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MANAJEMEN
Published by Politeknik Pratama Purwokerto
ISSN : 2808876X     EISSN : 27981312     DOI : https://doi.org/10.51903
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Other
MANAJEMEN : Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan dua kali setahun, pada bulan Mei dan Oktober oleh LPPM Politeknik Pratama . Jurnal Manajemen bertujuan untuk: 1. Mempromosikan hasil penelitian terbaru tentang Manajemen dan atau Kewirausahaan. 2. Publikasikan hanya hasil penelitian tentang Manajemen (seperti Manajemen Informatika, Managemen Pemasaran, Keuangan Manajemen, Manajemen SDM, Manajemen Operasi / Produksi, Manajemen Bisnis, dll) Dan atau Kewirausahaan sebagai pengembangan pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 255 Documents
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Analisis Pengaruh Kepemilikan Manajerial, Keberagaman Gender, dan Modal Intelektual Terhadap Nilai Pasar Bagus Ahmad Mahardhika; Erliana Banjarnahor
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/n4re2w68

Abstract

This study aims to analyze the effect of managerial ownership, gender diversity, and intellectual capital on the market value of financial sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2021–2024. Market value is used as an indicator that reflects investors' perceptions and expectations of the company's performance and prospects. This study uses a quantitative approach with panel data regression methods. The sample was determined using purposive sampling techniques for financial sector companies that met the data completeness criteria. The data used was secondary data obtained from companies' annual reports and financial reports. Managerial ownership was measured based on the proportion of shares owned by management, gender diversity was measured through the representation of women in the management or board structure, while capital was measured using the Value Added Intellectual Coefficient (VAIC) approach. The results of the study indicate that managerial ownership, gender diversity, and intellectual capital have a positive and significant effect on company market value. These findings emphasize the importance of corporate governance and intangible asset management in increasing the valuation of financial sector companies.
Pengaruh Promosi, Harga, dan Variasi Produk terhadap Keputusan Pembelian Konsumen pada Toko Retail Toserba Yogya Ketanggungan Khana Amelia; Vivi Kumalasari Subroto
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ecfzrk86

Abstract

Increasingly tight retail competition requires business actors to design effective marketing strategies to influence consumer purchasing decisions. Therefore, this study aims to analyze the influence of promotion, price, and product variety on consumer purchasing decisions at the Yogya Ketanggungan Department Store. This study uses a quantitative approach with a survey method of 100 respondents selected using a purposive sampling technique, with data collection through a Likert scale questionnaire and analysis using multiple linear regression with the help of SPSS. The results of the study indicate that simultaneously promotion, price, and product variety have a significant effect on purchasing decisions with a coefficient of determination (R²) of 0.854, which means that 85.4% of the variation in purchasing decisions can be explained by these three variables. Partially, price and product variety are proven to have a significant effect on purchasing decisions, while promotions do not show a significant effect. These findings indicate that local retail consumers tend to be more sensitive to price factors and product variety than promotional activities, so the implication is that retail business actors need to focus more on strategies for competitive pricing and providing a complete product variety to increase consumer purchasing decisions.
The Effect of Recruitment, Training, and Motivation on Employee Performance at CV. Bakti Pratama Charcoal Briquette Industry Anis Oktavia
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/zw8qsc64

Abstract

This research aims to analyze the effect of recruitment, training, and motivation on employee performance, both partially and simultaneously, at CV. Bakti Pratama Charcoal Briquette Industry, a small and medium-scale enterprise in the charcoal briquette industry in Ungaran City, Central Java. The background of the research is the increase in the number of employees leaving the company and the decline in employee productivity in recent years. The research employed a quantitative approach with a census sampling technique, selecting all 45 employees as respondents. Data were collected using a questionnaire with a 5-point Likert scale, which was validated for reliability and validity. Data analysis was conducted using multiple linear regression analysis. The results revealed that simultaneously, recruitment, training, and motivation have a positive and significant effect on employee performance, contributing 78.6%. Partially, training and motivation have a positive and significant effect on employee performance. Motivation was found to be the most dominant factor influencing employee performance. On the other hand, recruitment had no significant partial effect. This proves that although recruitment provides a foundation for a company, long-term employee performance depends more on investment in training and motivation.
Pengaruh Degree of Operating Leverage, Degree of Financial Leverage, Degree of Combined Leverage dan Likuiditas Terhadap Profitabilitas Stephanie Stephanie; Sugeng Priyanto
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e16eby81

Abstract

This study aims to determine the effect of Operating Leverage, Financial Leverage, Combined Leverage, and Liquidity on Profitability. The data used is secondary data in the form of annual financial reports of companies in the Property and Real Estate sector listed on the Indonesia Stock Exchange for the period 2020-2024. The sample selection used purposive sampling of 33 companies from 90 companies in the Property and Real Estate sector listed on the Indonesia Stock Exchange for the period 2020-2024. The analysis tool used was multiple linear regression, which was tested using the SPSS (Statistical Package for Social Science) version 26 program. The results showed that liquidity had a significant effect on profitability, while the degree of operating leverage, degree of financial leverage, and degree of combined leverage had no effect on profitability.  
Evaluasi Kinerja Gudang sebelum dan setelah Perancangan Ulang Tata Letak: Studi pada PT Asta Nadi Karya Utama Yoseph Sunardhi; Muhammad Dava Apriliansyah; Mora Berlianti Pangaribuan; Yohana Angelina Harefa
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/sjgt6462

