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INDONESIA
Journal of Tourism Economics and Policy
Published by Indonesia Strategic Sustainability
ISSN : 27752283     EISSN : 28072839     DOI : 10.38142/jtep
Core Subject : Economy, Health, Social,
Economics, Econometrics & Finance Public Health Social Sciences
The Journal of Tourism Economics and Policy is published biannually and published in March and November. JTEP also uses the LOCKSS system to ensure a secure and permanent archive for the journal. Concerned with the complex interactions between development and the environment, its purpose is to seek ways and means for achieving sustainability in all human activities aimed at such development. Coverage includes interactions among society, development, and environment, and their implications for sustainable development; Micro and Macro Economics, Economic Planning, Economic Control, Trade, Public Policy, Islamic Economics, Economic Circular, and much more
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 210 Documents
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Family Visitor Behavior Analysis at Cimory Dairyland on the Valley: a Sustainable Educational Tourism Study MONICA, Monica; MARHENDI, Mengku
Journal of Tourism Economics and Policy Vol. 5 No. 3 (2025): Journal of Tourism Economics and Policy (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes family visitor behavior at Cimory Dairyland On The Valley in Semarang, focusing on visit motivations, behavioral patterns, and visitor satisfaction levels. Employing a qualitative approach with case study methodology, data were collected through in-depth interviews with 20 informants comprising family visitors, destination managers, and educational staff, supplemented by participant observation and document analysis. Results indicate that primary family visit motivations include seeking interactive educational experiences for children (78%), family recreation (65%), and nature interaction (54%). Visitor behavioral patterns demonstrate preferences for educational activities such as petting zoo and milk demonstration, with average visit duration of 4-5 hours. Visitor satisfaction reaches 82% with key factors including educational program quality, facility cleanliness, and staff friendliness. Challenges identified include capacity management during peak seasons, age-specific educational program diversification, and supporting infrastructure development. The study recommends strengthening sustainable educational programs, enhancing visitor management systems, and developing strategic partnerships with educational institutions to establish Dairyland as a premier family educational tourism destination in Central Java.
Mangkunegaran Temple as A Leading Cultural Tourism Attraction: an Analysis Of Digital Marketing Integration and Heritage Preservation in Solo City LAHAGU, Agusman; PRANOTO, Pranoto
Journal of Tourism Economics and Policy Vol. 5 No. 3 (2025): Journal of Tourism Economics and Policy (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1538

Abstract

This research analyzes Pura Mangkunegaran as a leading cultural tourism attraction in Solo City with a focus on digital marketing integration and cultural heritage preservation. Using a qualitative approach with a case study method, data was collected through in-depth interviews with 15 informants, participatory observation, and Instagram social media analysis. The results showed that Pura Mangkunegaran has a very high cultural tourism potential with 268 years of historical value, a collection of 5,000 artifacts, and original Javanese-European architecture. The visitation rate reached 132,060 people in 2024 with 300% growth from the previous year. A digital marketing strategy through Instagram @mangkunegaran with 65,000 followers proved effective in increasing awareness and visitation. Key challenges include limited digital infrastructure, content inconsistency, and a gap between tradition and millennial traveler expectations. This research recommends an integrated strategy that combines digitization of cultural heritage, interactive content development, and strengthening stakeholder partnerships to make Pura Mangkunegaran a major attraction for sustainable cultural tourism in Indonesia.
Analysis of Factors Influencing Technology Adoption to Increase MSME Productivity in Malang City SARI, Rizqi Aprilia; KORNITASARI, Yenny
Journal of Tourism Economics and Policy Vol. 4 No. 4 (2024): Journal of Tourism Economics and Policy (October - December 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1633

Abstract

This study aims to analyze the factors influencing technology adoption by Micro, Small, and Medium Enterprises (MSMEs) in Malang City during the digitalization era, using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) as the theoretical framework. Data were collected from 100 MSME respondents in Malang City and analyzed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. The UTAUT2 model was applied to examine the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit on technology adoption and productivity. The findings indicate that performance expectancy, facilitating conditions, and habit have a significant positive impact on productivity, highlighting the importance of efficiency, infrastructure support, and consistent technology usage. Conversely, effort expectancy, social influence, and hedonic motivation do not significantly affect technology adoption. The study emphasizes the need for policymakers and stakeholders to enhance digital infrastructure, provide technology training, and offer incentives to increase technology adoption among MSMEs. These strategies are expected to strengthen competitiveness, foster innovation, and drive sustainable economic growth in Malang City.
Digital Marketing Strategy: An Analysis of the Effectiveness of Influencer and Affiliate Endorsements in Promoting Women's Fashion Products DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

