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Dendy Kurniawan
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INDONESIA
MANAJEMEN
Published by Politeknik Pratama Purwokerto
ISSN : 2808876X     EISSN : 27981312     DOI : https://doi.org/10.51903
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Other
MANAJEMEN : Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan dua kali setahun, pada bulan Mei dan Oktober oleh LPPM Politeknik Pratama . Jurnal Manajemen bertujuan untuk: 1. Mempromosikan hasil penelitian terbaru tentang Manajemen dan atau Kewirausahaan. 2. Publikasikan hanya hasil penelitian tentang Manajemen (seperti Manajemen Informatika, Managemen Pemasaran, Keuangan Manajemen, Manajemen SDM, Manajemen Operasi / Produksi, Manajemen Bisnis, dll) Dan atau Kewirausahaan sebagai pengembangan pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 229 Documents
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Pengaruh BTS Sebagai Brand Ambassador Terhadap Strategi Pemasaran Mcdonald's di Indonesia Lysandra May Salsabilla; Adithya Dwijaya; Erwin Permana
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/32mzm329

Abstract

This study examines the role of BTS as a brand ambassador in McDonald’s marketing strategy in Indonesia through the “BTS Meal” campaign. The research applies a qualitative single case study approach supported by netnographic analysis of consumer responses on social media and review of official campaign documents. Using Source Credibility Theory, the study analyzes credibility, attractiveness, and trustworthiness as determinants of consumer response. The findings reveal that BTS’s credibility and attractiveness strengthened emotional engagement, generated symbolic value within fandom communities, and increased purchase intention. The collaboration not only attracted significant market attention but also reinforced McDonald’s brand positioning within popular culture. These findings confirm that selecting a brand ambassador with a strong fan base can serve as an effective strategy in enhancing brand image and consumer loyalty.
Analisis Pemanfaatan Fintech Qris Terhadap Efisiensi Transaksi dan Kepuasan Umkm di Indonesia Keisha Trideswita Maharani; Raisa Martiza
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/4x613r81

Abstract

The The implementation of the Quick Response Code Indonesian Standard (QRIS) by Bank Indonesia serves as a strategic innovation to unify various digital payment systems into a single national standard. This study aims to analyze the impact of QRIS implementation on transaction efficiency and the satisfaction of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Utilizing a qualitative descriptive method, this research collects data through a literature study of official Bank Indonesia reports, publications from the Indonesian Fintech Association (AFTECH), and scientific journals from 2021–2024. The findings indicate that QRIS usage significantly enhances transaction efficiency by reducing queue times, minimizing recording errors, and eliminating the cost of EDC machines. Furthermore, QRIS positively contributes to MSME satisfaction by expanding market reach and building business credibility. However, adoption faces challenges such as low digital literacy, uneven internet infrastructure, and the burden of Merchant Discount Rate (MDR) fees for micro-enterprises. The study recommends tiered MDR fee incentives and intensified digital education programs
Pemanfaatan Media Sosial Instagram dalam Membangun Brand Awareness Wedding Organizer Rumah Pengantin Yuniskha Fachri Affandi; Alisha Aulia Pinggadini; Erwin Permana; Ateniyanti Ateniyanti
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jah4g312

Abstract

This study aims to analyze the use of Instagram as a promotional medium for Rumah Pengantin Yuniskha and its impact on brand awareness and business growth. A descriptive qualitative method was employed, using data from internal company records and related scientific publications. The results indicate that a more structured Instagram management strategy, with varied content such as event documentation, short tips, reels, and stories, increased account visits, audience interaction, and prospective clients, positively affecting service package sales. These findings suggest that consistent and strategic use of social media can strengthen brand awareness and serve as an effective marketing management tool to support the growth of wedding organizer businesses.
Tata Kelola Perusahaan, Etika Bisnis, dan Kepuasan Karyawan dalam Pengelolaan Lembur Outsourcing Sesuai Regulasi Ketenagakerjaan: Studi Kasus PT. Bantu Bantu Selaras Vera Salma Meilania; Agus Satory
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/b3278w75

Abstract

This study examines the relationship between corporate governance, business ethics, and employee satisfaction, and how these factors influence the management of overtime among outsourced employees at PT Bantu Bantu Selaras in compliance with Indonesian labor regulations. A quantitative approach was employed using a questionnaire survey administered to 53 outsourced employees. The study evaluates the effectiveness of transparent and accountable governance and ethical practices by applying the Community Satisfaction Index (CSI) and Importance–Performance Analysis (IPA) techniques. The results indicate that corporate governance and business ethics are implemented at a very high level, as reflected in satisfaction scores exceeding 4.6 out of 5 in key areas such as transparency, social security (BPJS), and compensation. However, the frequency of overtime remains an aspect that requires better management to prevent employee fatigue and potential long-term risks. Overall, the findings contribute to the development of fair, ethical, and legally compliant human resource management practices within the Indonesian outsourcing sector.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Konsumen Nuke Dyah Pangesti; Henry Casandra Gultom; Mochamad Fadjar Dharmaputra
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/yzsk2z35

