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FACULTY OF ECONOMICS AND BUSINESS THE UNIVERSITY OF LAMPUNG Jl. Prof. Dr. Sumantri Brojonegoro No. 1 Bandar Lampung, 35145, INDONESIA
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International Journal of Economics, Business, and Entrepreneurship (IJEBE)
Published by Universitas Lampung
ISSN : -     EISSN : 26156873     DOI : https://doi.org/10.23960/ijebe
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
International Journal of Economics, Business, and Entrepreneurship (IJEBE). The objectives of IJEBE are to establish an effective communication between policy makers, government agencies, academic and research institutions and professional’s person concerned with business, entrepreneurship and Small Medium Enterprise (SME) in a community. It also aims to promote international empirical research efforts. The international dimension is emphasized in order to understand cultural and national barriers and to meet the needs of entrepreneurs and SME in the global economic community.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
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THE EMPLOYEES' PERCEPTIONS OF LEARNING ENGLISH IN A BUSINESS CONTEXT suningsih, sri; Ciptawaty, Ukhti; Nabila, Nuzul Inas; Wazia, Winia
International Journal of Economics, Business, and Entrepreneurship Vol 4 No 1 (2021): IJEBE January - June 2021
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1073.078 KB) | DOI: 10.23960/ijebe.v4i1.89

Abstract

This study aims to investigate how the English is used in the business workplace. The researcher used a quantitative and descriptive qualitative method. The data used in this study are from open-ended questionnaire to the employees working in economics and business. The results showed that of the 17 worker participants, 11 participants (36.67%) thought that reading was most useful in the workplace, such as analyzing or auditing financial reports, preparing documents and calculating bills, operating software and understanding documents of export and import goods, processing data on a computer, using applications related to data calculation input, studying information about international bank rules, reading journals, opening current and personal savings accounts, reading financial reports, and other activities. Meanwhile, 9 participants (30%) agreed that speaking skills are often used in the workplace. The speaking activity is serving customers from various countries, being interviewed in the recruitment process. Listening skills were obtained by 5 participants (16.67%), which mean that they are rarely applied by the participants. In applying Listening skills, participants use them in understanding conversations. There were 5 participants (16.67%) who chose writing such as answering emails, writing essays, opening checking accounts, and saving savings, making financial reports. The result also reflects the workers’ learning experiences while learning English in the colleges that show several topic discussion they learnt such as Introduction, and general English, the topics about finance/ accounting, financial reports, venture capital, stocks and bonds, which are usually useful in meetings with foreign principals or other employees and the supervisor, writing, reading, discussion, communication, vocabularies, determination of the stock price index, management, recruitment, accounting, financial statement, Learn accounting in English and also conversation is very useful at work, and vocabularies about accounts related to financial statements. In addition, other participants responded that English learnt on campus and applied at work are different. Not all English skills are applied in the respondents' workplace, only reading is used most often. In term of English needs in the workplace, the professionals also need Speaking skills and English terms in the business context.
THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE WHATSAPP ON EMPLOYEE ENGAGEMENT AND EMPLOYEE PERFORMANCE Dedi Iswanto; Ahadiat, Ayi; Ribhan, Ribhan
International Journal of Economics, Business, and Entrepreneurship Vol 4 No 2 (2021): IJEBE July - December 2021
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v4i2.78

Abstract

Various studies were conducted to reveal two important and interesting things from employees, namely employee engagement and employee performance. This study aims to observe the effect of using WhatsApp among employees on employee engagement and employee performance. Two main variables of the Technology Acceptance Model theory, namely perceived usefulness and perceived ease of use are used as independent latent variables on employee engagement and employee performance which are the dependent variables. The respondents used in this study are 142 peoples, all of whom are the employees at state universities in Lampung. Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis are used to examine the structure model and the influence between latent variables and to test the hypothesis. The validity and reliability tests show valid and reliable results. The results show that in the use of WhatsApp, perceived ease of use is an important variable and is statistically proven to significantly affect employee engagement and employee performance. Meanwhile, the two TAM variables have also been shown to have a significant effect on employee engagement.
ANALYSIS OF INTEGRATED SYSTEM E-COMMERCE IN MANAGEMENT OF MARKET PLACE MOBILE SHOPEE COMPANIES IN INDONESIA Murni Sofiah; Elsa mayori
International Journal of Economics, Business, and Entrepreneurship Vol 4 No 2 (2021): IJEBE July - December 2021
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v4i2.92

