primary data is obtained through distributing questionnaires. The data analysis techniques used include descriptive statistics, descriptive statistics, and Structural Equation Modeling (SEM) analysis using the Partial Least Square (PLS) method, where all data is processed using the SmartPL application. The research results show that Ease of Accessibility (KA) has a P Values ​​value of 0.082, which shows a significant influence on the Purchase Decision of electronic devices (KPN) on Tokopedia. Transaction Security (KT) has a P Values ​​value of 0.057, which indicates a significant influence on purchasing decisions for electronic devices (KPN) on Tokopedia. Product Quality (KP) has a P Values ​​value of 0.077, which indicates a significant influence on purchasing decisions for electronic devices (KPN) on Tokopedia.
The Effect Of Marketing Affilliate Tiktok And Discount Prices On Purchasing Decisions In Durin Tonggal Village Sembiring, Elfrida; Simangunsong, Sixson Roberto
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This final project discusses the effect of Tiktok Affiliate Marketing and Discount Prices on Purchasing Decisions in Durin Tonggal Village. Changes in consumer behavior in Durin village from offline shopping to online shopping during the COVID-19 pandemic are the background of this study. The method used is quantitative with data collection through questionnaires distributed to 50 respondents and in. The results showed that TikTok content marketing and mobile marketing have a significant influence on consumer purchasing decisions. It is known in table 4.23 above that it can be concluded that Marketing affiliate tiktok has t count -1.467 < from t table 2.011 with a significant 0.149> 0.05, so there is no significant influence between Marketing Affiliate Tiktok on purchasing decisions because the t-count is smaller than the t-table and the p value (Sig.) is greater than 0.05 while the discount price has a t-count: 4.658> t-table: 2.011 and Sig: < 0.001 < 0.05 then there is a significant influence between the Discount Price on Purchasing Decisions because the t-count is greater than the t-table and the p value (Sig.) is less than 0.05. The simple linear regression test shows that the Discount Price variable has a significant and positive influence on the Purchasing Decision variable. With a slope coefficient of 0.548 and a t-count value of 4.658 which is much greater than the t-table of 2.011 and a p-value <0.001, we can conclude that an increase in Discount Price will significantly increase consumer purchasing decisions, indicating a significant effect of the discount price on purchasing decisions. These findings demonstrate the importance of digital marketing strategies, particularly through the TikTok platform, in attracting interest and influencing consumer purchasing decisions. This research provides insights for marketers to optimize the use of social media in their marketing campaigns.
The Effect Of Discount Prices And Brand Image On Purchasing Decisions At Sports Station Banda Aceh Hafizah, Nurul; Simangunsong, Sixson Roberto
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The problem in this research is, competition in the sports equipment industry is very strong. Like foreign brand companies and domestic companies, there is very strong competition. The problem that often influences consumer buying interest is the price factor.The research methodology used was quantitative and descriptive statistics. The research location was carried out at the Banda Aceh Sport Station. The variables in this research were discount prices as X1, brand image as X2 and the dependent variable was consumer purchasing decisions. Finding out if brand perception and discounted pricing have an impact on purchase decisions is the goal of this study. Thirteen responders made up the sample for this study. A questionnaire is used in this study's data collection procedure. Multiple Linear Regression Analysis is used in data analysis, and SPSS is used in data processing. With 0.04 <0.05 that brand image as variable > F Table (3.28) concurrently, the research results indicate that variable obtained T Count (3.135) > T Table (2.03) indicating that variable X2 has a significant effect on variable Y. that discount prices, brand image have a positive and significant effect on purchasing decisions.
The Effect of Price and Product Quality on Purchasing Decisions for Scarlett Whitening Cosmetic Products in Samarinda Manurung, Indah Sari R; Wediawati, Tuti
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of price and product quality on purchasing decisions for Scarlett cosmetic products in Samarinda, both partially and simultaneously and to find out which variables have the most influence on decision making. The research method used is the descriptive method. The sample is 100 respondents. This type of research is quantitative research. The analytical tools used are Ui validity, Ui reliability, classical assumption test, multiple linear regression, coefficient of determination, t test (partial) and f test (simultaneous). Based on the research results, several conclusions were obtained, namely that price and product quality on purchasing decisions for Scarlett whitening cosmetic products have a correlation of 0.571, which means the relationship is strong. Partially, price has a significant influence on purchasing decisions for Scarlett Whitening products and product quality has a significant influence on purchasing decisions for Scarlett Whitening products. And simultaneously the price and quality of the product have a significant influence on purchasing decisions for Scarlett Whitening products.
Implementation Of Financial Recording In UMKM Pulse (Study On Pulse Counters In CV. Mietha Global) Rena Andriani; Reni Andriana; Achmad Wicaksono
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The credit counter business is increasingly in demand every year as one of the most profitable businesses, as seen from the advancement of telecommunications technology today. Among the tangible evidence of the sophistication of telecommunications technology is the availability of communication infrastructure through cellular phones which everyone can use and access it. Therefore, the pulse business has become one of the profitable and promising business opportunities for the future. This study aims to determine the implementation of financial records at the pulse counter and to determine the extent of the understanding of the CV. Mietha Global pulse counter entrepreneurs towards accounting. The research method used is descriptive qualitative research method which aims to determine and explain the implementation of financial records in pulse MSMEs. The results showed that entrepreneurs have been able to carry out financial records in accordance with their own knowledge and understanding. Entrepreneurs make financial records of their business according to their needs and abilities, this is done because they still think about how their business can survive and develop and can increase business income.