Abstract

This study aims to evaluate the effectiveness of warehouse layout redesign on operational performance at PT Asta Nadi Karya Utama. The research method employs a quantitative approach with a before-after comparative analysis design. Data were collected through structured observation and performance measurements of 30 sample items during August–September 2025. Statistical analysis results show significant improvements in all performance indicators: item retrieval time decreased by 64.4% (from 8.03 minutes to 2.86 minutes, p < 0.001, d = 2.16), inventory accuracy increased by 20.0% (from 78.5% to 94.2%, p < 0.001, d = 1.32), vertical space utilization increased by 106.8% (from 35.2% to 72.8%, p < 0.001, d = 2.15), and operator productivity increased by 127.4% (from 18.6 to 42.3 items/hour, p < 0.001, d = 1.67). These findings confirm that layout redesign through zoning system implementation and vertical space optimization significantly improves warehouse operational efficiency.
Pengaruh Manajemen Modal Kerja Terhadap Profitabilitas: (Studi Empiris pada Perusahaan IDX30 yang Terdaftar di Bursa Efek Indonesia Periode 2020-2024) Siti Luthfiani; Sugeng Priyanto
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/eszh3k53

Abstract

This study aims to analyze the effect of working capital management on profitability in companies listed in the IDX30 index during the period 2020–2024. Working capital management is proxied by Working Capital Turnover (WCTO), Cash Turnover (CTO), Accounts Receivable Turnover (ARTO), and Inventory Turnover (ITO), while profitability is proxied by Return on Assets (ROA). The sample consists of 10 companies selected using purposive sampling based on predetermined criteria, resulting in 50 observations obtained from the official website investing.com. The data were analyzed using multiple linear regression with SPSS version 22. The results indicate that Working Capital Turnover (WCTO) and Inventory Turnover (ITO) have a significant negative effect on Return on Assets (ROA), while Cash Turnover (CTO) has a significant positive effect on Return on Assets (ROA). In contrast, Accounts Receivable Turnover (ARTO) does not have a significant effect on Return on Assets (ROA). These findings suggest that efficient working capital management, particularly in terms of cash turnover, contributes positively to company profitability, while inefficiencies in working capital and inventory turnover may reduce profitability.
The Effect of Brand Image and Brand Trust on Purchase Decisions with eWOM as a Moderating Variable Nailah Early Azzahra; Asep Supriadi; Hayati Nupus
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/hysq3h49

Abstract

This study aims to examine the influence of brand image and brand trust on purchase decisions, with electronic word of mouth (eWOM) serving as a moderating variable. The research employs a quantitative methodology with a descriptive approach. Data were collected through questionnaires and literature review. The population comprised Samsung smartphone users in Tangerang Regency, and a purposive sampling technique was applied to obtain a sample of 119 respondents. Structural Equation Modeling (SEM) was utilized for data analysis, employing the SmartPLS 4 software. The results indicate the following: (1) Brand image exerts a positive and significant influence on purchase decisions. (2) Brand trust exerts a positive and significant influence on purchase decisions. (3) eWOM has a positive and significant effect on purchase decisions. (4) eWOM was not found to moderate the relationship between brand image and brand trust on purchase decisions, either by strengthening or weakening that effect.
Pengaruh Etika Kerja dan Komunikasi Terhadap Kinerja Karyawan CV. Piramida Engineering Consultant Rasty Yulia; Hertya Andriani
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/4srdeq68

Abstract

The main problem in the following research is the implementation of employee performance at CV. Piramida Engineering Consultant is classified as inadequate. The purpose of this research is to determine the impact of declining work ethics and communication on employee performance at CV. Piramida Engineering Consultant. Which variables have the greatest impact on employee performance at CV. Piramida Engineering Consultant. This type of research is quantitative using an associative research approach whose purpose is to test the correlation between two or more variables. The data collection methods used are questionnaires, reference searches, documentation, and supported actual facts. The analysis method used in this writing is multiple regression analysis using the SPSS Version 22 program which is used to explain a number of independent variables (X) on the dependent variable (Y). the results of the research show that work ethics have a significant and positive impact on employee performance and communication has a significant and positive impact on employee performance.
Penerapan Customer Relationship Management (CRM) pada Bengkel Jasa Servis Sepeda Motor: Studi Kasus pada Bengkel di Kota Bogor Merli Mai Damayanti; Titiek Tjahja Andari
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/q5tgck77

Abstract

This study aims to analyze the implementation of Customer Relationship Management (CRM) in a motorcycle service workshop, focusing on customer interaction and customer relationship maintenance. A descriptive qualitative approach was used, with data collected through observation, interviews, and discussions. The results indicate that customer data management has been implemented adequately; however, it has not been optimally utilized to support continuous communication. Customer interaction is considered moderately effective, as it mainly occurs during the service process and is not consistently maintained afterward. Meanwhile, customer relationship maintenance remains suboptimal due to the absence of systematic follow-up and complaint recording. This study proposes a customer complaint form as a practical solution to improve service quality and strengthen long-term customer relationships.
Analisis Pengaruh Strategi Pemasaran Terhadap Volume Penjualan pada UMKM Industri Bakery di Jawa Tengah Miftahurrohman Miftahurrohman; Vivi Kumalasari Subroto
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/6hrj2053

Abstract

The purpose of this study was to examine whether marketing strategy influences sales volume. The marketing strategy variables were product innovation, product quality, and promotion. The study used an associative quantitative approach, with 93 respondents from MSMEs in the bakery industry in Central Java serving as the sample. Data were collected through a questionnaire distributed to respondents using a Likert scale. Data analysis was performed using the Smart PLS application. The data analysis showed a significant relationship between product innovation and sales volume. However, the other variables, product quality and promotion, showed no relationship between product quality and sales volume, and no relationship between promotion and sales volume.

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