Abstract

This study aims to empirically test the effect of product quality, service quality, and price on customer satisfaction at the Fatmawati branch of Optik B Riski Semarang. The study population was all customers who made purchases, with a sample of 120 respondents determined using a purposive sampling technique. Data were collected through a questionnaire and analyzed using IBM SPSS 27.0, including validity and reliability tests, classical assumption tests, multiple regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results indicate that product quality, service quality, and price have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination indicates that the independent variables are able to explain customer satisfaction, while the remaining 46.5% is influenced by other variables outside this study.
Pelaksanaan Promosi pada UMKM Es Teler Monster Kamelia Agnesta; Sudarijati Sudarijati
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/f2webh35

Abstract

Competition in the culinary sector has encouraged micro, small, and medium enterprises (MSMEs) to implement effective promotional strategies to increase brand awareness and sales. However, in practice, many MSMEs still do not manage their promotional activities optimally. This study aims to analyze the effectiveness of promotional activities of Es Teler Monster MSME in Megamendung District, Bogor Regency, in terms of promotional messages, media, and timing. This study employed a descriptive approach with data collected through observation, interviews, and surveys of 15 consumers. The results show that Es Teler Monster MSME has implemented various promotional activities, including advertising, sales promotion, personal selling, public relations, and direct marketing. However, these activities have not been carried out consistently and optimally, particularly in terms of media selection and promotional timing. The survey results indicate that 56% of respondents consider the promotions to be fairly effective, while 44% perceive them as ineffective. These findings highlight the need to improve consistency in promotional timing and optimize the use of promotional media to enhance attractiveness, reach, brand awareness, and sales. This study provides recommendations for MSME actors to develop structured promotional schedules and to utilize digital media more actively and creatively in order to enhance promotional effectiveness.
The Influence of Digital Marketing and Electronic Word of Mouth on Purchase Decisions for Scarlett Whitening Products on Shopee Fahyuda Rammadan; Agus Wibowo
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/xy9tw787

Abstract

The development of e-commerce has driven companies to find the best way to perform digital marketing and use e-word of mouth in attempting to drive customers to buy a certain product. Cosmetic products are an engaging category, so most people make in-depth search efforts before buying, especially on the Shopee marketplace platform. This research will analyze how digital marketing and electronic word of mouth influence the purchase decision of Scarlett Whitening products through the Shopee platform. This research applies a quantitative approach with associative research. Data was collected from distributing questionnaires to 170 respondents who had purchased Scarlett Whitening products at Shopee. The data analysis techniques used included a validity test, reliability test, multiple linear regression analysis, t-test, and F-test using SPSS software. The study findings indicate that digital marketing has a positive and significant effect on purchase decisions. In addition, it was also able to prove that electronic word of mouth has a positive effect on purchase decisions. Simultaneously, digital marketing and e-WOM substantially affect the Purchase decision of Scarlett Whitening products at Shopee, with digital marketing being the most dominant variable. These findings suggest that the quality of digital content, the clarity of product information, and the reliability of consumer reviews are important factors affecting consumer purchase decisions
Upaya Peningkatan Produktivitas Karyawan Studi Kasus pada Nola Catering di Kabupaten Bantul Yanuar Restu Prabowo; Muhammad Subkhan
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/4wk8n630

Abstract

Productivity of employees is one of the key factors determining the success of service-based businesses, including catering enterprises. This study aims to analyze efforts to improve employee productivity at Nola Catering in Bantul Regency. The research employed a descriptive qualitative approach, with data collected through in-depth interviews, observations, and documentation. The research informant consisted of the business owner who has direct knowledge of the work system and employee management at Nola Catering. The results indicate that employee productivity is influenced by several key factors, namely work skills, work motivation, work environment, leadership, and the task allocation system. Management has implemented several efforts to enhance productivity, including clear task distribution, providing guidance before the production process, offering work incentives, and adjusting the number of workers when orders increase. However, several challenges remain, such as the limited number of workers and the increasing workload when handling large orders. This study concludes that improving employee productivity requires more structured human resource management to continuously enhance service quality and maintain the competitiveness of the business.
Pengaruh Adopsi Teknologi Digital dan Orientasi Pelanggan terhadap Kinerja Finansial: Studi pada UMKM di Kota Palopo Lukmansyah Lukmansyah; Pemilia Sulistyowati
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/rdnyg081

Abstract

This study examines the effects of digital technology adoption and customer orientation on the financial performance of micro, small, and medium enterprises (MSMEs) in Palopo City. The study responds to an empirical gap in which previous research has frequently examined both constructs separately, prioritized marketing performance over financial outcomes, or concentrated on regions with more established digital ecosystems. Using an explanatory quantitative design, data were collected from 100 MSME owners selected through purposive sampling and analyzed with Structural Equation Modeling-Partial Least Squares. The measurement model satisfied the required validity and reliability criteria. The structural model shows that digital technology adoption has a positive and significant effect on financial performance (β = 0.341; t = 5.094; p < 0.001), while customer orientation also has a positive and significant effect (β = 0.413; t = 5.933; p < 0.001). The R² value of 0.286 indicates moderate explanatory power, and the Q² value of 0.168 confirms predictive relevance. The principal contribution of this study lies in demonstrating that, within MSMEs operating in a medium-sized city, customer orientation exerts a stronger effect than digital technology adoption in explaining financial performance. These findings imply that strengthening MSME competitiveness requires not only digital capability but also the sustained ability to understand and respond to customer needs.

Page 23 of 23 | Total Record : 229

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