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Wahyu Eko Pujianto
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INDONESIA
GREENOMIKA
Published by Universitas NU Sidoarjo
ISSN : 26570114     EISSN : 26570122     DOI : https://doi.org/10.55732/unu.gnk
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Greenomika contains a collection of a selected articles from the results of research and study of literature which is relevant to accounting, management, and entrepreneurship. Greenomika Journal is published 2 (two) times a year, in June and December.The Greenomika topic include Accounting in Public Sector, Auditing, Tax, Educational accounting, Financial Accounting, Financial Management, Marketing Management, Operations Management, Strategic Management, Human Resource Management, and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 158 Documents
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Marketing Communication in Increasing Sales in Media Ilmu Publishers of Sidoarjo Afifah Dian Rahmanita; Panuju, Redi
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.6

Abstract

Marketing communication is a company tool to inform, persuade, and remind consumers about the products and brands being sold. Media Ilmu Sidoarjo Publisher has a market segment in the form of books for Islamic schools/madrasas. The booming of Islamic books including books for Islamic schools/madrasas in the community creates new challenges for Sidoarjo Science Media Publishers. The purpose of this study is to describe marketing communications in increasing sales at Media Ilmu Sidoarjo Publisher, by implementing the marketing mix strategy / 4P which refers to the four Ps, namely product, price, promotion, and place. This study uses a qualitative descriptive research method, with data collection techniques by interviews, observation, and triangulation. Based on the results of the study, it was concluded: (i) a product strategy to maintain quality by implementing very strict quality control, (ii) a pricing strategy to attract consumers to buy with a policy of discount strategies and selling price discrimination, (iii) a strategy distribution using a zerolevel and two-level channel strategy. While the marketing channel (intermediary) uses a sales force (sales force) which is a direct marketing channel service and through wholesalers (distributors), (iv) the promotion strategy refers to the promotion mix which consists of advertising, personal selling, sales promotion, publicity and relations public. With these four strategies, Media Ilmu Sidoarjo Publisher can continue to exist and increase its sales
Factors Affecting Performance Employees: Motivation, Leadership, Environment Work, Organizational Culture, and Achievement Work Muzaki, Feri Ihsan; Ulfa Sari, Wita; Kharisma Putri, Indah; Septian Arianto, Risky; Putra, Riyan Sisiawan
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.5

Abstract

This study aims to determine: (1) The effect of motivation on employee performance; (2) The influence of leadership on employee performance; (3) The influence of the work environment on employee performance; (4) The influence of organizational culture on employee performance; (5) The effect of work performance on employee performance. The method used, namely Literature review, provides a framework related to new findings and previous findings in identifying indications of whether or not there is progress from the results of a particular study. The method used in the literature review is through a systematic approach to analyzing data in a simplified approach. The author takes all the research designs used in identifying the influence of work motivation, leadership, environment, organizational culture, and work performance on employee performance.
Systematic Literature Review: Analysis of the Impact of Self-Efficacy Application on Assessment of Organizational Commitment and Employee Performance at PT. Samudera Perdana Selaras Fu’adah, Tsamroatul; Afidah, Azizatul; Akbar, Mokhammad Ramadani Ilham; Jumiati, Merri; Putra, Riyan Sisiawan
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.7

Abstract

This study aims to examine the impact of implementing self-efficacy on the assessment of organizational commitment and employee performance. The method used in this research is systematic literature review, which involves collecting data and information from literature sources such as journals, internet articles, and other related literature. This research refers to relevant previous research to gain an in-depth understanding of the impact that occurs on the topics discussed. The results of this study indicate that self-efficacy affects organizational commitment at PT Samudera Perdana Selaras. In addition, self-efficacy also affects employee performance at PT Samudera Perdana Selaras. Therefore, it can be concluded that self-efficacy plays an important role in improving organizational commitment and employee performance at PT Samudera Perdana Selaras.
Inventory Information System Design Analysis (Case Study at CV. Mysneaker Retail Indo) Zaki, Achmad; Kamila, Edita Rachma; Violita, Cynthia Eka
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.9

Abstract

This research is a qualitative research that examines the design of inventory information systems at CV. Mysneaker Retail Indo. This study analyzes the information system on inventory at CV. Mysneaker Retail Indo. This study uses observation with interviews. The results of this observation are written on the observation sheet carried out by the observer. Unstructured interviews were conducted in order to obtain more comprehensive interview results with informants. Research data was collected through observation, unstructured interviews, and documentation. CV. Mysneaker Retail Indo has collaborated with a third service party, namely mokapos, to help carry out the inventory system for this business by the end of 2022. This application is available on desktop and mobile. This application makes inventory management in managing inventory fast and accurate so as to minimize errors in data. This business uses Use Case Diagrams. Use Case Inventory Diagram proposed, there are several involved in the system namely Warehouse Admin, Marketing and Owner.
Organizational Justice to Employee Innovative Work Behavior: Mediation Effect of Learning Capacity and Moderation Effect of Blue Ocean Leadership Pujianto, Wahyu Eko; Musyaffaah, Lailatul; Supriyadi
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.8