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Abstract

This study aims to analyze the effectiveness of digital marketing strategies through influencer endorsements and affiliate marketing in influencing consumer purchase intention for women's fashion products, as well as to examine the role of brand awareness as a moderating variable. The research employed a quantitative approach with multiple linear regression analysis based on data collected through questionnaires. The findings reveal that influencer endorsements have a significant and positive effect on purchase intention, indicating that an influencer's credibility, attractiveness, and expertise can enhance consumer willingness to purchase fashion products. In contrast, affiliate marketing does not have a significant direct effect on purchase intention. Regarding the moderating effect, brand awareness does not significantly strengthen the relationship between influencer endorsements and purchase intention, but it does significantly enhance the relationship between affiliate marketing and purchase intention. These results suggest that affiliate marketing strategies are effective only when supported by high brand awareness, whereas the influence of endorsements relies more heavily on the personal branding and credibility of the influencer. The managerial implications of this study highlight the importance for women's fashion companies to optimize collaborations with credible influencers and to build strong brand awareness to improve the effectiveness of affiliate marketing strategies.
The Role of GDP Per Capita, HDI, and Industrial Value Added on Carbon Emissions in ASEAN KHOIRUNNISA, Safira; DEWI, Ditha Dismalasari
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1690

Abstract

Climate change is becoming an increasingly urgent global challenge, with carbon dioxide (CO₂) emissions being the main contributor to the increase in greenhouse gases in the atmosphere. ASEAN countries, face a dilemma between maintaining economic growth and reducing carbon emissions. This study aims to analyze the effect of Gross Domestic Product (GDP), Human Development Index (HDI), and Industrial value added which is Manufacturing Value Added (MVA) on CO₂ emissions in ASEAN during the period 1990–2023. The approach used is panel data regression analysis with a Fixed Effect (FE) model, based on the results of the Chow and Hausman tests as determinants of the best model. The results show that simultaneously, the three independent variables have a significant effect on CO₂ emissions (Prob F = 0.0031). However, partially, only HDI has a positive and significant effect on carbon emissions (p = 0.005), while GDP (p = 0.166) and MVA (p = 0.249) do not show a significant effect. These findings indicate that increased human development has the potential to increase energy consumption and economic activity, which in turn leads to an increase in carbon emissions. Conversely, economic growth and industrial activity in the three countries were not always followed by an increase in emissions, possibly due to economic transformation towards the service sector and the application of more efficient industrial technologies. Therefore, development policies in the ASEAN region need to emphasize the transition to renewable energy, industrial energy efficiency, and strengthening environmental awareness to support the achievement of net-zero emissions.
The Effect of Unemployment, Poverty and Income Inequality on Economic Growth in Indonesia YULIA, Resa Adhima; DEWI, Dita Dismalasari
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1691

Abstract

This study aims to analyze the impact of unemployment, poverty, and income inequality on economic growth in Indonesia. This study uses an associative quantitative approach. The data used in this study is secondary data from the Central Statistics Agency. The analysis method used is panel data regression by combining cross-sectional and time-series data for the 2020-2024 period from 34 provinces in Indonesia, and the model used is the Fixed Effect Model. The results of this study indicate that the unemployment rate has a negative and significant impact on economic growth, with a coefficient value of -3.083497 and a probability value of 0.0000. Conversely, poverty has a positive but insignificant impact on economic growth, with a coefficient value of 0.706846 and a probability value of 0.0779. In addition, income inequality has a negative and significant impact on economic growth, with a coefficient value of -84.82510 and a probability value of 0.0076. The simultaneous test shows that these three variables collectively have a significant impact on economic growth, with an Fstatistic probability value of 0.00000. This study concludes that although poverty does not have a significant impact on economic growth, reducing unemployment and income inequality should be key factors in supporting sustainable economic development in Indonesia.
Responsibility of Transportation Companies for Loss of Consumer Goods in Transportation Activities (Study: PT. Maharani Prema Sakti Denpasar) SANCAYA, I Wayan Werasmana; LARASDIPUTRA, Deny
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1698