Abstract

This study aims to review the integrated system of managing mobile shopee market place companies in Indonesia. The sample of this research is PT Shopee which is located in the district / city in Indonesia. With a total sample of 1 mobile shopee market place company. In this study, the sample was selected using simple random sampling and the data were analyzed using path analysis. The results of this study indicate that. The effect of Shopee's e-commerce integration system, expanding the market to national and international markets, reducing the cost of using cards for production, processing, distribution, storage and retrieval of transaction information, reducing the time between capital expenditure and receipt of products and services.
A CONCEPTUAL REVIEW OF DIGITAL CONTENT MARKETING STRATEGY AS AN EFFECTIVE PRACTICE TO GROW SMALL BUSINESS Alzaanin, Rahma
International Journal of Economics, Business, and Entrepreneurship Vol 3 No 2 (2020): IJEBE July- December 2020
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v3i2.143

Abstract

We live in an era where everything is digitized. Nowadays, marketplace is showing an increasing number of online users and online applications due to technological inventions and rapid networks. Therefore, these advances is the driving force for the adoption of innovative business strategies. Free access and wide spread of digital platforms, social media and blogs encourage individuals to start small businesses. Accordingly, owners look for effective methods to reach out consumers and to market out their products or services which rise the possibility of business success and gradually lead to business growth. Digital marketing is the broad concept that includes various approaches, strategies and techniques. So that, this paper aims at discussing digital content marketing strategy as one of commonly used approach among small business by conducting a conceptual review that shad the lights on some theoretical researches and empirical studies of digital content. Keywords: digital content, business strategy, small business, business growth.
THE TOPIC OF ACCOUNTING CONSERVATISM IN ACCOUNTING LITERATURE IN INDONESIA: A BIBLIOGRAPHY Ina, Ina Fitriyani
International Journal of Economics, Business, and Entrepreneurship Vol 5 No 1 (2022): IJEBE January - June 2022
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v5i1.185

Abstract

This study wants to enrich the literature on accounting conservatism by classifying research that discusses accounting conservatism in Sinta 2 and 3 accredited journals during the 2010-2019 period. This study uses 39 articles as a sample obtained by inputting "conservatism" or "accounting conservatism" on the Sinta portal. This study classifies articles into three categories, namely the name of the journal, year of publication, and the research method used. The results showed that of the 39 articles discussing accounting conservatism published in 17 accredited Sinta 2 and Sinta 3 journals during the 2010-2019 period or 10 years, the Accounting EJournal was the journal that published the most articles, namely 16 articles or 41.03 % of articles studied were from Accounting E-Journals. The topic of antecedents is the most frequently used topic, which is 25 articles or 64%, while the topic of Consequences is used in 14 articles or 36% of all articles studied, and it can be concluded that 2015 was the year in which there were 10 articles discussing accounting conservatism. Alternatively, 26% of all articles were studied. It can also be concluded that all articles or as many as 100% of the articles studied used analytical methods.
PERSONNEL MANAGER LEADERSHIP ROLE IN IMPROVING EMPLOYEE PERFORMANCE Manafe, Leonard Adrie
International Journal of Economics, Business, and Entrepreneurship Vol 5 No 1 (2022): IJEBE January - June 2022
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v5i1.191

Abstract

The purpose of this study is to determine the personnel manager leadership role in improving employee performance at PT. Arto Manunggal Surabaya City (AM) and to find out the obstacles and how to overcome them. The approach used in this study is a descriptive approach using qualitative methods. Data collection techniques in this study are observation, interviews, and documentation. Research informants were selected by purpose sampling where the informants were taken as each division representatives. The results showed that personnel manager had carried out the function of a leader role through interpersonal roles, informational roles and decision-making roles in improving employee performance in AM companies.
ANALYSIS OF THE IMPORTANCE OF CHANGE MANAGEMENT AND COMPANY LEADERSHIP IN THE ERA OF CHANGE (CASE STUDY OF NOKIA COMPANY) Sofiah, Murni; Nuri Aslami
International Journal of Economics, Business, and Entrepreneurship Vol 5 No 1 (2022): IJEBE January - June 2022
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v5i1.194

