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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 390 Documents
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Pengaruh Kompensasi Dan Motivasi Kerja Terhadap Produktivitas Kerja Karyawan PT. Pada Daihatsu Kota Metro Sugeng, Sugeng; Widodo, Deny Edy; Komalia, Komalia
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2449

Abstract

This study aims to determine the effect of compensation and work motivation on employee productivity. The type of research conducted in this research is using quantitative research. Data collection is done by giving questionnaires to employees of PT. Daihatsu Metro City, amounting to 121 people as research respondents. The data analysis technique used is multiple linear regression. The results of the study show that compensation has a positive and significant effect on work productivity. The results of this study are supported and in line with research conducted by Gofur (2019) which shows that compensation has a positive and significant effect on work productivity. Self-motivation has a positive and significant influence on work productivity. This shows that if employees' perceptions of self-motivation will be fulfilled according to the wishes of employees, it will affect work productivity. Compensation and work motivation together have a positive and significant effect on work productivity
Pengaruh Kehandalan Dan Brand Image Terhadap Kepuasan Konsumen Dalam Penggunaan Digital Payment Dana (Studi Pada Mahasiswa FEB Universitas Muhammadiyah Metro) Septiana, Nani; Nasikah, Durotun; Wulandari, Tri Wahyu
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2522

Abstract

The development of information and communication technology makes all human activities easier both in the economic and social fields. In today's technological developments, new innovations are needed so that all human activities become more efficient, safe, fast and comfortable, especially in the world economy. Digital wallets are electronic applications that can be used to pay for online transactions. This study aims to determine 1) To determine the effect of reliability on Consumer Satisfaction in the Use of Digital Payments (Dana). 2) To determine the effect of brand image on Consumer Satisfaction in the Use of Digital Payments (Dana). 4) To determine the effect of reliability, brand image on Consumer Satisfaction in the Use of Digital Payments (Funds). The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. In this study, the population is consumers who use Telkom products. The sampling technique uses accidental sampling with a total sample of 72 people. Data collection techniques using a questionnaire with a Likert scale. The results of the study show that 1) there is a positive and significant influence between reliability on Consumer Satisfaction in the Use of Digital Payments (Funds). 2) there is a positive and significant influence between brand image on consumer satisfaction in the use of digital payments (funds). 4) there is a positive and significant influence between reliability, brand image on consumer satisfaction in the use of digital payments (funds).
Pengaruh Faktor Budaya, Faktor Sosial Dan Faktor Pribadi Terhadap Keputusan Pembelian Jasa Pada PT. Telkom Kota Metro Fuadi, Selamet; Kusmawati, Nanda; Novrianda, Herry
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2523

Abstract

In line with the rapid economic growth of Indonesia, the demand for telecommunicationsservices is also increasing, so that PT Telkom Indonesia must be able to serve the needs ofthe community by increasing the number of connection units and the quality oftelecommunication facilities. This improvement effort has been carried out by implementingPT Telkom's policies, namely, the best service, the best image and the best results. All aredirected to customer satisfaction of PT Telkom service users. This study aims to determine 1)To determine whether cultural factors influence purchasing decisions. 2) To find out whetherthere is an influence of social factors on purchasing decisions. 3) To find out whether there isan influence of personal factors on purchasing decisions. 4) To find out whether there is aninfluence of cultural factors, cultural factors, personal factors, social factors together onpurchasing decisions. The survey method was chosen as the primary data source. The surveymethod focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaireor questionnaire instrument. Based on the estimated time and limitations, the population inthis study were all wifi users from Telkom Indonesia on metrp. then the population is takenbased on the largest number of buyers in a year in 2020, which is as many as 133 buyers. Theresults show that 1) there is a positive and significant influence between cultural factors onpurchasing decisions 2) there is a positive and significant influence between social factors onpurchasing decisions. 3) there is a positive and significant influence between personal factorson purchasing decisions 4) there is a positive and significant influence between personalfactors on purchasing decisions. positive and significant influence between cultural factors,personal factors, social factors on purchasing decisions.
Pengaruh Pendidikan Dan Pelatihan Terhadap Kinerja Karyawan Dengan Reward Sebagai Variabel Moderasi (Studi Kasus Karyawan Pada PT.BPRS Aman Syariah Sekampung) Dupri, Muhammad Demsi; Lelawati, Nina; Handayani, Siti
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2529