Business Design Model Canvas Tourism Cempaka Banjarbaru City Firdaus, Firdaus; Mardah, Siti
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

In business design, the Business Model Canvas (BMC) is an invaluable tool in identifying opportunities, developing strategies, and understanding the key components that form the foundation of a business. For tourism businesses, BMC provides a clear view on how to detail and design an effective business model. It includes key components such as customer segments, value proposition, distribution channels, customer relationships, revenue sources, key resources, key activities, key partners, and cost structure. BMC enables travel businesses to focus on proper customer segmentation, offer appropriate value propositions, manage efficient distribution channels and build strong customer relationships. Additionally, it also helps in identifying diverse revenue sources and key resources required to support business operations. Key activities and key partners contribute to the provision of exceptional tourism experiences. All this must be managed efficiently within the framework of an adequate cost structure. BMC design is a key step in planning a sustainable and successful tourism business. This helps in responding better to market changes, trends and business challenges. By focusing on BMC elements, tourism businesses can continue to innovate and adapt to changes in the dynamic business environment.
Harnessing The Potential Of Storytelling On Social Media: A Game-Changer For Halal Tourism Marketing Strategies Harry Setiawan; Nur Afifah; Mustaruddin, Mustaruddin
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The rapid growth of the halal tourism market presents significant opportunities for destinations and service providers. However, to effectively capitalize on this potential, it is crucial to understand the factors influencing Muslim tourists' experiences and revisit intentions. This study aims to investigate the role of storytelling on social media as a moderating variable in the relationship between Muslim tourists' emotional experiences and their intention to revisit halal tourism destinations. A quantitative approach and structural equation modeling were employed to examine the impact of halal destination attributes and halal-friendly services on emotional experiences, as well as the moderating effect of storytelling on social media on the relationship between emotional experiences and revisit intentions. The analysis results demonstrate that halal destination attributes and halal-friendly services significantly influence Muslim tourists' emotional experiences. Furthermore, storytelling on social media significantly moderates the relationship between emotional experiences and revisit intentions, strengthening the impact of emotional experiences on post-visit behavioral intentions. These findings contribute to the advancement of tourism marketing and consumer behavior theories while providing practical implications for the halal tourism industry in designing effective marketing strategies through social media storytelling.
The Influence Of Work Life Balance And Burnout On Job Satisfaction With Work Culture As An Intervening Variable At TVRI Stations Nur Chairany Senjayu; Rahmad Bahagia
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Abstract TVRI North Sumatra first broadcast on December 28 1970 as TVRI Medan. This station is the second TVRI regional station to be established after TVRI Yogyakarta, which was formed more than five years earlier. Effective human resource management is very important for the continuity and success of a company. Corporations really want all their employees to have a significant level of job satisfaction. Work- life balance refers to the balance between the allocation of time and energy for work and the allocation of time for business. Another obstacle to achieving professional happiness is fatigue. Burnout may arise as a result of severe stress related to work. External factors that influence student satisfaction in doing work outside campus are determined by the level of support provided by the campus. This research uses a quantitative type of research using a cross-sectional study design. which aims to explore the relationship between the variables Work-Life Balance, Burnout, Work Culture, and Job Satisfaction in an organization
The Influence Of Career Development On Employee Retention With Job Satisfaction As An Intervening Variable PT. Socfindo Tanah Besih Febri Andriyani; Nurul Aida; Mangasi Sinurat; Cia Cai Cen
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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The study's overarching goal is to identify how PT. Socfindo Tanah Besih's career development programs affect staff retention rates, with work satisfaction serving as a moderating variable. Campany's capacity to maintain high personnel retention is the driving force behind the company's growth. In this quantitative study, 57 participants were selected at random from among the staff of PT. Socfindo Tanah Besi. Validity, reliability, normalcy, multicoliniearity, and heteroskedasticity are the analytical criteria used in this study.  This study used SPSS version 25 for data processing and hypothesis testing, which included a t-test, determinant coefficient, and path analysis. Testing the hypotheses reveals that career development has a substantial impact on work satisfaction, but neither career development nor job satisfaction has any bearing on employee retention, and neither factor can mediate the link between the two.
Development Strategies For Improvement Tourists In Ergendang Cave Hidayah, Nurul; Dewi Shinta Wulandari Lubis
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Goa Ergendang tourist attraction is a natural wiosata object that has great attractiveness and potential, but in developing this object there needs to be a promotional strategy carried out by the manager to introduce the attraction so that tourists are interested in visiting Goa Ergendang tourist attraction. Data collection used in this research is observation, documentation, literature study and interviews. The research method used is a qualitative method with a descriptive approach. This study aims to determine and analyze the development strategy in increasing tourists at Ergendang Cave. The results of the research show that there are several things that become obstacles in increasing the number of tourists in Ergendang Cave, namely 1. inadequate facilities, smallest location and inadequate accessibility. For strategies that must be carried out in the future are, 1. Promotion and branding, 2. Analyzing the characteristics of potential tourists, affordable tariffs and increasing and collaborating with local communities, 3.

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