Abstract

This study discusses the form and implementation of the responsibility of transportation companies for the loss of consumer goods during transportation activities, with a case study at PT. Maharani Prema Sakti Denpasar. The background of the study is based on the increasing cases of lost goods during the shipping process which cause losses to consumers and raise legal issues regarding the limits of responsibility of transportation companies. This study uses an empirical legal method with a socio-legal approach, to examine how legal provisions such as the Civil Code, Law Number 8 of 1999 concerning Consumer Protection, and Law Number 22 of 2009 concerning Road Traffic and Transportation are applied in practice. The research results indicate that the responsibility of a shipping company is essentially absolute from the time the goods are received until they are delivered to the recipient, unless the loss occurs due to force majeure or the negligence of the shipper. At PT. Maharani Prema Sakti Denpasar, the implementation of responsibility is carried out through internal procedures such as implementing SOPs for packaging and arranging goods, processing compensation claims, and resolving disputes amicably. The company does not provide specific insurance but instead directs consumers to insure their goods independently. This research concludes that although the liability system is functioning well, there is a need to improve legal protection for consumers through the integration of insurance mechanisms and strengthening oversight of regulatory implementation.
The Effect of Non-Performing Loan Level, Credit Distribution, and Operating Expenses on the Return on Equity in Banking Sub-Sector Companies in KBMI Category 3 Listed on the Indonesia Stock Exchange for The Period 2020-2024 PASUPATI, Bayu; SETENA, Made
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1699

Abstract

This study aims to analyze the effect of non-performing loans, credit distribution rates, and operational expenses on the return on equity of KBMI 3 category banking sub-sector companies listed on the Indonesia Stock Exchange (IDX). The approach used is quantitative with an explanatory research type. The sample was determined using purposive sampling and consisted of 9 companies. Secondary data were obtained from the 2020-2024 financial reports through the IDX official website and analyzed using multiple linear regression with SPSS version 25. The results show that partially, non-performing loans (NPL) do not have a significant effect on return on equity (ROE), while loan-to-deposit ratio (LDR) and operating expenses (BOPO) have a significant effect. These findings contribute to the development of literature and provide practical benefits for management, investors, and regulators. This study has limitations in the number of variables studied and the scope of the sector is still narrow, so the results cannot be generalized widely.
The Effect of Mean Years of Schooling, Open Unemployment Rate and Poverty on the Human Development Index in Java Island 2015-2024 PUTRI, Reva Amanda; DEWI, Dita Dismalasari
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1701

Abstract

This study aims to analyze the effect of Mean Years of Schooling, Open Unemployment Rate, and Poverty on the Human Development Index in Java Island from 2015 to 2024. The data used is secondary data, with the analysis method used being panel data regression, and the model selected is the Fixed Effect Model. The econometric testing includes classical assumption testing, as well as t-tests, F-tests, and the coefficient of determination (R²) to test the hypothesis. The results show that Mean Years of Schooling has a significant positive effect on the Human Development Index, while Open Unemployment Rate and Poverty have a significant negative effect. This study proves that these three variables simultaneously have a significant impact on human development in Java, where improvements in education quality drive the human development index, while high unemployment and poverty are major obstacles to the human development index that must be addressed immediately.
The Effect of Education And Poverty on Human Quality of Life in the Regencies/Cities in Papua Province 2019 to 2023 LESMANA, Inka Putri; DEWI, Dita Dismalasari
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1703

Abstract

Papua is one of the provinces with the lowest Human Development Index (HDI) in Indonesia. This study aims to examine the effect of education and poverty on the quality of human life in the regencies/cities of Papua Province from 2019 to 2023. This study uses secondary data with a panel data regression analysis method and a Random Effect Model (REM). Econometric tests examine classical assumptions to ensure model validity and use T-tests, F-tests, and the Coefficient of Determination tests. The results show that education has a positive and significant effect on human quality of life, while poverty has a significant negative effect on human quality of life. This study shows that the variables of education and poverty together have a significant effect on human quality of life.

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