Abstract

This study aims to determine the importance of Change Management and Corporate Leadership in Facing the Era of Change that exists in Communication Technology Companies or Mobile Phones. The sample taken in this study is 1 Communication Technology Company, the sample was selected as a targeted case study to the NOKIA Communication Technology Company. The results show that Nokia's leadership is erratic and managers are subject to pressure and fear. There are allegations that bottom intermediaries are afraid to report real problems to leaders. When the sales report fell on target it was really infuriated Nokia executives. They accused the manager of lacking ambition, which led to low sales. Nokia's leadership at its peak was able to accept the time brought by Android and Apple but Nokia's leadership did not want to make these changes. So that makes customers switch to Android and Apple, which causes Nokia to lose its advantage.
Determinant Factors of Consumer Attitude towards Online Shopping Mall Pahlawan, Princhita Nabila Maram
International Journal of Economics, Business, and Entrepreneurship Vol 4 No 2 (2021): IJEBE July - December 2021
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v4i2.137

Abstract

The number of Internet users recently increase due to the industrial revolution. This makes the change of consumers’ behavior, especially in buying the product through the online marketplace. The consumers’ behavior changes represent the attitude changes. Therefore, this research’s objective is to analyze determinants factors of the consumers’ attitude toward the online marketplace, known as e-commerce while the consumers buy the products, even though some of the e-commerce users or online shoppers still do not trust online shopping. They think there is a risk when they do online balance transactions. To answer the research objectives, this research uses quantitative design research and distributes questionnaires. The questionnaire was distributed to 350 target respondents through Google online. But, 315 usable data was analyzed through the SEM-Covariance model. SEM results show that shopper attitude towards Online Shopping Mall is most influenced by Perceived Benefit that is dominantly caused by Website Quality. While, online shoppers’ trust has a positive effect on attitude, influenced by eWOM. This makes a practical implication that the management of e-commerce must be aware of negative eWOM communications, in terms of the Website quality services. E-commerce management should improve the quality of its website services, especially in the design of attractive websites, and also maintain the trust of the consumers, such as increasing the security of financial transactions, providing credible information, and protecting the customers’ profile.
PRICE COMPETITION AND PROMOTIONAL ACTIVITIES ON THE PURCHASE BEHAVIOR OF YAMAHA MATIC MOTORCYCLES IN INDONESIA STUDY IN THE CITY OF KALIANDA LAMPUNG Khil Wailmi
International Journal of Economics, Business, and Entrepreneurship Vol 4 No 2 (2021): IJEBE July - December 2021
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v4i2.150

Abstract

That price competition and Promotional Activities have a positive effect on purchasing decisions of 7,417 points. With weak correlation, Keywords. Price competition, promotional activities and purchasing decisions
DIGITAL ADVERTISING CONTENT ON SOCIAL MEDIA AFFECTS TOURISM PERCEPTION AND VISITING INTEREST Sari, Novita; Saputra, Muhammad
International Journal of Economics, Business, and Entrepreneurship Vol 4 No 2 (2021): IJEBE July - December 2021
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v4i2.153

Abstract

This paper examines the content in the Wonderful Indonesia digital advertisement which is distributed through internet media, especially using YouTube channels and social media, whether they can influence the visiting interest of the people who are exposed to these advertisements. Visiting interest that arises is moderated by perceptions formed from the advertisements that are displayed. Advertising content contains elements of information, entertainment, as well as material that is considered disturbing the content of the advertising message. This study aims to examine whether the interest in visiting appears when looking at the three variables in the value of advertising and whether or not there is interest in visiting is mediated by the perception of the people who are exposed to the content of the advertising message.. This type of research is causality associative research. The population of this research is the people who are exposed to the Wonderful Indonesia version of tourism advertisements. The sampling method used purposive sampling method with certain criteria. The number of samples is 100 respondents. To analyze and test the relationship between the variables studied, the researchers used the full version of Lisrel software. The method in SEM Analysis consists of two approaches. The initial stage is the analysis of the measurement model that can show the latent variables measured by one or more observed variables. Furthermore, it can be seen its compatibility with the data. The second stage of causal relationship analysis is used to test the existing hypotheses in the study and draw conclusions. From the results of this study indicate that: elements of entertainment, elements of information, and elements of irritation affect the public's interest in visiting tourist attractions. There is no indirect influence of entertainment, information, and irritation on visiting interest through perception. Keywords: advertising, tourism, social media, perception, entertaining, information. JELL Classification : M31, M37, Z32

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