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Journal of Research in Social Science and Humanities
Published by UK Institute
ISSN : 28093356     EISSN : 28073916     DOI : http://doi.org/10.47679/jrssh.v1i2.12
Core Subject : Religion, Economy, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other
Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: Education and Assessment, English Language & Literature, Media & Journalism, Politics & Governance, Psychology, Sociology, and Economics & Commerce. Journal audiences are learned readers, researchers, policymakers, administrators, and educational organizations.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 35 Documents
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Search results for , issue "Vol 5, No 2 (2025)" : 35 Documents clear
Efficiency of Standard Operating Procedure (SOP) and Work Motivation on Remote Working Systems at PT Ghania Creative Indonesia with Work Training as An Intervening Variable Ginting, Rizky Sahputra; Darmilisani, Darmilisani; Wakhyuni, Emi
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.365

Abstract

This study aims to analyze the effect of the efficiency of the implementation of Standard Operating Procedures (SOP) and work motivation on the remote working system at PT Ghania Creative Indonesia, with work training as an intervening variable. The quantitative method with an associative approach was used in this study using a sample of 66 employees of PT Ghania Creative Indonesia. The research data were collected using a questionnaire method that had been tested for validity and reliability. The use of the PLS-SEM analysis method in this study provided research results that the implementation of Standard Operating Procedures (SOP) and work motivation had a positive effect on the remote working system at PT Ghania Creative Indonesia (R2 = 0.615), both directly and through work training as an intervening variable. Work training has been shown to strengthen the relationship between SOP and work motivation on the remote working system, with test results showing strong predictive relevance (Q2 = 0.512) and a significant effect between variables. These findings emphasize the importance of integrating SOP, work motivation, and training in creating a productive and efficient remote working system
Leverage on Firm Value with Two Diversifying Profitability and Investment Opportunities Nurastuti, Preatmi; Rasyiddin, Ahmad; Rakhmat, Adrianna Syariefur
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.373

Abstract

This research contributes to scientific studies on the contribution of leverage structure to increasing firm value using mediation: profitability and Investment Opportunity Set. This is relevant considering 1. The importance of the leverage function for the company, 2. Profitability and investment opportunities as mediation in increasing firm value are ignored in previous studies. 3. This study also replicates leverage for value creation mediated by IOS, considering that leverage is important for the financial health of the company to grow in creating firm value. This study will help policy makers to have a greater focus on creating firm value. The research analysis was conducted using path analysis, Sobel test, which is used to test the hypothesis from quantitative data taken from manufacturing companies listed on the Indonesia Stock Exchange. This study shows that leverage cannot affect firm value. Profitability also cannot affect firm value. However, leverage can affect profitability or the ability to generate profits as the company's profit power. The company's profit power has the potential to open up investment opportunities and increase firm value.
The Effectiveness of Using TikTok Social Media as a Digital Marketing Platform for Food and Beverage Products @Kiki Jupe Sholihah, Shofiatus; Faris, Faris
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.408

Abstract

The effectiveness of TikTok as a digital marketing platform in promoting food and beverage products, with a case study on the TikTok account @kikijupe. The rapid development of digital technology has encouraged businesses to utilize social media as a more interactive promotional tool and reach a wider audience. TikTok, as a short video-based platform, offers a significant opportunity to build closeness between brands and consumers through creative content. The purpose of this study was to determine the effectiveness of using TikTok as a digital marketing platform for food and beverage products, @kikijupe. This study used a descriptive qualitative approach with a case study method. Data were collected through observation, documentation of the @kikijupe TikTok account's activities, and in-depth interviews with the account manager and several consumers. Analysis was conducted by reviewing uploaded content, audience interactions, and their impact on increasing sales and brand awareness. The results showed that the use of TikTok by the @kikijupe account was effective in attracting consumer attention and increasing product appeal. Strategies used included creating trend-following content, using popular music, storytelling, and collaborating with other users. In addition, interactive features such as comments, live streaming, and hashtag challenges were also utilized to expand market reach
Post-crisis Communication Strategy In Corporate Reputation Restoration: a case study of PT. Eka Mas Republik (My Republik) in Kertosari, Purwosari, Pasuruan Rahma, Balqis Sofia; Riswandari, Ninuk
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.409

Abstract

This study examines the post-crisis communication strategies implemented by PT. Eka Mas Republik (MyRepublic) in restoring the company's reputation following a conflict with the community regarding allegations of installing an unauthorized Wi-Fi pole in Kertosari Village, Purwosari District, Pasuruan Regency. This study used a descriptive qualitative method with data collection techniques through observation, in-depth interviews, and documentation. The results showed that the crisis was rooted in a lack of direct and participatory communication between the company and the community. To address this, MyRepublic implemented five main strategies: reputational repair, relationship repair, behavioral repair, instructional communication, and adjusting information. These strategies were implemented through deliberation forums, interpersonal communication, technical education, and participation in community social activities. The implementation of these strategies proved effective, as evidenced by a significant increase in the number of customers after the crisis. This study concluded that the success of post-crisis communication was influenced by openness, two-way dialogue, and adjustment to local values and culture. These findings are expected to serve as a reference for companies in rebuilding their reputation and public trust strategically and sustainably
Analysis of Student Satisfaction with the Performance of Lecturers in the Digital Business Study Program at Pelita Bangsa University Rustianah, Rustianah; Nurhidayah, Rika; Ardianto, Riski Eko; Hayim, Wachid
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v3i4.422

Abstract

The development of tertiary education is currently very rapid, especially as the need for education is very much needed by students, so it is mandatory for all tertiary institutions to really pay attention to the quality of lecturers, which has an impact on the level of satisfaction of students from Pelita Bangsa University's Digital Business study program. This research is classified as quantitative, so the discussion carried out is data obtained from research which is the result of SPSS 25.0 analysis, observation, interviews and questionnaires. The type of sample used was purposive sampling. From the research, the results obtained are that based on SPSS 25.0 data, we can conclude that students who feel satisfied with the performance of Digital Business lecturers with the highest score are Empathy with a total of 30% and the lowest is stable with 12.2%. Then in the quite satisfied category, the highest score is still Empathy with 31.1% and the lowest is 11.1%, namely responsiveness. Dissatisfied category with 2 out of 5 Tangible 64.4 and Responsiveness 35.6%.

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