Abstract

This study aims to determine and explain the effect of education and training on employee performance by testing the moderating variable at PT BPRS Aman Syariah Sekampung. With the population conducted in the study as many as 36 people. Based on the results of the analysis conducted by researchers, it shows that education has a significant effect on employee performance, resulting in a coefficient of t-count value of (31.777) and a significance value of (0.000), training has no effect and is not significant on employee performance, resulting in a coefficient of t-count value of (-902) and a significance value of (0.373). Then the reward does not moderate the effect of education on employee performance, resulting in a significance value of (0.513). Reward also does not moderate the effect of training on employee performance, resulting in a significance value of (0.707).
Pengaruh Kualitas Pelayanan, Citra Perusahaan, Fasilitas Dan Lokasi Terhadap Kepuasan Konsumen (Studi Kasus Hotel Berkah Kembar Di Lampung Timur) Suwarto, Suwarto; Fuadi, Selamet; Fitriani, Eka Lusi
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2571

Abstract

The research method used is qualitative and quantitative research. In this study, theanalytical tool used is multiple linear regression analysis to determine the dependent andindependent variables with computer program tools, namely SPSS 17 For Windows.Theresearch results are 1) Service quality variables have a positive effect on consumersatisfaction, 2) corporate image variables simultaneously affect consumer satisfaction, 3)facility variables simultaneously affect consumer satisfaction, 4) location variablessimultaneously affect customer satisfaction, 5) simultaneously variable brand image, trustand price affect consumer satisfaction at Berkah Kembar hotel.
Pengaruh Etika Kerja, Disiplin Kerja Terhadap Kinerja Karyawan PT. Sinar Jaya Inti Mulya Riyanto, Kuncoro Budi; Sugeng, Sugeng; Wulandari, Suci Ayu
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2572

Abstract

In the modern era and current technological developments, people can carry out activities in amore practical and faster way because of increasingly rapid technological developments. allactivities in kehipuan can be done in a practical and fast way without exception. Coupledwith increasingly sophisticated technology that can help in everyday life. Human resources(HR) is a very important aspect in a company. Therefore, a company must be able to manageHuman Resources as well as possible in order to increase productivity within a company.With good productivity, a company can meet the company's targets that have been set. Goodemployee performance will help employees to meet company targets and also help companiesto earn profits. However, if the performance of the company's employees decreases, it will bedetrimental to the company. This study aims to determine 1) To determine the effect of workethics on employee performance. 2) To determine the effect of work discipline on employeeperformance 3) To determine the effect 4) To determine the effect of work ethics and discipline on employee performance. The survey method was chosen as the primary datasource. The survey method focuses on collecting data from respondents who have certaininformation, thus enabling researchers to solve problems. Data collection was carried outusing a questionnaire or questionnaire instrument. The population in this study wereemployees of PT Sinar Jaya Inti Mulya, totaling 173 people. The data collection techniqueused a questionnaire with a Likert scale. The results show that 1) there is a positive andsignificant influence between work ethics on employee performance 2) there is a positive andsignificant influence between work discipline on employee performance. 4) there is a positiveand significant influence between ethics and work discipline on employee performance
Pengaruh Awareness Bonding Dan Identity Bonding Terhadap Kesetiaan Pelanggan Dealer Salim Jaya Motor Pekalongan Lampung Timur Febriyanto, Febriyanto; Ratmono, Ratmono; Agita, Agita
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2576