Abstract

Employee innovation has become an important factor in ensuring organisational success in a dynamic and competitive business environment. The concept of organizational justice plays an important role in promoting employee innovative work behaviour in each employee. This study aims to explore the relationship between organizational justice and employee innovative work behaviour by adding the mediating effect of learning capacity variables and the moderating effect of blue ocean leadership variables to complete the gap of previous studies. This study sampled employees with why generation criteria in East Java with a total sample of 383. Analysis using process macros Hayes model 7. The results of this study indicate that organizational justice has a significant positive effect on employee innovative work behaviour, then organizational justice has a significant negative effect on learning capacity, besides the results of the analysis also show that blue ocean leadership as a moderator variable can strengthen the relationship between organizational justice and learning capacity, learning capacity has a significant positive effect on employee innovative work behaviour, and organizational justice affects employee innovative work behavior through learning capacity
The Effect of Job Characteristics and Competence on Employee Performance with Organization Culture as a Moderating Variable Studies in the Field of Employment BPJS Membership All over East Java Adiatma, Hagianto
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.10

Abstract

The purpose of this research is to analyze the effect of between occupation characteristics of the performance, the influence of competence on the performance, the influence of occupation characteristics with the culture of the organization, the influence of competence with the culture of the organization, the effect of competence work on the employee performance by moderation culture of the organization and the influence of competence on employee performance by moderation organization culture. The research was conducted of employment participation BPJS Ketenagakerjaan in east java with a number of respondents 69 people as a sample. The sampling technique used a method of convenience. Data analysis used validity test with matrix component, alfa cronbach for reliability test, and double regression analysis. From this research, it is known that the occupation characteristics has no effect with the culture organization at BPJS Ketenagakerjaan, competence has a positive effects and significant with the culture organization at BPJS Ketenagakerjaan, occupation characteristics has no effect on the employee performance at BPJS Ketenagakerjaan, competence has a positive and significant effects on employee performance at BPJS Employment regional offices of the east java. Moderation testing shows that cultures organization is a variable moderation in the effect of occupation characteristics and competence on employee performance
Factors Affecting Online Purchase Intention on Social Media Users During the Pandemic in Jakarta Andi Muhammad Sadat; Basrah Saidani; Sholikhah; Kattareeya Prompreing
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.1

Abstract

This study analyzes the factors influencing online purchase intention among social media users in Jakarta during the Covid-19 pandemic. In the literature, many variables can be used to explain the phenomenon of online purchases. However, this research is limited to the main variables such as social media marketing, customer trust, e-Word of mouth, brand image, and online customer reviews. The data collection method was carried out through a questionnaire with a purposive sampling technique via a google form, which was distributed using social media networks, namely WhatsApp group and Facebook, which are popular platforms in the country. The relationship of each independent variable to the dependent variable was tested using the structural equation modeling (SEM) technique using Smart PLS version 3. A total of 238 sample units spread across the DKI Jakarta area were successfully collected and processed. The results of the data analysis show that of the five hypotheses proposed, only one is significant, namely, online customer reviews have a significant relationship to online purchase intention during the Covid-19 pandemic in DKI Jakarta.
The Effectiveness of Marketing Strategies Through Social Media (Study on Ayam Koplo by Hangry Indonesia) Kelvin Janson Ramadian; Dendy Putra Madya; Erika Dwi Agusta
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.7

Abstract

With the development of technology and information, marketing can be done using social media. Ayam Koplo is a culinary business under Hangry Indonesia which also carries out marketing via social media Instagram and TikTok. This research was conducted using a qualitative approach by observing and analyzing Ayam Koplo social media. Found that marketing via social media TikTok and Instagram for the Ayam Koplo by Hangry Indonesia brand has not been effective. This is because the stage achieved in brand awareness for Ayam Koplo by Hangry Indonesia has only reached stage two, namely brand recognition. But more than that, brand awareness of Ayam Koplo by Hangry Indonesia has increased as seen from Tiktok social media followers and Instagram media impressions from January to March 2023.
Literature Review: The Effect of Wages on Performance of Shopping Center Employees in Surabaya Moh. Maruf; Riyan Sisiawan Putra; Nurcahya Setiani Rahayu; Heni Agustina; Hidayatul Khusnah
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.2

Abstract

Human resources hold an important position in a company, because the human factor is the most important driver in every activity within the company, because employees carry out company activities from planning, implementing, to controlling every activity and activities of the Company. This research aims to determine the effect of wages on the performance of shopping center employees in Surabaya. The research carried out was a Literature Review Using the Systematic Literature Review Method. Final findings include variables that have been researched extensively, namely the influence of wages on performance among shopping center employees in Surabaya. The research results show that the Wage Variable has a significant influence on the dependent variable, namely Employee Performance. It is hoped that the findings of this research can help Shopping Centers in Surabaya to pay more attention to and improve employees who show good work results at the Company, so that they can become role models for other employees, that providing decent wages from leaders can improve employee performance.
The Effect of Compensation, Work Environment and Work Motivation on Job Satisfaction at Gojek Partners in Gunung Anyar District Putra, Riyan Sisiawan; Dhea Feby Risma
GREENOMIKA Vol. 6 No. 1 (2024): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2024.06.1.4

Abstract

This study aims to determine the effect of compensation variables, work environment and work motivation on job satisfaction in Gojek drivers. This study uses primary data obtained from distributing questionnaires. This research method uses a quantitative method, the sample used in this study is 95 motorcycle taxi drivers in the Gunung Anyar sub-district, who have met the criteria used in the study. The distribution of the questionnaire was carried out online via the Google form. The analysis in this study uses SPSS (Statistical Program for Social Science) analysis. The results of this study indicate that compensation, work motivation have a significant positive effect on job satisfaction, while the work environment has no significant effect on job satisfaction.

Page 7 of 16 | Total Record : 158

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