Abstract

From the results of observations made by researchers, it was found that several things wereindicated to cause a lack of customer loyalty, so the researchers conducted a study of thisresearch to determine the purpose of partially or simultaneously the effect of awareness bondingand identity bonding on customer loyalty at the Salim Jaya Motor Dealer, Pekalongan Timur,Lampung. This type of research is quantitative with data collection using a questionnaire asmany as a sample of 96 respondents. The sampling technique used random sampling, while theanalytical tool used was multiple linear regression with partial test decision making (t) andsimultaneous test (f) and the coefficient of determination. The results of the analysis prove thatcustomer loyalty is a deep lasting customer commitment to re-subscribe or re-purchase theselected product/service consistently in the future, even though the influence of the situation andmarketing efforts have the potential to cause behavioral changes, to make it happen, customersneed bonding. So with this Awareness Bonding (X1), Identity Bonding (X2), together have aneffect on Loyalty (Y).
Pengaruh Lingkungan Kerja, Disiplin Kerja, Kompensasi, Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pabrik Beras Sampoerna Di Kotagajah, Kabupaten Lampung Tengah Fitriani, Fitriani; Imantoro, Jati; Fuadin, Muhammad Ilham
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2578

Abstract

In a company's operating system, human resources are a very valuable company asset thatmust be managed properly by the company in order to make an optimal contribution. Thegrowth of the company's organization is very dependent on the productivity of the workforcein the company. The company's goals can be achieved if the performance provided meetspredetermined standards. Every organization or company will always try to improve theperformance of its employees in the hope that the company's goals will be achieved. Thisstudy aims to determine the effect of work environment, work discipline, compensation, andjob satisfaction on the performance of Sampoerna rice factory employees in Kotagajah. Theresearch method used is quantitative research, namely questionnaires or interviews. In thisresearch , the analytical technique used is multiple linear regression analysis to determinethe dependent and independent variables with the help of a computer program , namely SPSS26. The results of the study achieved that the variables of work environment, work discipline,compensation, and job satisfaction had a positive and significant effect on employeeperformance.
Pengaruh Strategi Marketing Mix (Bauran Pemasaran) Dalam Meningkatkan Usaha Mikro, Kecil Dan Menengah (UMKM) Di Kota Metro Nasikah, Durotun; Fitriani, Fitriani; Wibowo, Yoga Prasetyo
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2586

Abstract

Micro, Small, and Medium Enterprises (SMEs) are currently the largest segment of national economic actors. Small industry plays an important role as a tool for the community as a solution to survive the economic crisis. SMEs can help the government to reduce the number of unemployed. So that in Indonesia, small businesses are often associated with government efforts to reduce unemployment, fight poverty and equalize income. Many products produced by MSMEs are currently able to compete in the domestic market. Some MSMEs still have various external and internal weaknesses, such as being less creative and innovative in creating new products, and not knowing what the market needs. The purpose of this study is to determine whether product, price, promotion, and location have a joint effect on the marketing performance of Micro, Small, and Medium Enterprises. This study used a quantitative approach and the sample this study was only taken from as many as 80 UMKM consumers. The data analysis technique used is the validity test, reliability test, normality test, linearity test, and homogeneity test. Testing the analytical model in this study using multiple linear regression analysis, t-test, f test, and r determination. Based on the results of the study using the t-test, it was found that the product had a significant effect on the marketing performance of Micro, Small, and Medium Enterprises, the price had no significant effect on the marketing performance of Micro, Small and Medium Enterprises, the promotion had no and no significant effect on the marketing performance of Micro, Small and Medium Enterprises. , location has a significant effect on the marketing performance of Micro, Small, and Medium Enterprises. From the f test, it is found that product, price, promotion, and location together have a significant effect on the marketing performance of Micro, Small, and Medium Enterprises.
Pengaruh Konflik Kerja, Dan Beban Kerja Terhadap Kinerja Karyawan PT. PLN (Persero) UP3 Kota Metro Lelawati, Nina; Septiani, Ana; Kurniawan, Irvan
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2590

Abstract

This study aims to analyze the effect of work conflict, workload on employee performance.This type of research is a quantitative study with a population of 63 employees registered atPT. Pln (Persero) Up3 Metro City, only 54 samples used were in accordance withpredetermined criteria. The data used is secondary data distribution of questionnaires in theform of a list of questions with several alternative answers for respondents. The statisticaltest used to test the hypothesis was multiple linear regression analysis and was tested usingthe statistical packages for the social science (SPSS) version 26 program. Based on theresults of statistical tests indicate that Work Conflict, Workload has a positive and significanteffect on employee performance.

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